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SEO CV Examples & Guide for 20...

SEO CV Examples & Guide for 2025

Your SEO CV must clearly highlight your expertise in keyword research and on-page optimization strategies. Show quantifiable achievements, like improved search rankings and organic traffic growth. In addition to technical skills, feature your proficiency in content creation and link-building campaigns. Employers seek candidates who can demonstrate a comprehensive understanding of SEO's role in digital marketing.

All CV examples in this guide

Understanding how to optimise your CV for visibility and relevance in SEO can be daunting, often leaving you unsure of where to begin. Our guide provides clear, practical strategies to enhance your CV, ensuring that it stands out to employers in the competitive field of SEO.

Learn how to create your next seo CV by:

  • Applying the simplest CV design, so that recruiters can easily understand your expertise, skills, and professional background;
  • Ensuring you stand out with your header, summary or objective statement, and a designated skills section;
  • Creating your CV experience section - no matter how much expertise you have;
  • Using real life professional CV examples to enhance the structure and outline of your profile.

If you still have no muse to write your professional CV, find some more industry-leading examples.

Resume examples for seo

Explore additional seo cv samples and guides and see what works for your level of experience or role.

By Experience

Junior SEO Analyst

  • Structured Career Progression - Alfie Edwards has a clear and logical career progression, moving from an SEO Assistant to a Junior Technical SEO Specialist within a few years. This showcases not only growth in terms of positions but also an increasing level of responsibility and expertise in technical SEO, emphasizing a focused career trajectory.
  • Proficiency in Advanced SEO Tools - The CV highlights Alfie's adeptness with industry-standard SEO tools like Ahrefs and Screaming Frog, which are essential for conducting audits and optimizing site performance. This proficiency indicates technical depth and understanding, vital for a Technical SEO Specialist role, thereby setting Alfie apart from less technically-grounded candidates.
  • Effective Cross-Functional Collaboration - Alfie's role involved collaborating with cross-functional teams to drive a significant improvement in page speed metrics. This experience underlines the ability to work seamlessly with diverse teams, ensuring holistic project success and demonstrating excellent adaptability and teamwork capabilities.

Senior SEO Specialist

  • Sequential Career Progression - The CV details a steady and impressive career progression, highlighting Isabella's journey from an SEO Analyst to a leading SEO Specialist. Each role signifies growth and increased responsibility, showcasing her ability to adapt and advance within the digital marketing industry.
  • Command of Advanced SEO Tools - Isabella's expertise is underscored by her mastery of industry-leading SEO tools such as SEMrush, ahrefs, and Screaming Frog. Her familiarity with these tools, alongside platforms like Google Analytics and Moz, indicates a deep technical knowledge crucial for any SEO Specialist role.
  • Leadership and Mentorship - Demonstrating strong leadership capabilities, Isabella has initiated workshops and mentoring sessions for junior staff. Her ability to enhance team-wide SEO knowledge and foster a client-focused culture highlights her commitment to team development and effectiveness.

Head of SEO

  • Structured and Easy to Navigate - The CV is neatly structured, with well-defined sections such as experience, education, skills, and achievements. Each section is concise, providing just the right amount of detail without overwhelming the reader. This clarity ensures that hiring managers can quickly and easily identify key information and qualifications relevant to the role.
  • Progressive Career Development in Travel Industry - Max Wright's career trajectory shows a clear progression from SEO Specialist to Head of SEO, demonstrating continuous growth and increasing responsibilities within the travel industry. This upward movement highlights his ability to adapt and excel in complex environments, with each role building on the skills and experiences of the previous positions.
  • Deep Industry Knowledge and Relevant Tools - The CV highlights Max's use of industry-specific tools like Google Analytics, Ahrefs, and SEMrush, alongside proficiency in HTML, CSS, and JavaScript. This technical depth, combined with his knowledge of strategic SEO methodologies, sets him apart as an expert suited to managing SEO in the highly competitive travel sector.

SEO Team Leader

  • Structured and Concise Presentation - The CV is well-organized, making it easy to navigate through each section. Key information is presented in a concise manner, ensuring clarity while effectively communicating the individual's qualifications and experiences. Each section is logically structured, allowing for an intuitive understanding of the candidate's scope of expertise.
  • Progressive Career Development - The career trajectory outlined in the CV demonstrates a clear path of growth and advancement. Starting as an SEO Specialist and advancing to a Senior SEO Strategist role showcases the candidate's progression and increasing responsibility within the industry. This steady ascent reflects both their dedication and capability to handle complex SEO strategies and projects.
  • Significant Achievements with Business Impact - The CV includes specific achievements that highlight their impact on business objectives. For example, the increase in a client's organic traffic by 45% and a 30% rise in lead generation stand as testament to the candidate's ability to deliver measurable improvements through strategic SEO initiatives, emphasizing their value in achieving tangible business results.

SEO Intern

  • Concise and Well-Structured Presentation - The CV is structured in a clear and concise manner, which enhances readability and allows for quick assimilation of information. Each section is well-defined, highlighting the candidate’s qualifications, experience, and skills effectively. This clarity ensures that key elements, such as achievements and expertise, are easily accessible and comprehensible.
  • Diverse Experience with Progressive Roles - Alexander Jackson's career trajectory displays a diverse range of roles showing growth and adaptation. From freelancing to volunteering, each experience builds upon the previous one, showing an upward trend in expertise and responsibility in the SEO and digital marketing industry. The transition from content creation to strategic optimisation showcases a breadth of experience that is significant for potential employers.
  • Demonstrated Impact and Business Relevance - The achievements outlined in the CV, such as improving organic search traffic by 20% and increasing social mentions by 25%, demonstrate not only proficiency in technical skills but also significant business impact. These metrics highlight Alexander's ability to deliver measurable results, making them a valuable asset in any data-driven environment.

By Role

SEO Specialist

  • Well-Organized Content Presentation - The CV is structured in a clear and concise manner, making it easy to navigate through Lily's extensive experience and skills. Each section is neatly delineated, allowing recruiters to quickly identify key qualifications such as technical SEO expertise and digital marketing capabilities. The use of bullet points enhances readability and ensures that important achievements and skills stand out.
  • Career Progression with Demonstrated Impact - Lily's career trajectory showcases a clear growth pattern, starting as an SEO Analyst and advancing to an SEO Specialist. This progression illustrates not only her growing expertise in the field but also her ability to deliver significant results at each step. Her roles at companies like Unilever, Procter & Gamble, and Imperial Brands highlight her experience across diverse industry environments, benefiting from her adaptable skill set and impactful contributions.
  • Mastery of Industry-Specific Tools and Techniques - The CV highlights Lily's proficiency with key SEO and digital marketing tools such as Google Analytics, Screaming Frog, and SEM Rush. This technical depth is complemented by her ability to implement these tools effectively, leading to measurable improvements in site optimization and traffic growth. Her courses and certifications, like the Google Analytics Certification, further underscore her commitment to staying on the cutting edge of SEO methodologies.

SEO Analyst

  • Structured Career Progression - Oscar Evans' CV demonstrates a logical and progressive career path in digital marketing and SEO. Starting as a Content Writer at VisitBritain, he advanced to a Digital Marketing Specialist at Accenture, and is currently thriving as an SEO Analyst at Farfetch. This trajectory illustrates targeted career growth and industry specialization.
  • Cross-Department Collaboration - The CV showcases Oscar's ability to work across various departments, evidenced by his initiative in training sales teams in SEO fundamentals and collaborating with cross-functional teams to enhance content marketing strategies. This points to a strong adaptability and the capability to foster cohesive interdepartmental strategies.
  • Mastery of SEO Tools - Oscar's expertise in industry-specific tools such as Google Analytics, Ahrefs, and SEMrush is clearly outlined. These technical proficiencies underscore his analytical skills and technical depth in executing effective SEO and digital marketing strategies, aligning well with the demands of an SEO Analyst role.

SEO Manager

  • Structured Career Progression - Ava's CV demonstrates a clear upward trajectory in her career, showcasing growth from an SEO Executive to an SEO Manager. This progression indicates both capability and ambition, with experiences gained at each level contributing to her comprehensive skill set in managing large-scale SEO projects.
  • Impact of Achievements on Business - The achievements section emphasizes not just impressive statistics but the business relevance of her work. For instance, the 40% increase in organic traffic for key clients highlights her ability to directly drive business growth, thus demonstrating the practical application of her SEO strategies in enhancing client success.
  • Diverse Toolbox of Technical Skills - Ava's listed skills are diversified across crucial SEO components like Technical SEO, Link Building, and SERP Analysis. Her additional proficiency in software tools such as Google Data Studio underlines her technical depth and capability to leverage analytics for strategic decision making.

SEO Consultant

  • Strategic SEO Leadership - Amelia Murphy demonstrates exceptional leadership skills by guiding a team through complex tasks such as website migration and technical SEO audits. Her ability to manage and lead a diverse team is reflected in the consistent achievement of high client satisfaction and retention rates.
  • Robust Continuous Learning and Adaptation - The inclusion of certifications and courses like "Advanced Technical SEO Training" from DistilledU and "AI in Digital Marketing" from Coursera shows her commitment to evolving with industry trends and acquiring new skills. This adaptability is crucial for steering SEO strategies in an ever-changing digital landscape.
  • Comprehensive Experience Across Roles and Locations - Her career trajectory spans significant roles in reputed companies like Moz, Conductor, and Distilled, covering diverse geographic locations such as Belfast, remote settings, and London. This trajectory highlights a breadth of experience and adaptability to varied work environments and roles, enhancing her strategic approach to SEO consulting.

SEO Strategist

  • Structured and Well-Organized Presentation - This CV excels in clarity and structure, presenting all necessary sections in a logical flow that is easy to follow. The use of concise bullet points in the experience section allows the reader to quickly grasp the candidate’s key achievements and responsibilities, ensuring the core message is effectively communicated without overwhelming detail.
  • Progressive Career Trajectory - Daisy Shaw’s career trajectory showcases a clear path of growth within the digital marketing and SEO industries. From her role as a Digital Marketing Executive to her current position as a Senior SEO Analyst, each step illustrates increasing levels of responsibility and strategic influence. This progression highlights her ability to advance in complex environments and adapt to new challenges.
  • Impactful Achievements with Business Relevance - The CV emphasizes achievements that not only include statistical growth but also their broader business implications. Metrics such as a 60% increase in organic traffic and a 15-point growth in domain authority are paired with descriptions of how these results impacted overall business goals, substantiating her effectiveness and strategic importance to her employers.

SEO Executive

  • Comprehensive structure with varied sections - The CV is well-organized with distinct sections covering key areas such as experience, education, skills, and achievements. This ensures each component is easy to navigate, allowing hiring managers to quickly assess the candidate's qualifications and relevance to the role.
  • Progressive career trajectory with increasing responsibilities - Freddie Hughes’ career shows a clear upward progression from Junior SEO Executive to Senior SEO Specialist, demonstrating growth in skills and responsibilities. His advancement through notable companies like Argos, John Lewis, and Asos underscores his capability to adapt and excel in different organizational contexts.
  • Strong integration of technical tools into strategies - The candidate highlights their proficiency with industry-specific tools such as SEMrush, Ahrefs, and Google Analytics. This technical depth is paired with methodologies like technical SEO, data analysis, and PPC integration, showcasing a comprehensive approach to SEO and digital marketing.

SEO Coordinator

  • Clear and Concise Presentation - The CV demonstrates an organized structure starting with a clear header, followed by succinctly organized sections like experience, education, skills, and achievements. Each section is laid out with precision, ensuring key information stands out without overwhelming the reader. The bullet points in the experience section are particularly concise yet informative, highlighting significant achievements in a direct manner.
  • Progressive Career Growth - Joshua's career trajectory reveals a logical progression from a Marketing Assistant to an SEO & Asset Management Specialist. Each role transition is associated with increased responsibility and scope, demonstrating a clear path of growth and an upward climb in the digital marketing industry. His move from marketing coordination to specializing in SEO and asset management showcases adaptability and a focus on developing deeper expertise in niches within digital marketing.
  • Integration of Advanced Tools and Methodologies - The CV emphasizes Joshua's proficiency in industry-specific tools and methodologies such as Google Analytics, Google Search Console, and Optimizely CMS. This technical depth is complemented by his knowledge of project and asset management tools like Salesforce CRM, illustrating a robust understanding of both SEO and asset management domains. His completion of specialized courses further attests to his commitment to maintaining cutting-edge expertise.

SEO Account Manager

  • Strong Career Trajectory - Jacob Roberts’ CV illustrates a clear advancement within the SEO field, beginning as an SEO Analyst, moving to a Senior SEO Specialist, and eventually reaching the position of SEO Account Manager. This progression reflects both skill development and increased responsibility, demonstrating his ability to grow within the industry and take on more challenging roles.
  • Effective Blend of Hard and Soft Skills - The CV highlights a mixture of technical expertise such as proficiency with Ahrefs and Semrush, alongside soft skills like team mentoring and client communication. This combination positions Jacob as not only a technical expert, but also a capable leader and effective communicator, crucial traits for managing client expectations and guiding a team.
  • Significant Achievements with Business Impact - Achievements outlined in the CV, such as increasing organic traffic by 60% and mentoring junior team members for improved productivity, are not just numerical feats but indicate strategic impact. They reveal Jacob’s ability to not only deliver measurable outcomes but also foster growth and efficiency within teams, enhancing overall business performance.

SEO Director

  • Clear and Structured Content Presentation - The CV is well-organized, featuring structured sections such as experience, education, skills, and achievements. Each section is concise and easy to navigate, ensuring that each point is clearly communicated and relevant to the candidate’s role as an SEO Account Director.
  • Strong Career Trajectory - Ruby Gibson’s career progression from an SEO Specialist to an SEO Account Director illustrates a clear trajectory of growth and increased responsibility. Moving from specialized tasks to leading strategic initiatives and managing teams shows significant professional development within the digital marketing industry.
  • Effective Use of Metrics to Showcase Achievements - The CV effectively uses specific metrics to illustrate Ruby's achievements, such as a 30% increase in organic traffic and a 50% increase in client retention rates. These figures not only highlight successful outcomes but also underline significant business impact and value addition to past employers.

SEO Content Writer

  • Clear structure with coherent sections - The CV is well-organized with clear sections for experience, education, skills, and achievements, allowing for easy navigation. This structured approach ensures that important details are promptly accessible and contribute to a comprehensive understanding of Ivy Ward’s qualifications.
  • Progressive career trajectory - Ivy's career demonstrates a clear progression from a Content Writer to a Senior SEO Content Writer, highlighting her professional growth within the digital marketing industry. Her journey reflects the continual acquisition of expertise and increasing responsibility, showcasing her development and ability to adapt to more complex roles.
  • Use of advanced SEO tools and methodologies - The CV highlights Ivy’s proficiency with industry-specific tools such as SEMrush, GA4, and Ahrefs, reflecting her technical depth and capability to optimize content for search engines. This demonstrates her commitment to staying current with latest SEO practices, an essential quality in a fast-evolving digital landscape.

SEO Project Manager

  • Structured and Concise Organization - Freya Richardson's CV is well-organized into clearly defined sections, such as experience, education, skills, and achievements. The use of bullet points within each section enhances clarity, allowing for quick absorption of critical information without overwhelming the reader. Conciseness is maintained throughout, ensuring that all key details are presented without unnecessary verbosity.
  • Clear Career Progression Reflecting Growth - The candidate shows a strong trajectory within the digital marketing and SEO industry, progressing from a Marketing Executive to a Senior Project Manager in a strategic industry shift. This upward movement is marked by increased responsibility and complexity in roles, indicating a proven ability to adapt and contribute positively within the business landscape.
  • Highlighted Leadership and Communication Skills - The CV emphasizes Freya’s leadership qualities, with examples of managing teams and fostering relationships. Her track record in improving communication efficiency by 35% and increasing client satisfaction by 25% emphasizes her proficiency in soft skills critical to project management and marketing roles, ensuring successful cross-functional collaboration and client interactions.

SEO Sales Consultant

  • Content Presentation - The CV is well-organized and clearly structured, with each section flowing logically into the next. This clarity ensures the reader can easily follow the candidate’s career journey and quickly digest key information. The concise language used throughout ensures only the most relevant details are included, making for an efficient and impactful read.
  • Career Trajectory - Elsie Murray’s career trajectory demonstrates a steady and impressive growth within the sales and marketing industry. Starting as an Account Manager, she consistently progressed to more senior roles, culminating in her position as a Senior Sales Executive. This upward movement illustrates not only her capability and ambition but also her adaptability to increased responsibilities and challenges in different cities.
  • Achievements and Business Relevance - The CV effectively highlights significant achievements that underscore Elsie’s contributions to her employers' bottom line. Notably, her ability to negotiate and close substantial contracts, resulting in substantial revenue boosts and cost savings for clients, provides tangible evidence of her impact on business growth. These achievements are presented with specific figures, enhancing their credibility and relevance to potential employers.

SEO Engineer

  • Content presentation - The CV stands out with its clear, well-structured layout, making key information easily accessible. Each section is concise and organized, effectively showcasing Archie's skills and achievements, allowing hiring managers to quickly grasp his qualifications.
  • Career trajectory - Archie Clark's career path is marked by consistent growth, with strategic advancements from SEO Analyst to Senior SEO Specialist. This progression demonstrates his ability to take on increased responsibilities and positions him as a seasoned expert in SEO.
  • Unique industry-specific elements - Archie integrates cutting-edge SEO tools and methodologies, such as international SEO strategies, advanced keyword research, and domain authority improvements, highlighting his technical depth and adaptability in a fast-evolving field.

SEO Link Builder

  • Structured Career Progression - Freya Richardson's career trajectory reveals a logical advancement from an SEO Executive to a Digital Marketing Specialist and eventually to an SEO Link Builder role. This upward movement illustrates her deepening expertise in SEO and digital marketing, complemented by significant promotions that highlight her dedication and growing responsibility within the field.
  • Integration of Technical Tools - Freya's CV is distinctive due to its focus on industry-specific tools such as Ahrefs and SEMrush. Her proficiency in these tools is not just mentioned as skills, but actively integrated into her achievements. This demonstrates her technical depth in SEO link-building and competitive analysis, showing potential employers her capability to leverage these tools for strategic advantage.
  • Impactful Achievements with Strategic Relevance - The CV isn't just a list of numbers; it provides context on how achievements, like increasing domain authority by 20% and boosting organic traffic by 50%, contribute to business growth. This demonstrates Freya's capability to drive business results through her expertise, making her a valuable asset to potential employers looking to enhance their online presence.

Structuring your seo CV layout: four factors to keep in mind

There are plenty of best practices out there for your CV layout and design. At the end of the day, a clear format and concise CV message should be your top priority. Use your CV design to enhance separate sections, bringing them to the forefront of recruiters' attention. At the same time, you can write content that:

  • Follows the reverse chronological order in the experience section by first listing your most recent jobs;
  • Incorporates your contact information in the header, but do skip out on the CV photo for roles in the UK;
  • Is spotlighted in the most important sections of your CV, e.g. the summary or objective, experience, education, etc. to show just how you meet the job requirements;
  • Is no longer than two-pages. Often, the one-page format can be optimal for your seo CV.

Before submitting your CV, you may wonder whether to export it in Doc or PDF. With the PDF format, your information and layout stay intact. This is quite useful when your CV is assessed by the Applicant Tracker System (or the ATS) . The ATS is a software that scans your profile for all relevant information and can easily understand latest study on the ATS , which looks at your CV columns, design, and so much more.

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PRO TIP

Use font size and style strategically to create a visual hierarchy, drawing the reader's eye to the most important information first (like your name and most recent job title).

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The top sections on a seo CV

  • Key SEO Achievements to showcase proven results.
  • SEO Skills and Expertise for technical competencies.
  • Professional SEO Experience to detail past roles.
  • SEO Tools Proficiency to highlight tool knowledge.
  • SEO Education and Certifications to establish credibility.
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What recruiters value on your CV:
  • Highlight your proficiency with SEO tools such as Google Analytics, SEMrush, or Ahrefs, by providing concrete examples of how you've used them to improve website rankings and traffic.
  • Demonstrate your understanding of various SEO practices like keyword research, link building, and on-page optimisation by detailing successful campaigns you've led or contributed to.
  • Show your ability to write SEO-friendly content by mentioning your experience with creating meta descriptions, optimising headings, and using keywords effectively within articles or web pages.
  • Emphasise your understanding of the ever-changing SEO landscape by discussing your continuous learning habits, such as following industry leaders, attending relevant conferences, and maintaining certifications.
  • Provide metrics to quantify your achievements, such as increased organic traffic, improved search engine rankings for target keywords, or growth in conversions attributed to your SEO efforts.

Making a good first impression with your seo CV header

Your typical CV header consists of Your typical CV header consists of contact details and a headline. Make sure to list your professional phone number, email address, and a link to your professional portfolio (or, alternatively, your LinkedIn profile). When writing your CV headline , ensure it's:

  • tailored to the job you're applying for;
  • highlights your unique value as a professional;
  • concise, yet matches relevant job ad keywords.

You can, for examples, list your current job title or a particular skill as part of your headline. Now, if you decide on including your photo in your CV header, ensure it's a professional one, rather than one from your graduation or night out. You may happen to have plenty more questions on how to make best the use of your CV headline. We'll help you with some real-world examples, below.

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Examples of good CV headlines for seo:

  1. SEO Specialist | Keyword Strategy | Content Optimisation | 5 Years Experience | Google Analytics Certified
  2. Senior SEO Manager | Team Leadership | Organic Growth Expert | 10+ Years | SEMrush Academy Cert.
  3. SEO Consultant | On-page/Off-page | Technical SEO | 7 Years Experience | Moz SEO Essentials Cert.
  4. Junior SEO Executive | Link Building Enthusiast | Data Analytics | 2 Years Experience | HubSpot SEO Certified
  5. Head of SEO | Strategic Planning | Market Analysis | 12 Years Leadership | Advanced SEO Certificate
  6. SEO Analyst | Competitor Analysis | Conversion Optimisation | 3+ Years Industry Insight | Yoast SEO Certified

Opting between a seo CV summary or objective

Within the top one third of your seo CV, you have the opportunity to briefly summarise your best achievements or present your professional goals and dreams. Those two functions are met by either the CV summary or the objective.

Still not sure about how to write your CV opening statement? Use some best industry examples as inspiration:

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CV summaries for a seo job:

  • Seasoned SEO specialist with over 7 years of experience in enhancing website visibility and driving organic growth. Proficient in keyword research, on-page optimisation, and link-building strategies. Proudly led a campaign that increased monthly traffic by 50% for a top e-commerce brand.
  • Dedicated marketing professional with a decade of experience, pivoting into SEO with a recent certification in digital marketing from XYZ Institute. Possesses extensive skills in content creation, market analysis, and strategic planning. Successfully boosted social media engagement by 80% in previous role.
  • Award-winning journalist transitioning to SEO, armed with 5 years of experience in storytelling and audience engagement. Expertise in crafting compelling narratives and performing in-depth research. Spearheaded an investigative series that garnered a national journalism award.
  • Expert SEO consultant with a track record of developing and implementing successful SEO strategies for various industry-leading websites. With 8 years of experience, adept in technical SEO and user experience optimisation. Achieved a 120% ROI for a high-profile client through organic search initiatives.
  • Enthusiastic about embarking on an SEO career, aiming to deploy a strong foundation in data analysis and a passion for digital marketing to drive measurable results. Eager to utilise my recent certification in SEO from the ABC Academy and proficiency in data tools to contribute to strategic growth.
  • Aiming to leverage my strong communication skills and a Bachelor's degree in Marketing to carve a niche in the SEO realm. Driven by a passion for digital landscapes and a commitment to learning cutting-edge SEO practices to support tangible improvements in online presence and user engagement.

More detailed look into your work history: best advice on writing your seo CV experience section

The CV experience is a space not just to merely list your past roles and responsibilities. It is the CV real estate within which you could detail your greatest accomplishments and skills, while matching the job requirements. Here's what to have in your experience section:

For more help on how to write your CV experience section, check out the next section of our guide:

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Best practices for your CV's work experience section
  • Developed and implemented comprehensive SEO strategies that increased organic search traffic by 35% within six months, demonstrating a deep understanding of search engine algorithms and ranking factors.
  • Conducted thorough keyword research using tools like Google Keyword Planner and SEMrush, resulting in a 25% improvement in targeted keyword rankings across client websites.
  • Optimised on-page elements including titles, meta descriptions, and headings, contributing to a 15% uplift in SERP click-through rates for key landing pages.
  • Successfully managed over 50 SEO projects from initial audit to execution, consistently delivering on KPIs such as traffic growth and conversion rate improvements.
  • Collaborated with content teams to create high-quality, SEO-friendly content, evidenced by a 40% increase in organic backlinks and a 20% rise in social shares.
  • Leveraged technical SEO skills to identify and rectify website issues such as broken links, crawl errors, and slow page load times, enhancing user experience and search engine crawlability.
  • Regularly monitored and analysed website performance using Google Analytics and Google Search Console, making data-driven decisions to refine SEO tactics and report on ROI.
  • Stayed ahead of the curve with ongoing professional development in the ever-changing field of SEO, resulting in the early adoption of schema markup which significantly boosted rich snippet appearances.
  • Effectively communicated SEO progress and milestones to stakeholders through monthly reports, which included ranking updates, traffic analysis, and recommendations for future strategy.
Work Experience
SEO Specialist
Moz
09/2015-06/2018
  • Developed and executed SEO strategies that increased organic search traffic by 120% in the first year, drastically improving online visibility.
  • Led a content creation team to produce SEO-driven articles, doubling the website's content output and engagement metrics.
  • Conducted comprehensive keyword research that expanded the site's target keyword list by 300%, enhancing the scope for ranking opportunities.
Work Experience
SEO Manager
Adobe
01/2010-12/2014
  • Pioneered an SEO revamp project that saw a 40% uplift in search engine rankings across primary keywords within six months.
  • Optimized website structure and page elements to adhere to best SEO practices, which led to a 25% increase in crawl efficiency by search engines.
  • Collaborated with the web development team to ensure seamless user experience while maintaining SEO integrity, reducing bounce rates by 15%.
Work Experience
Senior SEO Strategist
Shopify
05/2019-Ongoing
  • Leveraged advanced SEO analytics tools to monitor performance and adjust strategies, capturing a top 3 ranking position for 50+ primary keywords.
  • Managed an SEO budget of over £100k, delivering robust ROI through careful allocation and monitoring of resources.
  • Oversaw the international SEO strategy expansion, leading to an entrance into 10 new markets and a significant increase in global brand awareness.
Work Experience
SEO Account Manager
Yandex
07/2012-03/2016
  • Crafted and implemented a tailored local SEO strategy that positioned the company in the top local search results, leading to a 30% boost in local traffic.
  • Initiated a backlink strategy that grew the number of quality, relevant backlinks by 200%, enhancing domain authority.
  • Directly responsible for a multilingual SEO campaign that significantly increased organic search traffic from non-English speaking regions by 50%.
Work Experience
Head of SEO
Semrush
11/2011-08/2015
  • Spearheaded a successful SEO content marketing campaign which resulted in a 150% increase in organic traffic over 2 years.
  • Conducted a thorough SEO site audit and resolved over 1,000 technical issues, which paved the way for a smoother site user experience.
  • Masterminded a competitive analysis project leading to strategic shifts that outperformed five main competitors in key SERP positions.
Work Experience
SEO Director
Majestic
02/2013-05/2017
  • Executed a comprehensive on-page optimization strategy across 500+ web pages, increasing site authority and driving a 35% increase in organic search rankings.
  • Developed a content gap analysis framework that identified and targeted underserved content areas, boosting traffic by over 90%.
  • Managed cross-functional teams to integrate SEO with broader digital marketing efforts, yielding a 20% improvement in conversion rates.
Work Experience
Lead SEO Consultant
BrightEdge
04/2015-01/2019
  • Oversaw the successful migration of multiple websites with zero downtime and no negative impact on search engine rankings.
  • Implemented a data-driven SEO strategy, deploying A/B testing across key landing pages, which enhanced CTR by over 15%.
  • Negotiated and acquired high-quality content partnerships, extending the company's outreach and link-building efforts.
Work Experience
SEO Lead
Screaming Frog
06/2009-11/2012
  • Piloted an innovative mobile SEO strategy that was instrumental in increasing mobile search traffic by 180%, acknowledging the rise of mobile device usage.
  • Tracked and managed over 200 industry-specific keywords, achieving a top 10 ranking for 80% of the targeted terms.
  • Engineered a user-generated content platform that amplified organic reach, engagement, and authority within the niche community.

What to add in your seo CV experience section with no professional experience

If you don't have the standard nine-to-five professional experience, yet are still keen on applying for the job, here's what you can do:

  • List any internships, part-time roles, volunteer experience, or basically any work you've done that meets the job requirements and is in the same industry;
  • Showcase any project you've done in your free time (even if you completed them with family and friends) that will hint at your experience and skill set;
  • Replace the standard, CV experience section with a strengths or achievements one. This will help you spotlight your transferrable skills that apply to the role.
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PRO TIP

Include examples of how you adapted to new tools, environments, or work cultures, showing your flexibility.

Mix and match hard and soft skills across your seo CV

Your skill set play an equally valid role as your experience to your application. That is because recruiters are looking for both:

Are you wondering how you should include both hard and soft skills across your seo CV? Use the:

  • skills section to list between ten and twelve technologies that are part of the job requirement (and that you're capable to use);
  • strengths and achievements section to detail how you've used particular hard and soft skills that led to great results for you at work;
  • summary or objective to spotlight up to three skills that are crucial for the role and how they've helped you optimise your work processes.

One final note - when writing about the skills you have, make sure to match them exactly as they are written in the job ad. Take this precautionary measure to ensure your CV passes the Applicant Tracker System (ATS) assessment.

Top skills for your seo CV:
HARD SKILLS

Keyword Research

On-Page SEO Optimization

Off-Page SEO Techniques

Content Creation and Strategy

Technical SEO

Link Building

SEO Analytics and Reporting

HTML/CSS

Google Analytics

Search Engine Algorithms Comprehension

SOFT SKILLS

Analytical Thinking

Adaptability

Problem-Solving

Attention to Detail

Effective Communication

Strategic Planning

Creativity

Time Management

Teamwork

Continuous Learning

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PRO TIP

If there's a noticeable gap in your skillset for the role you're applying for, mention any steps you're taking to acquire these skills, such as online courses or self-study.

Further professional qualifications for your seo CV: education and certificates

As you're nearing the end of your seo CV, you may wonder what else will be relevant to the role. Recruiters are keen on understanding your academic background, as it teaches you an array of hard and soft skills. Create a dedicated education section that lists your:

  • applicable higher education diplomas or ones that are at a postgraduate level;
  • diploma, followed up with your higher education institution and start-graduation dates;
  • extracurricular activities and honours, only if you deem that recruiters will find them impressive.

Follow a similar logic when presenting your certificates. Always select ones that will support your niche expertise and hint at what it's like to work with you. Balance both technical certification with soft skills courses to answer job requirements and company values. Wondering what the most sought out certificates are for the industry? Look no further:

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PRO TIP

Order your skills based on the relevance to the role you're applying for, ensuring the most pertinent skills catch the employer's attention first.

Key takeaways

What matters most in your seo CV-writing process is for you to create a personalised application. One that matches the role and also showcases your unique qualities and talents.

  • Use the format to supplement the actual content, to stand out, and to ensure your CV experience is easy to comprehend and follows a logic;
  • Invest time in building a succinct CV top one third. One that includes a header (with your contact details and headline), a summary or an objective statement (select the one that best fits your experience), and - potentially - a dedicated skills section or achievements (to fit both hard skills and soft skills requirements);
  • Prioritise your most relevant (and senior) experience closer to the top of your CV. Always ensure you're following the "power verb, skill, and achievement" format for your bullets;
  • Integrate both your technical and communication background across different sections of your CV to meet the job requirements;
  • List your relevant education and certificates to fill in gaps in your CV history and prove to recrutiers you have relevant technical know-how.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.

Frequently Asked Questions About SEO CVs

Q: How long should my CV be?
A: Your CV should be no longer than 2 pages.
Q: How can I tailor my CV to a specific SEO job?
A: Read the job description carefully and focus on the specific skills and experiences that the employer is looking for. Customise your CV to showcase these skills and experiences.
Q: Should I include references on my CV?
A: It's not necessary to include references on your CV. However, you can indicate that you are willing to provide them upon request.
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