National Account Manager Jobs (No ghost jobs, direct from employers)

YOUR OPPORTUNITY

Join our Key Account Team and shape the future of our iconic brands in the German retail sector.

With a passion for strong brands, commercial acumen, and entrepreneurial thinking, you will develop our most important customers in the German food retail sector. Together with customers and colleagues, you will turn opportunities into growth and ideas into real impact. At Bacardi, you have the freedom to take responsibility, push boundaries, and do things differently.

YOUR RESPONSIBILITIES

• You are responsible for the care and strategic development of our national customers in the German food retail sector.
• You fully account for achieving the agreed customer goals in terms of sales, market share, distribution, profitability, and brand development.
• You develop sustainable growth strategies together with your customers and successfully implement them within the framework of Joint Business Plans.
• You analyze market, customer, and consumer data, identify growth opportunities, and derive concrete measures for business development.
• You conduct annual reviews, price, condition, and contract negotiations independently and ensure the successful implementation of agreed measures.
• You develop customer-specific activation and marketing concepts and collaborate closely with Marketing, Trade Marketing, Category Management, Revenue Growth Management, Supply Chain, and Finance.
• You are responsible for planning, managing, and evaluating promotional, placement, and marketing activities to strengthen our brands and generate sustainable growth.
• You work closely with the sales team to ensure excellent execution of sales and activation measures at the point of sale.
• You continuously monitor market, competitive, and customer developments and derive strategic recommendations for action.
• You take primary responsibility for your customer portfolio and serve as the central point of contact for all relevant internal and external stakeholders.

YOUR QUALIFICATIONS

• You have successfully completed a degree in Business Administration, Economics, or an equivalent qualification.
• You have several years of experience in Key Account Management for national retail customers within the FMCG industry.
• You possess a deep understanding of the German food retail sector, as well as relevant sales, distribution, and condition structures.
• You have strong analytical skills and can identify opportunities from data, market information, and customer metrics, translating them into concrete actions.
• You have verifiable success in customer development and leading complex negotiations.
• You demonstrate high organizational strength and entrepreneurial thinking.
• You are proficient in MS Office, particularly Excel and PowerPoint; experience with NielsenIQ, SAP, PowerBI, or similar tools is advantageous.
• You have excellent written and spoken German and English skills.

YOUR PERSONALITY

• You are a strong communicator and relationship builder, capable of creating long-term, trust-based customer relationships.
• You exhibit high proactivity and initiative.
• You act entrepreneurially, recognize opportunities early, and prioritize decisively.
• You combine strategic thinking with strong execution and results orientation.
• You are persuasive, assertive, and confident across all hierarchical levels.
• You enjoy working in cross-functional teams and can align diverse stakeholders toward common goals.
• You are passionate about brands, consumers, and retail, driving innovation with enthusiasm.

KEY SUCCESS CRITERIA FOR THIS ROLE

• Achieving sales, market share, and profitability targets
• Successful implementation of the Joint Business Plan
• Expansion of listings and distribution, as well as brand visibility
• Sustainable development of strategic customer relationships
• Effective management of investments and trade activities
• Capturing additional business potential

WE LOOK FORWARD TO RECEIVING YOUR COMPREHENSIVE APPLICATION (RESUME + COVER LETTER) WITH YOUR EARLIEST POSSIBLE START DATE AND YOUR SALARY EXPECTATIONS.

LEADERSHIP AGILITY

At Bacardi, we deeply care about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of belonging, where people feel appreciated for who they are, what they do, and who they can become.
• Self-Awareness: You have high levels of self-awareness, are reflective, and understand yourself well—recognizing both your strengths and weaknesses and your impact on others.
• People Agility: You bring a deep ability to understand and relate to people, navigating through tough situations to harness and multiply collective performance.
• Results Agility: You demonstrate consistent delivery of results in new situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand possibilities by making fresh connections. You think strategically while being execution-focused and bring creativity to the challenges you face.
• Change Agility: You have a deep natural curiosity, a desire to experiment, and the ability to effectively manage change. You have a growth and learning mindset: ready to test, stumble, learn, and apply from experience.

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility, and capability to our organization globally. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups based on national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, or any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for Bacardi

At Bacardi, we are committed to providing our employees (Primos) with a comprehensive Total Rewards package, including compensation, benefits, incentives, allowances, well-being, and more to meet the needs of themselves and their families. It goes beyond just cash! The total rewards program is based on pay-for-performance, with incentive programs linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days (e.g., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing:

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits:

The benefits/perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may require an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function, or brand.

AI Disclaimer:

We recognize that AI tools can be valuable to support you throughout the recruitment process. At Bacardi, we want to get to know you and understand your own experience, capabilities, and perspectives during the interview. We therefore ask that you do not use AI assistance during live or pre-recorded interviews. If you use assistive technology or would like us to make any adjustments to the interview process, please let us know. This will not affect your application.