Embarking on your job hunt, you've realized a compelling growth product manager cover letter can set you apart. It's tempting to regurgitate your resume, but your cover letter should tell the captivating story of your proudest professional moment. Keeping it to one page, you must blend formality with fresh prose, sidestepping clichés that dull your shine. Let's walk through crafting a cover letter that encapsulates your unique achievements, making hiring managers take notice.
- Write a growth product manager cover letter that helps you stand out (and get the job);
- Understand how to start and end your growth product manager cover letter with the appropriate greeting;
- What to include in the body of your growth product manager cover letter to put your best foot forward;
- Your most important achievements - how to present them as part of your growth product manager cover letter.
And if you want to make your life even easier, simply drag and drop your growth product manager resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.
If the growth product manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Growth product manager cover letter example
Scarlett Anderson
San Francisco, California
+1-(234)-555-1234
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- Quantifying achievements: The cover letter includes a specific metric of success ("30% increase in customer lifetime value"), which helps to concretely demonstrate the candidate's impact in their previous role, making the accomplishments more tangible and credible to the hiring manager.
- Tailoring experiences to the job role: It connects past experiences (e.g., user engagement strategy at BitGain) directly to the responsibilities of the new role, showing that the candidate has the skills and experience to transition smoothly and has taken the time to understand the job requirements.
- Initiative and leadership: By mentioning the spearheading of an initiative, the candidate showcases leadership qualities and a proactive approach, which are valuable traits for a role that involves driving growth and customer engagement in the context of product management.
What should your growth product manager cover letter look like - formatting and organizing your information
Have you ever wondered what are the must-have sections you need to include in your growth product manager cover letter? Our builder sets those up for you with:
- Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
- Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
- Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
- Closing paragraph - leaving a great impression and ending with an optional signature.
Use a cover letter template to discover the best formatting for your growth product manager cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.
Ensure that both your resume and growth product manager cover letter are in the same font. Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.
Did you know that the Applicant Tracker System (or ATS) won't be assessing your growth product manager cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.
The top sections on a growth product manager cover letter
- Header: Include your name, contact information, and the date, which is essential for the recruiter to know who you are and how to reach you.
- Greeting: Address the hiring manager by name if possible, as it shows that you have done your research and are genuinely interested in the role.
- Introduction: Briefly mention your relevant experience in product growth, specifying the metrics or KPIs you've positively impacted, to immediately showcase your suitability for the role.
- Body: Elaborate on specific growth strategies you have implemented, experiments you've led, and successes in user acquisition, retention, or engagement that you’ve driven, as these are key responsibilities for a Growth Product Manager.
- Closing: State your enthusiasm for contributing to the company’s growth goals and your willingness to discuss your qualifications in more detail, as well as a polite thank you for the recruiter’s time and consideration.
Key qualities recruiters search for in a candidate’s cover letter
- Strong analytical skills: To effectively analyze user data, interpret metrics, and derive insights that guide experiments and growth initiatives.
- A/B testing and experimentation proficiency: To design and carry out tests that optimize product features and user experience for growth.
- Deep understanding of user psychology and customer journey: To create user-centric growth strategies that enhance acquisition, activation, retention, and referral.
- Cross-functional team leadership: To coordinate with marketing, product development, data science, and design teams to drive growth-focused projects.
- Familiarity with growth hacking techniques: To leverage creative, low-cost strategies to rapidly test and scale growth tactics.
- Proven track record of measurable growth results: To demonstrate past successes in user base expansion, engagement, and conversion, reflecting the ability to achieve growth objectives.
Greeting recruiters with your growth product manager cover letter salutation
What better way to start your conversation with the hiring manager, than by greeting them?
Take the time to find out who the professional, recruiting for the role, is.
Search on LinkedIn, the company website. And for those still keen on making a fantastic first impression, you could even contact the organization, asking for the recruiter's name and more details about the job.
Address recruiters in the growth product manager greeting by either their first name or last name. (e.g. "Dear Anthony" or "Dear Ms. Smarts").
If you're unable to discover the recruiter's name - don't go for the impersonal "To whom it may concern", but instead use "Dear HR team".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Hiring Manager's Full Name],
- Dear [Department] Manager,
- Dear [Mr./Ms. Last Name],
- Dear [First Name] [Last Name],
Your growth product manager cover letter introduction and the value you bring
Moving on from the "Dear Recruiter" to your professional introduction.
Use those first two sentences of your growth product manager cover letter to present the biggest asset you'd bring to the organization.
Don't go into too much detail about your achievement or the skill set, but instead - go straight for the win.
That is - what is your value as a professional?
Would you be able to build stronger, professional relationships in any type of communication? Or, potentially, integrate seamlessly into the team?
Choosing your best achievement for the middle or body of your growth product manager cover letter
Now that you have the recruiters' attention, it's time to write the chunkiest bit of your growth product manager cover letter.
The body consists of three to six paragraphs that focus on one of your achievements.
Use your past success to tell a story of how you obtained your most job-crucial skills and know-how (make sure to back these up with tangible metrics).
Another excellent idea for your growth product manager cover letter's middle paragraphs is to shine a light on your unique professional value.
Write consistently and make sure to present information that is relevant to the role.
Ending your growth product manager cover letter to avoid "sincerely yours"
Yes, this sort of closing statement may work best before your signature.
But you want to give recruiters something more with your growth product manager cover letter ending.
Some professionals choose to go down the path of promises. In a single sentence, they map out what they'd bring about to the role (whether that's a particular technical skill set or personal traits).
Others, decide to be more concrete by thanking recruiters for their time and prompting for their next interview.
Whatever path you choose, remember to always be polite and respectful of the opportunity you've had. Good manners go a long way.
No experience growth product manager cover letter: making the most out of your profile
Candidates who happen to have no professional experience use their growth product manager cover letter to stand out.
Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.
Once again, the best practice to do so would be to select an accomplishment - from your whole career history.
Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?
Be precise and concise about your dreams, and align them with the company vision.
Key takeaways
Turning your growth product manager cover letter into a success is all about staying authentic to yourself and relevant to the job:
- Be creative with your growth product manager cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
- Use single spacing and have a one-inch margin wrapping all around the content of your growth product manager cover letter;
- Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
- The finishing paragraph of your growth product manager cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
- Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.
