Crafting a CV that stands out in the competitive field of marketing can be daunting, especially when trying to articulate your creative skills and campaign successes. Our guide provides you with expert advice on structuring your experience and tailoring your achievements to catch the eye of industry-leading firms.
- Design and format your professional marketing assistant CV;
- Curate your key contact information, skills, and achievements throughout your CV sections;
- Ensure your profile stays competitive by studying other industry-leading marketing assistant CVs;
- Create a great CV even if you happen to have less professional experience, or switching fields.
When writing your marketing assistant CV, you may need plenty of insights from hiring managers. We have prepared industry-leading advice in the form of our relevant CV guides.
Structuring and formatting your marketing assistant CV for an excellent first impression
The experts' best advice regarding your CV format is to keep it simple and concise. Recruiters assessing your CV are foremost looking out for candidates who match their ideal job profile. Your white space, borders, and margins. You may still be wondering which format you need to export your CV in. We recommend using the PDF one, as, upon being uploaded, it never alters your information or CV design. Before we move on to the actual content of your marketing assistant CV, we'd like to remind you about the Applicant Tracker System (or the ATS). The ATS is a software that is sometimes used to initially assess your profile. Here's what you need to keep in mind about the ATS:- All serif and sans-serif fonts (e.g. Rubik, Volkhov, Exo 2 etc.) are ATS-friendly;
- Many candidates invest in Arial and Times New Roman, so avoid these fonts if you want your application to stand out;
- Both single and double column CVs can be read by the ATS, so it's entirely up to you to select your CV design.
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PRO TIP
Use bold or italics sparingly to draw attention to key points, such as job titles, company names, or significant achievements. Overusing these formatting options can dilute their impact.
The top sections on a marketing assistant CV
- Professional Summary showcases your marketing passion and goals, drawing in the recruiter immediately.
- Core Competencies section highlights the specific marketing skills you bring to the table.
- Work Experience details your relevant previous roles and marketing achievements, proving your industry prowess.
- Educational Background establishes your foundational knowledge and any marketing-specific qualifications you have.
- Certifications & Courses demonstrate ongoing learning and specialisation in marketing techniques and tools.
What recruiters value on your CV:
- Highlight any previous marketing experience or internships clearly, demonstrating a practical understanding of marketing principles and an ability to support campaigns effectively.
- Emphasise your proficiency with digital tools and platforms like Google Analytics, a CRM system or social media management tools, as these are fundamental for executing and tracking marketing strategies.
- Showcase your communication skills by detailing experiences that required coordination with a team, managing external vendors, or crafting compelling marketing messages.
- Include examples of your creative abilities, such as designing promotional materials or contributing to content creation, which are pivotal in capturing the target audience’s attention.
- Demonstrate an ability to analyse data by providing instances where you assessed campaign results or market trends to inform marketing decisions.
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How to present your contact details and job keywords in your marketing assistant CV header
Located at the top of your marketing assistant CV, the header presents recruiters with your key personal information, headline, and professional photo. When creating your CV header, include your:
- Contact details - avoid listing your work email or telephone number and, also, email addresses that sound unprofessional (e.g. koolKittyCat$3@gmail.com is definitely a big no);
- Headline - it should be relevant, concise, and specific to the role you're applying for, integrating keywords and action verbs;
- Photo - instead of including a photograph from your family reunion, select one that shows you in a more professional light. It's also good to note that in some countries (e.g. the UK and US), it's best to avoid photos on your CV as they may serve as bias.
What do other industry professionals include in their CV header? Make sure to check out the next bit of your guide to see real-life examples:
Examples of good CV headlines for marketing assistant:
- Digital Marketing Assistant | SEO & Content Strategy | Google Analytics Certified | 2 Years' Experience
- Brand Marketing Assistant | B2B Focus | CIM Diploma in Professional Marketing | 4 Years' Experience
- Social Media Assistant | Engagement & Analytics Expert | Hootsuite Certified | Junior Level
- E-commerce Marketing Assistant | PPC Campaign Specialist | 3+ Years' Experience | Adobe Creative Suite Proficient
- Marketing Campaign Assistant | Event Coordination | PRINCE2 Foundation | Senior Level | 5 Years' Experience
- Assistant Marketing Analyst | Market Research & Insights | MSc Marketing | Advanced Excel Skills | 2 Years' Experience
What's the difference between a marketing assistant CV summary and objective
Why should it matter to you?
- Your marketing assistant CV summary is a showcasing your career ambitions and your unique value. Use the objective to answer why your potential employers should hire you based on goals and ambitions. The objective is the ideal choice for candidates who happen to have less professional experience, but still meet some of the job requirements.
Before you select which one will be more relevant to your experience, have a look at some industry-leading CV summaries and objectives.
CV summaries for a marketing assistant job:
CV objectives for a marketing assistant job:
- Aim to contribute to the vibrant marketing team at TechSavvy Corp by applying cutting-edge digital marketing techniques and a keen understanding of social media analytics to drive brand engagement and elevate online presence.
- Seeking to utilize a passion for data-driven marketing and a proven record in content creation to help increase market share for an emerging fashion brand that prides itself on sustainability and consumer empowerment.
- Eager to bring my expertise in SEO, email campaign management, and graphic design to the dynamic environment at GreenLife Wellness, fostering community outreach and effectively communicating the brand's commitment to healthy living.
- As a recent marketing graduate, I am keen on applying my academic knowledge in market research, consumer behavior analysis, and strategic planning to enhance product launches and promotion initiatives at Bright Innovations Ltd.
- Dedicated to contributing to the success of Peak Performance Gear by leveraging my advanced skills in CRM software, video marketing, and influencer partnerships, aiming to reach broader demographics and solidify customer loyalty.
- With a fervent interest in the arts, I am committed to supporting the growth of CultureHouse Museums by developing high-impact social media campaigns, executing memorable events, and providing insightful data analysis to increase visitor numbers and engagement.
Lacking professional expertise: how to write your CV to highlight your best talents
Don't count on your lucky stars when you're applying for a role, where you happen to have less (or almost none) professional experience. Recruiters sometimes do hire inexperienced candidates if they're able to present their unique value from the get-go. So, instead of opting for the traditional, CV experience section:
- List any applicable expertise you happen to have - no matter if it's a part-time job, internship, or volunteer work. This would hint to recruiters that your profile is relevant;
- Focus your CV on your transferrable skills or talents you've obtained thanks to your whole life and work experience. In effect, you'll be spotlighting your value as a candidate;
- Separate more space for your applicable academic background and certificates to show you have the technical know-how;
- Ensure that within your objective, you've defined why you'll like the job and how you'll be the perfect match for it. Always ensure you've tailored your CV to individual applications.
Looking for more good examples for your first job? We'll show you how other candidates, with less professional experience, have created their job-winning CVs.
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PRO TIP
If you have received professional endorsements or recommendations for certain skills, especially on platforms like LinkedIn, mention these to add credibility.
Describing your unique skill set using both hard skills and soft skills
Your marketing assistant CV provides you with the perfect opportunity to spotlight your talents, and at the same time - to pass any form of assessment. Focusing on your skill set across different CV sections is the way to go, as this would provide you with an opportunity to quantify your achievements and successes. There's one common, very simple mistake, which candidates tend to make at this stage. Short on time, they tend to hurry and mess up the spelling of some of the key technologies, skills, and keywords. Copy and paste the particular skill directly from the job requirement to your CV to pass the Applicant Tracker System (ATS) assessment. Now, your CV skills are divided into:
- Technical or hard skills, describing your comfort level with technologies (software and hardware). List your aptitude by curating your certifications, on the work success in the experience section, and technical projects. Use the dedicated skills section to provide recruiters with up to twelve technologies, that match the job requirements, and you're capable of using.
- People or soft skills provide you with an excellent background to communicate, work within a team, solve problems. Don't just copy-paste that you're a "leader" or excel at "analysis". Instead, provide tangible metrics that define your success inusing the particular skill within the strengths, achievements, summary/ objective sections.
Top skills for your marketing assistant CV:
Content Creation
Social Media Management
Data Analysis
Search Engine Optimisation (SEO)
Pay-Per-Click (PPC) Advertising
Graphic Design
Email Marketing
Market Research
CRM Software Proficiency
Copywriting
Creativity
Communication
Organisational Skills
Teamwork
Attention to Detail
Adaptability
Problem-Solving
Time Management
Proactiveness
Critical Thinking
PRO TIP
If there's a noticeable gap in your skillset for the role you're applying for, mention any steps you're taking to acquire these skills, such as online courses or self-study.
CV education and certificates: your academic background as proof of your skill set
A common misconception about your marketing assistant CV education is that you only need it, if you have less professional experience. That is completely false. The CV education section serves to back up your technical (and sometimes personal) capabilities, fill in gaps in your work history, and show you have the initial industry background and know-how. When creating your education section:
- List your degrees in the reverse chronological order, starting with the most recent (and relevant) ones first;
- Include your degree and university names, start and graduation dates. It's optional to also denote you received a "First-Class Honours" for diplomas that are more relevant to the role;
- Curate your relevant university coursework, projects, or thesis work if you happen to have less professional expertise and need to integrate more job keywords and skills.
Your professional qualifications don't need to stop at your academic background. It's advisable to also select up to three of your most noteworthy (and relevant) industry certificates and feature them in a dedicated section. Once more, include the certificate name, the institution that issued it out, and the date you obtained it on. You could feature both hard skills and soft skills certificates, as in the examples below:
PRO TIP
If you have received professional endorsements or recommendations for certain skills, especially on platforms like LinkedIn, mention these to add credibility.
Recommended reads:
Key takeaways
Your successful job application depends on how you well you have aligned your marketing assistant CV to the job description and portrayed your best skills and traits. Make sure to:
- Select your CV format, so that it ensures your experience is easy to read and understand;
- Include your professional contact details and a link to your portfolio, so that recruiters can easily get in touch with you and preview your work;
- Write a CV summary if you happen to have more relevant professional experience. Meanwhile, use the objective to showcase your career dreams and ambitions;
- In your CV experience section bullets, back up your individual skills and responsibilities with tangible achievements;
- Have a healthy balance between hard and soft skills to answer the job requirements and hint at your unique professional value.
