As an online sales manager, articulating your expertise in e-commerce platforms and digital sales strategies on a resume can be a daunting challenge. Our guide provides tailored advice that helps you craft a compelling narrative showcasing your achievements and skills, ensuring your resume stands out to potential employers.
- Which sections do you need to include in your resume to meet recruiters' requirements;
- How to write your online sales manager resume experience section - even if you have don't have little to no work experience;
- Real-life professional examples to guide you how to write the most important online sales manager resume sections;
- Adding even more sections so your online sales manager resume stands out with professionalism and your personality.
We've also selected some of the best (and most relevant) resume guides for the online sales manager role you're applying for:
- Marketing And Sales Resume Example
- Sales Team Leader Resume Example
- Starbucks Store Manager Resume Example
- Retail Sales Manager Resume Example
- Sales Agent Resume Example
- Sales Recruiter Resume Example
- Strong Carrier Sales Resume Example
- Grocery Manager Resume Example
- Area Sales Manager Resume Example
- Retail Sales Executive Resume Example
The importance of format and layout in your online sales manager resume
Consider you're an HR professional at company X, evaluating two online sales manager candidate resumes. John Smith presents a simple, traditional, and easy-to-read resume. Edward Price, however, uses a non-conventional, often illegible format. Whose resume would you spend more time on to understand their experience? This scenario underscores the importance of your online sales manager resume’s design. It should be simply formatted and clearly communicate why you are the ideal candidate for the role.Achieve this balance by:
- Listing your experience, beginning with the most recent and relevant, in reverse chronological order;
- Ensuring your header contains essential information, such as contact details, a headline, and a portfolio link. Include a professional photo in the online sales manager resume header if you have one;
- Including only the most important and relevant resume sections to showcase your expertise and stand out from other candidates;
- Editing your online sales manager resume to be no longer than two pages if you have extensive relevant experience. Use your limited resume space judiciously.
Also, remember that your online sales manager resume might initially be scanned by an Applicant Tracker System (ATS).
When it comes to ATS:
- Opt for simple and legible fonts like Raleway, Rubik, Lato, etc., making your experience easy for the ATS to scan;
- Use serif and sans-serif fonts, both of which are ATS-friendly;
- Avoid overused options like Arial and Times New Roman, which, while suitable, may lack personality.
Contrary to a common myth, our recent study shows that the ATS can effectively process both one-column and two-column resumes. Learn more about this in the ATS myths guide.
Finally, when submitting your online sales manager resume, always export it as a PDF to ensure all information remains intact, making the document easier to print, read, and scan.
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The more trusted the organization you've attained your certificate (or degree) from, the more credible your skill set would be.
Don't forget to include these six sections on your online sales manager resume:
- Header and summary for your contact details and to highlight your alignment with the online sales manager job you're applying for
- Experience section to get into specific technologies you're apt at using and personal skills to deliver successful results
- Skills section to further highlight how your profile matches the job requirements
- Education section to provide your academic background
- Achievements to mention any career highlights that may be impressive, or that you might have missed so far in other resume sections
What recruiters want to see on your resume:
- Proven track record of achieving sales targets and driving revenue growth
- Experience with e-commerce platforms, digital marketing, and online sales strategies
- Strong data analysis skills to forecast sales trends and make data-driven decisions
- Leadership experience in managing and motivating sales teams
- Familiarity with CRM tools, sales software, and customer service practices
Quick formula for writing your online sales manager resume experience section
Have you ever wondered why recruiters care about your online sales manager expertise?
For starters, your past roles show that you've obtained the relevant on-the job training and expertise that'd be useful for the role.
What is more, the resume work experience section isn't just your work history , but:
- shows what you're capable of achieving based on your past success;
- proves your skills with (oftentimes, tangible) achievements;
- highlights the unique value of what it's like to work with you.
To ensure your resume work experience section is as effective as possible, follow this formula:
- start each bullet with a powerful, action verb , followed up by your responsibilities, and your workplace success.
The more details you can include - that are relevant to the job and linked with your skill set - the more likely you are to catch recruiters' attention.
Additionally, you can also scan the job advert for key requirements or buzzwords , which you can quantify across your experience section.
Not sure what we mean by this? Take inspiration from the online sales manager resume experience sections below:
- Led a team of 10 sales agents to drive online sales through various digital platforms, increasing overall digital sales revenue by 35%.
- Spearheaded the development and implementation of a new CRM system that improved customer data management and personalized marketing tactics.
- Managed an annual budget of over $500k for online advertising and promotional campaigns, optimizing spend to maximize ROI across all campaigns.
- Orchestrated a comprehensive online sales strategy for diverse product lines that led to a 25% year-over-year growth in e-commerce revenue.
- Developed partnerships with key online marketplaces, increasing product visibility and contributing to a 40% uplift in third-party vendor sales.
- Introduced advanced analytics tools for sales forecasting and market trend analysis, ensuring alignment with business strategies and customer demand.
- Successfully launched an omnichannel sales strategy, integrating in-store and online experiences and achieving a 20% increase in cross-channel sales.
- Oversaw the implementation of SEO and SEM best practices, improving organic search rankings and reducing customer acquisition costs by 15%.
- Collaborated with the IT department to create a user-friendly online shopping interface, leading to a 30% reduction in cart abandonment rates.
- Delivered an innovative social media sales campaign that engaged over 1 million potential customers, driving a 50% uptake in social-driven sales.
- Mentored a dynamic sales team to effectively utilize upselling and cross-selling techniques, resulting in a 15% increase in average order value.
- Negotiated with suppliers to secure exclusive online deals, enhancing product offerings and boosting customer loyalty and retention.
- Pioneered the use of data-driven sales strategies, tailoring promotions to customer behaviors and preferences, which lifted conversion rates by 10%.
- Managed cross-functional teams in the creation of a seasonal online sales calendar, aligning inventory levels with expected sales spikes to reduce stockouts.
- Expanded the affiliate marketing program, recruiting over 200 new affiliates and increasing affiliate-driven sales by 20% within the first year.
- Championed a client acquisition strategy that targeted underserved markets, broadening customer base by 30% and surpassing sales targets by 10%.
- Optimized website UX/UI for mobile and tablet devices, amplifying mobile sales conversions by 40% over a two-year period.
- Implemented an automated email marketing funnel that nurtured leads through to conversion, boasting an impressively high engagement rate of 35%.
- Revitalized underperforming product categories by devising targeted online marketing campaigns, reversing sales declines and capturing a 55% growth in those segments within two years.
- Led the transition to a cloud-based sales platform, improving system reliability and scaling capacities to handle a 300% increase in online traffic during peak periods.
- Crafted an incentive program for the sales team focused on customer retention, subsequently decreasing churn rates by 18% annually.
- Developed a multipartner loyalty program that incentivized repeat purchases, contributing to a year-over-year customer lifetime value increase of 25%.
- Conducted in-depth product pricing analysis against competitors, achieving a market-best pricing strategy while maintaining a profit margin increase of 8%.
- Launched an international sales initiative, extending market reach and driving an additional $1M in global sales within the first fiscal year.
Quantifying impact on your resume
- Highlight specific sales growth percentages that trace back to initiatives you led or contributed to.
- Specify the conversion rate increase achieved under your leadership.
- Document the exact revenue targets met or exceeded within specific time frames.
- Enumerate the cost savings realized through efficient online sales strategies.
- Detail the number of new customer accounts acquired through digital campaigns.
- Report on the scale of social media engagement and increase in followers due to your management.
- Measure the improvements in customer satisfaction scores as a result of your sales support processes.
- Quantify the extent of market expansion, such as entry into new territories or demographics.
Action verbs for your online sales manager resume
Experience section for candidates with zero-to-none experience
While you may have less professional experience in the field, that doesn't mean you should leave this section of your resume empty or blank.
Consider these four strategies on how to substitute the lack of experience with:
- Volunteer roles - as part of the community, you've probably gained valuable people (and sometimes even technological capabilities) that could answer the job requirements
- Research projects - while in your university days, you may have been part of some cutting-edge project to benefit the field. Curate this within your experience section as a substitute for real-world experience
- Internships - while you may consider that that summer internship in New York was solely mandatory to your degree, make sure to include it as part of your experience, if it's relevant to the role
- Irrelevant previous jobs - instead of detailing the technologies you've learned, think about the transferable skills you've gained.
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If you're in the process of obtaining your certificate or degree, list the expected date you're supposed to graduate or be certified.
The heart and soul of your online sales manager resume: hard skills and soft skills
If you read between the lines of the online sales manager role you're applying for, you'll discover that all requirements are linked with candidates' hard skills and soft skills.
What do those skills have to do with your application?
Hard or technical skills are the ones that hint at your aptitude with particular technologies. They are easy to quantify via your professional experience or various certifications.
Meanwhile, your soft skills are more difficult to assess as they are personality traits, you've gained thanks to working in different environments/teams/organizations.
Your online sales manager resume skills section is the perfect opportunity to shine a light on both types of skills by:
- Dedicating a technical skills section to list up to six technologies you're apt at.
- Focusing a strengths section on your achievements, thanks to using particular people skills or technologies.
- Including a healthy balance of hard and soft skills in the skills section to answer key job requirements.
- Creating a language skills section with your proficiency level - to hint at an abundance of soft skills you've obtained, thanks to your dedication to learning a particular language.
Within the next section of this guide, stay tuned for some of the most trending hard skills and soft skills across the industry.
Top skills for your online sales manager resume:
E-commerce platform management
Digital marketing
Sales data analysis
Customer relationship management (CRM)
Search engine optimization (SEO)
Pay-per-click advertising (PPC)
Email marketing
Social media marketing
Web analytics and reporting
Inventory management
Leadership
Communication
Strategic thinking
Problem-solving
Customer service orientation
Collaboration
Adaptability
Time management
Persuasion
Emotional intelligence
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Mention specific courses or projects that are pertinent to the job you're applying for.
Including your education and certification on your online sales manager resume
The significance of your resume education section is paramount. It can show your diverse talents and experiences that are relevnt to the position.
- Incorporate educational qualifications, mentioning the institution and period.
- If you're on your academic journey, pinpoint your expected completion date.
- Opt for leaving out degrees that don't serve the job's purpose.
- Provide an overview of your educational experiences if it spotlights your milestones.
When recruiting for online sales manager roles, candidates with relevant education and certification definitely stand out amongst competitors.
Showcase your academic background in the best way possible by:
- Listing all degrees and certifications that are part of the candidate qualifications in the online sales manager advert
- Including any extra certificates, if they make sense to your application
- Not going over the top in details - the certificate name, institution, and dates are enough
- If you're in the process of obtaining a degree or certificate that's relevant to the job, include your expected graduation/certification dates
The education and certification sections help back up your application with years of experience in the industry or niche.
Select some of the most cutting-edge or applicable credentials for your next online sales manager application from our list:
The top 5 certifications for your online sales manager resume:
- Certified Sales Professional (CSP) - Manufacturers' Representatives Educational Research Foundation (MRERF)
- Google Analytics Individual Qualification (GAIQ) - Google
- HubSpot Inbound Marketing Certification - HubSpot Academy
- Certified Inside Sales Professional (CISP) - American Association of Inside Sales Professionals (AA-ISP)
- Digital Marketing Certification - Digital Marketing Institute (DMI)
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Bold the names of educational institutions and certifying bodies for emphasis.
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Choosing between a online sales manager resume summary or objective
Many may argue that, in recent times, the online sales manager resume summary or objective has become completely obsolete.
But the reality is different as both of these resume sections provide you with an opportunity to :
- integrate online sales manager-vital keywords
- showcase your accomplishments
- answer why you're applying for this particular role.
The difference (between the summary and the objective) is that the:
- Resume objective puts your career goals in a more prominent position.
- Resume summary focuses more on career milestones.
We recommend you select the summary if you happen to have plenty of experience you'd like to spotlight from the very start of your online sales manager resume.
Meanwhile, the objective is ideal for those candidates who'd like to further prove their suitability for the role with their goals and soft skills.
We've featured some industry professional online sales manager resume samples to the best resume summary and objective structures:
Resume summaries for a online sales manager job
- Driven Online Sales Manager with 7 years of experience at a leading e-commerce platform, specializing in data-driven sales strategies and customer engagement. Skilled in SEO, PPC campaigns, and CRM software, which resulted in a 40% revenue increase for the previous fiscal year. Adept at leading cross-functional teams to exceed sales targets.
- Former Retail Store Manager transitioning to Online Sales, bringing 10 years of experience in sales, team leadership, and inventory management. Excelled in customer relations and staff development, resulting in a 50% increase in customer retention. Proficient in digital marketing tools and eager to apply transferable skills to drive online sales growth.
- Seasoned Marketing Specialist with a 5-year track record venturing into Online Sales Management, distinguished for innovative campaign development and market research. Mastered analytical tools and social media advertising, contributing to a 25% growth in brand recognition. Eager to leverage marketing expertise to bolster an e-commerce team's performance.
- Dynamic Online Sales Manager with over a decade of expertise in enhancing online market presence and sales channels for tech Startups. Proven ability in leveraging digital analytics and user experience optimization to increase online conversions by 35%. Exceptional in coordinating with product and tech teams to align sales strategies with consumer trends.
- Passionate about e-commerce and technology, aiming to begin a career as an Online Sales Manager. With a strong foundation in customer service and a Bachelor’s in Business Administration, my objective is to leverage my academic background and interpersonal skills to exceed sales objectives and contribute to business growth.
- Aspiring Online Sales Manager with a recent MBA degree, seeking to harness my understanding of digital marketing, strategic planning, and market analysis. Determined to apply my aptitude for relationship building and collaborative leadership to drive sales success while supporting a forward-thinking online retail organization.
Recruiters' favorite additional online sales manager resume sections
When writing your online sales manager resume, you may be thinking to yourself, " Is there anything more I can add on to stand out? ".
Include any of the below four sections you deem relevant, to ensure your online sales manager resume further builds up your professional and personal profile:
Key takeaways
- Your online sales manager resume is formatted professionally and creates an easy-to-read (and -understand) experience for recruiters;
- You have included all pertinent sections (header, summary/objective, experience, skills, certifications) within your online sales manager resume;
- Instead of just listing your responsibilities, you've qualified them with skills and the results of your actions;
- Within your online sales manager resume, you've taken the time to align specific job requirements with your unique expertise, showcasing the value you can provide as a professional;
- Technologies and personal skills are featured across different sections of your online sales manager resume to achieve the perfect balance.
