Crafting a CV that effectively showcases your diverse skill set and creativity can be a daunting challenge for a marketing coordinator. Our guide provides you with step-by-step advice and examples to highlight your achievements and tailor your CV to stand out in a competitive industry.
In this Enhancv marketing coordinator CV guide, you'll find out more about how to:
- Answer job requirements with your marketing coordinator CV and experience;
- Curate your academic background and certificates, following industry-leading CV examples;
- Select from +10 niche skills to match the ideal candidate profile
- Write a more succinct experience section that consists of all the right details.
Do you need more specific insights into writing your marketing coordinator CV? Our guides focus on unique insights for each individual role:
Resume examples for marketing coordinator
Explore additional marketing coordinator cv samples and guides and see what works for your level of experience or role.
By Experience
Junior Marketing Coordinator
- Effective Content Presentation - The CV is well-structured and clear, making it easy for the reader to quickly understand the candidate’s qualifications. Each section is concise and provides essential information without overwhelming details, ensuring that the core competencies and experiences stand out.
- Progressive Career Trajectory - Transitioning from a Marketing Intern to a Junior Marketing Coordinator, Mia showcases steady career growth within the architecture industry. This progression indicates her increasing responsibilities and her ability to adapt and excel in more complex roles.
- Industry-Specific Expertise - The CV highlights Mia's proficiency with tools like Adobe InDesign and the Creative Cloud, emphasizing a dedicated focus on creating visually compelling marketing materials, central to the interior design industry. This shows her ability to integrate technical skills with industry-specific requirements.
Senior Marketing Coordinator
- A Clear and Concise Presentation - This CV stands out with its well-organized structure, making it easy for readers to quickly identify key information. The use of bullet points in the experience section ensures that achievements and responsibilities are easy to digest and focus on measurable outcomes, reinforcing clarity and precision in the candidate's communication style.
- Progressive Career Growth - Ivy Ward's career trajectory reveals a clear path of growth and advancement within the marketing sector, starting as a Marketing Coordinator and rising to the position of Senior Marketing Coordinator. This progression highlights a steady accumulation of expertise and responsibilities, which is indicative of her capability and ambition to manage larger projects and teams over time.
- Adaptability and Cross-Functional Experience - The CV highlights Ivy's ability to work effectively across different functions and industries, from telecommunications to media and broadcasting. Her experience collaborating with external agencies, legal teams, and cross-functional teams demonstrates her capacity to adapt to various business environments and project needs, enhancing her versatility as a marketing professional.
Lead Marketing Coordinator
- Career Trajectory Showcasing Progression - Evie Perry's career trajectory illustrates a consistent rise in responsibility and expertise within the marketing field. Moving from a Marketing Coordinator to a Marketing Manager, each role expands her influence and showcases her growing proficiency in digital marketing and brand management across various reputed firms.
- Emphasis on Data-Driven Achievements - The CV is rich with data-supported achievements, which speak directly to the impact Evie has had in her roles. For example, she has consistently driven significant increases in user engagement and lead generation, quantified by impressive percentages, underscoring her ability to translate her strategic initiatives into measurable business outcomes.
- Integration of Soft Skills and Leadership Roles - Evie's CV effectively communicates her leadership and soft skills. Through the management of influencer programs and coordination of cross-channel campaigns, she has demonstrated strong relationship-building and project management skills, which are essential for coordinating large teams and campaigns in a dynamic marketing environment.
Entry-Level Marketing Coordinator
- Clear Career Progression - Joshua Patel's CV illustrates a logical and steady advancement within the marketing realm. Starting as a Marketing Assistant and advancing to the role of Marketing Coordinator at Unilever, it showcases a clear growth trajectory, highlighting distinct responsibilities and achievements at each stage. This progression not only emphasizes his dedication to professional development but also demonstrates his ability to adapt and thrive in different sectors of the marketing industry.
- Focus on Sustainability and Digital Innovation - The CV highlights Joshua's strong orientation towards sustainability and digital channels. His emphasis on sustainable marketing campaigns and digital innovation, as seen in his summary and occupational roles, aligns well with current trends in green marketing. His passion for creating a sustainable future reflects a forward-thinking mindset that stands out in today's environmentally-conscious business landscape.
- Structured and In-Depth Content Presentation - The CV's structure is clean and well-organized, presenting a comprehensive view of Joshua Patel’s skills, experiences, and achievements without overwhelming the reader. Each section is succinct yet detailed, prioritizing clarity and relevance, allowing potential employers to quickly gauge key capabilities and how they correlate with industry expectations in marketing, especially in eCommerce and sustainability.
Marketing Coordinator Manager
- Strategic Clarity and Structure - The CV offers a clear and concise structure, beginning with a strong header that quickly communicates the candidate's expertise and location, followed by well-organized sections for experience, education, and key skills. The use of bullet points under each job role ensures that information is easy to digest, directly highlighting the candidate's impact in past roles.
- Effective Career Growth in Pharma & Biotech - Jacob Roberts demonstrates a robust career trajectory with progressive roles in leading pharmaceutical companies. Starting as a Marketing Executive at Pfizer and advancing to a Senior Marketing Strategist at AstraZeneca, his career reflects strategic upward mobility, indicating proficiency and increasing responsibility in marketing roles specific to the pharma and biotech sectors.
- Integration of Industry-Specific Digital Approaches - The CV showcases a specialized understanding of digital marketing tailored for the pharmaceutical industry, as evidenced by courses completed and achievements stated. Participation in industry-specific courses like “Digital Marketing Strategies for Pharma” underscores the technical depth and ongoing professional development in adopting new industry trends, which is crucial for modern marketing strategist roles in heavily regulated fields.
Director of Marketing Coordination
- Structured and Organized Presentation - The CV is exceptionally well-organized, using clear headers and sections to categorize different aspects of Daisy Shaw's career. This makes the document easy to navigate and helps the reader quickly identify key information such as job titles, dates, accomplishments, and educational background.
- Consistent Career Advancement - Daisy's career trajectory demonstrates steady growth in the marketing field, transitioning from a Marketing Manager to a Senior Marketing Manager, and eventually to a Marketing Director. This progression shows strong career development and increased responsibilities across different companies, highlighting her ability to excel and lead in various settings.
- Impressive Achievements with Significant Impact - The CV includes a dedicated section for achievements, emphasizing the impact of Daisy's work with specific examples, like doubling market penetration and orchestrating a 30% revenue growth. These accomplishments reinforce her capabilities in driving business success and strategic growth within the marketing domain.
By Role
Marketing Project Coordinator
- Logical Content Flow - The CV is structured in a manner that enhances readability, with clearly defined sections such as professional summary, skills, experience, and education. This logical flow ensures that each part builds upon the last, making it easy for recruiters to follow the candidate's journey and quickly identify relevant information.
- Impressive Career Progression - The candidate's career trajectory showcases continuous professional growth and upward mobility. Starting from an entry-level analyst role, they advanced to managerial positions, reflecting their capability to take on increasing levels of responsibility and their strong leadership potential in the industry.
- Depth in Industry-Specific Techniques - The CV underscores the candidate's proficiency with industry-specific methodologies, such as Six Sigma and Lean Manufacturing in the context of process improvement. This demonstrates their technical depth and ability to apply specialized skills to enhance operational efficiency.
Product Marketing Coordinator
- Structured and Concise Presentation - The CV is impeccably structured, providing a clear hierarchy of information that makes navigating through the candidate's experience and skills effortless. Each section is distinct and concise, ensuring that all crucial details are easily accessible and digestible for recruiters.
- Impactful Career Growth - Isla King's career trajectory reflects a focused progression within the agricultural marketing sector, showcasing significant promotions and expanded responsibilities. Transitioning from Marketing Executive to Agricultural Marketing Coordinator, the career path demonstrates consistent growth, underlining their ability to adapt and excel in increasingly complex roles.
- Integration of Industry-Specific Tools and Strategies - The CV highlights Isla's proficiency in employing and implementing industry-relevant tools and methodologies, such as the use of a new project management tool enhancing campaign efficiency. This indicates a sophisticated understanding of technical processes and an ability to leverage them to benefit business objectives, which is crucial for her role in agriculture marketing.
Marketing Communications Coordinator
- Structured Career Growth and Diverse Experience - Sophia Foster's CV reflects a clear upward trajectory in the marketing field, progressing from a Marketing Assistant to a Digital Marketing Specialist within a few years. This illustrates her ability to adapt and thrive in diverse roles, gaining comprehensive experience in social media strategies, SEO optimization, and digital content creation.
- Impactful Achievements and Strategic Initiatives - The CV features significant accomplishments that are not just about numbers but highlight their strategic importance. For instance, contributing a 150% increase in social media engagement and boosting open rates by 40% are tied to her innovative approaches in campaign management and audience segmentation, demonstrating her ability to drive substantial business impact.
- Use of Advanced Tools and Cross-Disciplinary Skills - Sophia's proficiency with industry-standard tools like Adobe Creative Suite, Google Analytics, and Mailchimp showcases her technical depth. Additionally, her capacity for cross-functional collaboration is evident through her successful partnerships with SEO strategists and graphic designers, which denotes a versatile skill set essential for today's dynamic marketing environments.
Social Media Marketing Coordinator
- Structured and Cohesive Presentation - Charlotte Powell’s CV is meticulously organized, with clearly defined sections that guide the reader through her professional journey. The use of bullet points enhances readability and allows quick scanning of critical accomplishments and responsibilities, which is crucial for demonstrating her suitability for digital marketing roles.
- Demonstrable Career Progression - The career trajectory showcases a clear path of growth within the digital marketing and social media realms, moving from a Marketing Assistant to a Social Media Coordinator. Each role builds upon the previous one, indicating a strategic alignment with her passions and enhancing her relevance in science communication.
- Industry-Specific Skillset and Tools - The CV highlights Powell’s proficiency with industry-specific tools and methodologies like SEO, analytics, and platform-specific campaigns on Facebook and Instagram. Her experience with high-profile publishing companies like Springer Nature and Taylor & Francis adds credibility to her expertise in science communication through digital channels.
Content Marketing Coordinator
- Clear Structure and Consistency - The CV is well-organized, presenting a seamless flow from personal information to professional experience, education, skills, and achievements. This clarity and structured layout make it easy to navigate, ensuring that key information stands out and that the reader can quickly locate specific details.
- Leadership and Team Collaboration - Throughout James's career trajectory, there are consistent mentions of leading teams and collaborating with cross-functional units. His ability to direct content teams and work alongside specialists in SEO and design demonstrates strong leadership skills, essential for a role like Content Marketing Coordinator.
- Impactful Achievements with Business Relevance - The candidate has detailed achievements where the impact on business performance is evident, such as a 40% increase in organic traffic at HubSpot and a 60% rise in social media followers at Klarna. These results are not merely numbers; they imply significant contributions to enhancing brand visibility and customer engagement, which align with business growth objectives in marketing roles.
Brand Marketing Coordinator
- Structured Overview and Readability - The CV is presented with a clear structure that aids in readability, with distinct sections for key areas such as experience, education, and skills. This clarity makes it easy for a hiring manager to quickly understand the candidate's professional history and attributes, facilitating an effective initial impression.
- Diverse Experience and Growth - Scarlett Murphy's career trajectory reveals a clear pattern of growth and promotion within brand marketing, moving from a Marketing Coordinator to a Senior Coordinator. Her ability to transition between related roles within the industry showcases her capability to handle increased responsibilities and complex tasks, demonstrating a strong upward momentum in her career.
- Notable Achievements with Business Impact - The CV highlights specific achievements that underscore significant business impact, such as a 30% increase in client engagement and a consistent surplus of quarterly KPIs. These accomplishments do not just represent numbers but also indicate strategic business enhancements and the candidate's ability to drive substantial growth and profitability for organizations.
Marketing Research Coordinator
- Strategic Career Progression - Oliver Smith's career trajectory is aimed at continuous growth, moving from a Junior Market Research Analyst to a Marketing Research Specialist within a few years. This progression illustrates adaptability and a keen ability to rapidly enhance skillsets and culminate responsibilities, indicating a proactive approach to professional development within the real estate sector.
- Expertise in Industry-Specific Tools - Oliver showcases a robust knowledge of industry-specific tools such as CoStar and Excel. The CV highlights how he successfully integrated CoStar data to improve client presentation understanding and reduced decision-making time by 40%, demonstrating his technical depth and ability to leverage tools for enhanced business outcomes.
- Achievements Demonstrating Business Impact - The CV is rich with achievements that don't just throw numbers but clearly articulate the broader business impacts. For example, Oliver's development of a new research methodology not only identified emerging market trends but also contributed to service expansion, thereby underlining his ability to create strategies that resonate with business growth objectives.
Direct Marketing Coordinator
- Structured Progression and Growth - The CV reflects a well-defined career trajectory within the luxury hospitality sector. It demonstrates Jack Taylor’s continuous advancement from Marketing Specialist to Senior Marketing Executive, highlighting promotions and enhanced responsibilities with each role, thereby emphasizing career growth and evolving expertise.
- Industry-Specific Expertise and Methodologies - The candidate showcases their deep understanding of luxury hospitality marketing, utilizing specific tools like SEO optimization, social media strategy, and content management. This technical depth supports their claim of enhancing brand visibility and customer engagement, reaffirming their niche skill set in luxury marketing.
- Leadership and Cross-Functional Collaboration - Jack’s experience in leading teams and collaborating with different departments, such as sales and revenue management, underscores their strong leadership and adaptability. These experiences highlight their ability to work cross-functionally, optimizing marketing strategies that align with broader business goals.
Email Marketing Coordinator
- Structure and Clarity in Presentation - The CV's layout is effectively structured into distinct sections such as Experience, Education, and Skills, allowing readers to easily navigate through the candidate's professional journey. Each section is clearly labeled, ensuring conciseness and providing a comprehensive snapshot of qualifications and accomplishments without overwhelming detail.
- Progressive Career Trajectory - Ava Phillips has demonstrated significant professional growth, evolving from a Marketing Assistant at Unilever to an Email Marketing Specialist at The Hut Group within a span of a few years. This progression not only highlights her upward career movement within reputable companies but also reflects her ability to adapt and excel in increasingly responsible roles.
- Industry-Specific Tools and Techniques - The CV emphasizes Ava Phillips’ mastery of specialized tools like Klaviyo, A/B Testing, and Adobe Creative Suite, showcasing her technical depth within the email marketing sphere. Her ability to implement sophisticated segmentation techniques and data-driven strategies highlights her technical skills and innovation in campaign execution.
Marketing Operations Coordinator
- Structured Career Growth - Max Wright's CV illustrates a clear career progression in the marketing field, advancing from a Digital Marketing Coordinator at LinkedIn to a Marketing Operations Specialist at HubSpot. This growth trajectory demonstrates not only a deepening of specialization in marketing operations but also reflects a steady increase in responsibility and complex problem-solving capabilities.
- Cross-functional Collaboration - The CV emphasizes Max's experience in collaborating with cross-functional teams, a critical skill for a Marketing Operations Coordinator. This ability is evidenced by successful coordination with both the sales department to enhance CRM processes and with various internal teams at HubSpot to improve communication and project outcomes, demonstrating adaptability and the capacity to drive collaborative success across departments.
- Business-Relevant Achievements - Max's accomplishments are not only quantified but also contextualized in terms of business impact. For instance, implementing process improvements at HubSpot led to a notable 20% increase in operational efficiency, while developing more targeted strategies improved customer engagement rates. These achievements illustrate Max's capacity to leverage data analytics for strategic business advancements, aligning marketing operations closely with company goals.
SEO Marketing Coordinator
- Clear and well-structured presentation - The CV utilizes a structured approach with distinct sections for experience, education, skills, achievements, and more. This clear layout allows for easy navigation and emphasizes conciseness, making it simple for employers to understand the candidate's qualifications and career history rapidly.
- Progressive career trajectory - The candidate demonstrates a consistent upward mobility in their marketing career. Progressing from a Marketing Associate to a Marketing Coordinator over a span of years, they show a dedication to career growth while gaining comprehensive experience in different facets of marketing across various UK locations.
- Effective use of industry tools and certifications - By listing advanced certifications from Moz Academy and Google, the candidate highlights their commitment to staying up-to-date with industry tools and methodologies in SEO and PPC. This technical depth, combined with practical experience at high-profile companies, sets them apart in the competitive field of digital marketing.
Affiliate Marketing Coordinator
- Strategic Career Development - Ruby Gibson's career trajectory indicates a strategic progression from a Digital Marketing Analyst to an Influencer Marketing Coordinator, highlighting her growing expertise and leadership in influencer and affiliate marketing domains across prominent companies like Eventbrite and SeatGeek.
- Proficiency with Industry-Specific Tools - Her adeptness in using cutting-edge industry-specific tools like Captiv8 and CreatorIQ is emphasized, showcasing her technical depth and ability to leverage technology for successful influencer marketing campaigns.
- Effective Communication and Problem-Solving Abilities - The CV highlights her strong communication skills and problem-solving abilities, which are crucial for coordinating influencer partnerships, developing comprehensive communication strategies, and ensuring consistent content alignment, ultimately enhancing engagement and sales.
Structuring and formatting your marketing coordinator CV for an excellent first impression
The experts' best advice regarding your CV format is to keep it simple and concise. Recruiters assessing your CV are foremost looking out for candidates who match their ideal job profile. Your white space, borders, and margins. You may still be wondering which format you need to export your CV in. We recommend using the PDF one, as, upon being uploaded, it never alters your information or CV design. Before we move on to the actual content of your marketing coordinator CV, we'd like to remind you about the Applicant Tracker System (or the ATS). The ATS is a software that is sometimes used to initially assess your profile. Here's what you need to keep in mind about the ATS:
- All serif and sans-serif fonts (e.g. Rubik, Volkhov, Exo 2 etc.) are ATS-friendly;
- Many candidates invest in Arial and Times New Roman, so avoid these fonts if you want your application to stand out;
- Both single and double column CVs can be read by the ATS, so it's entirely up to you to select your CV design.
PRO TIP
Incorporate a touch of colour in headers or section breaks, but keep it professional and ensure it doesn’t detract from readability, especially in more conservative industries.
The top sections on a marketing coordinator CV
- Contact Information allows for quick communication.
- Career Summary showcases your professional essence.
- Marketing Skills highlight industry-specific abilities.
- Professional Experience details relevant work history.
- Education & Qualifications affirm academic credentials.
What recruiters value on your CV:
- Highlight experience with diverse marketing campaigns and digital channels, and ensure to quantify your achievements, such as percentage increases in engagement or ROI improvements.
- Emphasise your coordination and project management skills, demonstrating how you have successfully managed timelines and resources to deliver marketing objectives.
- Showcase your skills in using marketing software and tools, like CRM systems, social media management platforms, and analytics tools, to reflect your tech-savvy nature and analytical ability.
- Include examples of your creative input, whether that's in designing marketing materials, contributing to content creation or offering fresh campaign ideas.
- Detail your ability to work with cross-functional teams by mentioning collaborative projects with sales, design, and content creation teams to underline your teamwork and communication skills.
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What information should you include in your marketing coordinator CV header?
The CV header is potentially the section that recruiters would refer to the most, as it should include your:
- Contact details - your professional (non-work) email address and phone number;
- Professional photograph - if you're applying hinting at the value you bring as a professional.
Many professionals often struggle with writing their marketing coordinator CV headline. That's why in the next section of this guide, we've curated examples of how you can optimise this space to pass any form of assessment.
Examples of good CV headlines for marketing coordinator:
- Digital Marketing Specialist | SEO & Content Strategy | Google Analytics Certified | 3+ Years' Experience
- Brand Development Coordinator | Creative Campaigns | CIM Professional Diploma | 5+ Years in Marketing
- Social Media Marketing Expert | Audience Engagement | Hootsuite Advanced Certification | 2+ Years' Hands-On
- B2B Marketing Strategist | Lead Generation | HubSpot Inbound Certified | 4 Years' Industry Expertise
- Product Marketing Manager | Go-to-Market Strategies | Pragmatic Marketing Certified | 6+ Years' Experience
- CRM & Email Marketing Coordinator | Data-Driven Campaigns | Salesforce Certified | 3 Years' Progressive Experience
What's the difference between a marketing coordinator CV summary and objective
Why should it matter to you?
- Your marketing coordinator CV summary is a showcasing your career ambitions and your unique value. Use the objective to answer why your potential employers should hire you based on goals and ambitions. The objective is the ideal choice for candidates who happen to have less professional experience, but still meet some of the job requirements.
Before you select which one will be more relevant to your experience, have a look at some industry-leading CV summaries and objectives.
CV summaries for a marketing coordinator job:
- Seasoned Marketing Coordinator with over 8 years of experience; adept at lead generation campaigns, SEO, and analytics. Implemented a social media strategy that increased online engagement by 40%, showcasing a knack for aligning brand identity with audience needs.
- Determined Event Planner transitioning into marketing, bringing 5 years of experience in orchestrating large-scale events. Possesses a deep understanding of market trends and customer engagement, ready to leverage event management skills to master product marketing and brand development strategies.
- With a successful 6-year tenure in sales management and an MBA in Marketing, I am ready to tackle new challenges in marketing coordination. Excelled in building customer relationships and exceeded sales targets by 150%, eager to apply negotiation and strategic planning skills to marketing projects.
- Dynamic Graphic Designer with 4 years' experience seeking to transfer a rich background in visual communication and branding into marketing coordination. Proven track record of creating compelling campaigns that increased company visibility and engagement, ready to innovate in digital marketing techniques.
- Intent on commencing a marketing career with a focus on digital content creation, I bring a fresh perspective bolstered by a recent Advanced Diploma in Marketing. Eager to apply my knowledge of social media trends and content management systems to create impactful marketing campaigns.
- As a recent Business graduate with a passion for consumer psychology and market research, I am aiming to apply my academic insights and enthusiasm in a practical setting. Keen to develop hands-on experience in campaign coordination and contribute to creative marketing solutions.
The best formula for your marketing coordinator CV experience section
The CV experience section is the space where many candidates go wrong by merely listing their work history and duties. Don't do that. Instead, use the job description to better understand what matters most for the role and integrate these keywords across your CV. Thus, you should focus on:
- showcasing your accomplishments to hint that you're results-oriented;
- highlighting your skill set by integrating job keywords, technologies, and transferrable skills in your experience bullets;
- listing your roles in reverse chronological order, starting with the latest and most senior, to hint at how you have grown your career;
- featuring metrics, in the form of percentage, numbers, etc. to make your success more tangible.
When writing each experience bullet, start with a strong, actionable verb, then follow it up with a skill, accomplishment, or metric. Use these professional examples to perfect your CV experience section:
Best practices for your CV's work experience section
- Managed multiple marketing campaigns simultaneously, ensuring they adhered to brand guidelines and consistently delivered key messaging across all channels.
- Coordinated cross-functional teams comprising creatives, sales professionals, and digital strategists to launch integrated marketing initiatives that increased brand awareness and generated leads.
- Analysed marketing data using tools like Google Analytics to measure campaign performance, providing insights that informed future marketing strategies and optimised ROI.
- Organised successful promotional events that increased customer engagement, facilitated networking opportunities, and showcased new product offerings effectively.
- Crafted compelling content for marketing materials, including brochures, email campaigns, and social media posts that effectively targeted key demographics and buyer personas.
- Liaised with external vendors and agencies to negotiate contracts, ensuring cost-effective delivery of services and materials without compromising quality.
- Maintained up-to-date knowledge of marketing trends and competitor activities, leveraging this information to suggest innovative approaches for our own marketing efforts.
- Implemented a comprehensive social media strategy that increased followers by 25% within six months, enhancing brand visibility and fostering a sense of community among customers.
- Assisted in budget management and tracking of marketing expenditure to ensure projects were completed within allocated financial resources, maximising efficiency and accountability.
Work Experience
Senior Marketing Coordinator
Unilever UK
03/2017-05/2021
- Spearheaded a multi-channel marketing campaign that increased online sales by 35% over a period of six months, while managing a marketing budget of £100,000.
- Led a team of four in the creation and execution of a quarterly content calendar, which boosted our social media followers by 50% and engagement rates by 65%.
- Collaborated closely with sales teams to align marketing strategies with sales objectives, successfully launching three new product lines that generated an extra £250,000 in revenue.
Work Experience
Marketing and Events Coordinator
Diageo Plc
01/2015-08/2018
- Implemented a customer segmentation strategy that lead to a more focussed marketing effort and a 20% increase in campaign conversion rates.
- Managed cross-promotional partnerships with two other industry-leading brands, which expanded market reach by an estimated 30,000 potential customers.
- Developed and executed a content marketing strategy, generating over 1 million website hits and positioning the brand as a thought leader in its niche.
Work Experience
Digital Marketing Coordinator
Burberry Group PLC
07/2012-12/2016
- Designed an email marketing automation program that nurtured leads more effectively, leading to a 25% increase in conversion rates.
- Coordinated international trade shows, enhancing brand visibility and forging 15% more B2B connections.
- Oversaw the development and distribution of marketing collaterals, ensuring brand consistency and aiding in 20% increased brand recognition.
Work Experience
Marketing Coordinator – PPC and SEO
Sainsbury's
06/2009-11/2013
- Managed a Google AdWords campaign driving an average CTR of 2.5%, significantly above the industry average of 1.91%, which helped reduce CPC spend by 30%.
- Negotiated with media outlets to secure advantageous advertising rates and placements, directly saving the company 10% in advertising costs.
- Implemented a CRM system to track customer interactions and sales, which provided actionable insights leading to a 15% increase in customer retention.
Work Experience
Marketing Project Coordinator
Marks & Spencer
04/2014-02/2020
- Launched an influencer marketing program that resulted in partnerships with 10+ influencers, leading to an uplift of 45% in Instagram traffic to our website.
- Orchestrated the company's participation in over 20 industry events, facilitating networking opportunities that resulted in two major long-term client contracts.
- Initiated a market research project that identified emerging consumer trends and allowed for quick adaptation of marketing strategy, cementing the company's position as an industry innovator.
Work Experience
Integrated Marketing Coordinator
ASOS
09/2019-Ongoing
- Directed the pivot of marketing strategy to digital due to COVID-19, which sustained business operations despite a decline in physical retail traffic by 80%.
- Managed a webinar series attracting over 5,000 participants, positioning the brand as a key educator in its industry.
- Revitalized the company blog, leading to a tripling of organic search traffic and a 40% increase in time spent on the site by visitors.
Work Experience
Brand Marketing Coordinator
Tesco PLC
02/2013-06/2017
- Developed and launched a rebranding initiative that revitalized the corporate image, resulting in a 18% increase in market share within the first year of implementation.
- Managed dynamic marketing teams across three projects concurrently, consistently completing projects on time and within a 5% variance of the allocated budget.
- Pioneered an eco-friendly packaging campaign that not only reduced packaging costs by 20% but also improved public perception of the brand’s environmental responsibility.
Work Experience
Content and Social Media Marketing Coordinator
Vodafone UK
05/2011-07/2015
- Launched a video marketing strategy that included a series of how-to videos which gained over 2 million views and improved online customer engagement by 50%.
- Leveraged data analytics to redefine target demographics, which resulted in a more focussed ad spend and a 22% higher ROI on marketing campaigns.
- Facilitated a partnership with a technology firm to incorporate augmented reality in advertising, enhancing customer experience and leading to a viral marketing campaign with over 100,000 shares.
Writing your CV without professional experience for your first job or when switching industries
There comes a day, when applying for a job, you happen to have no relevant experience, whatsoever. Yet, you're keen on putting your name in the hat. What should you do? Candidates who part-time experience , internships, and volunteer work.
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PRO TIP
If applicable, briefly mention a situation where things didn’t go as planned and what you learned from it, demonstrating your ability to learn and adapt.
The CV skills' divide: between hard and soft skills
Of course, you may have read the job requirements plenty of times now, but it's key to note that there is a difference between technical and personal skills. Both are equally relevant to your job application. When writing about your skill set, ensure you've copy-pasted the precise skill from the job requirement. This would not only help you ensure you have the correct spelling, but also pass any Applicant Tracker System (ATS) assessments.
- Hard skills show your technological capabilities. Or whether you'll be a good technical fit to the organisation. Ensure you've spotlighted your hard skills in various sections of your CV (e.g. skills section, projects, experience) by including the technology and what you've attained;
- Soft skills pinpoint your personality and people or communication skills, hinting at if you'll easily accomodate into the team or organisation. Quantify your soft skills in your CV achievements, strengths, summary/objective, and experience sections. Always support your soft skills with how they've helped you grow as a professional.
Top skills for your marketing coordinator CV:
HARD SKILLS
Market Research
Data Analysis
Content Management
SEO and SEM Techniques
Graphic Design
Social Media Management
Email Marketing
Campaign Management
CRM Software Proficiency
Brand Development
SOFT SKILLS
Communication
Organisational Abilities
Creativity
Teamwork
Problem-Solving
Attention to Detail
Adaptability
Project Management
Time Management
Strategic Planning
PRO TIP
If you have received professional endorsements or recommendations for certain skills, especially on platforms like LinkedIn, mention these to add credibility.
CV education and certificates: your academic background as proof of your skill set
A common misconception about your marketing coordinator CV education is that you only need it, if you have less professional experience. That is completely false. The CV education section serves to back up your technical (and sometimes personal) capabilities, fill in gaps in your work history, and show you have the initial industry background and know-how. When creating your education section:
- List your degrees in the reverse chronological order, starting with the most recent (and relevant) ones first;
- Include your degree and university names, start and graduation dates. It's optional to also denote you received a "First-Class Honours" for diplomas that are more relevant to the role;
- Curate your relevant university coursework, projects, or thesis work if you happen to have less professional expertise and need to integrate more job keywords and skills.
Your professional qualifications don't need to stop at your academic background. It's advisable to also select up to three of your most noteworthy (and relevant) industry certificates and feature them in a dedicated section. Once more, include the certificate name, the institution that issued it out, and the date you obtained it on. You could feature both hard skills and soft skills certificates, as in the examples below:
PRO TIP
Order your skills based on the relevance to the role you're applying for, ensuring the most pertinent skills catch the employer's attention first.
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Key takeaways
Your successful job application depends on how you well you have aligned your marketing coordinator CV to the job description and portrayed your best skills and traits. Make sure to:
- Select your CV format, so that it ensures your experience is easy to read and understand;
- Include your professional contact details and a link to your portfolio, so that recruiters can easily get in touch with you and preview your work;
- Write a CV summary if you happen to have more relevant professional experience. Meanwhile, use the objective to showcase your career dreams and ambitions;
- In your CV experience section bullets, back up your individual skills and responsibilities with tangible achievements;
- Have a healthy balance between hard and soft skills to answer the job requirements and hint at your unique professional value.
