Crafting a CV that effectively highlights your strategic procurement skills and commercial awareness can be a daunting challenge for any category manager. Our guide offers tailored advice to showcase your expertise, ensuring your CV stands out in a competitive job market.
Learn how to create your next category manager CV by:
- Applying the simplest CV design, so that recruiters can easily understand your expertise, skills, and professional background;
- Ensuring you stand out with your header, summary or objective statement, and a designated skills section;
- Creating your CV experience section - no matter how much expertise you have;
- Using real life professional CV examples to enhance the structure and outline of your profile.
If you still have no muse to write your professional CV, find some more industry-leading examples.
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Resume examples for category manager
Explore additional category manager cv samples and guides and see what works for your level of experience or role.
By Experience
Junior Category Manager
- Strategic Clarity and Focus - The CV is meticulously structured, with each section contributing to a clear narrative of James Lewis's career. The layout is well-organized, ensuring that key achievements and responsibilities are easily identifiable. This clarity not only highlights his contributions but also makes it easy for potential employers to assess his fit for the role.
- Consistent Career Development within High-Pressure Environments - James’s career trajectory from a Procurement Assistant Intern to a Junior Category Manager within prestigious racing teams such as Williams F1 Racing and Mercedes-Benz Grand Prix Ltd. illustrates steady growth. His roles show increased responsibility and specialization, particularly within the highly competitive and fast-paced motorsport industry.
- Innovative Problem-Solving and Leadership in Procurement - The CV highlights unique industry-specific methodologies, such as leveraging Excel for procurement efficiencies and fostering stronger supplier relationships. His accomplishments, notably achieving a 15% cost saving and increased supplier satisfaction, are testament to his analytical acumen and leadership capabilities in optimizing procurement processes and managing key stakeholder relationships.
Senior Category Manager
- Clarity and Structure in Content Presentation - The CV stands out with its clear and concise layout, providing a well-organized depiction of the candidate's professional journey. Key sections like summary, experience, and skills are distinct and easy to navigate, ensuring that crucial information is readily accessible and understood at a glance.
- Progressive Career Trajectory - Daniel Baker's career shows a clear upward trajectory, starting from a Procurement Specialist position at Telefonica, progressing to Category Manager at BT Group, and advancing to Senior Procurement Manager at Vodafone. This progression highlights growth in responsibilities and an expanding scope of influence in the procurement field.
- In-Depth Industry-Specific Skills and Achievements - The CV highlights Daniel’s unique proficiency in telecommunications and technology procurement, showcasing a specialized understanding that is supported by measurable business impact. Mention of specific methodologies such as the implementation of strategic sourcing initiatives and e-Procurement tools underscores a deep technical knowledge and innovation-driven approach.
Assistant Category Manager
- Clear and Structured Presentation - Isabella's CV is excellently structured with sections that are logically ordered and clear. Each element, from professional experience to education and skills, follows a smooth progression and concise format, allowing the reader to quickly grasp her qualifications and accomplishments.
- Progressive Career Growth - The CV highlights a clear and progressive career trajectory. Isabella has advanced steadily within the grocery retail industry, from a Junior Merchandiser to an Assistant Category Manager, showing her capability to assume greater responsibilities and effectively utilize her skills.
- Strategic and Analytical Acumen - Isabella demonstrates a strong command of industry-specific methodologies and tools. Her use of data analytics for decision-making and strategic planning is emphasized, showcasing her ability to transform data into actionable insights that drive sales growth and enhance market share.
By Role
Category Manager in Retail
- Clear and Structured Content Presentation - The CV is well-organized and concise, with each section clearly demarcated, allowing for easy navigation through Alfie Edwards’ professional journey. Explicitly detailing experiences, education, skills, and achievements ensures that the content is both thorough and accessible, presenting a complete picture of Edwards' capabilities.
- Strategic Career Growth and Industry Contributions - Alfie Edwards has shown significant career progression from a Category Analyst to a Category Manager, reflecting both professional growth and increasing responsibilities. His trajectory across prominent companies like PepsiCo, Unilever, and Diageo demonstrates his consistent contributions and adaptability within the Consumer Packaged Goods (CPG) industry.
- Technical Proficiencies and Impactful Insights - The CV highlights Edwards' proficiency in advanced data tools, such as Nielsen, and expertise in generating actionable consumer insights. His ability to leverage these skills has led to substantial business impacts, such as a 15% increase in sales and market share growth, underscoring the practical application of his technical competencies.
Category Manager in Supply Chain
- Clear and Structured Content Presentation - The CV is well-organized, with distinct sections such as experience, education, achievements, and skills, making it easy to navigate. Bullet points provide clarity and allow the reader to quickly grasp key responsibilities and accomplishments, ensuring that complex information is conveyed efficiently without overwhelming the reader.
- Consistent Career Growth in Healthcare Supply Chain - The career trajectory demonstrates a consistent focus on the healthcare supply chain, with progressive responsibilities from Junior Contract Manager to Supply Chain Manager. This progression showcases professional growth and a deepening expertise in procurement within the healthcare industry, emphasizing a solid commitment to the field.
- Impact-Oriented Achievements - The CV highlights specific impact-oriented achievements, such as a 15% reduction in procurement costs and a 20% increase in category profitability. These figures are not only measurable but also speak to the business relevance of the candidate's contributions, showcasing a strong alignment with organizational efficiency and financial goals.
Category Manager in Procurement
- Comprehensive career progression in procurement - Evie Perry’s CV illustrates a steady and strategic career trajectory. Transitioning from a Procurement Officer to a Senior Procurement Specialist and now a Procurement Category Manager, each role highlights increasing responsibilities and achievements. This growth reflects her adaptability and deepening expertise in procurement, demonstrating her capability to handle more complex and leadership-oriented positions.
- Impactful achievements with business significance - The CV effectively highlights several high-impact accomplishments, translating not just numbers but significant business outcomes. Key achievements include generating £250,000 in annual savings and reducing procurement risks by 15%. These metrics are presented with context to demonstrate how they enhance operational efficiency and contribute to the company’s financial health.
- Diverse and strategic skill set tailored to procurement - Evie’s profile stands out with a well-rounded skill set specific to her field, including Supplier Management, Cost Optimisation, and Strategic Sourcing. The inclusion of industry tools like SAP Ariba shows her technical proficiency, enhancing her ability to implement efficient procurement processes. Her education and certifications further underpin her expert understanding of supply chain management and procurement strategies.
Category Manager in E-commerce
- Clear and Structured Content Presentation - The CV excels in clarity and organization, utilizing a straightforward layout that highlights key information like experience, education, and skills. Bullet points within each job section ensure that the accomplishments are concise and easily digestible, allowing the reader to quickly grasp the candidate's capabilities and impact.
- Strong Career Trajectory in Category Management - The progression from Procurement Specialist to Category Manager demonstrates a clear upward career trajectory, signifying growth and increased responsibility. Each role builds upon the previous, showcasing a solid foundation in procurement before advancing into strategic e-commerce roles that emphasize leadership and category optimization.
- Unique E-commerce and Sourcing Expertise - The CV emphasizes specialized skills relevant to the e-commerce sector, such as proficiency with Amazon Seller Central and strategic sourcing methodologies. These industry-specific elements show depth in technical expertise, affirming the candidate’s capability in leveraging online platforms to enhance product visibility and sales.
Global Category Manager
- Impressive career progression showcased - The CV effectively outlines Ethan Palmer's growth from a Procurement Specialist to a Global Category Manager, demonstrating a consistent upward career trajectory. This progression reflects strong leadership qualities and a dedication to advancing in the field of procurement and strategy, providing a narrative of increasing responsibilities and expertise.
- Strategic impact and efficiency improvements highlighted - The achievements listed in Ethan's CV are not just about numerical outcomes; they emphasize significant strategic impacts. For example, implementing initiatives that led to a 40% reduction in supply chain risks and a 15% cost reduction showcases his ability to deliver substantial efficiency improvements, directly impacting business success.
- Integration of innovative technology in procurement - A notable aspect of Ethan's CV is his focus on adopting and integrating procurement technology, such as SAP Ariba, which has increased data-driven decision-making by 25%. This highlights his ability to leverage cutting-edge tools to enhance procurement processes, making him a valuable asset in tech-driven environments.
Regional Category Manager
- Structured presentation and conciseness - The CV is well-organized with clearly defined sections that offer a succinct overview of Alice’s qualifications. Each section flows logically, providing a narrative of her career progression, skills, and achievements, enhancing readability and engagement.
- Progressive career trajectory - Alice’s career illustrates significant growth, starting as a Procurement Analyst and advancing to a Regional Category Manager role. This progression highlights her increasing responsibilities, leadership in large-scale projects, and deeper involvement in strategic sourcing and procurement.
- Strategic achievements with business impact - Throughout her experience, Alice has consistently delivered impactful results. Her ability to reduce costs and introduce sustainability measures directly aligns with business goals, underlining her proficiency in achieving tangible outcomes that contribute to corporate success.
Category Manager in Fashion Industry
- Content Presentation - The CV is clearly structured and concise, providing a coherent overview of Ava Phillips' professional journey. It features well-defined sections that allow for easy navigation, and the use of bullet points ensures that key achievements and responsibilities are highlighted effectively. Each job position is accompanied by quantified accomplishments, making it easy for potential employers to grasp her value quickly.
- Career Trajectory - Ava demonstrates a strong upward career mobility within the consumer goods industry, progressing from an Assistant Product Manager to an Associate Category Manager. This trajectory indicates her ability to grow and excel in her roles, taking on more complex projects and responsibilities over time. Her work at leading companies like Kimberly-Clark and Unilever underscores her capability to operate in dynamic, high-stakes environments.
- Achievements and Business Relevance - The CV highlights several achievements that not only show Ava's effectiveness in her roles but also their direct impact on business performance. For instance, the increase in market share and reduction in product costs at Kimberly-Clark, or the significant revenue boost at Unilever, demonstrate her strategic thinking and ability to drive substantial growth. These achievements make her an asset in roles focused on market and category management within consumer goods.
Category Manager in FMCG
- Structured and Concise Presentation - The CV is well organized, presenting information in a clear manner with separate sections for personal details, summary, experience, education, skills, courses, achievements, languages, and passions. The concise bullet points in the experience section ensure easy readability and quick comprehension of the candidate's accomplishments and expertise.
- Impressive Career Growth - Harper Webb's career trajectory shows a clear progression from a Sales Representative to a Category Sales Development Manager over an 8-year period, indicating a strong performance and consistent career advancement. This progression, across notable companies like Procter & Gamble, L'Oréal, and Unilever, highlights their ability to grow within their industry.
- Focus on Relationship Building and Strategic Sales - The CV emphasizes Webb's expertise in relationship management and strategic sales through achievements such as increasing category sales by 25% and sustaining strong relationships with numerous retail partners. These elements speak to their industry-specific skills and ability to deliver impactful business results.
Category Manager in Pharmaceutical Industry
- Effective Content Presentation and Structure - The CV is structured in a clear, organized manner with sections that are easy to navigate. It concisely presents a comprehensive overview of Leo Brown's experience, education, and skills, allowing hiring managers to quickly assess his qualifications and expertise in pharmaceutical management.
- Demonstrated Career Growth and Industry Focus - Leo Brown's career trajectory is marked by steady promotions and increasing responsibilities within the pharmaceutical sector. His progression from a Category Development Manager to a Product Category Manager at leading firms like Pfizer, AstraZeneca, and GlaxoSmithKline highlights his ability to drive strategic initiatives and achieve results in a competitive industry.
- Impactful Achievements and Business Relevance - The CV features significant achievements that underscore Leo Brown's business impact, such as a 15% increase in market share and a 20% rise in profitability. These accomplishments demonstrate his capability to lead initiatives that drive market performance and optimize operations, adding substantial value to his role.
Category Manager in Automotive Industry
- Structured Career Path - Noah Jones' CV demonstrates a coherent career trajectory, starting with a role as a Merchandising Specialist and progressing to a Senior Category Manager at Amazon. This progression reflects not only growth in responsibility and expertise but also a strategic focus on the retail and ecommerce sectors, showcasing his dedication and ambition in his chosen field.
- Employment of Advanced Analytical Tools - Jones utilizes advanced tools and methodologies such as Microsoft Excel, SQL, and Tableau, which are essential for data-driven decision making in retail strategy. His education in "Advanced Data Analytics for Business" underscores this technical depth, making him a well-rounded candidate for roles requiring strong analytical capabilities.
- Cross-Functional Collaboration - The CV highlights significant experience in cross-functional projects, such as collaborating with finance and marketing teams to enhance customer retention. This experience reflects Jones' adaptability and his ability to work across different departments to achieve common goals, a key competence for driving innovation and growth in ecommerce and retail strategies.
Category Manager in Technology Industry
- Clear Structure with Strategic Focus - The CV is well-organized, with distinct sections and concise bullet points that clearly outline responsibilities and achievements. This presentation allows for a quick understanding of Freddie Hughes' strategic focus in procurement and category management, making the document both readable and informative.
- Career Advancement in High-profile Companies - Freddie Hughes exhibits a solid career trajectory, marked by progressive roles in notable companies such as Cisco Systems and British Telecom. This progression demonstrates a consistent upward movement in responsibility and specialization within the SaaS, AI, and Telecom industries.
- Industry-specific Strategic Tools and Methods - What sets this CV apart is the integration of industry-specific methodologies such as strategic sourcing and data analytics. Freddie has leveraged these tools to drive cost efficiencies and innovation, highlighting a strong technical proficiency that adds depth to their procurement strategies.
Category Manager in Food and Beverage Industry
- Structured Clarity in Presentation - Daisy Shaw's CV showcases exceptional clarity and structure, with clearly delineated sections for experience, education, skills, and achievements. The concise and orderly format allows for effortless navigation, immediately directing attention to her key qualifications as a category manager.
- Progressive Career Trajectory - Her career trajectory illustrates significant growth and advancement within the industry, transitioning from a Category Manager at Tesco to Senior Category Manager at Nestlé UK. This upward movement reflects her ability to leverage her experience and skillset to assume greater responsibilities and drive meaningful results in the food service sector.
- Industry-Specific Methodologies and Tools - The CV highlights Daisy's proficiency with industry-specific methodologies such as Lean Six Sigma and advanced category management strategies. Her education in these areas underpins her capability in strategic planning and operational efficiency, critical elements in managing complex product portfolios effectively.
Category Manager in Logistics
- Structured and Concise Presentation - Olivia Turner's CV is well-organized, beginning with a succinct header that immediately communicates her identity, role, and location. Each section is clearly delineated, allowing for quick access to different parts of her professional history, ensuring a reader can easily navigate through her extensive experience and skills.
- Progressive Career Trajectory in Procurement - Olivia has shown a clear upward trajectory in her career, moving from a Procurement Officer at Morrisons to a Lead Procurement Category Manager at Tesco. This progression not only demonstrates her growing expertise and effectiveness in procurement roles but also her increasing responsibilities and trust from major industry players.
- Impactful Achievements with Strategic Relevance - The CV highlights key achievements that align with core business objectives, such as reducing logistics costs by £15 million annually and implementing sustainability initiatives that cut packaging waste by 25%. These achievements reflect her ability to deliver strategic value and drive impactful changes within organizations.
Category Manager in Consumer Electronics
- Clarity and Conciseness in Content Presentation - The CV is structured with clear headings and bullet points that make it easy to decipher key information quickly. This clarity allows prospective employers to gain a comprehensive understanding of Ivy Ward's qualifications and achievements without wading through unnecessary details. The use of concise language further enhances the document's legibility.
- Impressive Career Trajectory and Growth - Ivy Ward’s career path demonstrates steady growth and increasing responsibilities. From starting as a Management Consultant at Deloitte to becoming a Senior Category Manager at Currys, each role reflects a strategic progression with increasing leadership demands. This trajectory underscores her capability to handle more significant roles and deliver results at each stage of her career.
- Utilization of Industry-Specific Tools and Technical Depth - Her command of advanced tools such as SQL and Microsoft Excel denotes a strong analytical foundation, crucial in modern retail management. Such technical expertise is especially beneficial in discerning market trends and enhancing product offerings, setting her apart in her field.
Category Manager in Health and Beauty
- Consistent Career Growth - The CV clearly illustrates Sophia Brooks' professional development from an Assistant Merchandiser to an Assistant Category Manager. Each role showcases progressively increased responsibilities, demonstrating her capability to take on more complex tasks and leadership roles within the cosmetic category management field.
- Emphasis on Strategic Innovation - The inclusion of innovative strategies that led to significant market share increases highlights Sophia's ability to think creatively and execute effective category management plans. It shows her strength in applying strategic thought to tangible business solutions, significantly impacting overall business performance.
- Strong Cross-functional Collaboration - The CV effectively conveys Sophia's aptitude for working across different departments, such as marketing and supply chain. This ability to collaborate cross-functionally ensures a well-rounded approach to problem-solving and innovation, crucial for driving comprehensive customer experiences.
Category Manager in Home Appliances
- Structured and Focused Presentation - The CV is well-organized, beginning with a succinct summary that outlines the candidate's expertise in category management and market insights. It follows a logical structure by detailing professional experience, education, skills, and achievements, making it easy to follow and highlighting key qualifications relevant to the role.
- Impressive Career Progression - Isabella Watson's career trajectory showcases consistent growth and progression, moving from an Assistant Category Manager to a Senior Category Manager role in reputable companies within the culinary and home appliances sectors. This demonstrates her capability to take on increasing responsibilities and leadership roles over time.
- Emphasis on Analytical and Strategic Competence - The CV spotlights industry-specific skills and accomplishments like market trend analysis, competitive landscape evaluation, and IoT integration. This depth of technical expertise shows her aptitude for driving product strategies and innovations that align with market demands and consumer preferences.
Category Manager in Furniture Industry
- Structured Presentation and Clear Conciseness - The CV is meticulously structured, with each section clearly defined, allowing for easy navigation. The presentation is concise yet comprehensive, ensuring that all vital information—such as skills, experience, and education—is communicated effectively without overwhelming the reader.
- Illustrates Dynamic Career Growth and Strategic Role Enhancements - Ava Phillips' career trajectory is marked by progressive roles across prestigious companies, emphasizing growth and continuous improvement. The transition from a Space Planning Specialist to a Senior Space Planner showcases a clear path of career advancement, underscored by increased responsibilities and leadership opportunities.
- Incorporates Advanced Industry-Specific Methodologies - Ava highlights her proficiency in industry-relevant tools like AutoCAD while also integrating advanced methodologies in space planning and workplace design. This demonstrates her technical expertise, allowing her to implement innovative and efficient solutions in workplace environments.
Structuring your category manager CV layout: four factors to keep in mind
There are plenty of best practices out there for your CV layout and design. At the end of the day, a clear format and concise CV message should be your top priority. Use your CV design to enhance separate sections, bringing them to the forefront of recruiters' attention. At the same time, you can write content that:
- Follows the reverse chronological order in the experience section by first listing your most recent jobs;
- Incorporates your contact information in the header, but do skip out on the CV photo for roles in the UK;
- Is spotlighted in the most important sections of your CV, e.g. the summary or objective, experience, education, etc. to show just how you meet the job requirements;
- Is no longer than two-pages. Often, the one-page format can be optimal for your category manager CV.
Before submitting your CV, you may wonder whether to export it in Doc or PDF. With the PDF format, your information and layout stay intact. This is quite useful when your CV is assessed by the Applicant Tracker System (or the ATS) . The ATS is a software that scans your profile for all relevant information and can easily understand latest study on the ATS , which looks at your CV columns, design, and so much more.
PRO TIP
For certain fields, consider including infographics or visual elements to represent skills or achievements, but ensure they are simple, professional, and enhance rather than clutter the information.
The top sections on a category manager CV
- Professional Summary to set the tone of your expertise: This allows the recruiter to quickly grasp your experience and value as a category manager.
- Category Management Experience with achievements: Highlights your specific work history and accomplishments in category management roles.
- Key Skills in Category Strategy and Analysis: Showcases your abilities in strategic planning, data analysis, and decision-making specific to category management.
- Education with relevant qualifications: Provides information on your academic background and any certifications that support your expertise in category management.
- Industry Knowledge and Trends Awareness: Demonstrates your understanding of the market, consumer behaviour, and innovations relevant to category management.
What recruiters value on your CV:
- Highlight your expertise in data analysis and insights by mentioning specific statistical tools or techniques you've used to forecast trends and make informed purchasing decisions.
- Emphasise your vendor management skills, detailing successful negotiations and partnerships that have led to improved product ranges and profitability.
- Showcase your experience in assortment planning and inventory management, including how you've optimised product mix to meet customer demand and sales targets.
- Demonstrate your strategic thinking by discussing how you've developed and executed category plans that align with broader business objectives and market dynamics.
- Include examples of cross-functional collaboration, such as working with marketing and supply chain teams, to drive category growth and efficiency.
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Our checklist for the must-have information in your category manager CV header
Right at the very top of your category manager CV is where you'd find the header section or the space for your contact details, headline, and professional photo. Wondering how to present your the name of the city you live in and the country abbreviation as your address;
- are tailored to the role you're applying for by integrating key job skills and requirements;
- showcase what your unique value is, most often in the form of your most noteworthy accomplishment;
- select your relevant qualifications, skills, or current role to pass the Applicant Tracker System (ATS) assessment. Still not sure how to write your CV headline? Our examples below showcase best practices on creating effective headlines:
Examples of good CV headlines for category manager:
- Category Manager - FMCG | Strategic Sourcing Expert | CIPS Certified | 5+ Years of Industry Leadership
- Senior Category Specialist - IT Procurement | Contract Negotiation | MCIPS | 10 Years' Experience in Tech Sector
- Junior Category Analyst - Retail Purchasing | Market Analysis Enthusiast | Degree in Business | 2 Years Hands-On Experience
- Lead Category Manager - Pharmaceuticals | Supply Chain Optimization | MBA | 15 Years of Strategic Growth
- Category Management Coordinator - Fashion | Trend Forecasting | Procurement Diploma | Passionate with 4 Years' Expertise
- Global Category Director - Energy | Risk Management | Charted Institute of Procurement & Supply | 20+ Years' Leadership
Choosing your opening statement: a category manager CV summary or objective
At the top one third of your CV, you have the chance to make a more personable impression on recruiters by selecting between:
- Summary - or those three to five sentences that you use to show your greatest achievements. Use the CV summary if you happen to have plenty of relevant experience and wish to highlight your greatest successes;
- Objective - provides you with up to five sentences to state your professional aims and mission in the company you're applying for
CV summaries for a category manager job:
- With over a decade of expertise revolutionising procurement strategies for a leading FMCG brand, I have a track record of elevating supplier partnerships, optimising product assortments, and achieving a 30% cost reduction through shrewd negotiations and data-driven decision-making.
- Accomplished retail category manager with 8 years of experience specialising in the fashion apparel sector. I skilfully redefined merchandising plans for a multinational chain, resulting in a 25% increase in year-over-year sales and a renowned reputation for trend forecasting.
- Multifaceted professional transitioning from a successful 5-year career in financial analysis into category management, bringing exceptional analytical skills and a profound understanding of market dynamics, keen to apply strategic insights to drive product category growth in the consumer electronics sector.
- Former business development manager with 6 years of robust experience in crafting high-impact strategies for SaaS solutions, now eager to leverage my commercial acumen and relationship-building prowess to excel in category management within the fast-paced technology retail industry.
- Keen to launch a dynamic career in category management, I am equipped with in-depth knowledge from a Master's in Business Administration and a zest for leveraging analytics to drive product success. My goal is to contribute fresh perspectives and a passion for market trend analysis.
- A fresh graduate with honours in Marketing, aspiring to mould a career in category management. I am eager to bring my academic insights, fervour for consumer psychology, and dedication to collaborative innovation to deliver measurable results in a rapidly evolving retail landscape.
Best practices for writing your category manager CV experience section
If your profile matches the job requirements, the CV experience is the section which recruiters will spend the most time studying. Within your experience bullets, include not merely your career history, but, rather, your skills and outcomes from each individual role. Your best experience section should promote your profile by:
- including specific details and hard numbers as proof of your past success;
- listing your experience in the functional-based or hybrid format (by focusing on the skills), if you happen to have less professional, relevant expertise;
- showcasing your growth by organising your roles, starting with the latest and (hopefully) most senior one;
- staring off each experience bullet with a verb, following up with skills that match the job description, and the outcomes of your responsibility.
Add keywords from the job advert in your experience section, like the professional CV examples:
Best practices for your CV's work experience section
- Analyse historical sales data to identify trends and recommend adjustments to inventory and pricing strategies, resulting in an overall sales uplift of 15% in my category.
- Initiated and managed collaborative relationships with over 50 suppliers, negotiating cost prices that have led to a 10% improvement in the gross margin.
- Developed category-specific promotional campaigns in conjunction with the marketing team, which increased customer engagement by 25%.
- Created comprehensive category plans that align with the organisation's strategic goals, onboarding new products successfully and phasing out underperformers.
- Conducted regular market research and competitor analysis to maintain a competitive product offering, leading to a market share increase of 5% for my categories.
- Implemented effective space management and planogram techniques for in-store displays, enhancing the visual appeal and accessibility of products, thereby improving customer experience.
- Lead cross-functional teams in new product development projects, shortening the time to market by 20% while ensuring all stakeholder requirements are met.
- Established robust inventory management systems, reducing stockouts by 30% and minimising waste from expired goods.
- Utilised e-commerce analytics tools to optimise online product listings, achieving a 40% rise in online sales for key product lines within my categories.
Work Experience
Senior Category Manager
Target Corporation
03/2020-Ongoing
- Led the strategic repositioning of our home goods category, resulting in a 25% year-over-year sales increase by identifying high-potential products and optimizing pricing strategies.
- Negotiated with over 50 suppliers to secure better terms, reducing costs by 15% and improving the supply chain efficiency while maintaining the integrity of the product sourcing.
- Spearheaded the implementation of a data-driven decision-making process, utilizing advanced analytics to understand consumer trends and adjust inventory levels accordingly, cutting excess stock by 30%.
- Coordinated cross-functional teams in a major category overhaul project that incorporated sustainable products, boosting category appeal and increasing customer satisfaction ratings by 20%.
Work Experience
Category Leadership Manager
Best Buy Co. Inc.
01/2017-12/2019
- Revolutionized the electronics category by launching an exclusive line of smart home devices, capturing 10% market share within the first year.
- Collaborated with the marketing team to execute targeted campaigns, expanding customer reach and enhancing brand visibility for the consumer electronics division.
- Implemented vendor scorecards and performance metrics, fostering a culture of accountability and continuous improvement that lifted overall vendor performance by 25%.
Work Experience
Category Management Executive
Walmart Inc.
05/2014-12/2016
- Managed the grocery category for over 200 store locations, improving sales by an average of 18% through assortment optimization and private-label expansion.
- Overhauled promotional strategies, which increased the category's contribution to overall store sales by 15% while enhancing customer loyalty and repeat visits.
- Launched a successful health-focused subcategory that saw a 35% increase in sales, tapping into emerging consumer wellness trends.
Work Experience
Category Manager - Apparel
Macy's Inc.
08/2012-04/2014
- Directed a team to conduct a portfolio analysis for the fashion category, identifying underperforming lines and introducing new brands that lifted the division's revenues by 22%.
- Cultivated relationships with up-and-coming designers to diversify the product range, which contributed to a 40% growth in the category's customer base.
- Developed and executed a comprehensive seasonal merchandise plan involving forecasts, sales promotions, and inventory controls that maximized sales during peak periods.
Work Experience
Beauty Category Manager
Sephora USA, Inc.
11/2009-07/2012
- Drove the beauty category's E-commerce presence, leading to a 50% increase in online revenue by optimizing digital marketing efforts and website merchandising.
- Orchestrated an exclusive partnership with a leading skincare brand, resulting in a 30% sales lift within the category and elevating the company's market positioning.
- Introduced a comprehensive training program for procurement staff to enhance negotiation skills, delivering an average cost saving of 10% across key beauty brands.
Work Experience
Health & Wellness Category Manager
CVS Health Corporation
06/2016-11/2019
- Managed the health and wellness category during a regulatory shift, ensuring compliance with new standards without disruption to product availability or profitability.
- Implemented an innovative planogram system for improved shelf space allocation, contributing to a 12% increase in same-store sales for the category.
- Leveraged consumer insights to curate a specialized assortment for an aging demographic, resulting in a 45% upswing in customer satisfaction scores for the category.
Work Experience
Category Development Manager - Pet Supplies
PetSmart, Inc.
02/2013-05/2016
- Revitalized the underperforming pet supplies category by initiating strategic partnerships with local pet shelters, enhancing the company's community engagement and increasing category sales by 18%.
- Fostered an agile team environment, enabling the category to quickly adapt to market shifts and capitalize on emergent trends, resulting in a consistent top performance ranking within the company.
- Established a dynamic pricing model that responded in real-time to competitor pricing fluctuations, protecting market share and maintaining a 5% average growth in profit margins.
Work Experience
Electronics Category Strategy Manager
The Home Depot, Inc.
09/2011-01/2014
- Conducted an extensive multi-channel sales analysis to identify gaps in the consumer electronics category, leading to a reprioritization of inventory that drove a 17% increase in profitability.
- Orchestrated a turnaround strategy for aging inventory, converting potential losses into a 15% gain through strategic discounts and bundle offers.
- Managed end-to-end category lifecycle from product development to end-of-life, maintaining overall category health and ensuring a balanced portfolio mix.
Work Experience
Sustainable Sourcing Category Leader
Whole Foods Market, Inc.
04/2013-03/2020
- Championed a company-wide initiative to integrate sustainable sourcing practices within the grocery category, leading the industry shift towards eco-conscious products and increasing sales by 20%.
- Actively monitored competitive actions and market trends to inform a proactive category response, maintaining a leadership position in market share throughout tenure.
- Pioneered a supplier diversity program that expanded the network by 15% while increasing category innovation and product uniqueness.
Work Experience
Home Furnishings Category Lead
IKEA Group
02/2011-05/2013
- Navigated a volatile market during an economic downturn, repositioning the home furnishings category for a post-recession market with targeted value offerings, resulting in a 12% uplift in sales.
- Introduced an analytics-based product selection process which enhanced the alignment between customer demand and inventory, reducing stockouts by 25%.
- Cultivated a culture of performance excellence within the category management team, setting clear KPIs and delivering continuous coaching, leading to a 10% increase in team productivity.
How to ensure your category manager CV stands out when you have no experience
This part of our step-by-step guide will help you substitute your experience section by helping you spotlight your skill set. First off, your ability to land your first job will depend on the time you take to assess precisely how you match the job requirements. Whether that's via your relevant education and courses, skill set, or any potential extracurricular activities. Next:
- Systematise your CV so that it spotlights your most relevant experience (whether that's your education or volunteer work) towards the top;
- Focus recruiters' attention to your transferrable skill set and in particular how your personality would be the perfect fit for the role;
- Consider how your current background has helped you build your technological understanding - whether you've created projects in your free time or as part of your uni degree;
- Ensure you've expanded on your teamwork capabilities with any relevant internships, part-time roles, or projects you've participated in the past.
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PRO TIP
Talk about any positive changes you helped bring about in your previous jobs, like improving a process or helping increase efficiency.
Mix and match hard and soft skills across your category manager CV
Your skill set play an equally valid role as your experience to your application. That is because recruiters are looking for both:
- hard skills or your aptitude in applying particular technologies
- soft skills or your ability to work in a team using your personal skills, e.g. leadership, time management, etc.
Are you wondering how you should include both hard and soft skills across your category manager CV? Use the:
- skills section to list between ten and twelve technologies that are part of the job requirement (and that you're capable to use);
- strengths and achievements section to detail how you've used particular hard and soft skills that led to great results for you at work;
- summary or objective to spotlight up to three skills that are crucial for the role and how they've helped you optimise your work processes.
One final note - when writing about the skills you have, make sure to match them exactly as they are written in the job ad. Take this precautionary measure to ensure your CV passes the Applicant Tracker System (ATS) assessment.
Top skills for your category manager CV:
HARD SKILLS
Category Management
Procurement Strategies
Supply Chain Management
Market Analysis
Financial Acumen
Negotiation
Product Sourcing
Data Analysis
Pricing Strategies
Project Management
SOFT SKILLS
Leadership
Strategic Thinking
Problem Solving
Communication
Teamwork
Adaptability
Organisational
Influencing
Decision Making
Time Management
PRO TIP
Order your skills based on the relevance to the role you're applying for, ensuring the most pertinent skills catch the employer's attention first.
CV education and certificates: your academic background as proof of your skill set
A common misconception about your category manager CV education is that you only need it, if you have less professional experience. That is completely false. The CV education section serves to back up your technical (and sometimes personal) capabilities, fill in gaps in your work history, and show you have the initial industry background and know-how. When creating your education section:
- List your degrees in the reverse chronological order, starting with the most recent (and relevant) ones first;
- Include your degree and university names, start and graduation dates. It's optional to also denote you received a "First-Class Honours" for diplomas that are more relevant to the role;
- Curate your relevant university coursework, projects, or thesis work if you happen to have less professional expertise and need to integrate more job keywords and skills.
Your professional qualifications don't need to stop at your academic background. It's advisable to also select up to three of your most noteworthy (and relevant) industry certificates and feature them in a dedicated section. Once more, include the certificate name, the institution that issued it out, and the date you obtained it on. You could feature both hard skills and soft skills certificates, as in the examples below:
PRO TIP
Order your skills based on the relevance to the role you're applying for, ensuring the most pertinent skills catch the employer's attention first.
Recommended reads:
Key takeaways
Impressing recruiters with your experience, skill set, and values starts with your professional category manager CV. Write concisely and always aim to answer job requirements with what you've achieved; furthermore:
- Select a simple design that complements your experience and ensures your profile is presentable;
- Include an opening statement that either spotlights your key achievements (summary) or showcases your career ambitions (objective);
- Curate your experience bullets, so that each one commences with a strong, action verb and is followed up by your skill and accomplishment;
- List your hard and soft skills all across different sections of your CV to ensure your application meets the requirements;
- Dedicate space to your relevant higher education diplomas and your certificates to show recruiters you have the necessary industry background.
