Let’s begin by discussing the difference between a cover letter and a resume. The resume is the place where you should list all your hard skills, achievements, and talents.
The cover letter, on the other hand, is your chance to share more about yourself and show who you are.
But what’s the way to grab the reader’s attention? How can you make the hiring manager want to meet you and learn more about you?
How to choose the most suitable salutation and make a good impression
Address your cover letter directly to the hiring manager, whenever possible. This has proven to be a good approach for two reasons.
First, it shows your attention to detail.
Second, it proves that you’re willing to do some research and go the extra mile for the sake of success.
But if finding the recruiter’s name is too difficult, you can go for a traditional gender-neutral phrase.
Here’s our selection of strong salutations. Feel free to borrow any of them:
- Dear Mr. James,
- Dear Human Resources Manager,
- To the [team you're applying for] Department,
- Dear [company name] Recruiter
The introduction of your cover letter is the first thing the hiring manager will read. Logically, having a strong introduction is your chance of getting their attention.
In order to do that, you need to get creative. Don’t just do what everyone else’s been doing for years, i.e. writing “I found this job opening on that website and decided to apply”.
Rather, show that you are genuinely excited about the position and the company. You could do that by mentioning your love for the industry or what you can bring to the table.
Emphasize your Financial Analyst soft skills and mention your hard skills
While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.
This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.
Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.
And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.
Show that you did your research before applying
Proving that you are familiar with the company, its problems, and its goals is without a doubt one of the best ways to stand out.
If you want to show your passion for the company, mention how your skills and previous achievements can help the team grow.
It’s also worth mentioning how your experience can help resolve some of the most common industry issues.
Go for an actionable ending
By now you’ve managed to make a good impression on the hiring manager, and it’s important not to ruin it. That’s why you need your ending to be just as great as your cover letter’s body.
But what are the things that make up a memorable closing line? Expressing gratitude for the reader’s time and consideration, and saying that you look forward to their reply, to name a couple.
You can stick to traditional phrases (e.g. Looking forward to hearing from you soon) if you wish to be on the safe side. Just make sure that the language you use matches the company culture.