Crafting a compelling cover letter as an online business owner can be a stumbling block, especially when you've already started your job hunt and discovered it's a crucial piece of the puzzle. Your cover letter is your chance to shine, spotlighting your proudest professional accomplishment without echoing your resume. Striking the perfect balance between formality and originality, while avoiding worn-out phrases and keeping it to one page, is the key to making a memorable impression. Let's unlock the secrets to writing a cover letter that stands out.
- Making excellent use of job-winning real-life professional cover letters;
- Writing the first paragraphs of your online business owner cover letter to get attention and connect with the recruiters - immediately;
- Single out your most noteworthy achievement (even if it's outside your career);
- Get a better understanding of what you must include in your online business owner cover letter to land the job.
Let the power of Enhancv's AI work for you: create your online business owner cover letter by uploading your resume.
If the online business owner isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Online business owner cover letter example
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- Proven Track Record: Mentioning specific achievements such as increasing product selection and boosting monthly sales figures demonstrates a history of tangible results which is crucial in leadership roles in e-commerce.
- Relevant Experience: Highlighting the role of CEO at an Amazon Marketplace Store directly aligns with e-commerce and showcases experience in a similar platform, which adds credibility and relevance to the candidate's skill set.
- Strategic Actions: Citing involvement in strategic supply chain management and targeted marketing initiatives indicates knowledge of key industry-specific strategies, which is important for making impactful decisions in an e-commerce position.
- Call to Action: Proposing a meeting to further discuss how the candidate can contribute to the company prompts direct engagement, showing proactivity and a keen interest in the position.
Standard formatting for your online business owner cover letter
Structure your online business owner cover letter, following industry-leading advice, to include:
- Header - with your name, the role you're applying for, the date, and contact details;
- Greeting - make sure it's personalized to the organization;
- Introduction paragraph - no more than two sentences;
- Body paragraph - answering why you're the best candidate for the role;
- Closing paragraph - ending with a promise or a call to action;
- Signature - now that's optional.
Set up your online business owner cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.
Use the same font for your online business owner cover as the one in your resume(remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).
Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.
Our builder allows you to export your online business owner cover letter in the best format out there: that is, PDF (this format keeps your information intact).
The top sections on a online business owner cover letter
Header: This should include your contact information, the date, and the employer's contact information, making it easy for the recruiter to reach out to you and aligning with professional correspondence standards.
Opening Greeting: Address the hiring manager or recruiter by name whenever possible, showing attention to detail and a personal touch that can set you apart from other applicants.
Introduction: Briefly mention your background in online business management, highlighting key accomplishments or experiences that directly relate to the job you're applying for, such as successful e-commerce strategies you've implemented.
Professional Achievements: Use this section to delve into specific, quantifiable outcomes you've achieved, such as increases in website traffic, conversion rates, or revenue growth, as these metrics resonate well within the online business context.
Call to Action & Closing: Finish by expressing your enthusiasm for the role, inviting the recruiter to discuss your application further in an interview, and thank them for considering your application, which can demonstrate your proactive approach and professionalism.
Key qualities recruiters search for in a candidate’s cover letter
- Proven experience with digital marketing tools: Recruiters look for candidates who can confidently utilize SEO, PPC, email marketing, social media, and analytics platforms to drive online business growth.
- Strong e-commerce acumen: Understanding the nuances of online sales, including the use of shopping cart software, payment gateways, and inventory management, is essential for an online business owner.
- Technical proficiency: Knowledge of website development, maintenance, and basic coding is valuable for managing an online platform effectively.
- Customer relationship management: Demonstrated ability in building and maintaining customer rapport and trust, which directly impacts customer retention and loyalty in an online setting.
- Data-driven decision-making: Skills in interpreting and utilizing data to make informed business decisions are crucial for optimizing online sales and marketing strategies.
- Adaptability and trend awareness: Given the fast-paced nature of online business, an ability to adapt to changing trends, technologies, and market conditions is highly sought after by recruiters.
Greeting recruiters with your online business owner cover letter salutation
What better way to start your conversation with the hiring manager, than by greeting them?
Take the time to find out who the professional, recruiting for the role, is.
Search on LinkedIn, the company website. And for those still keen on making a fantastic first impression, you could even contact the organization, asking for the recruiter's name and more details about the job.
Address recruiters in the online business owner greeting by either their first name or last name. (e.g. "Dear Anthony" or "Dear Ms. Smarts").
If you're unable to discover the recruiter's name - don't go for the impersonal "To whom it may concern", but instead use "Dear HR team".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department Name] Manager,
- Dear Mr./Ms. [Last Name],
- Dear [First Name] [Last Name],
- Dear [Professional Title],
Your online business owner cover letter intro: showing your interest in the role
On to the actual content of your online business owner cover letter and the introductory paragraph.
The intro should be no more than two sentences long and presents you in the best light possible.
Use your online business owner cover letter introduction to prove exactly what interests you in the role or organization. Is it the:
- Company culture;
- Growth opportunities;
- Projects and awards the team worked on/won in the past year;
- Specific technologies the department uses.
When writing your online business owner cover letter intro, be precise and sound enthusiastic about the role.
Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.
What to write in the middle or body of your online business owner cover letter
Here's where it gets tricky.
Your online business owner cover letter body should present you in the best light possible and, at the same time, differ from your resume.
Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.
Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.
Your online business owner cover letter is the magic card you need to further show how any organization or team would benefit from working with you.
Thinking about the closing paragraph of your online business owner cover letter
Before your signature, you have extra space to close off your online business owner cover letter.
Use it to either make a promise or look to the future.
Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.
Also, note your availability for a potential next meeting (in person or over the telephone).
By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.
No experience online business owner cover letter: making the most out of your profile
Candidates who happen to have no professional experience use their online business owner cover letter to stand out.
Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.
Once again, the best practice to do so would be to select an accomplishment - from your whole career history.
Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?
Be precise and concise about your dreams, and align them with the company vision.
Key takeaways
Within this Enhancv guide, we've provided you with plenty of advice and inspiration on writing your online business owner cover letter:
- Always make sure your online business owner cover letter is tailored to the role you're applying for to make a good impression on recruiters;
- In your online business owner cover letter include a header (with your name, the role you're applying for, date, and contact details) and an introduction of up to two sentences that highlight your key accomplishment or why you'd fit the role;
- Focus your online business owner cover letter body on one sole achievement through your career and all the valuable lessons, skills, and know-how you've learned (that are relevant to the role);
- Ensure your online business owner cover letter closing statement isn't generic and includes either a call to action or a promise;
- If you lack professional experience, shift recruiters' focus to a relevant achievement (thanks to your academic or versatile experience) or toward your dreams and goals for professional growth.
