In advertising, one specific CV challenge is creating a document that effectively showcases your creative experience while maintaining professionalism. By following our guide, you can strike the perfect balance, ensuring your CV highlights your innovative skills without sacrificing the formal tone recruiters expect.
Learn how to create your next advertising CV by:
- Applying the simplest CV design, so that recruiters can easily understand your expertise, skills, and professional background;
- Ensuring you stand out with your header, summary or objective statement, and a designated skills section;
- Creating your CV experience section - no matter how much expertise you have;
- Using real life professional CV examples to enhance the structure and outline of your profile.
If you still have no muse to write your professional CV, find some more industry-leading examples.
Resume examples for advertising
Explore additional advertising cv samples and guides and see what works for your level of experience or role.
By Experience
Junior Advertising Analyst
- Clear and Structured Presentation - The CV is well-organized, making it easy to navigate and understand. Each section is clearly labeled, with detailed bullet points under each experience, ensuring conciseness and clarity in presenting key responsibilities and achievements.
- Rapid Career Development in Financial Communication - Elsie Murray’s career trajectory shows impressive growth, moving from an intern role at Barclays to a specialist position at Lloyds Banking Group within a year. This upward movement within a highly regulated industry highlights her ability to adapt and excel in the financial communications sector.
- Focus on Regulatory Compliance and Industry-Specific Tools - The CV demonstrates specific expertise in compliance with FINRA and SEC regulations, critical in the financial industry. Her experience with process improvements and efficiencies like the streamlined tracking process underscores her technical knowledge and ability to leverage industry-specific methodologies effectively.
Senior Advertising Strategist
- Strategic Growth and Career Development - Ava Phillips demonstrates remarkable career progression from a Search Engine Marketing Analyst to a Senior Advertising Strategist. This trajectory highlights her growing adeptness in handling complex advertising strategies and leveraging insights for substantial business impact, marking her as a professional on an upward trajectory in the advertising space.
- Industry-Specific Expertise - The CV emphasizes Ava's proficiency with pivotal advertising tools such as Amazon Ads, Google Ads, and advanced data interpretation methodologies. Her ability to optimize campaigns through these tools underscores a technical depth that is crucial in crafting effective advertising strategies that cater to an evolving digital landscape.
- Achievements with Business Relevance - Ava's achievements section is a testament to her impactful work, showing that her strategies lead to measurable outcomes like a 20% increase in revenue for key clients. Such accomplishments not only reflect her skills but also her profound influence on business growth, underscoring her value as an advertising strategist.
Entry-Level Advertising Associate
- Clarity and Structure - The CV is meticulously organized, with clearly defined sections that allow for easy reading and comprehension. Each section is concise yet comprehensive, providing just enough detail to convey the candidate's qualifications without overwhelming the reader.
- Career Growth in Digital Advertising - Ruby Gibson's career trajectory shows a clear progression through increasingly responsible roles in major companies like Google, Spotify, and BBC. This progression highlights her growing expertise in digital advertising, from coordination and assistance to executive-level sales roles, demonstrating readiness for higher leadership positions.
- Achievements with Business Relevance - The CV highlights accomplishments that not only enumerate successes but also demonstrate their impact on business outcomes. For instance, increasing quarterly sales by 30% shows not just numerical gain but an enhanced market positioning and sustained client relationships, integral for businesses aiming for long-term growth.
Senior Advertising Consultant
- Structured and Comprehensive Presentation - The CV is well-structured with clearly defined sections that enhance readability and ensure a logical flow of information. This clarity enables employers to quickly identify information relevant to the role of a Senior Programmatic Solutions Consultant.
- Impressive Career Growth in Leading Tech Firms - Alice's career trajectory demonstrates significant growth, moving from an Advertising Analyst at Rakuten to a Senior Programmatic Solutions Consultant at Google, showcasing a continuous rise in responsibilities and skills sought after in top-tier companies.
- In-Depth Knowledge of Programmatic Advertising Tools - The CV highlights unique expertise in tools and methodologies specific to programmatic advertising, such as DSP, RTB, and machine learning optimization, underscoring Alice's technical depth and industry-specific skills.
By Role
Advertising Account Executive
- Impressive career progression - Jack Taylor's career trajectory demonstrates significant growth with clear advancements from Business Development Executive to a Senior Sales Consultant role. This showcases his ability to not only adapt but thrive within the fast-paced advertising industry, indicating a strong drive for personal and professional development.
- Cross-functional and data-driven approach - Throughout his positions, Jack has effectively collaborated with cross-functional teams to improve processes, indicative of his adaptability and commitment to fostering teamwork. Additionally, his use of data-driven insights to optimize advertising campaigns reveals his technical proficiency and strategic approach to problem-solving.
- Quantifiable achievements underline business impact - The CV showcases Jack's ability to produce tangible business outcomes, such as increasing client revenue by 20% and securing annual revenues exceeding £500,000. These metrics are presented not just as achievements but as evidence of his strategic impact on business growth and client satisfaction.
Advertising Sales Director
- Effective Content Presentation - Harper Webb's CV is meticulously structured, with a clear progression from the header through experience, education, and additional qualifications. Each section is concise yet comprehensive, ensuring easy readability without superfluous information, making key achievements and skills immediately identifiable.
- Impressive Career Trajectory - The document highlights Harper's notable progression from an Advertising Sales Executive to a Senior Sales Manager, showcasing a consistent upward growth within the B2B media sales industry. This trajectory demonstrates a robust career development, underpinned by strategic industry shifts and promotions that enhance overall professional stature.
- Rich in Industry-Specific Elements - The CV effectively integrates industry-specific methodologies and tools such as consultative sales techniques, multi-channel marketing strategies, and advanced CRM software capabilities. These elements underscore Harper's deep technical proficiency and adaptability within the realm of B2B media sales.
Advertising Operations Manager
- Structured and Concise Information - The CV excels in clarity and conciseness, providing a structured format that breaks down experience, education, skills, and achievements. This layout ensures quick readability, allowing potential employers to easily pinpoint Amelia Murphy's key qualifications and achievements.
- Demonstrated Career Progression - Starting from a Digital Advertising Assistant to becoming an Ad Operations Manager, Amelia's career trajectory showcases consistent growth within the realm of digital marketing and advertising. Each role reflects a step forward, emphasizing her capability to take on more responsibilities and lead with confidence.
- Technical Proficiency in Industry Tools - The CV demonstrates strong technical depth with Amelia possessing expertise in key advertising tools such as Google Ads, DV360, and Facebook Ads Manager. Her ability to implement metrics and enhance tracking systems underscores her proficiency in using advanced digital advertising technologies effectively.
Digital Advertising Specialist
- Clear and Focused Content Structure - The CV’s layout effectively highlights key sections, leading with personal information and a sharp summary of skills, making it easy for recruiters to quickly grasp core competencies and achievements. Each section, from experience to education, is distinctly organized for optimal readability.
- Dynamic Career Progression - Scarlett’s career trajectory shows significant industry experience, moving from a Digital Marketing Executive to a Digital Advertising Manager. This progression reflects growth in responsibility, the ability to lead teams, and increasing involvement in sophisticated ad-tech roles.
- Depth in Ad-Tech and Programmatic Advertising - The CV includes specific tools and methodologies like Google Ad Manager, DV360, and SSP, demonstrating depth in technical ad-tech expertise. This knowledge equips Scarlett to design and implement intricate, data-driven advertising strategies effectively.
Advertising Copywriter
- Clear and Structured Presentation - The CV is well-organized with clearly defined sections, making it easy for potential employers to navigate through the candidate's qualifications, experience, and skills. Bullet points are used effectively to convey information succinctly, allowing the reader to quickly grasp the key points of each role and accomplishment.
- Progressive Career Trajectory - The candidate’s career path showcases a steady upward trajectory, with a series of promotions that reflect increasing responsibility and leadership within their industry. The CV demonstrates a logical career progression from an entry-level role in analytics to a senior manager position, highlighting the candidate’s capacity for personal and professional growth.
- Industry-Specific Technical Expertise - The document includes specialized tools and methodologies specific to the candidate’s industry, indicating a deep technical understanding. Mentioning proficiency in SAP, data visualization software, and advanced statistical techniques illustrates their technical acumen and commitment to staying current with industry best practices.
Advertising Campaign Manager
- Clear and Structured Presentation - This CV effectively organizes information into clearly defined sections, making it easy for readers to quickly grasp the candidate’s qualifications. The concise bullet points under each experience entry contribute to a clean presentation, highlighting key achievements and responsibilities succinctly.
- Progressive Career Growth - Evie Perry's career trajectory shows a steady progression in the digital marketing industry, moving from a Marketing Data Analyst to a Digital Marketing Analyst, and finally a Programmatic Media Specialist. This upward movement indicates both her expertise and her commitment to professional development within the marketing sector.
- Industry-Specific Expertise and Tools - The CV highlights Evie's proficiency in using industry-standard tools such as Excel, SQL, and data visualization platforms for streamlined data processing. Her expertise in leveraging programmatic advertising technologies further underscores her capability to deliver data-driven marketing solutions and optimize campaign efficiency.
Advertising Production Coordinator
- Structured and Concise Content - This CV is organized coherently, beginning with a comprehensive summary that articulates Archie's core strengths in a concise manner. Each section follows logically, with bullet points that succinctly cover roles and achievements, allowing easy navigation and understanding of their career progression.
- Diverse Career Growth - Archie's career shows a clear trajectory from a Media Planner to a Marketing Specialist, and then an Advertising Coordinator. This reflects not only promotions in responsibility but also a shift from local to broader media-focused roles, demonstrating adaptability and continuous growth within the industry.
- Quantifiable Achievements with Business Impact - The CV excels by tying achievements to concrete business impacts, such as improving brand visibility by 50% and optimizing contract expenditures. These highlight Archie's strategic influence in driving substantial returns on campaigns and efficiency in operations.
Advertising and Promotions Manager
- Solid Career Progression - Joshua Patel's CV reflects a clear upward trajectory, moving from a Marketing Assistant role at Greggs to an Advertising Coordinator at KFC and then advancing to an Advertising and Production Manager with Nando's. This progression highlights a continuous path of growth and development within the fast-casual restaurant sector, underlining his increasing responsibilities and expertise in advertising and production.
- Emphasis on Cross-functional Leadership - The CV demonstrates Patel's ability to lead cross-functional teams effectively. His experience in managing a team of 12 at Nando's and ensuring collaboration with external agencies and vendors denotes strong leadership, communication, and project management skills. This ability to harmonize efforts across various groups is crucial in executing successful promotional campaigns in fast-paced industries.
- Comprehensive Skill Set with Industry-specific Tools - Joshua possesses a robust set of skills central to advertising and production, including proficiency in Adobe Creative Cloud, Microsoft 365, Smartsheet, and social media analytics. Additionally, his expertise in digital asset management reflects technical depth specific to enhancing media efficiency and resource optimization, aligning perfectly with the specialized needs of the advertising sector.
Advertising Art Director
- Concise content structure - Ethan's CV is laid out with precision and clarity, accentuating key themes and career highlights. The straightforward presentation allows for quick identification of his strengths in storytelling and design. This structure caters to recruiters scanning for core competencies and achievements without unnecessary detail, demonstrating effectiveness in communication.
- Progressive career trajectory - The CV highlights a clear upward career path from Graphic Design Specialist at Dentsu Aegis Network to Senior Graphic Designer at Ogilvy UK. This progression showcases a natural evolution in his career, reflecting a consistent accumulation of responsibilities and an expansion into leadership roles, highlighting his growing expertise and influence in the field of art direction and visual storytelling.
- Industry-specific skills and tools - Ethan's proficiency with Adobe Creative Suite reveals technical depth in tools crucial for graphic design. His expertise in both Adobe Photoshop and Illustrator, complemented by experience in project management tools, underscores a versatile skill set tailored for innovative branding and advertising. This capability is integral to adapting to diverse client needs and delivering high-quality designs.
Advertising Sales Representative
- Structured and Concise Layout - The CV is well-structured and concise, providing clear sections that make it easy to navigate through the candidate’s professional history. Each experience entry is detailed with specific achievements and roles, clearly highlighting the progression and value brought in each position.
- Career Progression and Leadership - Thomas Walker's career trajectory shows a clear path of growth and increasing responsibility, from a Sales Consultant to a Senior Sales Executive. He demonstrates leadership by managing a team and improving their revenue generation, underlining his capability to lead and develop others within an organization.
- Client-Centric Approach and Strategy Development - The CV emphasizes Thomas’s strong focus on client relations and strategy development, illustrated through methodologies like CRM system implementation and strategic marketing campaigns, which have directly contributed to client satisfaction and retention increases.
Advertising Media Planner
- Structured and Concise Content Presentation - Ruby Gibson's CV is laid out in a clear and concise manner, which aids in quickly understanding her career highlights and qualifications. The use of bullet points and succinct descriptions ensures that key information is easy to digest, while sections such as summary, experience, and skills are logically ordered, making the document easy to navigate.
- Diverse Career Trajectory Across Prominent Media Companies - The candidate has shown significant growth within the media industry, advancing from a Campaign Coordinator to an Airtime Planner. This progression, which spans across reputable companies like JCDecaux and Clear Channel Outdoor, demonstrates her increasing responsibilities and expertise in media operations and data insights, underscoring her development in the field.
- Emphasis on Innovative Tools and Processes - The CV highlights Ruby's proficiency with industry-specific tools and methodologies such as advanced Excel, data visualization, and programmatic platforms. Her ability to integrate these tools with compliance processes and TV advertising strategies showcases a deep technical knowledge and innovative approach to media operations.
Advertising Research Analyst
- Emphasizes Clear Structure and Conciseness - The CV is structured in a coherent manner, starting with a concise summary that effectively highlights the candidate's breadth of experience in data analytics. It uses clear headings and bullet points to ensure readability, facilitating quick comprehension of career milestones and skills.
- Illustrates Career Growth and Professional Development - Theodore Green’s career trajectory showcases a steady progression from Business Analyst to Senior Research Analyst, indicating consistent growth and increased responsibility. This progression reflects gained expertise and leadership within the industry, underscoring their suitability for higher-level positions.
- Demonstrates Adaptability and Cross-Functional Collaboration - The CV reveals the candidate’s ability to adapt and work across various functions within major organizations like Nielsen, Ipsos MORI, and Kantar. It emphasizes collaboration with diverse teams to enhance business outcomes, which is crucial in multifaceted environments where cross-departmental cooperation drives success.
Advertising Project Manager
- Strategic Leadership and Team Management - Harper Webb’s CV highlights impressive leadership abilities, as demonstrated through roles managing teams and executing significant advertising campaigns. As an Advertising Manager at Aviva, Harper not only led a £1M campaign that increased brand visibility by 25% but also managed a diverse team of 10 creatives and freelancers, ensuring successful project delivery and exceeding expectations.
- Industry-Specific Tools and Methodologies - The CV showcases proficiency in tools and methodologies vital for advertising and brand management. Harper is skilled in using project management tools like Jira and Trello, and demonstrates expertise in planning and executing ad campaigns with Google Ads and Social Media Ad Managers, reflecting their technical depth in managing multi-platform digital strategies.
- Award-Winning Achievements with Business Impact - Harper Webb’s achievements are not just about numbers but truly reflect a profound business impact. For instance, winning the 'Industry Excellence in Advertising' award underscores their innovative approach in advancing company marketing strategies, while the Brand Recognition Award highlights Harper’s successful efforts in boosting brand awareness by 20%, showcasing how these accomplishments translate into significant business growth and market presence.
Advertising Account Planner
- Comprehensive Career Progression - Ava Phillips' career trajectory is clearly mapped out, showcasing a steady progression from Junior Media Planner to Senior Account Planner. This upward movement illustrates her expanding expertise and increasing responsibilities within the media strategy domain, emphasizing her capability for growth and leadership over time.
- Integration of Soft Skills and Leadership - The CV highlights Ava's soft skills and leadership, detailing her ability to build robust client relationships, lead cross-functional teams, and enhance team efficiencies. These elements underline her aptitude for managing both people and projects, which is crucial in her role as an Account Planner.
- Impact-Driven Achievements with Business Relevance - The achievements listed are not merely numerical but detail their business impact, such as a 30% increase in client engagement and 25% boost in ROI. These accomplishments underscore Ava's strategic planning capabilities and effective use of media placements to drive tangible business results.
Advertising Traffic Coordinator
- Structured and Comprehensive Presentation - The CV is well-organized, presenting information in a clear, concise manner. Each section is structured logically, allowing for easy navigation. This clarity ensures hiring managers can quickly assess Alexander's qualifications and suitability for the role.
- Demonstrated Career Progression - Alexander has shown a clear trajectory of career advancement, moving from a Project Coordinator to a Global Creative Traffic Coordinator. This progression highlights his continual professional growth and increasing responsibilities, indicating a strong work ethic and ambition in the industry.
- Technical Proficiency and Industry-Specific Tools - The CV details Alexander’s proficiency with industry-specific software like Microsoft applications and Adobe Creative Cloud. His experience with traffic management software showcases his technical skills, essential for managing creative operations effectively.
Advertising Brand Manager
- Strategic Career Growth - The CV illustrates a clear career progression from a Brand Executive to a Brand Marketing Manager in reputable financial service companies, underscoring George's ability to ascend within the industry due to his strategic acumen and leadership skills.
- Impactful Achievements Highlighting Business Relevance - Every position listed is accompanied by achievements that transcend mere numbers, showcasing significant enhancements in customer engagement, brand visibility, and competitive advantage, directly reflecting on business growth and financial outcomes.
- Adaptability Through Cross-Functional Experience - George's roles have consistently demonstrated versatility, with experience collaborating across team boundaries and managing stakeholder engagement, indicating his ability to harmonize various departments towards unified marketing objectives.
Structuring your advertising CV layout: four factors to keep in mind
There are plenty of best practices out there for your CV layout and design. At the end of the day, a clear format and concise CV message should be your top priority. Use your CV design to enhance separate sections, bringing them to the forefront of recruiters' attention. At the same time, you can write content that:
- Follows the reverse chronological order in the experience section by first listing your most recent jobs;
- Incorporates your contact information in the header, but do skip out on the CV photo for roles in the UK;
- Is spotlighted in the most important sections of your CV, e.g. the summary or objective, experience, education, etc. to show just how you meet the job requirements;
- Is no longer than two-pages. Often, the one-page format can be optimal for your advertising CV.
Before submitting your CV, you may wonder whether to export it in Doc or PDF. With the PDF format, your information and layout stay intact. This is quite useful when your CV is assessed by the Applicant Tracker System (or the ATS) . The ATS is a software that scans your profile for all relevant information and can easily understand latest study on the ATS , which looks at your CV columns, design, and so much more.
PRO TIP
Use bold or italics sparingly to draw attention to key points, such as job titles, company names, or significant achievements. Overusing these formatting options can dilute their impact.
The top sections on a advertising CV
- Contact Information is vital to ensure recruiters can reach out to you.
- Work Experience showcases your history in the advertising field.
- Key Advertising Skills highlight your relevant abilities and expertise.
- Portfolio of Campaigns demonstrates actual work and successful projects.
- Education and Certifications establish your foundational knowledge and specialisations.
What recruiters value on your CV:
- Emphasise your creativity by showcasing innovative campaigns you've been a part of; provide metrics where possible to demonstrate the impact of your work.
- Display a deep understanding of various advertising platforms, including digital, print, and social media, to show your versatility and adaptive strategies to different mediums.
- Highlight your team collaboration skills and leadership experiences, as working cohesively with designers, copywriters, and account managers is crucial in advertising roles.
- Include specific advertising tools and software you are proficient in, such as Google Ads, Facebook Advertising Manager, or Adobe Creative Suite, to demonstrate your technical competencies.
- Detail the breadth of your industry knowledge by mentioning successful campaigns in different sectors, which shows your ability to adapt strategies to various target audiences.
Recommended reads:
Our checklist for the must-have information in your advertising CV header
Right at the very top of your advertising CV is where you'd find the header section or the space for your contact details, headline, and professional photo. Wondering how to present your the name of the city you live in and the country abbreviation as your address;
- are tailored to the role you're applying for by integrating key job skills and requirements;
- showcase what your unique value is, most often in the form of your most noteworthy accomplishment;
- select your relevant qualifications, skills, or current role to pass the Applicant Tracker System (ATS) assessment. Still not sure how to write your CV headline? Our examples below showcase best practices on creating effective headlines:
Examples of good CV headlines for advertising:
- Digital Marketing Specialist | SEO & PPC Expert | Google Analytics Certified | 5+ Years of Strategic Campaign Management
- Brand Strategist | Creative Campaign Development | Consumer Insights | MBA in Marketing | 8 Years Experience
- Advertising Account Director | Client Relationship Management | Integrated Marketing Solutions | Over 10 Years Industry Leadership
- Senior Copywriter | Engaging Content Creation | Multi-Platform Advertising | BA in Communications | 7 Years Expertise
- Junior Media Planner | Data-Driven Approach | Market Research Enthusiast | Degree in Advertising | 2 Years of Dynamic Planning
- Creative Director | Award-Winning Campaigns | Brand Storytelling | Visual Arts Degree | 12+ Years Creative Leadership
What's the difference between a advertising CV summary and objective
Why should it matter to you?
- Your advertising CV summary is a showcasing your career ambitions and your unique value. Use the objective to answer why your potential employers should hire you based on goals and ambitions. The objective is the ideal choice for candidates who happen to have less professional experience, but still meet some of the job requirements.
Before you select which one will be more relevant to your experience, have a look at some industry-leading CV summaries and objectives.
CV summaries for a advertising job:
- Seasoned Advertising Specialist with over 10 years of experience crafting compelling campaigns for market-leading brands in the UK. Expert in leveraging digital trends and programmatic advertising to maximise ROI. Celebrated for spearheading a multi-channel campaign that increased brand engagement by 40% within one fiscal quarter.
- Dynamic and results-oriented professional with 8 years’ experience in creative advertising. Proven ability to blend innovative content strategies with data analytics for Fortune 500 companies. Notable accomplishment includes increasing an automotive client’s sales by 25% through a targeted social media initiative.
- Former Senior Digital Analyst seeking to pivot into advertising, bringing 7 years of experience analysing consumer data to inform marketing strategies. Keen to apply quantitative skills to optimize ad performance. Successfully boosted e-commerce conversion rates by 30% through the implementation of predictive analytics models.
- Accomplished Journalist with 6 years of experience in storytelling and audience engagement, looking to transition into advertising. Excels in creating persuasive content and keen to leverage these skills to produce high-impact advertising campaigns. Recognized for award-winning investigative series that expanded readership by 500,000 in the first year.
- Aspiring Advertising Executive with a fresh perspective ready to embark on a professional journey. Eager to harmonize my passion for creative solutions with a structured approach to driving brand awareness. My objective is to cultivate innovative campaigns that resonate with diverse audiences and result in measurable success.
- Enthusiastic and artistic individual ready to exploit a lifelong passion for digital creativity in the advertising sector. Committed to learning cutting-edge techniques and my goal is to contribute fresh, compelling ideas to high-stake projects, aiming to achieve milestones in consumer engagement and campaign effectiveness.
Best practices for writing your advertising CV experience section
If your profile matches the job requirements, the CV experience is the section which recruiters will spend the most time studying. Within your experience bullets, include not merely your career history, but, rather, your skills and outcomes from each individual role. Your best experience section should promote your profile by:
- including specific details and hard numbers as proof of your past success;
- listing your experience in the functional-based or hybrid format (by focusing on the skills), if you happen to have less professional, relevant expertise;
- showcasing your growth by organising your roles, starting with the latest and (hopefully) most senior one;
- staring off each experience bullet with a verb, following up with skills that match the job description, and the outcomes of your responsibility.
Add keywords from the job advert in your experience section, like the professional CV examples:
Best practices for your CV's work experience section
- Developed and implemented innovative advertising campaigns for a portfolio of five key clients, increasing their brand recognition by 35% within one year.
- Managed a budget of £500,000 for ad buys across multiple channels, negotiating with vendors to maximise return on investment and cost-efficiency.
- Conducted detailed market research to tailor advertising strategies to target demographics, resulting in a 40% uptick in engagement for targeted campaigns.
- Led a team of ten creative professionals, fostering a collaborative environment that produced award-winning advertisements for television and digital platforms.
- Utilised advanced analytics tools to track campaign performance, optimising in real-time for an average increase of 25% in key performance indicators.
- Orchestrated a successful social media advertising initiative that enhanced the online presence of a start-up, accruing over 100,000 followers in six months.
- Pitched creative concepts to clients and stakeholders with a 90% acceptance rate, translating their business objectives into effective advertising solutions.
- Streamlined the creative development process by introducing agile methodologies, shortening project turnaround times by 20% while enhancing team productivity.
- Maintained strong working relationships with media representatives to secure prime advertising slots, resulting in prime placement for 80% of campaigns handled.
Senior Advertising Executive
Senior Advertising Strategist
McCann New York
06/2019-Ongoing
- Spearheaded a multi-channel advertising campaign for a leading auto brand, increasing their monthly leads by 120% and boosting conversions by 45%.
- Pioneered the adoption of programmatic advertising tools, optimizing ad bid strategies for a portfolio of clients, leading to an average of 30% reduction in CPA.
- Collaborated with influencers and content creators to develop native advertising content that increased brand engagement rates by 55% across social media platforms.
Digital Advertising Manager
Digital Advertising Manager
Ogilvy
01/2017-12/2018
- Managed an annual digital advertising budget of $4 million, ensuring optimal allocation across platforms for a prominent e-commerce brand.
- Led a cross-functional team to design and implement an award-winning viral advertising campaign that enhanced brand awareness by over 80% within the target demographic.
- Utilized data analytics to refine targeting strategies, leading to a 25% increase in campaign ROI over the tenure.
Advertising Account Supervisor
Advertising Account Executive
DDB Worldwide
05/2014-12/2016
- Supervised major accounts such as international beverage companies, orchestrating advertising campaigns that expanded market share by 18%.
- Negotiated and secured favorable advertising rates and placements with publishers, saving clients an average of 15% on their advertising spend.
- Enhanced client retention rates by consistently delivering personalized campaigns that resonated with their core audiences and brand values.
Advertising Coordinator
Advertising Campaign Coordinator
Leo Burnett
02/2012-04/2014
- Coordinated with the creative team to produce compelling print and digital ads for various B2B clients, leading to a 35% uptick in qualified leads.
- Optimized internal processes and vendor coordination, reducing turnaround times for ad campaign launches by 20%.
- Implemented rigorous A/B testing on ad placements resulting in a strategic shift that outperformed benchmarks by 60%.
Advertising Specialist
Advertising Specialist
Saatchi & Saatchi
06/2010-01/2012
- Conducted comprehensive market research to inform targeted advertising strategies for products launching into competitive markets.
- Crafted and executed email marketing campaigns with an open rate exceeding industry standards by 10% which led to a direct increase in website traffic.
- Developed and managed a social media advertising pilot program that improved overall engagement rates for the brand by 40%.
Junior Advertising Associate
Junior Advertising Associate
Wieden+Kennedy
04/2009-05/2010
- Assisted in the production of promotional materials, contributing to a 15% increase in in-store traffic for several retail client campaigns.
- Supported the media buying team by analyzing performance metrics and optimizing spend across campaigns, aiding in a 10% boost in ad efficiency.
- Participated in creative brainstorming sessions that led to a groundbreaking print advertising concept recognized in industry publications.
How to ensure your advertising CV stands out when you have no experience
This part of our step-by-step guide will help you substitute your experience section by helping you spotlight your skill set. First off, your ability to land your first job will depend on the time you take to assess precisely how you match the job requirements. Whether that's via your relevant education and courses, skill set, or any potential extracurricular activities. Next:
- Systematise your CV so that it spotlights your most relevant experience (whether that's your education or volunteer work) towards the top;
- Focus recruiters' attention to your transferrable skill set and in particular how your personality would be the perfect fit for the role;
- Consider how your current background has helped you build your technological understanding - whether you've created projects in your free time or as part of your uni degree;
- Ensure you've expanded on your teamwork capabilities with any relevant internships, part-time roles, or projects you've participated in the past.
Recommended reads:
PRO TIP
Include examples of how you adapted to new tools, environments, or work cultures, showing your flexibility.
Key advertising CV skills: what are hard skills and soft skills
Let's kick off with the basics. You know that you have to include key job requirements or skills across your CV. For starters, take individual skills from the job description and copy-paste them into your CV, when relevant. Doing so, you'll ensure you have the correct skill spelling and also pass the Applicant Tracker System (ATS) assessment. There are two types of skills you'll need to include on your CV:
- Hard skills - technical abilities that are best defined by your certificates, education, and experience. You could also use the dedicated skills section to list between ten and twelve technologies you're apt at using that match the job requirements.
- Soft skills - your personal traits and interpersonal communication skills that are a bit harder to quantify. Use various CV sections, e.g. summary, strengths, experience, to shine a spotlight on your workspace achievements, thanks to using particular soft skills.
Remember that your job-winning CV should balance both your hard and soft skills to prove your technical background, while spotlighting your personality.
Top skills for your advertising CV:
HARD SKILLS
Copywriting
Market Research
SEO/SEM
Social Media Management
Graphic Design
Data Analysis
Content Creation
Media Planning
Branding
CRM Software Proficiency
SOFT SKILLS
Creativity
Communication
Attention to Detail
Problem-Solving
Time Management
Teamwork
Adaptability
Project Management
Leadership
Strategic Thinking
PRO TIP
If there's a noticeable gap in your skillset for the role you're applying for, mention any steps you're taking to acquire these skills, such as online courses or self-study.
Further professional qualifications for your advertising CV: education and certificates
As you're nearing the end of your advertising CV, you may wonder what else will be relevant to the role. Recruiters are keen on understanding your academic background, as it teaches you an array of hard and soft skills. Create a dedicated education section that lists your:
- applicable higher education diplomas or ones that are at a postgraduate level;
- diploma, followed up with your higher education institution and start-graduation dates;
- extracurricular activities and honours, only if you deem that recruiters will find them impressive.
Follow a similar logic when presenting your certificates. Always select ones that will support your niche expertise and hint at what it's like to work with you. Balance both technical certification with soft skills courses to answer job requirements and company values. Wondering what the most sought out certificates are for the industry? Look no further:
PRO TIP
Focus on describing skills in the context of the outcomes they’ve helped you achieve, linking them directly to tangible results or successes in your career.
Recommended reads:
Key takeaways
Here are five things you need to remember about writing your advertising CV for success:
- Sort your experience based on the reverse chronological order, starting with your most recent career items, to showcase how you've grown your career;
- Include within your CV header your relevant contact details, a headline that could spotlight your unique value, and a photo - if you're applying for roles outside the UK or US;
- Decide to use the CV summary, if you happen to have more professional experience, and an objective, if you want to showcase your career goals;
- Within the experience section, write your bullets using action verbs, skills, and success, instead of just merely listing your on-the-job responsibilities;
- Prove your technical skills, using your education and certificates, and your soft skills, with your achievements and strengths sections.
