Category Manager CV Examples &...

Category Manager CV Examples & Guide for 2025

To truly stand out, your category manager CV must demonstrate a track record of successful category growth and profitability. Highlight your ability to analyze market trends and tailor inventory to meet consumer demand. Ensure your CV showcases your proficiency in supplier negotiation and relationship management. These skills are crucial for optimizing product assortments and achieving competitive pricing.

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Edward Mitchell

Product Category Manager | Strategic Planning | Consumer-Centric

+44 20 7123 4567

help@enhancv.com

linkedin.com

Portsmouth, UK

Summary

With over a decade of experience in category management, my expertise in strategic planning and data analysis has significantly uplifted product ranges and maximized profitability in the retail sector. My approach is highly consumer-centric, bolstered by cross-divisional skills in marketing and trade, and a passion for innovation and category growth.

Experience

Senior Category Manager

ASOS

02/2019 - Present

London, UK

•
Directed a robust category strategy for fashion accessories, overseeing a product range of over 5,000 items.
•
Led a cross-functional team in the successful launch of 150+ exclusive products, contributing to a 20% rise in accessory sales year-on-year.
•
Spearheaded the integration of consumer data analysis into product selection, resulting in a 15% increase in consumer lifetime value.
•
Managed end-to-end product lifecycle, from data-driven development to market launch, driving a significant improvement in stock turnover rate by 25%.
•
Negotiated with 200+ suppliers to secure better pricing and terms, enhancing profit margins by 5% across the category.
•
Implemented innovative digital marketing campaigns that boosted category visibility and customer engagement.

Category Manager

Sainsbury's

06/2015 - 01/2019

Milton Keynes, UK

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Optimized the grocery portfolio by constantly reviewing a range of 3,000+ products, achieving a 4% cost saving on the overall category budget.
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Enhanced category performance by introducing data analytics into product assortment decisions, leading to a 10% increase in category profitability.
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Collaborated with the merchandising and online trading teams to align strategies and maximise online and in-store offerings.
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Drove customer engagement through targeted promotions, increasing average basket size by 12%.
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Conducted comprehensive market research to identify and fill gaps in the product range, expanding category assortment by 8%.

Assistant Category Manager

John Lewis Partnership

11/2012 - 05/2015

Swindon, UK

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Contributed to a project that improved the online shopping experience, resulting in a 30% increase in online sales.
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Supported range optimization through thorough market analysis, enhancing the product mix and boosting conversion rates by 18%.
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Coordinated with the pricing team to develop competitive pricing strategies, influencing a revenue increase of 7% within the managed categories.
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Assisted in the roll-out of new product initiatives, effectively increasing brand awareness and customer acquisition by 10%.

Education

Master of Science in Marketing

University of Manchester

01/2010 - 01/2012

Manchester, UK

Bachelor of Science in Business Administration

University of Portsmouth

01/2006 - 01/2010

Portsmouth, UK

Key Achievements

20% Yearly Sales Growth

Instrumental in driving a 20% sales increase for fashion accessories at ASOS through strategic product launches and data integration.

25% Improvement in Stock Turnover

Enhanced stock turnover rate by 25% by managing the full product lifecycle and optimizing inventory at ASOS.

12% Increase in Basket Size

Engineered targeted promotions that grew average basket size by 12% in the grocery category at Sainsbury's.

30% Increase in Online Sales

Played a key role in a project that elevated John Lewis Partnership's online sales by an impressive 30%.

Skills

Online Category Management

Data Analysis

Product Lifecycle Management

Strategic Planning

Supplier Negotiation

Consumer Insights

Courses

Advanced Data Analytics for Marketing

Focused on leveraging consumer data to drive business insights, offered by the Digital Marketing Institute.

Category Management Certification

Mastering product assortment and pricing strategies, certified by the Category Management Association.

Interests

Enhancing Customer Experience

Passionate about utilizing data analytics to elevate online shopping experiences and drive customer satisfaction.

Innovation in Retail

Keen interest in pioneering innovative strategies to revolutionize the retail space and increase market share.

Languages

English

Native

Spanish

Advanced

Interests

Fitness and Well-Being

Committed to personal fitness and well-being, reflecting the passion for gym activities and a healthy lifestyle.

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Written by Volen Vulkov

Pub: 4/10/2024•

Upd: 11/25/2024

8 min read

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Volen Vulkov

Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.