Crafting a CV that stands out in the crowded marketing field can be daunting, presenting a unique challenge as you strive to capture your diverse skill set and achievements. Our comprehensive guide provides tailored advice and practical tips to elevate your resume, ensuring it resonates with potential employers and showcases your marketing prowess effectively.
What information should you include in your marketing manager CV? Learn how to create your interview-landing and job-winning profile with our bespoke guide on:
- Applying best practices from real-world examples to ensure your profile always meets recruiters' expectations;
- What to include in your work experience section, apart from your past roles and responsibilities?
- Why are both hard and soft skills important for your application?
- How do you need to format your CV to pass the Applicant Tracker Software (ATS) assessment?
If you're writing your CV for a niche marketing manager role, make sure to get some inspiration from professionals:
- Commercial Director CV Example
- Social Media CV Example
- Content Manager CV Example
- Social Media Marketing CV Example
- Marketing Assistant CV Example
- Brand Ambassador CV Example
- Communications Officer CV Example
- Content Creator CV Example
- Sales And Marketing CV Example
- Product Marketing Manager CV Example
Resume examples for marketing manager
Explore additional marketing manager cv samples and guides and see what works for your level of experience or role.
By Experience
Senior Marketing Manager
- Clear Career Progression with Specific Roles - Louis Wood's CV effectively delineates his career progression from Marketing Executive to Senior Marketing Manager, providing a clear picture of his growth within the marketing industry. His experience across various reputable companies such as Clarion Events and Informa PLC illustrates a consistent upward trajectory in responsibility and expertise, highlighting both his leadership qualities and adaptability in scaling roles.
- Industry-Specific Skillset and Knowledge - The candidate focuses explicitly on the life sciences sector, showcasing specialized knowledge and skills that align with industry needs. He lists proficiencies such as Conference Marketing, B2B Marketing Strategies, and a dedicated certification in Life Sciences Event Marketing. These elements underscore his niche expertise, making him well-suited to handle the nuances and expectations of marketing within this specialized field.
- Impactful Achievements with Quantitative Metrics - The CV is rich with achievements that not only present impressive numbers but also evidence the real-world impact he has made. For example, increasing delegate attendance by 35% and boosting engagement by 40% signal his capability to implement strategies that significantly elevate conference success and profitability. These quantified outcomes are crucial for demonstrating his effectiveness and contribution to business goals.
Assistant Marketing Manager
- Well-organized and easy-to-navigate format - The CV utilizes a structured layout that distinctly separates essential sections such as education, experience, skills, and achievements. Each section is concisely detailed, ensuring that key information is accessible and easy to digest for the reader.
- Steady career advancement in the marketing industry - A consistent upward trajectory is evident, with progressive roles enhancing the candidate's responsibilities, from a Marketing Assistant to an Assistant Marketing Manager specializing in AI and data analysis. This trajectory highlights their growth and adaptability within a competitive field.
- Emphasis on data-driven marketing strategies - The CV demonstrates a unique industry-specific element by focusing on the integration of AI and data analysis in marketing. This is particularly relevant in showcasing technical acumen and the creation of effective, data-backed marketing strategies that have resulted in tangible business growth—evident in customer acquisition and engagement metrics.
Associate Marketing Manager
- Career Trajectory with Purposeful Progression - Mia Ward's CV showcases a thoughtful career progression from Marketing Coordinator to Marketing Manager, with increasingly significant roles and responsibilities. It reflects a strategic shift from broad marketing coordination to data-driven campaign strategy and consumer insights in positions at Zone Digital and SportPursuit. This progression signifies her growing influence and leadership in the marketing domain.
- Adaptability Highlighted Through Diverse Industry Exposure - Mia has proven her ability to adapt and excel across various industries, including digital services and sports apparel. By addressing market needs and employing targeted strategies in both sectors, she demonstrates a capacity to transfer her marketing acumen to different business models and objectives, maintaining relevance in diverse environments.
- Leveraging Consumer Insights for Tangible Results - The CV emphasizes Mia's adeptness at using consumer insights to drive significant improvements in marketing outcomes. Accomplishments such as a 20% uptick in engagement and a 15% increase in conversion rates underscore her ability to translate data into actionable strategies. These insights have evidently enhanced the effectiveness of campaigns and contributed to her commendable track record of success.
Junior Marketing Manager
- Structured and concise content presentation - The CV is well-organized, presenting information in a clear and precise manner that facilitates quick understanding. Each section is neatly categorized, using bullet points effectively to concisely convey responsibilities and achievements without overwhelming the reader with text.
- Noteworthy career progression in marketing - Oscar Evans demonstrates a clear trajectory of growth in his marketing career, moving from an intern to a junior manager within three years. This upward movement within the same industry indicates a strong performance and the ability to take on increased responsibilities successfully.
- Impactful achievements with business relevance - The achievements section highlights contributions that have led to measurable business impacts, such as a 20% increase in sales and an 18% rise in customer satisfaction. These accomplishments underscore the candidate’s ability to deliver tangible results that align with business goals.
By Role
Marketing Project Manager
- Strategic Presentation of Career Highlights - The CV is strategically designed, beginning with a concise summary that aligns well with the candidate's career goals. Career highlights are presented upfront, ensuring that the most impressive achievements catch the reader's eye immediately. This approach not only supports a clear structure but also enhances the overall readability of the document.
- Evident Career Growth and Versatility - The career trajectory depicted in the CV illustrates a clear path of growth, beginning with roles in entry-level positions and advancing to managerial responsibilities. A noticeable industry shift indicates the candidate’s versatility and adaptability to new challenges, demonstrating their ability to transition from a technical role in engineering to strategic positions in business analytics.
- Integration of Unique Project Management Methodologies - The applicant showcases a deep understanding of industry-specific methodologies by highlighting proficiency in Agile and Lean processes. This unique detail not only exhibits technical depth but also underscores the candidate's ability to implement project management techniques that streamline operations and enhance productivity.
Product Marketing Manager
- Structured to Highlight Key Competencies - The CV is meticulously organized with distinct sections that focus on professional experience, educational background, and core skills, making it easy for hiring managers to find relevant information efficiently. Bullet points and concise language maintain clarity and brevity, enabling the reader to quickly assess the candidate's qualifications.
- Demonstrates Diverse Industry Experience - Over the years, the candidate has transitioned across multiple industries, adapting their marketing strategies to fit the nuances of each sector. This blend of experiences, ranging from tech startups to large financial institutions, showcases their versatility in applying core marketing concepts to different environments, suggesting their ability to thrive in varied corporate settings.
- Incorporates Advanced Analytical Tools and Techniques - The candidate's proficiency in utilizing platforms such as Adobe Analytics, Tableau, and SQL is prominently featured, indicating a high level of technical expertise. Their adeptness with these specialized tools is indicative of their capability to derive actionable insights from complex data sets, a valuable asset in strategic decision-making processes.
Marketing Communications Manager
- Structured and Clear Presentation - The CV is well-organized into distinct sections, providing clarity and ease of navigation. Each section, from experience to skills and education, is presented concisely, allowing the reader to quickly grasp the candidate’s qualifications. Bullet points are used effectively to elaborate on responsibilities and achievements without unnecessary verbosity, making it highly readable.
- Impressive Career Growth - Florence Knight's career trajectory showcases a strong upward progression within the PR and marketing field. Starting as a Communications Specialist, she advanced to senior roles, culminating in her current position as a Senior PR and Communications Manager. This progression highlights her capability to take on increasing responsibilities and showcases her growth within the financial services industry.
- Significant Achievements and Impact - The CV highlights accomplishments with clear business implications, demonstrating Florence's ability to drive results. For instance, increasing media coverage by 50% and achieving a 40% rise in participant satisfaction during events reflect her deep impact on organizational goals. These achievements are not just numbers but show a clear enhancement in company visibility and stakeholder engagement.
International Marketing Manager
- Strong Focus on International Marketing - The CV highlights a keen passion for international marketing, emphasizing the candidate's aspiration to work in global environments within the automotive industry. Their robust experience and pursuit of international market analysis courses signal their alignment with positions that emphasize worldwide strategy development.
- Diverse Skill Set with Targeted Relevance - The skills section showcases a well-rounded set of abilities related to B2B marketing and digital tools like SEO, SEM, and market research. This ensures that the expertise is not only broad but also specialized enough to meet the complex demands of digital campaigns, particularly in the B2B automotive sector.
- Significant Achievements in Marketing Strategy Execution - By detailing quantifiable achievements, such as a 20% increase in engagement from specific campaigns, the CV demonstrates the candidate's capacity to drive substantial business results. Their leadership in strategic initiatives highlights contributions that go beyond execution and positively impact company performance.
Affiliate Marketing Manager
- Comprehensive Career Progression - Alexander Jackson's CV effectively showcases a clear and impressive career trajectory, with steady promotions from Affiliate Marketing Specialist to Performance Marketing Manager at notable companies such as Booking.com, Expedia Group, and TUI Group. This progression illustrates not only growth but also a deepening expertise in affiliate marketing and performance strategies.
- Robust Analytical and Strategic Skills - The CV outlines Jackson's adeptness in data analytics and strategic planning, particularly through achievements like overhauling data analytics approaches and developing actionable insights. This detailed focus on strategic methodologies reinforces his technical depth and capability to drive business decisions through informed insights.
- Strong Mentoring and Cross-Functional Leadership - Highlighting his leadership abilities, Jackson's experience in mentoring teams, fostering a collaborative environment, and enhancing process efficiencies reveals his skills in team management and personal development. His ability to integrate cross-functional teams showcases an adaptability that is crucial for performance marketing roles.
Social Media Marketing Manager
- Emphasizes clear career trajectory - The CV impressively depicts a steady career progression, clearly outlining promotions from Junior Analyst to Senior Project Manager within five years. This upward movement highlights the candidate's growing responsibilities and recognition in their field, underscoring their dedication and capability for taking on increased leadership roles.
- Showcases versatile project management skills - Besides technical expertise, the CV effectively communicates the candidate's cross-functional experiences. They have successfully led teams across multiple departments and collaborated with external stakeholders on high-impact projects, which underscores their adaptability and interpersonal skills in dealing with diverse professional environments.
- Illustrates industry-specific knowledge with advanced tools - The inclusion of specialized methodologies like Lean Six Sigma and familiarity with industry-specific software such as SAP and Oracle adds significant depth to the candidate's profile. This technical prowess, combined with proven implementation experience, showcases an ability to integrate new tools into existing frameworks, driving organizational efficiency.
Event Marketing Manager
- Clear and Organized Structure - Emily Cox's CV is well-structured, beginning with a concise summary that outlines her expertise and experience in event marketing. The document is methodically organized with distinct sections for professional experience, education, skills, certifications, and personal interests, making it easy for the reader to navigate and absorb the information quickly.
- Consistent Career Advancement in Event Marketing - Emily's career trajectory shows a consistent climb up the event marketing ladder, evidenced by her progression from Marketing Coordinator at Stripe to a Senior Event Marketing Manager at Salesforce. Her roles have evolved to encompass greater responsibility and strategic impact, demonstrating her capability and commitment to growth within the event marketing domain.
- Strategic Impact on Business Goals - Her achievements are robustly highlighted, demonstrating not just the quantitative outcomes like a 30% increase in lead generation but also the strategic influence these numbers have on broader business goals, such as enhancing brand loyalty and enriching community networks. This showcases her ability to align event strategies with business objectives, resulting in tangible business growth.
Direct Marketing Manager
- Clear and Concise Content Presentation - The CV presents information in a structured and succinct manner, ensuring that each section is easy to read and understand. The use of bullet points under each job position provides quick insights into Chloe Bell’s specific responsibilities and achievements, making the document both efficient and impactful for a quick review by hiring managers.
- Progressive Career Trajectory - Chloe Bell’s career path highlights a clear growth in roles and responsibilities, moving from Marketing Executive to Senior Marketing Executive, and ultimately to Marketing Manager. This progression reflects not only an accumulation of skills and experiences but also a successful transition into higher management roles, underlining her capability to take on increased leadership and strategic planning functions.
- Emphasis on Adaptability and Cross-Functional Collaboration - The CV demonstrates Chloe’s ability to adapt and work across various functions, evident in her collaboration with content creators, coordination with design teams, and involvement in strategic partnerships. Her experience managing cross-functional teams to deliver projects on time showcases her adaptability and collaborative approach, crucial for a dynamic marketing environment.
B2B Marketing Manager
- Structured Content for Easy Reading - The CV is well-organized and structured with clear section headings, making it easy to follow. Each section is concise yet comprehensive, allowing for quick comprehension of critical abilities and experiences, which is ideal for busy hiring managers.
- Robust Career Growth - Oscar's career trajectory showcases a consistent upward movement in the marketing domain, starting from a Marketing Executive to a Senior Marketing Manager at top-tier companies. This reflects his ability to take on increased responsibilities and lead significant projects in the industry.
- Industry-Specific Competence - The CV specifically highlights Oscar's expertise in tools and methodologies like CRM Management, PR strategies, and social media campaigns, which are crucial to the B2B marketing sector. His familiarity with major technology influencers such as Samsung and LG further underscores his technical depth.
B2C Marketing Manager
- Structured and Clear Content Presentation - Isla King's CV is organized in a manner that allows for easy navigation and understanding. Each section is clearly delineated with concise bullet points that effectively communicate key responsibilities and achievements without overwhelming the reader. The logical flow from work experience to education and skills ensures the CV is user-friendly and that pertinent information is easily accessible.
- Robust Career Progression and Specialization - The candidate demonstrates a significant growth trajectory within the marketing sector, moving from a Senior Marketing Executive to a Demand Generation Manager. This progression illustrates not only career advancement but also increased specialization in demand generation in the B2C hospitality segment, highlighting their capacity for strategic leadership and industry-specific impact.
- Emphasis on Cross-Functional Collaboration and Adaptability - Throughout the CV, there is evidence of cross-functional collaboration, as shown in Isla's ability to work alongside content and sales teams to enhance campaign effectiveness. This adaptability combined with leadership in guiding CRM initiatives underscores her proficiency in navigating and integrating varied organizational functions to achieve strategic marketing objectives.
Field Marketing Manager
- Clear and Structured Presentation - Eva Fisher's CV is meticulously organized, making it easy for recruiters to navigate through her professional journey. Each section is clearly labeled, and there is a logical flow from her summary to her achievements, which makes for an engaging and informative read. The use of concise bullet points effectively communicates her key responsibilities and accomplishments without overwhelming the reader.
- Strategic Career Growth - Eva's career trajectory shows a strong upward movement, progressing from a Marketing Coordinator to a Regional Field Marketing Manager within a few years. This progression highlights her ability to take on increased responsibility and her commitment to advancing in the field of marketing. The shifts in her roles are well-aligned with her growing expertise in strategic planning and sales alignment, reflecting her adaptability and career focus.
- Industry-Specific Expertise - The CV emphasizes Eva's proficiency with marketing automation tools and her expertise in strategic planning, which are critical skills in the field marketing industry. Her ability to leverage data for strategic decisions and her focus on partner marketing, event management, and sales conversion rates indicate a deep understanding of industry-specific methodologies that drive business success.
Retail Marketing Manager
- Effective Content Presentation and Structure - The CV stands out with its clear and logical organization, using headings and bullet points effectively to break down information into manageable sections. This enhances readability and allows hiring managers to quickly grasp the candidate's strengths and experiences. Each section is concise, focusing on the most relevant details, ensuring that it delivers maximum impact without overwhelming the reader.
- Impressive Career Trajectory and Professional Growth - The CV clearly outlines a career trajectory marked by significant promotions and advancements within the industry. The candidate’s journey from entry-level roles to senior positions illustrates a consistent upward movement, demonstrating their ability to adapt and excel within their field. The documented leadership experiences further highlight their capacity for overseeing teams and driving projects forward, contributing to the candidate's attractiveness for new opportunities.
- Diverse Industry-Specific Expertise with Technical Proficiency - The CV showcases a powerful blend of industry-specific tools and methodologies, with the candidate demonstrating deep expertise in advanced software and systems relevant to their field. The inclusion of certifications and specialized training further emphasizes their commitment to maintaining technical proficiency and staying at the forefront of industry developments, making them a standout candidate for roles requiring technical depth.
Online Marketing Manager
- Structured Content Presentation - The CV is meticulously organized, presenting each section with clear headers and concise bullet points. This clarity facilitates easy navigation through detailed accomplishments and responsibilities, ensuring that potential employers can swiftly pinpoint relevant information that aligns with the job requirements.
- Progressive Career Trajectory - Alice Barnes exhibits a strong upward career movement, transitioning from a Marketing Analyst to a Senior Online Marketing Manager. This trajectory not only highlights her ambition and capability for growth but also her ability to adapt to increasingly challenging roles across different prestigious companies within the UK market.
- Achievements with Business Impact - The CV effectively conveys Alice’s achievement by focusing on the business outcomes of her initiatives, such as a 30% increase in sales and a 40% uplift in customer acquisition. These metrics are complemented by context, providing a clear picture of how her contributions led to significant improvements in organizational performance.
Structuring and formatting your marketing manager CV for an excellent first impression
The experts' best advice regarding your CV format is to keep it simple and concise. Recruiters assessing your CV are foremost looking out for candidates who match their ideal job profile. Your white space, borders, and margins. You may still be wondering which format you need to export your CV in. We recommend using the PDF one, as, upon being uploaded, it never alters your information or CV design. Before we move on to the actual content of your marketing manager CV, we'd like to remind you about the Applicant Tracker System (or the ATS). The ATS is a software that is sometimes used to initially assess your profile. Here's what you need to keep in mind about the ATS:
- All serif and sans-serif fonts (e.g. Rubik, Volkhov, Exo 2 etc.) are ATS-friendly;
- Many candidates invest in Arial and Times New Roman, so avoid these fonts if you want your application to stand out;
- Both single and double column CVs can be read by the ATS, so it's entirely up to you to select your CV design.
PRO TIP
Use font size and style strategically to create a visual hierarchy, drawing the reader's eye to the most important information first (like your name and most recent job title).
The top sections on a marketing manager CV
- Professional Summary highlights key marketing achievements, necessary for portraying strategic expertise.
- Core Marketing Skills section displays technical and creative capabilities, vital for the role.
- Professional Experience details past marketing campaigns and results, showing applied expertise.
- Key Campaigns Portfolio offers evidence of successful projects, crucial for practical demonstration.
- Education and Certifications underscore formal training and professional development, proving foundational knowledge.
What recruiters value on your CV:
- Highlight your understanding of strategic marketing concepts by showcasing campaigns you've designed or led that align with business objectives and resulted in measurable success.
- Detail your expertise in various marketing channels, including digital, social media, email, and content marketing, emphasising how you integrate them to create cohesive campaigns.
- Demonstrate your ability to analyse market trends and consumer behaviour to inform marketing decisions, citing examples where your insights led to successful marketing adaptations.
- Show your leadership and project management skills by mentioning specific marketing projects you've managed, how you coordinated cross-functional teams, and the outcomes you achieved.
- Include metrics and KPIs that you've hit or exceeded, such as growth in market share, lead generation, conversion rates, or social media engagement to provide tangible evidence of your marketing prowess.
Recommended reads:
Tips and tricks on writing a job-winning marketing manager CV header
The CV header is the space which most recruiters would be referring most often to, in the beginning and end of your application. That is as the CV header includes your contact details, but also a headline and a professional photo. When writing your CV header:
- Double-check your contact details for spelling errors or if you've missed any digits. Also, ensure you've provided your personal details, and not your current work email or telephone number;
- Include your location in the form of the city and country you live in. If you want to be more detailed, you can list your full address to show proximity to your potential work place;
- Don't include your CV photo, if you're applying for roles in the UK or US, as this may bias initial recruiters' assessments;
- Write a professional headline that either integrates the job title, some relevant industry keywords, or your most noteworthy achievement.
In the next part of our guide, we'll provide you with professional CVs that showcase some of the best practices when it comes to writing your headline.
Examples of good CV headlines for marketing manager:
Head of Digital Marketing | SEO & Content Strategy Expert | Google Analytics Certified | 10+ Years
Brand Marketing Manager | Market Analysis & Customer Engagement | CIM Diploma | 5 Years Experience
Marketing Campaign Lead | B2B Lead Generation Specialist | HubSpot Inbound Certified | 7 Years in Industry
Senior Product Marketing Manager | Launch Strategies & Lifecycle Management | MBA Graduate | 12+ Years' Expertise
E-commerce Marketing Director | Conversion Optimisation | UX/UI Knowledge | 15+ Years of Strategic Leadership
Marketing Communications Executive | PR & Corporate Comms | CIPR Member | 3 Years Progressive Experience
Catching recruiters' attention with your marketing manager CV summary or objective
Located closer to the top of your CV, both the summary and objective are no more than five sentences long and serve as an introduction to your experience. What is more, you could use either to entice recruiters to read on. Select the:
- Summary, if you happen to have plenty of relevant experience. Feature your most impressive accomplishments and up to three skills that are relevant to the job you're applying for;
- Objective, if you're just starting your career off. Provide your career goals and answer how you see the role you are applying for will match your professional growth.
Judging which one you need to add to your marketing manager CV may at times seem difficult. That’s why you need to check out how professionals, with similar to your experience, have written their summary or objective, in the examples below:
CV summaries for a marketing manager job:
- Seasoned Marketing Manager with over 10 years of experience in the FMCG sector, skilled in strategic brand management and digital marketing campaigns that have consistently resulted in market share growth. Spearheaded a product launch that saw a 25% increase in sales within the first quarter.
- Dynamic professional with a 12-year tenure in telecommunications sales, transitioning into marketing management. Successfully led a sales team to achieve a record-breaking 40% annual growth, and now keen to leverage persuasive communication skills and customer insights in a marketing strategy role.
- Accomplished educator and public speaker making a strategic shift to marketing management, bringing a unique perspective on audience engagement and content creation. Developed and executed educational programs that increased student retention by 30% through targeted communication efforts.
- Experienced in digital content creation and social media management, with a keen eye for viral trends culminating in a track record of boosting online engagement by over 300%. Enthusiastic about translating these skills to a comprehensive marketing management strategy to foster brand loyalty and growth.
- Eager to embark on a Marketing Manager career, bringing a fresh Bachelor’s degree in Marketing, robust analytical skills, and a passionate commitment to creating campaigns that resonate with diverse audiences. Objective: To harness creative energy and theoretical knowledge in delivering impactful marketing initiatives.
- Aspiring Marketing Manager with a recent MBA specialisation in Marketing, ready to apply a blend of academic excellence, leadership in collegiate business associations and an enthusiastic approach to learning hands-on marketing strategy execution. Objective: To cultivate a deep understanding of consumer behaviour and contribute to strategic marketing decisions.
Best practices for writing your marketing manager CV experience section
If your profile matches the job requirements, the CV experience is the section which recruiters will spend the most time studying. Within your experience bullets, include not merely your career history, but, rather, your skills and outcomes from each individual role. Your best experience section should promote your profile by:
- including specific details and hard numbers as proof of your past success;
- listing your experience in the functional-based or hybrid format (by focusing on the skills), if you happen to have less professional, relevant expertise;
- showcasing your growth by organising your roles, starting with the latest and (hopefully) most senior one;
- staring off each experience bullet with a verb, following up with skills that match the job description, and the outcomes of your responsibility.
Add keywords from the job advert in your experience section, like the professional CV examples:
Best practices for your CV's work experience section
- Devised and implemented marketing strategies that increased brand awareness by 35%, demonstrating an ability to understand and capitalise on market trends.
- Led a team of 10 marketing professionals to successfully launch three new products, overseeing the development of multi-channel marketing campaigns.
- Managed a marketing budget of £500,000, optimising spend across digital and traditional platforms and achieving a 15% reduction in cost per acquisition.
- Built strong relationships with key industry influencers, resulting in a 25% increase in media coverage and enhanced brand reputation.
- Analysed customer data using CRM tools to tailor marketing efforts, increasing customer retention rates by 20% through targeted communication strategies.
- Directed high-profile trade shows and promotional events, increasing lead generation by 40% and effectively engaging with B2B clients.
- Implemented SEO and SEM strategies that boosted organic search rankings and increased web traffic by 30%, illustrating a strong understanding of digital marketing ecosystems.
- Collaborated with product development teams to ensure alignment of product messaging, contributing to a 10% uplift in market share within core product lines.
- Championed the integration of new marketing technologies, such as marketing automation platforms, improving process efficiency and campaign scalability.
Work Experience
Senior Marketing Manager
Unilever
01/2018-Ongoing
- Spearheaded a comprehensive digital marketing strategy for the launch of a new product line, resulting in a 25% increase in online sales within the first six months.
- Managed an advertising budget of £1.2 million, optimising spend across various channels to increase ROI by 30% year-over-year.
- Led a team of 10 marketing specialists in the execution of international campaigns, engaging audiences across Europe and North America, and boosting brand awareness by 40%.
Work Experience
Marketing Performance Manager
Adobe
05/2015-12/2017
- Implemented an inbound marketing strategy, which involved the creation of premium content and utilising SEO best practices, resulting in a 150% increase in organic traffic.
- Negotiated and secured key partnerships with influencers and other brands, driving cross-promotional efforts and expanding our reach by 500,000 impressions monthly.
- Pioneered the use of data analytics to inform marketing strategies, streamlining campaigns and enhancing customer targeting precision by 35%.
Work Experience
Brand Marketing Manager
Samsung Electronics
03/2012-04/2015
- Executed a multi-channel brand repositioning that revitalised the company's image and resulted in a 20% increase in market share within the consumer electronics sector.
- Developed and launched a successful customer loyalty programme that garnered over 200,000 sign-ups within the first year, improving customer retention rates by 15%.
- Coordinated with sales teams to align marketing and sales strategies, which improved lead-to-customer conversion rates by 22%.
Work Experience
Digital Marketing Manager
IBM
06/2009-02/2012
- Orchestrated the go-to-market strategy for a new software-as-a-service product, exceeding the year-one adoption target by 50% with over 5,000 signups.
- Led the revamp of the corporate website and e-commerce platform, enhancing user experience and lifting conversion rates by 18%.
- Crafted and executed a content marketing plan that boosted our blog readership by 200% and directly influenced the increase in the number of leads generated per month by 70%.
Work Experience
Marketing Campaign Manager
Eventbrite
07/2015-08/2019
- Launched an integrated marketing campaign for a major event, resulting in record attendance figures and a 60% increase in sponsorship revenue from the previous year.
- Directed the end-to-end development and deployment of a mobile app that enhanced customer engagement, achieving over 10,000 downloads in the first three months post-launch.
- Instituted rigorous A/B testing for all digital campaigns, which led to a consistent improvement in click-through rates, peaking at a 32% uplift.
Work Experience
Product Marketing Manager
Microsoft
11/2013-01/2018
- Oversaw market research and analysis that informed new product development, leading to the successful introduction of three products that each captured an average of 10% market share within their first year.
- Harnessed social media platforms to create viral marketing campaigns that significantly increased brand engagement and followership on our social accounts by over 400%.
- Cooperated with the product management team to create compelling messaging and positioning for products, improving communication effectiveness with key demographics by 25%.
Work Experience
Strategic Marketing Manager
Sony
04/2014-10/2017
- Developed a strategic partnership programme with complementary brands, resulting in cross-promotional efforts that expanded market reach and generated a combined revenue uplift of 15%.
- Spearheaded the internal corporate communication strategy to enhance employee engagement with the brand's mission, which was reflected in a 20% boost in employee advocacy metrics.
- Raised the bar for customer insight by implementing customer feedback loops and focus groups, leading to more targeted marketing activities and a 10% increase in customer satisfaction scores.
Work Experience
Global Marketing Manager
Google
02/2016-11/2019
- Masterminded the company's entry strategy into three new international markets, aligning with regulatory requirements and localising marketing efforts resulting in successful market penetration.
- Managed a cross-functional project team to deliver a cutting-edge augmented reality marketing campaign, which elevated the brand's technological image and increased engagement metrics by 50%.
- Led the analysis of competitive landscape and market trends which fed into the strategic planning process, aiding in the adjustment of yearly targets to achieve a 5% improvement in competitive positioning.
Swapping your professional experience (when you have none) with skills and more
Never underestimate the importance of relevancе when it comes to your marketing manager CV. Even if you don't happen to have much or any standard (full-time contract) professional experience, this doesn't mean you shouldn't apply for the role. Instead of a bespoke CV experience section:
- Showcase more prominently any internships, part-time roles, and volunteer experience that are applicable to the role and have taught you job-crucial skills;
- Feature a strengths or achievements section with your transferrable skills or talents you've obtained thanks to your work or life experience;
- Write an objective statement that clearly outlines your values as a candidate and defines your career ambitions;
- List your education or certificates that match the job profile closer to the top of your CV.
Recommended reads:
PRO TIP
If applicable, briefly mention a situation where things didn’t go as planned and what you learned from it, demonstrating your ability to learn and adapt.
Hard skills and soft skills to showcase your unique skill set on your marketing manager CV
Did you know that your CV will mostly likely be assessed by recruiters based on skill alignment? And that means that the way you feature your key skills across different CV sections will play a crucial role in landing you that first interview. We recommend you add your:
- technical capabilities or hard skills in your CV experience, certificates, projects, etc. Use your past accomplishments to prove your technical capabilities. List up to a dozen different software or hardware in your dedicated skills section to match the job keywords;
- personal and communication skills or soft skills in your CV strengths, achievements, summary/ objective, etc. Soft skills are a bit more difficult to prove. How do you define your aptitude in active listening? So, instead of just listing the skill name, include a tangible metric to show your success.
On a final note, when you're in a hurry to create your profile, you may misspell a particular technology or soft skill. That's why we suggest you copy and paste the particular skill name (or keyword), directly from the job advert. This would also help you to pass any initial Applicant Tracker System (ATS) tests.
Top skills for your marketing manager CV:
HARD SKILLS
Strategic Planning
Market Research
Data Analysis
SEO/SEM
Content Marketing
Social Media Management
Product Development
Brand Management
CRM Software
Budget Management
SOFT SKILLS
Leadership
Communication
Creativity
Analytical Thinking
Problem-Solving
Adaptability
Collaboration
Attention to Detail
Time Management
Project Management
PRO TIP
If you have received professional endorsements or recommendations for certain skills, especially on platforms like LinkedIn, mention these to add credibility.
CV education and certificates: your academic background as proof of your skill set
A common misconception about your marketing manager CV education is that you only need it, if you have less professional experience. That is completely false. The CV education section serves to back up your technical (and sometimes personal) capabilities, fill in gaps in your work history, and show you have the initial industry background and know-how. When creating your education section:
- List your degrees in the reverse chronological order, starting with the most recent (and relevant) ones first;
- Include your degree and university names, start and graduation dates. It's optional to also denote you received a "First-Class Honours" for diplomas that are more relevant to the role;
- Curate your relevant university coursework, projects, or thesis work if you happen to have less professional expertise and need to integrate more job keywords and skills.
Your professional qualifications don't need to stop at your academic background. It's advisable to also select up to three of your most noteworthy (and relevant) industry certificates and feature them in a dedicated section. Once more, include the certificate name, the institution that issued it out, and the date you obtained it on. You could feature both hard skills and soft skills certificates, as in the examples below:
PRO TIP
Order your skills based on the relevance to the role you're applying for, ensuring the most pertinent skills catch the employer's attention first.
Recommended reads:
Key takeaways
Here are five things you need to remember about writing your marketing manager CV for success:
- Sort your experience based on the reverse chronological order, starting with your most recent career items, to showcase how you've grown your career;
- Include within your CV header your relevant contact details, a headline that could spotlight your unique value, and a photo - if you're applying for roles outside the UK or US;
- Decide to use the CV summary, if you happen to have more professional experience, and an objective, if you want to showcase your career goals;
- Within the experience section, write your bullets using action verbs, skills, and success, instead of just merely listing your on-the-job responsibilities;
- Prove your technical skills, using your education and certificates, and your soft skills, with your achievements and strengths sections.
