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Professional Advisor Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Advisor cover letter. Just replace personal information, company application data and achievements with your own.

Eddy Soto
Ministry of Social Development Regional Relationships Manager -Southern
Wellington, New Zealand
Kia Ora Oranga Tamariki, 

It is with enthusiasm that I apply for the position of Regional Relationship Manager (Southern)  at The Ministry of Social Development. 

Over the last five years I have travelled the nation and met thousands of young New Zealanders, from our big cities to our provincial and even most rural communities. I’ve witnessed first hand how a collaborative approach between our organisations, businesses, our communities and our assets can help to solve some of the most pressing challenges that our young people face. 

I am looking to make a career shift to the government sector where I can apply my business acumen to a government environment and make a real difference for our rangatahi. 

Due to the demanding nature and complexity of the roles I've been in, I've learned to manage competing priorities in various client management positions. This has ranged from taking a consultative approach to managing client relationships autonomously (and also remotely) to acquiring funding from a wide range of stakeholders,  including central government, local councils,  SME's and large corporates. Further to this, I've worked directly with funders and young people simultaneously and learned the art of  balancing the aspirations of rangatahi against programme funding limitations and obligations. 

If I had a superpower, It would be my ability to execute effective human centred communication techniques in ways that create win-win scenarios.  (I even wrote a course on it, you can view it here: www.yoursalesengine.com/training/) I really know how to look after people. My clients will tell you that I am both thoughtful and logical in responding to their needs. I do considerable client research well before we meet, making it easy to quickly build rapport and make use of our scheduled appointment time.

To put my experiences into context, here are examples on how I have made an impact: 
- In 2019 for my client the Nurture Group, I managed the end-to-end sales and customer engagement process, resulting in 600+ happy business customers at an average unit price of 5,000 NZD/AUD

- I helped secure public/private partnership funding from over 15 stakeholders to develop a national youth development programme across 8 council districts, overseeing the growth from 15 participants online to 200 on the ground.

- I helped scale a nationwide multiday youth festival by securing funding and growing participant numbers from 600 to 1500 year on year. 

- At a technology graduate recruitment agency, in 12 months, I secured 7 new sponsorships taking their total from 12 to 19 and implemented a new strategy that changed their financial cycle to generate revenue year round.

I have been able to accomplish my goals and exceed expectations. You will find me to be friendly, optimistic and hardworking. If you would like to know more about my work experience and skills, please take a look at my attached CV and do check out my business www.yoursalesengine.com 

Lastly, given the current economic circumstances, I can appreciate that hiring decisions are not made lightly. Joining The Ministry of Social Development would be an honour and I want to thank you for taking the time to review my application. 

Thanks, Eddy Soto 

Would a good cover letter increase your chances of landing an interview? Yes.

Do we have any specific tips for Advisor applications? Yes.

Are cover letters the same as resumes, but longer? Definitely not!

So what are cover letters?

Well, great cover letters give you the opportunity to tell a personal story, while making the right impression and proving you’re the best candidate at the same time.

Need more details? Let’s dive deep.

Professional advisor cover letter tips to help you stand out

Let’s begin by discussing the difference between a cover letter and a resume. The resume is the place where you should list all your hard skills, achievements, and talents.

The cover letter, on the other hand, is your chance to share more about yourself and show who you are.

But what’s the way to grab the reader’s attention? How can you make the hiring manager want to meet you and learn more about you?

Use an appropriate salutation and write a powerful introduction."

Choosing the right salutation might be tough – we get it. After all, you don’t want to sound way too formal or too friendly.

There are some things that should definitely be taken into consideration when it comes to addressing your cover letter. First and foremost comes the recruiter’s name.

Even if you don’t know who the person reading your cover letter might be, try to find out. Check company websites or social media profiles or even media articles.

If this doesn’t help, you can go for traditional gender-neutral salutations that don’t require knowing the hiring manager’s name.

Here are some of our favorites:

  • Dear Mr. John
  • Dear Ms. Petersen
  • Dear Hiring Manager
  • Dear Dr. Todd
  • Dear Head of [team you're applying for]

The introduction of your Advisor cover letter is without a doubt crucial for the first impression you’ll make as an applicant. But is there a way to make sure your opening line is good enough?

Yes, there is. You can start by sharing your enthusiasm for the job or the field (or why not both!). You could also share your reasons to find the company exciting.

Try to be original. Don’t go for phrases like “I want to apply for the position that I saw advertised on platform X”. They're outdated and sound like you’ve got nothing better to say

Focus on your soft skills but don't forget about the hard skills too

While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.

This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.

Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.

And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.

Prove your passion about the company

Showing that you’ve researched the company and are excited to become part of its team is definitely one of the best ways to prove you're a strong candidate.

Recruiters want to make sure that you’re at least as passionate about the company and the industry as them.

It’s also a good idea to mention how your previous experience could help you in your work and what impact it could have on your long-term performance.

In addition, showing that you are aware of industry or even company issues and are not afraid of facing them will give you additional points!

Choose the right closing line

Using the right words to end your Advisor cover letter is essential for two reasons.

First, it supports the great first impression you’ve already made. Second, it’s a way to express your gratitude for the recruiter’s time and consideration.

The closing line you choose depends on your preferences and the company culture. If you want to be on the safe side, stick to more traditional phrases, such as “Looking forward to hearing from you” and “Thank you for your consideration”.

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Land a job interview by pairing your Advisor cover letter with a great resume

Having a professional Advisor cover letter is great, but pairing it with an equally good resume will help you beat luck.

Check out our Advisor resume writing guidelines or hire an expert to guide you.