Crafting a CV that effectively showcases your ability to navigate the rapidly evolving digital landscape is a common challenge faced by a marketing executive. Our comprehensive guide provides targeted advice to help you highlight your digital marketing expertise and strategic thinking, ensuring your CV stands out to potential employers.
Structure, write, and edit your marketing executive CV to land the role of your dreams with our exclusive guide on how to:
- Create an attention-grabbing header that integrates keywords and includes all vital information;
- Add strong action verbs and skills in your experience section, and get inspired by real-world professionals;
- List your education and relevant certification to fill in the gaps in your career history;
- Integrate both hard and soft skills all through your CV.
Discover more industry-specific guides to help you apply for any role in the links below:
Resume examples for marketing executive
Explore additional marketing executive cv samples and guides and see what works for your level of experience or role.
By Experience
Senior Marketing Executive
- Clear and Structured Content Presentation - The CV's presentation is highly organized, providing a structured flow from personal details to professional achievements. It is concise and clear, ensuring that each section is easy to navigate and understand, making it immediately accessible for hiring managers. The use of bullet points for roles and responsibilities allows quick identification of key information and showcases the candidate's ability to communicate efficiently.
- Impressive Career Trajectory - Samuel Campbell's career trajectory demonstrates remarkable growth and progression within the marketing industry. His advancement from Marketing Executive roles to Senior Marketing Executive positions underscores his capability to take on greater responsibilities and lead complex projects. The geographical shift from Glasgow to Edinburgh also indicates a commitment to career development and adaptability within different market environments.
- Diverse Cross-Functional Experience - The CV highlights Samuel’s ability to effectively collaborate across various departments, such as design and development, to successfully execute marketing campaigns. This cross-functional experience not only demonstrates his versatility but also his proficiency in fostering teamwork. His role in training and mentoring junior team members further accentuates his leadership skills, contributing to the improvement of overall team productivity.
Junior Marketing Executive
- Clear career trajectory with industry relevance - Daniel Baker has effectively climbed the career ladder within reputable non-profit organizations, moving from a Marketing Intern to a Marketing Assistant at Cancer Research UK. This progression showcases his growing expertise and commitment to the marketing field, as well as the distinctiveness of gaining experience in philanthropic contexts.
- Distinct achievements with measurable business impact - The CV highlights significant achievements like boosting social media engagement by 20% and increasing sales targets by 20% through strategic initiatives. These accomplishments underscore not only proficiency in marketing tactics but also their tangible effect on enhancing brand visibility and financial metrics.
- Diverse skill set aligning with role requirements - Within the CV, a diverse set of skills is outlined, pertinent to marketing roles, including CRM Management, Social Media Marketing, and Campaign Analysis. Daniel's capabilities in both creative and analytical avenues are complemented by certifications in Digital Marketing and Social Media Marketing Strategies, reinforcing his adaptability and current industry knowledge.
By Role
Brand Marketing Executive
- Concise Structure and Clarity - The CV of Oscar Evans is well-organized, with each section serving a distinct purpose. The content is concise, presenting relevant information clearly and efficiently, ensuring recruiters can absorb key details quickly. Bullet points enhance readability, allowing significant achievements and responsibilities to stand out.
- Progressive Career Development - Evans demonstrates a clear trajectory of career growth, from a Marketing Executive to a Product Content Manager at renowned companies. This advancement showcases his increasing responsibilities and expertise across different facets of marketing, indicating strong professional development within the industry.
- Leadership and Soft Skills - Leadership capabilities are evident through Evans’ management of cross-functional teams, successful execution of product launch strategies, and mentoring roles. His ability to foster brand advocacy and align internal teams with shared values highlights his interpersonal skills and strategic leadership, which are crucial in senior analyst roles.
Product Marketing Executive
- Clarity and Conciseness in Content Presentation - Isla King's CV impressively presents detailed career achievements in a clear and structured manner. Each role includes bullet points that succinctly highlight her contributions, ensuring a quick understanding of her impact and abilities. This approach aids readability and allows potential employers to grasp her professional significance efficiently.
- Strategic Career Advancement - The CV reflects a steady upward trajectory in Isla's career, showcasing her growth from a Marketing Assistant to a Product Marketing Executive. This progression is marked by increased responsibilities and successful strategic initiatives across significant companies in the logistics sector, highlighting her capacity for professional development and leadership.
- Adaptability and Cross-Functional Collaboration - Isla's experience in coordinating with sales, customer success teams, and creative departments across various organizations underscores her adaptability and ability to work effectively within cross-functional teams. Her initiatives leading to increased lead conversion rates and market share growth demonstrate a strong linkage between her collaborative efforts and business success.
Field Marketing Executive
- Structurally Cohesive Presentation - The CV effectively organizes information into clear sections such as experience, education, skills, and achievements, enabling the reader to quickly absorb key details. Consistent formatting across dates and locations contributes to a professional appearance, making it easy to comprehend Mia Ward's career progression and qualifications.
- Career Trajectory Highlighting Progressive Growth - Mia's career path illustrates a logical progression from a Marketing Executive to a Field Marketing Specialist. Each role showcases increasing responsibility and skill refinement, particularly in brand activation and consumer engagement, demonstrating her capacity for growth and her adeptness in the marketing industry.
- Impactful Achievements and Business Relevance - Providing measurable outcomes, such as boosting consumer engagement by 40% and increasing sales by 15%, underscores Mia's ability to effect significant business improvements. These quantified results not only emphasize her personal contributions but also translate her efforts into tangible value for her employers.
Marketing Communications Executive
- Comprehensive Career Growth - Freddie Hughes' CV illustrates a clear and well-defined career trajectory with consistent progression in marketing roles across esteemed companies such as Siemens, Jaguar Land Rover, and Rolls-Royce. Each position indicates an increase in responsibilities and achievements, showcasing Hughes’ ability to adapt and excel within high-profile corporations and dynamic environments.
- Cross-Functional Collaboration and Adaptability - The CV highlights Hughes' adaptability through extensive collaboration with cross-functional teams to meet tight deadlines and enhance project execution. This adaptability, paired with a proficiency in event coordination and multimedia campaign management, underscores his capability to thrive in diverse workplace settings and support varied organizational goals.
- Strategic Achievements with Tangible Business Impact - Key accomplishments such as a 45% increase in brand visibility and a 40% rise in stakeholder engagement serve not only as impressive figures but demonstrate Hughes' strategic acumen and ability to foster strong business relationships. These metrics underline the significant and positive business outcomes he has delivered through innovative marketing strategies and effective communication.
Social Media Marketing Executive
- Focused Content Presentation - The CV is organized with clear headings and concise bullet points that succinctly convey the candidate's key responsibilities and achievements. This structure ensures that the reader can quickly grasp the most relevant information, like experience and skills, pertinent to a Social Media Marketing Executive role.
- Progressive Career Development - Grace Bailey's career trajectory demonstrates consistent growth and responsibilities within the digital marketing sector. Transitioning from Social Media Coordinator to Social Media Marketing Manager underscores her advancement in leadership and strategic capability in social media marketing.
- Impactful Achievements with Business Relevance - The CV highlights specific achievements framed around business impact, such as increasing brand awareness by 40% and lead generation by 50%. These accomplishments not only quantify the candidate's effectiveness but also directly relate to improving business outcomes in social media and digital marketing.
B2B Marketing Executive
- Structured Career Growth and Versatility - James showcases a clear career trajectory with advancements from Marketing Coordinator to Senior Marketing Executive, reflecting his ability to ascend in roles of increasing responsibility and complexity. His experiences at major financial services companies like Aviva and Legal & General underline his industry expertise and versatility.
- Innovation in Strategy and Tools - The CV highlights James's proficiency with industry-specific tools such as Google Ads, HubSpot, and Canva. His implementation of strategies like B2B content revamps, targeted social media campaigns, and email optimization reflects a forward-thinking approach that combines creativity with technical depth.
- Quantified Achievements with Business Impact - James demonstrates effective business outcomes from his marketing initiatives, like a 25% rise in engagement and 12% revenue increase through B2B partnerships. These numbers are not merely impressive metrics; they substantiate his contributions to business growth and strategic marketing impact.
B2C Marketing Executive
- Structured Presentation For Clarity - The CV is organized in a logical sequence, covering all key sections such as experience, education, skills, and achievements. This well-structured format helps in presenting the information clearly and concisely, ensuring that the reader can easily navigate through Arthur's professional journey.
- Career Growth in Diverse Industries - Arthur's career trajectory reflects notable growth, with progression from a Marketing Coordinator to an Executive role. This advancement demonstrates not only his dedication and hard work but also his ability to adapt and thrive in different sectors, from corporate events to media.
- Industry-Specific Tools and Methodologies - The CV showcases Arthur's proficiency with industry-specific tools and methodologies such as CRM systems, GA4 Analytics, and SEO optimisation. This highlights his technical depth and readiness to leverage advanced tools for effective marketing campaign execution.
International Marketing Executive
- Content Presentation and Structure - The CV is neatly organized, with distinct sections that appropriately group experience, skills, education, and achievements, making it easy to follow and understand. Each profession and timeframe is clearly laid out, aiding in quick comprehension of Eva Fisher's career narrative.
- Cross-Functional Experience and Adaptability - Eva Fisher demonstrates adaptability through roles that required cross-functional collaboration, managing to liaise between teams and agencies across different countries and cultures. This reflects her flexibility and emphasis on achieving marketing objectives despite variable contexts.
- Achievements with Business Impact - The CV emphasizes not just numbers but also the contextual impact of achievements, like reducing marketing costs by 10% and increasing lead quality by 20%. This indicates her strategic mindset and ability to bring about significant business improvements.
Direct Marketing Executive
- Clear Structure and Effective Presentation - The CV is well-organized, with sections clearly defined and easy to follow. The use of concise bullet points in the experience section ensures key achievements and responsibilities are communicated efficiently, which aids in quick comprehension by hiring managers.
- Impressive Career Progression and Role Elevation - Evie Perry's career trajectory demonstrates significant growth, moving from a Marketing Executive at Schneider Electric to a Senior Marketing Strategist at Siemens. This progression within the marketing field, especially in leading firms, highlights her capability to take on increased responsibilities and complex projects.
- Strategic Leadership and Cross-Functional Team Collaboration - The CV effectively emphasizes Evie's leadership in managing diverse teams across functions to align product features with market needs. Her ability to lead launches and strategic initiatives, coupled with a reduction in acquisition costs and an enhancement in campaign reach, underlines her strategic acumen and adaptability.
Online Marketing Executive
- Structured Career Progression - Evie Perry's CV showcases a clear career trajectory, reflecting her growth from an SEO Specialist to a Digital Marketing Manager. This progression demonstrates not only an increase in responsibility but also a shift towards broader strategic roles, indicative of her expanding expertise and leadership within the digital marketing industry.
- Strategic Implementation and Methodology - The document highlights Evie's adeptness with industry-specific tools and methodologies, such as bringing in a new analytics platform for granular insights and developing targeted content strategies. This emphasis on strategic processes underlines her methodological approach to solving complex marketing challenges and driving business growth.
- Impactful Achievements with Business Relevance - Evie's accomplishments are presented with a strong emphasis on business impact, not merely numerical increases. For instance, her ability to boost social media engagement and increase organic traffic significantly contributed to higher lead generation and user retention, demonstrating her strategic influence on company growth and visibility.
Affiliate Marketing Executive
- Strong Content Presentation with a Clear Structure - The CV is well-organized and concise, with neatly structured sections covering experience, education, skills, and achievements. This clarity and order allow for easy navigation, ensuring readers can quickly identify key qualifications and accomplishments.
- Impressive Career Trajectory Demonstrating Growth - Across her roles at ASOS, Cult Beauty, and Feelunique, Rosie Gray shows evident career progression, from a specialist role to an executive position. This upward movement reflects a dynamic growth trajectory within the affiliate and influencer marketing industry, highlighting her ability to enhance her skills and impact over time.
- Emphasis on Soft Skills and Leadership - The CV underscores Rosie’s proficiency in negotiation, relationship building, and project management, with leadership skills demonstrated through her ability to spearhead program growth and collaborate cross-functionally. These elements are paramount in her field, fostering both internal and external stakeholder engagement.
By Industry
Retail Marketing Executive
- Strategic Presentation and Clarity - The CV exhibits excellent organization with clear section headings and bullet points, ensuring that each role, skill, and accomplishment is easily discernible to the reader. The layout effectively allows for quick absorption of key information, presenting career achievements and skill proficiency concisely while maintaining a structured flow from the summary down to personal passions.
- Consistent Career Growth in Retail Marketing - Alice Barnes’s career trajectory demonstrates a consistent progression in responsibility and expertise within the retail marketing domain. From a Marketing and Sales Assistant to an Executive Assistant and Retail Marketing Specialist, each role marks a step up in leadership and complexity, illustrating her ability to adapt to and excel in evolving positions. This growth indicates increased recognition and trust in her capabilities by her employers.
- Achievements Highlighting Tangible Business Impact - The achievements section of the CV doesn't merely enumerate duties but emphasizes specific outcomes like a 30% increase in customer acquisition and a 25% rise in promotional sales. These measurable impacts speak to her ability to implement strategies that generate significant business value and drive revenue, showing a deep understanding of how her actions translate to broader organizational success.
Pharmaceutical Marketing Executive
- Commitment to Insight-Driven Marketing - Edward Mitchell’s CV is meticulously structured to emphasize his forte in insights-driven strategies, underlined by his extensive experience in customer marketing within the BioPharma sector. The inclusion of concrete metrics, such as revenue growth and market share expansion, succinctly attests to his effectiveness in leveraging data for strategic advantage.
- Progression and Leadership in BioPharma Sector - The career trajectory showcases a progressive rise in leadership roles, with a significant leap from a Customer Insights Analyst to a Senior Director at IQVIA. This ascent underscores his enhanced capacity for responsibility and strategic oversight, particularly in the high-stakes BioPharma industry, which is known for its complexity and innovation.
- Integrating Cross-Functional Experience - Edward's ability to lead cross-functional teams and projects is prominent throughout his CV, demonstrating adaptability and collaborative skills crucial for aligning marketing strategies across various departments. This experience is vital in the BioPharma industry, where multidisciplinary cooperation drives clinical research and commercial success.
Automotive Marketing Executive
- Structured and Concise Presentation - The CV is well-organized, allowing easy navigation through sections such as experience, education, and skills. It maintains clarity by using bullet points for achievements and responsibilities, making it simple for readers to identify key information quickly.
- Diverse Career Growth in the Automotive Industry - Showing a clear career trajectory, the CV highlights growth from a Data Analyst to a Marketing Analyst across major automotive companies. This progression underscores the candidate's increasing responsibility and expertise in the sector, indicating well-rounded industry knowledge.
- Demonstrated Impact through Business-Relevant Achievements - The CV showcases numerous achievements with clear business relevance, such as a 15% increase in market share and a 25% improvement in sales forecasting. These metrics emphasize the candidate's ability to contribute significantly to company success through data-driven strategies.
Technology Marketing Executive
- Effective Structuring and Clarity - The CV is well-organized, comprising clear sections like Summary, Experience, Education, Skills, Courses, Achievements, Languages, and Passions. This structured presentation ensures that essential information is easily accessible, and each section is concisely articulated, providing a clear overview of the candidate's qualifications and career trajectory.
- Career Growth and Industry Shifts - Joshua’s career progression from a Digital Marketing Analyst at Salesforce to a Senior Digital Marketing Executive at AWS illustrates a clear upward trajectory in responsibility and expertise. This advancement highlights his growth within the same industry and demonstrates his ability to adapt and excel in different organizational environments focusing on cloud data solutions.
- Emphasis on Cloud and Data Expertise - This CV stands out with its strong emphasis on industry-specific tools and techniques, such as Google Cloud Platform, Snowflake, and advanced data analytics. This technical depth demonstrates Joshua's specialization and proficiency in digital marketing, particularly in harnessing cloud-based data for enhanced marketing strategies, making him a valuable asset in any tech-driven marketing role.
Fashion Marketing Executive
- Clear and Structured Content Presentation - The CV is excellently organized with distinct sections for experience, education, skills, and achievements. Each section is concise, ensuring clarity, which makes it easy for potential employers to quickly grasp the candidate's strengths and expertise.
- Seamless Career Trajectory - Throughout the CV, there is a clear progression in Harry's career path, from an Administrative Manager to a Senior Executive Assistant at Burberry. This progression highlights not only growth in responsibility but also dedication to honing skills within the fashion and administrative sectors.
- Cross-Functional Experience and Adaptability - Harry's roles have consistently demonstrated a capacity to work across various departments, enhancing organizational efficiency and facilitating cross-departmental collaboration, as shown by the coordination of interdepartmental communication at Burberry. This adaptability to different working environments is vital in today’s dynamic job market.
How to ensure your profile stands out with your marketing executive CV format
It's sort of a Catch 22. You want your marketing executive CV to stand out amongst a pile of candidate profiles, yet you don't want it to be too over the top that it's unreadable. Where is the perfect balance between your CV format simple, while using it to shift the focus to what matters most. That is - your expertise. When creating your marketing executive CV:
- list your experience in the reverse chronological order - starting with your latest roles;
- include a header with your professional contact information and - optionally - your photograph;
- organise vital and relevant CV sections - e.g. your experience, skills, summary/ objective, education - closer to the top;
- use no more than two pages to illustrate your professional expertise;
- format your information using plenty of white space and standard (2.54 cm) margins, with colours to accent key information.
Once you've completed your information, export your marketing executive CV in PDF, as this format is more likely to stay intact when read by the Applicant Tracker System or the ATS. A few words of advice about the ATS - or the software used to assess your profile:
- Generic fonts, e.g. Arial and Times New Roman, are ATS-compliant, yet many candidates stick with these safe choices. Ensure your CV stands out by using a more modern, and simple, fonts like Lato, Exo 2, Volkhov;
- All serif and sans-serif fonts are ATS-friendly. Avoid the likes of fancy decorative or script typography, as this may render your information to be illegible;
- Both single- and double-column formatted CVs could be assessed by the ATS;
- Integrating simple infographics, icons, and charts across your CV won't hurt your chances during the ATS assessment.
PRO TIP
For certain fields, consider including infographics or visual elements to represent skills or achievements, but ensure they are simple, professional, and enhance rather than clutter the information.
The top sections on a marketing executive CV
- Professional Summary: Expresses your marketing expertise and value.
- Key Marketing Skills: Highlights your relevant abilities in the field.
- Marketing Experience: Details your past roles and achievements.
- Notable Campaigns: Showcases successful marketing projects led.
- Industry Knowledge: Demonstrates your understanding of market trends.
What recruiters value on your CV:
- Highlight strategic campaigns you've developed and executed, showcasing your ability to understand the market, identify target audiences, and achieve business goals effectively.
- Emphasise data-driven decision-making by including specific metrics that demonstrate how your marketing strategies increased brand awareness, engagement, and ultimately, revenue.
- Showcase your leadership and management skills by detailing your experience in overseeing marketing teams, managing budgets, and coordinating with other departments to ensure a cohesive brand message.
- Include examples of digital marketing prowess, such as successful SEO strategies, PPC campaigns, or social media management, to illustrate your competence in online marketing channels.
- Call attention to your ability to stay ahead of marketing trends and technologies, which is crucial for a marketing executive role to adapt strategies in a dynamic business environment.
Recommended reads:
What information should you include in your marketing executive CV header?
The CV header is potentially the section that recruiters would refer to the most, as it should include your:
- Contact details - your professional (non-work) email address and phone number;
- Professional photograph - if you're applying hinting at the value you bring as a professional.
Many professionals often struggle with writing their marketing executive CV headline. That's why in the next section of this guide, we've curated examples of how you can optimise this space to pass any form of assessment.
Examples of good CV headlines for marketing executive:
- Senior Marketing Manager | Brand Development & Digital Strategy | Chartered Marketer | 12+ Years' Experience
- Marketing Executive | SEO & Content Marketing Specialist | Google Analytics Certified | 5 Years' Experience
- Digital Marketing Director | E-commerce Growth | Social Media Expertise | MBA | 15+ Years’ Leadership
- Marketing Strategy Consultant | B2B Sales Enablement | Market Research | CIM Diploma | 10 Years' Insight
- Junior Marketing Coordinator | Campaign Management | Email Marketing Enthusiast | BA Honours | 3 Years' Agency Exposure
- Head of Product Marketing | Tech Sector Innovator | Global Market Expansion | 18+ Years' Strategic Input
Your marketing executive CV introduction: selecting between a summary and an objective
marketing executive candidates often wonder how to start writing their resumes. More specifically, how exactly can they use their opening statements to build a connection with recruiters, showcase their relevant skills, and spotlight job alignment. A tricky situation, we know. When crafting you marketing executive CV select between:
- A summary - to show an overview of your career so far, including your most significant achievements.
- An objective - to show a conscise overview of your career dreams and aspirations.
Find out more examples and ultimately, decide which type of opening statement will fit your profile in the next section of our guide:
CV summaries for a marketing executive job:
Best practices for writing your marketing executive CV experience section
If your profile matches the job requirements, the CV experience is the section which recruiters will spend the most time studying. Within your experience bullets, include not merely your career history, but, rather, your skills and outcomes from each individual role. Your best experience section should promote your profile by:
- including specific details and hard numbers as proof of your past success;
- listing your experience in the functional-based or hybrid format (by focusing on the skills), if you happen to have less professional, relevant expertise;
- showcasing your growth by organising your roles, starting with the latest and (hopefully) most senior one;
- staring off each experience bullet with a verb, following up with skills that match the job description, and the outcomes of your responsibility.
Add keywords from the job advert in your experience section, like the professional CV examples:
Best practices for your CV's work experience section
- Spearheaded the development and execution of comprehensive marketing strategies, leading to a 30% increase in brand awareness and a 25% rise in sales within one fiscal year.
- Managed a marketing budget of £500,000, strategically allocating funds to maximise ROI across multiple channels including digital, print, and events.
- Analysed market trends and consumer behaviour to adjust campaigns accordingly, resulting in a 15% improvement in customer engagement metrics.
- Directed a team of 10 marketing professionals, fostering a creative environment and providing mentorship to junior staff that increased team productivity by 20%.
- Negotiated with external vendors and agencies to secure cost-effective services whilst maintaining quality, saving the company upwards of £100,000 annually on marketing expenditures.
- Implemented a data-driven marketing approach by utilising advanced analytics tools, which improved campaign targeting and personalised customer communication.
- Led the digital transformation of the marketing department, introducing cutting-edge CRM and automation tools that streamlined processes and boosted lead generation by 35%.
- Collaborated with the sales department to create aligned objectives and KPIs, ensuring marketing efforts directly supported sales pipeline growth by providing high-quality leads.
- Developed and executed successful product launch plans for three major products, resulting in each exceeding initial sales forecasts by at least 20%.
Work Experience
Senior Marketing Executive
Adobe Inc.
02/2021-Ongoing
- Led a team in developing and implementing a comprehensive social media strategy that increased our brand's online engagement by 40% within the first year.
- Initiated and managed a cross-channel marketing campaign for a new product launch that resulted in a 25% increase in sales compared to the previous quarter.
- Conducted market research to identify opportunities for growth, leading to the introduction of two new market segments that expanded business by 15%.
Work Experience
Marketing Executive
Coca-Cola Company
05/2018-01/2021
- Crafted and executed a digital marketing strategy that optimized ad spend and improved cost-per-acquisition by 30% over a two-year period.
- Managed a successful influencer marketing campaign that increased brand visibility and drove a 20% uplift in organic traffic.
- Collaborated with the sales department to align marketing initiatives with sales objectives, ultimately boosting sales conversion rates by 18%.
Work Experience
Marketing Specialist
Amazon
09/2015-04/2018
- Played a pivotal role in rebranding efforts that led to a 35% improvement in brand recognition surveys across our primary markets.
- Spearheaded an email marketing automation process that resulted in a 50% increase in lead nurturing efficiency and a 10% rise in conversion rates.
- Directed a customer retention strategy that improved customer lifetime value (CLV) by 25% through targeted loyalty programs.
Work Experience
Marketing Coordinator
Microsoft Corporation
03/2012-08/2015
- Orchestrated a B2B marketing strategy that secured 15 new enterprise-level contracts, elevating company revenue by 20% in 2015.
- Managed the production of engaging content for the company blog and social media platforms, boosting user engagement by 45%.
- Developed and honed partnerships with key industry influencers, resulting in a collaborative marketing campaign that reached over 1 million unique users.
Work Experience
Assistant Marketing Manager
Procter & Gamble
07/2009-02/2012
- Implemented a tailored content marketing strategy that increased website traffic by over 60% and improved our search engine ranking.
- Led a small team to revamp our online customer service approach, shortening response times by 50% and increasing customer satisfaction ratings.
- Analyzed and tracked campaign performance data to refine marketing strategies, ultimately achieving a 20% higher ROI on marketing investments.
What to add in your marketing executive CV experience section with no professional experience
If you don't have the standard nine-to-five professional experience, yet are still keen on applying for the job, here's what you can do:
- List any internships, part-time roles, volunteer experience, or basically any work you've done that meets the job requirements and is in the same industry;
- Showcase any project you've done in your free time (even if you completed them with family and friends) that will hint at your experience and skill set;
- Replace the standard, CV experience section with a strengths or achievements one. This will help you spotlight your transferrable skills that apply to the role.
Recommended reads:
PRO TIP
If applicable, briefly mention a situation where things didn’t go as planned and what you learned from it, demonstrating your ability to learn and adapt.
Describing your unique skill set using both hard skills and soft skills
Your marketing executive CV provides you with the perfect opportunity to spotlight your talents, and at the same time - to pass any form of assessment. Focusing on your skill set across different CV sections is the way to go, as this would provide you with an opportunity to quantify your achievements and successes. There's one common, very simple mistake, which candidates tend to make at this stage. Short on time, they tend to hurry and mess up the spelling of some of the key technologies, skills, and keywords. Copy and paste the particular skill directly from the job requirement to your CV to pass the Applicant Tracker System (ATS) assessment. Now, your CV skills are divided into:
- Technical or hard skills, describing your comfort level with technologies (software and hardware). List your aptitude by curating your certifications, on the work success in the experience section, and technical projects. Use the dedicated skills section to provide recruiters with up to twelve technologies, that match the job requirements, and you're capable of using.
- People or soft skills provide you with an excellent background to communicate, work within a team, solve problems. Don't just copy-paste that you're a "leader" or excel at "analysis". Instead, provide tangible metrics that define your success inusing the particular skill within the strengths, achievements, summary/ objective sections.
Top skills for your marketing executive CV:
HARD SKILLS
Data Analysis
SEO/SEM
Content Marketing
Email Marketing
Social Media Management
Digital Advertising
Campaign Management
Market Research
Brand Management
Marketing Automation
SOFT SKILLS
Creativity
Communication
Leadership
Strategic Thinking
Problem-Solving
Time Management
Adaptability
Collaboration
Attention to Detail
Persuasion
PRO TIP
If there's a noticeable gap in your skillset for the role you're applying for, mention any steps you're taking to acquire these skills, such as online courses or self-study.
CV education and certificates: your academic background as proof of your skill set
A common misconception about your marketing executive CV education is that you only need it, if you have less professional experience. That is completely false. The CV education section serves to back up your technical (and sometimes personal) capabilities, fill in gaps in your work history, and show you have the initial industry background and know-how. When creating your education section:
- List your degrees in the reverse chronological order, starting with the most recent (and relevant) ones first;
- Include your degree and university names, start and graduation dates. It's optional to also denote you received a "First-Class Honours" for diplomas that are more relevant to the role;
- Curate your relevant university coursework, projects, or thesis work if you happen to have less professional expertise and need to integrate more job keywords and skills.
Your professional qualifications don't need to stop at your academic background. It's advisable to also select up to three of your most noteworthy (and relevant) industry certificates and feature them in a dedicated section. Once more, include the certificate name, the institution that issued it out, and the date you obtained it on. You could feature both hard skills and soft skills certificates, as in the examples below:
PRO TIP
Use mini case studies or success stories in your CV to demonstrate how your skills have positively impacted previous roles or projects.
Recommended reads:
Key takeaways
Here are five things you need to remember about writing your marketing executive CV for success:
- Sort your experience based on the reverse chronological order, starting with your most recent career items, to showcase how you've grown your career;
- Include within your CV header your relevant contact details, a headline that could spotlight your unique value, and a photo - if you're applying for roles outside the UK or US;
- Decide to use the CV summary, if you happen to have more professional experience, and an objective, if you want to showcase your career goals;
- Within the experience section, write your bullets using action verbs, skills, and success, instead of just merely listing your on-the-job responsibilities;
- Prove your technical skills, using your education and certificates, and your soft skills, with your achievements and strengths sections.
