Sales Assistant CV Examples & Guide for 2024

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Sales Assistant CV

Your sales assistant CV must highlight strong communication skills. Demonstrate your ability to engage effectively with customers. Showcase your proven track record of meeting sales targets. Let your CV reflect your knack for closing deals and maintaining customer relationships.

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Crafting a CV that effectively highlights your customer service skills and sales record can be a daunting challenge for a sales assistant. Our guide provides tailored advice and practical examples to help you showcase your successes and attract potential employers with a polished and professional CV.

In this Enhancv sales assistant CV guide, you'll find out more about how to:

  • Answer job requirements with your sales assistant CV and experience;
  • Curate your academic background and certificates, following industry-leading CV examples;
  • Select from +10 niche skills to match the ideal candidate profile
  • Write a more succinct experience section that consists of all the right details.

Do you need more specific insights into writing your sales assistant CV? Our guides focus on unique insights for each individual role:

How complex should the format of your sales assistant CV be?

Perhaps, you decided to use a fancy font and plenty of colours to ensure your sales assistant CV stands out amongst the pile of other candidate profiles. Alas - this may confuse recruiters. By keeping your format simple and organising your information coherently, you'll ultimately make a better impression. What matters most is your experience, while your CV format should act as complementary thing by:

  • Presenting the information in a reverse chronological order with the most recent of your jobs first. This is done so that your career history stays organised and is aligned to the role;
  • Making it easy for recruiters to get in touch with you by including your contact details in the CV header. Regarding the design of your CV header, include plenty of white space and icons to draw attention to your information. If you're applying for roles in the UK, don't include a photo, as this is considered a bad practice;
  • Organising your most important CV sections with consistent colours, plenty of white space, and appropriate margins (2.54 cm). Remember that your CV design should always aim at legibility and to spotlight your key information;
  • Writing no more than two pages of your relevant experience. For candidates who are just starting out in the field, we recommend to have an one-page CV.

One more thing about your CV format - you may be worried if your double column CV is Applicant Tracker System (ATS) complaint. In our recent study, we discovered that both single and double-column CVs are ATS-friendly . Most ATSes out there can also read all serif and sans serif fonts. We suggest you go with modern, yet simple, fonts (e.g. Rubik, Lato, Raleway) instead of the classic Times New Roman. You'll want your application to stand out, and many candidates still go for the classics. Finally, you'll have to export your CV. If you're wondering if you should select Doc or PDF, we always advise going with PDF. Your CV in PDF will stay intact and opens easily on every OS, including Mac OS.

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Use bold or italics sparingly to draw attention to key points, such as job titles, company names, or significant achievements. Overusing these formatting options can dilute their impact.

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The top sections on a sales assistant CV

  • Personal statement highlighting sales skills to immediately show value.
  • Employment history with sales achievements to demonstrate experience.
  • Key sales skills section to quickly showcase relevant abilities.
  • Educational background reflecting any sales-related qualifications.
  • References available upon request to validate sales competence.
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What recruiters value on your CV:
  • Highlight your customer service skills by providing examples of past experiences where you successfully assisted customers, resolved issues, and maintained a positive store environment.
  • Demonstrate your sales proficiency by detailing your knowledge of sales techniques, any sales targets you've met or exceeded, and how you've contributed to revenue growth in previous roles.
  • Show your team player attitude by mentioning any teamwork or collaborative efforts you've been part of, such as working on in-store promotions or supporting team members during peak sales periods.
  • Emphasise your familiarity with point-of-sale systems, inventory management, and any other relevant retail technologies you've used, to show you can hit the ground running with minimal training.
  • Mention your flexibility and availability by specifying your willingness to work unsocial hours, such as weekends and holidays, which is often a requirement in retail sales positions.

How to present your contact details and job keywords in your sales assistant CV header

Located at the top of your sales assistant CV, the header presents recruiters with your key personal information, headline, and professional photo. When creating your CV header, include your:

What do other industry professionals include in their CV header? Make sure to check out the next bit of your guide to see real-life examples:

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Examples of good CV headlines for sales assistant:

  1. Retail Sales Expert | Customer Experience Enthusiast | Level 2 NVQ Certificate | 5+ Years Experience
  2. Senior Sales Assistant | Luxury Goods Specialist | Team Leadership | 10 Years Industry Insight
  3. Junior Sales Associate | Tech-Savvy | Product Demos | Recent Graduate with Distinction
  4. Experienced Sales Consultant | B2B Sales | CRM Pro | 7 Years Driving Revenue Growth
  5. Lead Retail Advisor | Fashion Retail Management | Visual Merchandising Expert | 8+ Years Experience
  6. Assistant Sales Manager | Dynamic Sales Strategies | Excellent Communicator | Business Diploma | 6 Years Experience

Choosing your opening statement: a sales assistant CV summary or objective

At the top one third of your CV, you have the chance to make a more personable impression on recruiters by selecting between:

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CV summaries for a sales assistant job:

  • Dynamic Sales Assistant with over seven years' experience in high-volume retail environments, adept at using POS systems and upselling techniques. Proven track record in customer relationship management and surpassing sales targets by 30% in the past year.
  • Resourceful professional with a decade of expertise as a Customer Service Manager, now eager to apply a strong foundation in client engagement and problem-solving to excel in a sales-driven environment. Skilled in CRM software and fluent in Spanish and English.
  • Passionate career-changer with an exceptional background in IT project coordination, seeking to leverage strong analytical and interpersonal skills to thrive in a customer-oriented sales position. Excels in team collaboration and has a consistent history of project delivery under budget.
  • With a strong history in hospitality management, this driven individual is transitioning into sales to utilize outstanding communication abilities, a keen eye for customer needs, and a dedicated approach to achieving and exceeding business objectives through strategic sales initiatives.
  • Keen to develop a career in sales, this recent graduate offers a fresh and comprehensive understanding of contemporary marketing theories, coupled with an infectious enthusiasm for engaging with a diverse client base and contributing to business growth through targeted sales strategies.
  • As a newly certified marketing professional, I am eager to apply my comprehensive knowledge of digital marketing strategies and consumer behaviour analysis to the challenge of identifying and pursuing new sales opportunities, and efficiently contributing to team targets from day one.

More detailed look into your work history: best advice on writing your sales assistant CV experience section

The CV experience is a space not just to merely list your past roles and responsibilities. It is the CV real estate within which you could detail your greatest accomplishments and skills, while matching the job requirements. Here's what to have in your experience section:

For more help on how to write your CV experience section, check out the next section of our guide:

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Best practices for your CV's work experience section
  • Demonstrated ability to manage stock levels and maintain accurate inventory records, ensuring product availability and minimising overstock situations.
  • Experienced in meeting and surpassing sales targets through effective customer engagement and product knowledge sharing, contributing to store profitability.
  • Skilled in operating POS systems with accuracy and efficiency, processing transactions and handling various forms of payment with confidence.
  • Assisted with visual merchandising, creating attractive displays that adhere to store guidelines and promote seasonal or featured products.
  • Delivered exceptional customer service by listening to customer needs, providing informed recommendations, and resolving issues promptly to ensure satisfaction.
  • Collaborated with team members to organise in-store promotions and events, maximising footfall and fostering an engaging shopping experience.
  • Contributed to the implementation of loss prevention policies, vigilantly monitoring the sales floor to deter theft and protect store assets.
  • Engaged in ongoing product training to stay current with new lines and trends, effectively communicating benefits and features to customers.
  • Provided support to the management team with administrative duties such as scheduling, reporting, and handling correspondence to ensure smooth store operations.
Work Experience
Retail Sales Assistant
  • Consistently achieved monthly sales targets by 120%, contributing to a 15% year on year growth for the high street fashion retail department.
  • Developed and maintained relationships with over 100 regular customers, increasing customer retention rates by 40% over a 2-year period.
  • Implemented a new upselling strategy which saw accessory sales rise by 25% through the bundling of products and personalised recommendations.
Work Experience
Lead Sales Associate
Marks & Spencer
  • Managed a team of 4 sales assistants, resulting in a boost in departmental productivity and a 30% decrease in staff turnover rates.
  • Oversaw the introduction of an innovative digital catalogue which led to a 20% increase in in-store sales through effective customer engagement.
  • Negotiated with suppliers to secure cost-effective purchasing agreements, enabling the store to offer competitive pricing structures.
Work Experience
Sales Assistant and Online Coordinator
John Lewis
  • Orchestrated the store's first online sales platform, attracting on average 500 new users per month and contributing to a 10% uplift in overall sales.
  • Engaged in weekly stock management, maintaining inventory accuracy at 98%, thereby reducing backorders and improving customer satisfaction.
  • Pioneered a bespoke customer service training program which enhanced the team's ability to cross-sell effectively, growing average transaction values by £5.
Work Experience
Tech Sales Specialist
Currys PC World
  • Leveraged expert knowledge of electronics to guide customers through complex purchases, boosting the store's technology department revenue by 35%.
  • Played a pivotal role in coordinating the 'Tech Tuesdays' workshop series, leading to a 50% increase in repeat customer visits each month.
  • Piloted a competitive intelligence initiative, gathering insights that enabled a more aggressive pricing and promotions strategy.
Work Experience
Customer Service Sales Representative
Next Plc
  • Exceeded key performance indicators by consistently delivering exceptional customer experiences reflected in a 5-star rating across major review platforms.
  • Initiated a local community engagement project which partnered with businesses, driving foot traffic by 30% and strengthening brand presence.
  • Collaborated with the visual merchandising team to redesign the store layout, resulting in a smoother customer flow and a 15% increase in impulse purchases.
Work Experience
Sales Floor Assistant
  • Facilitated the implementation of an inventory management system that reduced stock discrepancies by 90%, saving the company approximately £20,000 annually.
  • Elevated the in-store promotion strategy which saw an immediate uptake in seasonal sales by 18%, surpassing previous records.
  • Conducted a comprehensive review of the customer loyalty program, integrating feedback analysis to optimise the reward scheme and improve customer lifetime value.
Work Experience
Digital Sales Assistant
Fortnum & Mason
  • Drove a digital sales initiative that elevated online revenue streams to represent 40% of total store sales within 5 years of inception.
  • Crafted a sophisticated data-driven sales strategy that harnessed CRM tools to personalise customer interactions and increase repeat business by 35%.
  • Successfully coordinated with the marketing team to implement seasonal campaigns that resulted in a 50% boost in sales for new product lines.
Work Experience
Beauty Sales Assistant
Selfridges & Co
  • Acted as the primary sales consultant for a range of luxury skincare products, driving an incremental monthly revenue increase by £7,000.
  • Established a clienteling system that personalised follow-ups and handpicked promotions, resulting in a customer base growth of 25% year-over-year.
  • Led the organisation of in-store demonstration events which directly contributed to a 60% uplift in product trials and a 20% conversion rate to regular customers.

Swapping your professional experience (when you have none) with skills and more

Never underestimate the importance of relevancе when it comes to your sales assistant CV. Even if you don't happen to have much or any standard (full-time contract) professional experience, this doesn't mean you shouldn't apply for the role. Instead of a bespoke CV experience section:

  • Showcase more prominently any internships, part-time roles, and volunteer experience that are applicable to the role and have taught you job-crucial skills;
  • Feature a strengths or achievements section with your transferrable skills or talents you've obtained thanks to your work or life experience;
  • Write an objective statement that clearly outlines your values as a candidate and defines your career ambitions;
  • List your education or certificates that match the job profile closer to the top of your CV.
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Describe how each job helped you grow or learn something new, showing a continuous development path in your career.

Mix and match hard and soft skills across your sales assistant CV

Your skill set play an equally valid role as your experience to your application. That is because recruiters are looking for both:

Are you wondering how you should include both hard and soft skills across your sales assistant CV? Use the:

  • skills section to list between ten and twelve technologies that are part of the job requirement (and that you're capable to use);
  • strengths and achievements section to detail how you've used particular hard and soft skills that led to great results for you at work;
  • summary or objective to spotlight up to three skills that are crucial for the role and how they've helped you optimise your work processes.

One final note - when writing about the skills you have, make sure to match them exactly as they are written in the job ad. Take this precautionary measure to ensure your CV passes the Applicant Tracker System (ATS) assessment.

Top skills for your sales assistant CV:

Product Knowledge

Point-of-Sale Systems

Inventory Management

Visual Merchandising

Sales Reporting

Customer Relationship Management (CRM)

Cash Handling

Merchandise Restocking

Order Processing

Basic Accounting



Customer Service




Time Management


Attention to Detail

Active Listening


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If you have received professional endorsements or recommendations for certain skills, especially on platforms like LinkedIn, mention these to add credibility.

Your university degree and certificates: an integral part of your sales assistant CV

Let's take you back to your uni days and decide what information will be relevant for your sales assistant CV. Once more, when discussing your higher education, select only information that is pertinent to the job (e.g. degrees and projects in the same industry, etc.). Ultimately, you should:

  • List only your higher education degrees, alongside start and graduation dates, and the university name;
  • Include that you obtained a first degree for diplomas that are relevant to the role, and you believe will impress recruiters;
  • Showcase relevant coursework, projects, or publications, if you happen to have less experience or will need to fill in gaps in your professional history.
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Focus on describing skills in the context of the outcomes they’ve helped you achieve, linking them directly to tangible results or successes in your career.

Key takeaways

Your successful job application depends on how you well you have aligned your sales assistant CV to the job description and portrayed your best skills and traits. Make sure to:

  • Select your CV format, so that it ensures your experience is easy to read and understand;
  • Include your professional contact details and a link to your portfolio, so that recruiters can easily get in touch with you and preview your work;
  • Write a CV summary if you happen to have more relevant professional experience. Meanwhile, use the objective to showcase your career dreams and ambitions;
  • In your CV experience section bullets, back up your individual skills and responsibilities with tangible achievements;
  • Have a healthy balance between hard and soft skills to answer the job requirements and hint at your unique professional value.

Looking to build your own Sales Assistant CV?

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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.