Graphic Designer Jobs (No ghost jobs, direct from employers)

Branding Graphic Designer

We're looking for a brand-obsessed designer: someone who sees a brand as a personality, not a template. You'll shape how our brands look, feel and behave. Some days that means building a visual identity from the ground up for a new brand or concept. Other days it means taking an existing brand and bringing its colours, character and personality to life across every touchpoint.

Key Responsibilities:

Brand Definition (shaping brands)

• Translate brand strategy and personality into a distinct visual language: colour, typography, imagery, texture, illustration and composition.

• Develop visual identities for new brands, sub-brands and concepts, from moodboards and creative routes through to the final identity system.

• Define the tone of execution for each brand by setting the art direction, visual rules and do's and don'ts that others build on.

• Create and evolve brand guidelines and toolkits that internal teams and external partners can actually use.

• Design key brand touchpoints such as packaging, signage, menus and in-space graphics for retail and F&B environments.

Brand Application (bringing brands to life)

• Apply and extend brand identities across packaging, point-of-sale, trade and sales collateral, presentations, website and brand assets, so every piece feels unmistakably like that brand.

• Work across a portfolio of brands with very different personalities (our own brands, premium B2B and F&B concepts, and the principal brands we distribute), keeping each one distinct and true to its own character and guidelines.

• Act as a brand guardian: review work for brand fit and flag when execution drifts.

• Work with external partners (printers, packaging suppliers, photographers, agencies) to make sure the brand holds up in real-world production.

• Keep brand assets organised and accessible, including master files, logo suites and templates.

Brand Campaigns (running and supporting campaigns)

• Run the creative for brand campaigns end to end, from creative concept and key visual through to roll-out across digital, print, retail and in-store.

• Make sure every campaign expresses the brand's personality, so it builds the brand rather than just promoting a product.

• Adapt key visuals into the full set of campaign assets (social, digital, POSM, trade and sales materials, event collateral) without losing brand character.

• Support campaigns for distributed principal brands by working within their guidelines while making the work feel right for the local market.

• Coordinate with the marketing team, printers and vendors to deliver campaign assets on time and to quality.

Requirements:

• 3 years of experience in graphic design with a focus on branding or brand identity, ideally from a branding studio, design agency or in-house brand team.

• A portfolio with at least 2 brand identity projects that shows the thinking behind the work, not just finished assets.

• A strong command of colour, typography and composition, and the ability to explain why a visual choice fits a brand's personality.

• Comfortable both creating a brand from scratch and working faithfully within another brand's guidelines.

• Proficiency in Adobe Illustrator, Photoshop and InDesign; comfortable presenting creative routes and rationale in PowerPoint or Google Slides.

• Knowledge of packaging design and print production (dielines, finishes, colour proofing) is a plus.

• Background in F&B, FMCG, hospitality or lifestyle brands preferred.

• Genuine curiosity about brands: you notice, collect and can talk about what makes a brand feel the way it does.

Why join us:

• Build brands, not just posts - Shape the identity of new brands and concepts from day one.

• A real range of brands - Work across our own brands, premium F&B concepts and international principal brands, each with its own personality.

• Your eye, your say - Help set the visual direction and tone of execution, not just follow it.

• Grow in a Fast-Paced Industry - Gain experience across FMCG, F&B and Catering industries in one of Singapore's biggest home-grown MNCs.

Application Requirement:

• Resume

• Portfolio