Crafting a CV that effectively showcases your prowess in navigating the constantly evolving landscape of digital marketing channels is a significant challenge. Our guide offers targeted insights and practical tips to help you highlight your strategic and analytical skills, ensuring your CV rises above the competition.
- Applying the simplest CV design, so that recruiters can easily understand your expertise, skills, and professional background;
- Ensuring you stand out with your header, summary or objective statement, and a designated skills section;
- Creating your CV experience section - no matter how much expertise you have;
- Using real life professional CV examples to enhance the structure and outline of your profile.
If you still have no muse to write your professional CV, find some more industry-leading examples.
Formatting your digital marketing manager CV to meet the role expectations
Staring at the blank page for hours on end, you still have no idea how you should start your professional digital marketing manager CV. Should you include more colours, two columns, and which sections? What you should remember about your CV format is this - ensure it's minimalistic and doesn't go over the top with fancy fonts and many colours. Instead, focus on writing consistent content that actually answers the job requirements. But, how about the design itself :- Use the reverse chronological order to showcase your experience, starting with your most recent role;
- Include your contact details (email address, phone number, and location) - and potentially your professional photo - in the header;
- Must-have CV sections include summary or objective, experience, education, and skills: curate the ones that fit your profile;
- Your professional digital marketing manager CV should be between one-to-two pages long: select the longer format if you have more experience.
A little bit more about your actual CV design, ensure you're using:
- plenty of serif or sans serif font (e.g. Montserrat, Exo 2, Volkhov) as they are Applicant Tracker System (ATS) compliant. Avoid the likes of Arial and Times New Roman because most candidates' CVs are in this typography.
When submitting your CV, are you still not sure what format it should be? Despite the myth that has been circling around, most modern ATS systems are perfectly capable of reading PDFs. This format is an excellent choice as it keeps all of your information intact.
PRO TIP
Use bold or italics sparingly to draw attention to key points, such as job titles, company names, or significant achievements. Overusing these formatting options can dilute their impact.
The top sections on a digital marketing manager CV
- Professional Summary highlights your expertise in digital marketing.
- Key Digital Marketing Skills showcases your relevant abilities.
- Work Experience details your history and successes in the field.
- Education and Certifications confirm your formal training and knowledge.
- Digital Campaign Portfolio demonstrates real-world application of your skills.
What recruiters value on your CV:
- Highlight your expertise in various digital marketing channels such as SEO, PPC, social media, email marketing, and content marketing, as these are essential components of a digital marketing strategy.
- Showcase successful campaigns you've managed by including metrics like conversion rates, ROI, or audience growth, which will demonstrate your ability to drive results.
- Emphasise your experience with analytics and data-driven decision-making by citing specific tools and platforms you are proficient in, like Google Analytics, SEMrush, or Adobe Analytics.
- Demonstrate your leadership capabilities by mentioning the size of the teams you've led, the cross-functional projects you've managed, or any training you've conducted to upskill team members.
- Reflect your capability to keep up with digital trends by outlining any recent certifications, courses, or conferences you've attended that are relevant to the ever-evolving digital marketing landscape.
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What information should you include in your digital marketing manager CV header?
The CV header is potentially the section that recruiters would refer to the most, as it should include your:
- Contact details - your professional (non-work) email address and phone number;
- Professional photograph - if you're applying hinting at the value you bring as a professional.
Many professionals often struggle with writing their digital marketing manager CV headline. That's why in the next section of this guide, we've curated examples of how you can optimise this space to pass any form of assessment.
Examples of good CV headlines for digital marketing manager:
- "Digital Marketing Manager | SEO Specialist | AdWords Certified | 8 Years' Strategic Campaign Experience"
- "Senior Digital Marketer | Content Marketing Expert | Google Analytics Proficient | MBA | 12+ Years in Industry"
- "Lead Digital Marketing Strategist | Social Media Savvy | eCommerce Growth | 5 Years' Dynamic Leadership"
- "Head of Digital Advertising | PPC Campaign Guru | CRM Integration | 10+ Years Delivering ROI"
- "Digital Marketing Director | Brand Development Innovator | Certified Digital Marketer | 15 Years' Industry Leadership"
- "Digital Marketing Executive | Omnichannel Campaign Architect | Data-Driven Analytics | Expert with 7+ Years' Success"
What's the difference between a digital marketing manager CV summary and objective
Why should it matter to you?
- Your digital marketing manager CV summary is a showcasing your career ambitions and your unique value. Use the objective to answer why your potential employers should hire you based on goals and ambitions. The objective is the ideal choice for candidates who happen to have less professional experience, but still meet some of the job requirements.
Before you select which one will be more relevant to your experience, have a look at some industry-leading CV summaries and objectives.
CV summaries for a digital marketing manager job:
- Seasoned Digital Marketing Manager with over 10 years of robust experience in creating and implementing dynamic online marketing strategies. Proficient in SEO, PPC, and social media campaigns, having successfully increased online visibility for multinational brands. Spearheaded a campaign that resulted in a 200% increase in organic traffic within a year.
- Ambitious former Sales Manager transitioning into Digital Marketing, bringing forth a 7-year record of exceeding sales targets and keen customer insights. Swiftly adapted to digital tools and concepts, including Google Analytics and content marketing, eager to apply a strong strategic acumen to drive digital engagement and growth.
- Experienced Project Manager aiming to leverage an 8-year career in the IT sector by transitioning to Digital Marketing. Developed a deep understanding of data-driven decision-making and successful project completions under tight deadlines. Acquired foundational knowledge of SEO and digital content creation through recent certification.
- Looking to bring fresh creative energy and a strategic mindset to a Digital Marketing team. Eager to combine a Bachelor's degree in Marketing and an internship at a leading tech startup. Ready to contribute to sophisticated digital campaigns with a blend of current marketing theory and hands-on social media management experience.
- With a background in freelance graphic design and a genuine passion for digital content creation, I have developed a keen sense for branding and audience engagement. Pursuing a career transition to Digital Marketing, I aim to merge design expertise with newly acquired digital marketing certifications to drive impactful online narratives.
- Enthusiastic and freshly graduated marketing professional seeking to apply a first-class honours degree from the University of Manchester in Digital Marketing. Armed with theoretical knowledge and a passion for data analysis, social media trends, and content development, I am eager to contribute innovative strategies to create compelling brand journeys.
The best formula for your digital marketing manager CV experience section
The CV experience section is the space where many candidates go wrong by merely listing their work history and duties. Don't do that. Instead, use the job description to better understand what matters most for the role and integrate these keywords across your CV. Thus, you should focus on:
- showcasing your accomplishments to hint that you're results-oriented;
- highlighting your skill set by integrating job keywords, technologies, and transferrable skills in your experience bullets;
- listing your roles in reverse chronological order, starting with the latest and most senior, to hint at how you have grown your career;
- featuring metrics, in the form of percentage, numbers, etc. to make your success more tangible.
When writing each experience bullet, start with a strong, actionable verb, then follow it up with a skill, accomplishment, or metric. Use these professional examples to perfect your CV experience section:
Best practices for your CV's work experience section
- Devised and implemented innovative digital marketing campaigns across multiple channels, leading to a 20% increase in web traffic and a 15% uplift in conversion rates.
- Managed a marketing budget of £50,000, allocating resources effectively to achieve a 10% reduction in cost per acquisition while maintaining lead quality.
- Developed strategic partnerships with influencers and other online personalities, enhancing brand visibility and contributing to a 25% growth in social media followers.
- Led a cross-functional team of 5, fostering a collaborative and creative environment that resulted in the successful launch of a new product line yielding a 30% revenue increase.
- Analysed consumer behaviour using marketing analytics tools to inform data-driven decisions, reducing churn by 8% through targeted retention campaigns.
- Coordinated with the sales team to align digital strategies with quarterly sales targets, leading to a consistent 5% quarterly growth in sales figures.
- Oversaw the website's SEO and content marketing efforts, securing top 3 SERP positions for key industry terms and hence driving organic growth.
- Maintained up-to-date knowledge of digital marketing trends and technologies, implementing programmatic advertising which resulted in a 20% more efficient ad spend.
- Facilitated training sessions for the marketing team on digital marketing best practices, increasing departmental productivity by 15%.
- Oversaw the development and execution of a comprehensive digital marketing strategy, enhancing brand presence across digital platforms.
- Led a cross-functional team to a 40% increase in organic traffic through SEO optimization and content marketing initiatives.
- Implemented a data-driven approach using advanced analytics to refine PPC campaigns, achieving a 15% higher conversion rate.
- Strategized and executed online marketing campaigns for product launches, driving a 25% increase in season-over-season sales.
- Pioneered the use of influencer partnerships, amplifying brand reach by 200% across social media platforms.
- Managed a multi-million-dollar marketing budget, allocating funds strategically to maximize return on ad spend (ROAS).
- Cultivated a team of digital marketers, fostering a culture of continuous improvement and professional growth.
- Masterminded a viral marketing campaign which garnered 2 million views within the first week of launch.
- Enhanced customer retention by 30% through personalized email marketing strategies leveraging customer behavior data.
- Collaborated with the product development team to integrate customer feedback into new product features promotion.
- Executed targeted PPC campaigns which reduced cost-per-acquisition by 20% in a 6-month period.
- Crafted and curated digital content to engage a diverse audience, increasing social media following by 70%.
- Facilitated cross-departmental communication to ensure alignment of marketing strategies with business objectives.
- Boosted lead generation efforts through strategic keyword targeting and optimization, resulting in a 50% increase in leads.
- Orchestrated a website redesign project, improving user experience and decreasing bounce rate by 15%.
- Leveraged big data analytics to drive business decisions, leading to a 10% uplift in campaign efficiencies.
- Initiated and established an A/B testing framework for all digital marketing initiatives, enhancing conversion rates significantly.
- Optimized mobile marketing campaigns contributing to a 60% increase in mobile traffic.
- Developed performance marketing strategy, which resulted in a 35% increase in return on investment (ROI) within the first year.
- Managed relationships with key advertising platforms, negotiating contracts that led to improved ad placements and lower costs.
- Implemented a customer relationship management (CRM) system to better track customer journeys and enhance marketing efforts.
- Elevated the company's brand identity through creative social media marketing strategies, doubling engagement rates.
- Launched a content marketing initiative that positioned the company as a thought leader in the industry.
- Collaborated with external agencies to produce high-quality content, driving inbound traffic by 120%.
Writing your CV without professional experience for your first job or when switching industries
There comes a day, when applying for a job, you happen to have no relevant experience, whatsoever. Yet, you're keen on putting your name in the hat. What should you do? Candidates who part-time experience , internships, and volunteer work.
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PRO TIP
Describe how each job helped you grow or learn something new, showing a continuous development path in your career.
The CV skills' divide: between hard and soft skills
Of course, you may have read the job requirements plenty of times now, but it's key to note that there is a difference between technical and personal skills. Both are equally relevant to your job application. When writing about your skill set, ensure you've copy-pasted the precise skill from the job requirement. This would not only help you ensure you have the correct spelling, but also pass any Applicant Tracker System (ATS) assessments.
- Hard skills show your technological capabilities. Or whether you'll be a good technical fit to the organisation. Ensure you've spotlighted your hard skills in various sections of your CV (e.g. skills section, projects, experience) by including the technology and what you've attained;
- Soft skills pinpoint your personality and people or communication skills, hinting at if you'll easily accomodate into the team or organisation. Quantify your soft skills in your CV achievements, strengths, summary/objective, and experience sections. Always support your soft skills with how they've helped you grow as a professional.
Top skills for your digital marketing manager CV:
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Social Media Marketing
Content Marketing
Email Marketing
Web Analytics
Conversion Rate Optimisation (CRO)
Graphic Design
Marketing Automation
Mobile Marketing
Strategic Thinking
Creativity
Analytical Skills
Leadership
Communication
Problem-Solving
Attention to Detail
Project Management
Adaptability
Teamwork
PRO TIP
Use mini case studies or success stories in your CV to demonstrate how your skills have positively impacted previous roles or projects.
Listing your university education and certificates on your digital marketing manager CV
The best proof of your technical capabilities would be your education and certifications sections. Your education should list all of your relevant university degrees, followed up by their start and completion dates. Make sure to also include the name of the university/-ies you graduated from. If you happen to have less professional experience (or you deem it would be impressive and relevant to your application), spotlight in the education section:
- that you were awarded a "First" degree;
- industry-specific coursework and projects;
- extracurricular clubs, societies, and activities.
When selecting your certificates, first ask yourself how applicable they'd be to the role. Ater your initial assessment, write the certificate and institution name. Don't miss out on including the completion date. In the below panel, we've curated relevant examples of industry-leading certificates.
PRO TIP
Focus on describing skills in the context of the outcomes they’ve helped you achieve, linking them directly to tangible results or successes in your career.
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Key takeaways
Write your professional digital marketing manager CV by studying and understanding what the role expectations are. You should next:
- Focus on tailoring your content to answer specific requirements by integrating advert keywords through various CV sections;
- Balance your technical know-how with your personal skills to showcase what the unique value would be of working with you;
- Ensure your CV grammar and spelling (especially of your key information and contact details) is correct;
- Write a CV summary, if your experience is relevant, and an objective, if your career ambitions are more impressive;
- Use active language by including strong, action verbs across your experience, summary/objective, achievements sections.
