There are several things you need to do if you want to make your cover letter stand out.
First and foremost, make sure to stick to a tone of voice that is either formal and more on the traditional side or completely matches the company culture.
Second, make sure you’re not just re-writing your resume. Rather, build upon it.
And third, focus on achievements and motivations, rather than plainly listing your hard skills.
Now, if you want to stay on top of your cover letter game, we’ve got some additional tips for you.
Choose the right salutation and write a strong introduction
Choosing the right salutation for your cover letter is crucial – after all, it’s the first thing the hiring manager will read.
For this reason, we’ve gathered several classic salutations. Note that some of them could be used even if you don't know the hiring manager's name.
- Dear Hiring Manager,
- Dear Head of [team you're applying for],
- Dear [company name] Recruiter,
- Dear Alex Johnson
We’ve all heard it – introductions are a big deal.
A good cover letter introduction can help you land an interview, while a bad introduction can ruin all your chances of getting your dream job as Management.
So what are the things that can make your cover letter stand out? Honesty, excitement, and motivation.
Show your motivation and excitement to join the company in an honest way. And if you think that’d suit the company – share your vision with the recruiter. Tell them how you think being part of the team can help both parties grow.
Combine your soft and hard skills for an unbeatable match!
The resume is the place to list all your hard skills. The Management cover letter, on the other hand, is the ideal place to emphasize your soft skills and link them to your achievements.
Think about times when your skills have helped you achieve certain goals that seemed too difficult. And don’t worry about admitting some of your weak sides – this is a great way to show recruiters your potential and ability to grow, both professionally and personally.
Looking at the specific job posting requirements could also give you insight on what skills should be included in your resume by all means. This will help you pass applicant tracking systems (ATS) that screen cover letters for keywords before passing them on to recruiters.
Show that you've researched the company
Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.
What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.
End in an actionable way
While a strong introduction makes a great first impression, a confident, yet considerate conclusion is essentially what will get you a callback.
There are different ways to end your cover letter. But remember – the closing line you choose should match the company culture.
Your safest bet would be going for traditional phrases like “Looking forward to hearing from you” or “Looking forward to your reply”. For bonus points, add a simple “Thank you for your time and consideration”.