According to 83% of hiring managers, cover letters are an important part of every recruiter’s decision-making process.
What’s more, 72% of them will expect you to hand in a great cover letter, even if this part is listed as ‘optional’ on the job advert.
And if you ask our experts, cover letters are an amazing opportunity to tell a personal story and make the right first impression.
But what exactly is a cover letter and how to write a good one? Let’s see…
Professional product owner cover letter tips to help you stand out
First off, you need to remember that a cover letter should build upon the information in your resume, rather than just repeat it.
Second, make sure that the tone of voice you use matches the company culture.
And last but not least, try to convey your enthusiasm for the position and the field. This will give your text a personal touch.
But how can you make your cover letter grab every hiring manager's attention? Let’s see…
How to choose the most suitable salutation and make a good impression
In general, the salutation you use depends on the tone of voice you’ve decided to go for but also on the company culture.
However, it’s always a good idea to address your letter to the person responsible for the recruitment process. If you don’t know their name, try to find it out. And only if that proves to be impossible, choose a generic salutation.
Here are some phrases you can use (note that some of them require you to know the hiring manager's name):
- To the [team you're applying for] Department
- Dear Paul Black
- Dear Hiring Manager
- Dear Ms. Stone
The introduction of your Product Owner cover letter is what will get you remembered. But how can you make sure that your opening line is good enough?
Rumor has it, many people out there have started using phrases like “I found your job advert on website X and decided to apply” ever more often. But more importantly – that recruiters are already getting tired of it.
So instead of saying what everyone else is saying, we advise you to go for a more honest approach. Begin your cover letter by explaining what excites you about the company and how this excitement will help you on your journey towards success.
Link your product owner soft and hard skills to your achievements
While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.
This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.
Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.
And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.
Show that you know the company and its problems well
Showing that you’ve researched the company and are familiar with it is a good way to prove your work-readiness.
It will also point the recruiter to the fact that your skills and qualifications will have a long-term impact on the company. Just link some of your strengths to the ways in which current or potential issues can be resolved.
Finish your cover letter with a call to action
Ending your Product Owner cover letter in a suitable way can help you land an interview. Why? Because strong endings portray applicants as considerate and, what’s even more important – passionate about the job.
Just make sure that your ending (just like your cover letter’s body) matches the company culture. If you prefer to be on the safe side, go for traditional closing lines such as “Looking forward to hearing from you”.