Crafting a CV that seamlessly integrates the diverse facets of sales and marketing experience can be particularly daunting. Our guide offers tailored tips and strategies to ensure that your CV not only captures your unique skillset but also stands out to potential employers.
In this Enhancv sales and marketing CV guide, you'll find out more about how to:
- Answer job requirements with your sales and marketing CV and experience;
- Curate your academic background and certificates, following industry-leading CV examples;
- Select from +10 niche skills to match the ideal candidate profile
- Write a more succinct experience section that consists of all the right details.
Do you need more specific insights into writing your sales and marketing CV? Our guides focus on unique insights for each individual role:
Resume examples for sales and marketing
Explore additional sales and marketing cv samples and guides and see what works for your level of experience or role.
By Experience
Junior Sales and Marketing Executive
- Structure and Clarity in Presentation - The CV is structured effectively, presenting information in a clear and concise manner. Sections such as experience, education, and skills are logically organized and easy to navigate, allowing for quick assessment of the candidate’s qualifications. The use of bullet points in the experience section enhances clarity and helps highlight key achievements.
- Progressive Career Development - William Hall's career trajectory showcases consistent growth and advancement within the sales industry, underscored by significant roles at reputable companies such as Zoopla and Rightmove. The transition from Sales Intern to a Junior Sales Executive role demonstrates his upward movement and increasing responsibilities, highlighting his capability to adapt and succeed in more challenging positions.
- Technical Proficiency in CRM Systems - The CV distinguishes itself with a strong focus on industry-specific tools, demonstrating William’s technical competency and expertise in CRM platforms like Salesforce and HubSpot. His ability to implement strategic sales methodologies and develop CRM efficiency protocols underscores his depth of knowledge and adds value to his role in business development.
Senior Sales and Marketing Manager
- Comprehensive Career Development - The CV shows a clear trajectory of career growth, advancing from a Digital Marketing Manager at Monzo Bank to a Senior Growth Marketing Manager at TransferWise. It highlights his ability to take on increasing levels of responsibility and leadership across different renowned fintech companies.
- Integrated Cross-Functional Collaboration - This profile emphasizes the candidate's strength in collaborating across various teams such as product marketing, design, and content to launch successful campaigns and products. This indicates not just adaptability but also the ability to lead and harmonize teams towards shared objectives.
- Impactful Achievements with Quantified Results - The candidate's accomplishments are not just numbers; they depict strategic business relevance, such as spearheading B2B performance campaigns for a 35% uplift in customer acquisition and devising SEO strategies that enhanced brand visibility with a 40% increase in organic traffic.
Entry Level Sales and Marketing Assistant
- Clear and Organized Presentation - The CV is structured effectively, with a straightforward layout that separates sections such as experience, education, skills, and achievements. This clarity allows for quick scanning by recruiters and presents information concisely, ensuring key details are easily accessible.
- Progressive Career Trajectory - Edward has demonstrated a steady career progression in the marketing field, moving from a Marketing Assistant to a Marketing Coordinator, showcasing an upward trajectory in roles and responsibilities. This growth reflects his increasing expertise and value in the sector.
- Impactful Achievements - The CV highlights specific accomplishments with measurable results, such as a 20% increase in engagement and a 40% surge in event attendance. These achievements underscore Edward's ability to generate significant business impact through targeted marketing strategies.
Mid-Level Sales and Marketing Professional
- Clear and Structured Content Presentation - Florence Knight's CV is remarkably clear and structured, providing concise information that is easy to navigate. Each section is distinct, logically ordered, and consistently formatted, enabling the reader to quickly understand her professional journey and key strengths. This layout underscores her ability to communicate effectively, a crucial skill for a sales manager.
- Career Trajectory and Professional Growth - The CV illustrates a significant career trajectory with substantial professional growth. From starting as a Digital Marketing Specialist to becoming a Sales Manager at HubSpot, Florence has demonstrated clear upward mobility. Her career path reflects her ability to adapt and master new roles within the sales and marketing domain, showcasing her ambition and determination.
- Achievements with Tangible Business Impact - Florence has documented achievements that highlight her impact on business growth and client relations. Her success in negotiating key deals and enhancing client retention, alongside measurable improvements in sales figures and team efficiency, illustrate her knack for driving business outcomes and adding significant value to her employers.
Advanced Sales and Marketing Specialist
- Well-structured and Concise Presentation - The CV is effectively organized, presenting Ava Phillips' career history, skills, and achievements in a clear and concise manner. Each section is dedicated to essential topics such as experience, education, skills, and achievements, ensuring that readers can quickly grasp her qualifications and career highlights.
- Progressive Career Growth in the Senior Living Sector - Ava Phillips exhibits a steady career progression within the senior living industry, moving from a Sales Executive to a Retirement Sales Specialist. This growth trajectory demonstrates her increasing expertise and capability in sales roles, highlighting her effectiveness in developing personalized strategies that enhance client relationships and drive occupancy rates.
- Impactful Achievements with Real Business Outcomes - Ava’s CV features achievements that underscore her efficacy in driving business outcomes, such as a 15% increase in occupancy and a 20% rise in closing rates. These accomplishments reflect her industry-savvy approach and her contributions towards achieving significant performance improvements in her roles.
By Role
Sales and Marketing Director
- Exemplary Career Progression - The CV outlines a clear advancement path from an Account Executive to a Senior Sales Director, showcasing a progression that reflects increasing responsibility and leadership roles. This trajectory highlights the candidate’s ability to grow within top SaaS companies like Salesforce, Zendesk, and HubSpot, which signals strong capabilities and trust in their expertise.
- Integration of Advanced Sales Methodologies - Matilda's CV distinguishes itself by highlighting her proficiency with industry-specific methodologies such as MEDDPICC. Implementing these advanced sales strategies demonstrates her technical depth and leads to key improvements like enhanced forecast accuracy and increased sales process efficiency.
- Emphasis on Transformational Leadership - The CV underscores Matilda’s leadership skills through her achievements in developing high-performance teams, evidenced by frequent training sessions and mentoring. Her leadership style not only drives revenue growth but also fosters a collaborative and innovative work environment that reduces turnover and increases quota attainment.
Sales and Marketing Consultant
- Professional Growth and Career Trajectory - Alexander Jackson's CV outlines a clear career progression, moving from a Real Estate Sales Executive position to a Sales Consultant role at notable companies. This advancement reflects a growing expertise and trust in his abilities within the real estate industry, highlighting the development of leadership and strategic skills over time.
- Adaptability and Cross-Functional Experience - The CV showcases Jackson's adaptability in various customer-facing roles, emphasizing his capability to thrive in different company environments and market conditions. This is illustrated by his successful transitions and achievements in property sales, especially during economic downturns, which underline his resilience and strategic acumen.
- Impact of Achievements on Business - The CV effectively communicates Jackson's accomplishments with specific figures, such as achieving a 30% sales increase and a 20% reduction in response time. These achievements are not just numbers; they demonstrate his capacity to impact the bottom line, improve customer satisfaction, and enhance operational efficiency, directly benefiting the companies he's worked for.
Sales and Marketing Analyst
- Strategic Career Progression - Charlie Thomas's CV details a strong career trajectory, showcasing a progression from an Energy Markets Analyst to a Senior Market Analyst within respected companies. This upward movement reflects both personal growth and recognition within the energy sector, aligning well with his expertise in GB energy markets.
- Technical Proficiency in Data Tools - The CV highlights unique industry-specific skills, notably in the use of Excel, VBA, and Python for data modelling and analysis. These tools are essential for developing accurate trading strategies and enhancing market forecasts, setting Charlie apart as a technically proficient professional in energy market analysis.
- Cross-functional Leadership and Collaboration - The document emphasizes Charlie's ability to lead and collaborate on cross-functional projects with various teams, such as Sales and Marketing. This experience not only showcases his leadership skills but also his adaptability and capability to work across different departments to achieve business objectives, enhancing service delivery by 18%.
Sales and Marketing Coordinator
- Strategic Career Development - Finley Robinson's career trajectory is marked by consistent growth in the pharmaceutical marketing sector. Starting as a Marketing Assistant at GlaxoSmithKline and progressing to positions at Allergan and now Dermal Laboratories, he has demonstrated a commitment to the industry and has progressively taken on greater responsibilities, indicative of his developing expertise and reliability in sales and marketing.
- Comprehensive Skill Set and Technical Proficiency - The CV effectively highlights a robust skill set tailored to the pharmaceutical marketing field. With proficiency in tools like Excel and PowerPoint, combined with a deep understanding of strategic marketing and data analysis, Finley showcases a technical depth that complements his role-specific expertise, positioning him as a valuable asset in driving pharmaceutical initiatives.
- High-Impact Achievements with Industry-Specific Relevance - The CV details significant achievements, such as a 30% increase in market share and leading major product launches, which underscore Finley’s ability to drive substantial business growth. These accomplishments are not only impressive numerically but also relevant in demonstrating his capacity to leverage strategic marketing to enhance brand penetration and customer engagement in the competitive pharmaceutical space.
Sales and Marketing Specialist in Pharmaceutical Industry
- Clarity and Structure - The CV presents information in a clear and structured format, allowing the reader to easily navigate through sections like experience, education, and skills. This organization highlights the candidate's systematic approach and attention to detail, crucial for a marketing specialist keen on strategy development and execution.
- Progressive Career Path - Sophia's career trajectory shows a consistent rise through the ranks in notable pharmaceutical companies, indicating strong performance and advancement. Her transition from an Assistant Marketing Coordinator to a Marketing Specialist within high-profile organizations underlines her professional growth and adaptability within the marketing industry.
- Measurable Achievements with Business Impact - The CV emphasizes achievements using concrete metrics, such as increasing product awareness by 25% and cutting costs by 15%. This focus on quantifiable results showcases her ability to deliver business-relevant outcomes, reinforcing her proficiency in data-driven decision-making and efficiency optimization in marketing initiatives.
Sales and Marketing Associate for Tech Industry
- Concise and Clear Presentation - The CV is well-structured and concise, making it easy for readers to quickly grasp Ivy Ward's experience and skills. Each section is clearly defined with bullet points that succinctly highlight key achievements and responsibilities, ensuring a comprehensive yet streamlined presentation.
- Strong Career Progression with Industry Focus - Ivy Ward's career trajectory showcases a clear path of growth, starting as a Sales Executive at Oracle and progressing to a Technology Sales Associate at Capgemini. This progression illustrates a focused career in technology and analytics, with consistent advancements and responsibilities that align well with industry demands.
- Demonstrated Business Impact through Achievements - The CV highlights meaningful achievements that are tied to business success. The increase in client retention, sales pipeline, and international sales showcase Ivy Ward's ability to implement strategies that generate significant business results, beyond mere numerical targets.
Sales and Marketing Strategist
- Exemplifies Progressive Career Advancement - Amelia Murphy's CV outlines a remarkable career trajectory, moving from a Digital Marketing Executive to a Senior Marketing Executive within a span of five years. This upward progression showcases her ability to deliver impactful results and assume greater responsibilities, particularly in the real estate sector.
- Showcases Strategic and Analytical Prowess - The CV prominently features specific achievements that highlight Amelia's strategic thinking and data-driven approach. Her initiatives, such as increasing ROI by 40% and boosting search rankings by 30%, demonstrate her proficiency in leveraging analytical tools and market insights to drive business growth and competitive advantage.
- Balances Technical Expertise with Creative Flair - Amelia's skill set encompasses a blend of technical and creative capabilities, a critical combination for a Marketing Strategist. With expertise in SEO, PPC management, and content creation, alongside her passion for creative writing, the CV indicates her aptitude for crafting innovative marketing strategies that resonate with diverse audiences.
Sales and Marketing Officer in the Hospitality Industry
- Structured and Clear Presentation - The CV is neatly organized into sections, which makes it easy to navigate. Key elements such as the summary, experience, education, skills, and achievements are clearly delineated, allowing for a quick assessment of qualifications and career progression. The conciseness of each section ensures that the reader can quickly grasp important information without unnecessary detail.
- Strong Career Growth and Industry Transition - Arthur Davies has demonstrated a clear upward career trajectory, moving from a Business Development Associate to a Senior Business Development Manager. This growth is accompanied by a shift from retail to healthcare, indicating a versatile skill set and adaptability to new industries. Such transitions also reflect an increasing level of leadership and decision-making responsibilities.
- Emphasis on Soft Skills and Leadership - The CV highlights Arthur's ability to manage and collaborate across teams, negotiate high-value contracts, and lead initiatives to improve team performance. His leadership skills are emphasized through his track record of facilitating workshops, managing large sales pipelines, and driving strategies that contribute to company growth. This solidifies his capability not just as a salesperson, but as a leader who can inspire and guide teams toward achieving corporate goals.
Sales and Marketing Representative for Retail Industry
- Exceptional clarity and structure in content presentation - The CV is meticulously structured, offering succinct yet comprehensive insights into Sophia Brooks' professional journey. It balances brevity with detail, ensuring that each section provides maximum impact without overwhelming the reader. The use of bullet points in the experience section enhances readability and highlights key achievements and responsibilities effectively.
- Consistent career progression and industry dedication - Throughout her career, Sophia Brooks has showcased a clear trajectory, moving from an Appointment Setter to a Sales Specialist in the renewable energy sector. This progression emphasizes her commitment to sustainable energy and reflects her constant growth in roles with increasing responsibility and impact, tailored specifically to her industry expertise and passion.
- Cross-functional and technical prowess combined with soft skills - Her experience not only highlights specialized industry knowledge, like CRM systems and renewable energy, but also a mastery of soft skills such as team leadership, negotiation, and customer engagement. This dual focus underscores her ability to lead effectively while implementing cross-functional projects that drive organizational success.
Sales and Marketing Advisor in Financial Services
- Entrepreneurial Leadership in Sales - Sienna West is portrayed as a capable and dynamic leader with a track record of establishing and nurturing strong client relationships, evidenced by her ability to secure large-scale contracts and devise strategic account management practices. Her experience with Fortune 500 clients and navigation of complex sales cycles underline her entrepreneurial mindset and leadership skills.
- Career Growth in Prominent Tech Companies - The CV displays a strong career progression through reputable organizations like Salesforce, Oracle, and Cisco. Each position reflects a natural progression of responsibilities, from Business Development Manager to Enterprise Sales Executive, suggesting she consistently seeks and capitalizes on advancement opportunities in the tech industry.
- Cross-Functional Collaboration and Innovation - Sienna's ability to collaborate across sales, engineering, and marketing departments highlights her cross-functional experience and adaptability. Her initiatives in enhancing product alignment, along with strategic client engagement, reflect a nuanced understanding of driving innovation within large corporations.
Sales and Marketing Expert in Real Estate
- Clear and Structured Presentation - The CV is expertly structured with well-defined sections that facilitate easy navigation. Each section clearly outlines different facets of the professional profile, such as experience, education, skills, and achievements, ensuring the reader can easily extract pertinent information relevant to the real estate industry.
- Progressive Career Trajectory - Grace Bailey's career growth is evident through her progression from a Sales Associate to a Real Estate Consultant. This upward trajectory demonstrates not only her capability to take on more responsibilities but also reflects her commitment to the real estate sector, enhancing her suitability for advanced roles in the industry.
- Effective Use of Industry-Specific Strategies - The CV showcases industry-specific skills like developing innovative digital marketing strategies and conducting in-depth market analyses. Such expertise highlights her technical depth and capacity to implement effective tactics that enhance property sales and client engagement, essential in the competitive real estate market.
Sales and Marketing Team Leader
- Content presentation with structured clarity - The CV is excellently organized, presenting a clear and concise depiction of the candidate's professional journey. Key sections such as experience, education, and skills are succinctly laid out, making it easy for readers to quickly grasp the candidate’s qualifications and career highlights.
- Career trajectory reveals strategic growth - The progression from Vice President at HSBC to Senior Vice President at Barclays and finally to Executive Director at Goldman Sachs illustrates a well-targeted climb through the investment banking and private capital markets sectors. This trajectory showcases the ability to leverage increasing responsibilities and leadership skills effectively.
- Achievements emphasize strategic business impacts - The CV effectively highlights achievements that not only present figures but also underline their business relevance, such as the £1.2 billion transaction and a 25% portfolio increase. These accomplishments depict a direct and strategic impact on business growth and market presence enhancement.
Sales and Marketing Operations Manager
- Structured and clear presentation - The CV is well-organized, providing a smooth reading experience through distinct sections such as experience, education, and skills. This structure ensures that key details are easily accessible, enabling quick comprehension of Matilda Hunter’s professional highlights.
- Progressive career trajectory - Matilda's career demonstrates a clear path of growth, evolving from a Digital Marketing Specialist to a Senior Marketing Operations Manager. This progression within the marketing industry showcases increasing responsibilities and leadership, highlighting her capability to lead and innovate effectively.
- Integration of data analytics tools - Throughout her roles, Matilda has shown a strong emphasis on using data analytics tools to measure performance and ROI. Her ability to leverage these tools indicates a technical proficiency that is essential for devising data-driven marketing strategies, elevating her value in operational roles.
Sales and Marketing Trainer
- Strong Emphasis on Sales Training Achievements - The CV effectively highlights Isaac Scott's impressive achievements in sales training, showcasing significant contributions such as achieving a 150% sales growth and designing award-winning training programs. These accomplishments underscore his ability to drive meaningful business improvements through targeted training initiatives, providing a strong indication of his effectiveness and expertise in the field.
- Progressive Career Growth with Increasing Responsibilities - Isaac's career trajectory demonstrates a consistent upward movement through various roles, progressing from Corporate Sales Trainer to Senior Sales Trainer. This journey portrays a professional well-regarded in their field, entrusted with larger teams and more complex challenges, indicating reliability and a strong track record of delivering results in each position.
- Comprehensive Skill Set Relevant to Sales Development - The CV showcases a broad range of skills critical to sales training and management, such as program management, change management, and learning management systems. These skills are crucial for someone aiming to optimize sales processes and enhance team performance, reinforcing Isaac's capability to lead and implement effective training strategies.
Sales and Marketing Project Manager
- Structured Career Growth in Sales and Marketing - Isabella Watson’s CV showcases a well-defined career trajectory, moving from a Sales Executive role at Virgin Media to a strategic leadership position at Unilever. This progression highlights her ability to ascend within the industry, taking on greater responsibilities with each role and demonstrating consistent professional growth.
- Embraces Cross-functional Expertise - The CV highlights Isabella’s adaptability and her adeptness at working across various functions. From leading cross-functional teams to participating in budget planning and market analysis, she effectively bridges different business areas, showcasing her capacity to integrate diverse skill sets for comprehensive marketing strategies.
- Business Impact through Quantifiable Achievements - Isabella's CV is rich with quantifiable achievements that demonstrate her impact on business performance. From a 35% increase in online sales to contributing an annual revenue increase of £500,000, these accomplishments emphasize her effectiveness in using strategic marketing initiatives to drive tangible business results.
How to ensure your profile stands out with your sales and marketing CV format
It's sort of a Catch 22. You want your sales and marketing CV to stand out amongst a pile of candidate profiles, yet you don't want it to be too over the top that it's unreadable. Where is the perfect balance between your CV format simple, while using it to shift the focus to what matters most. That is - your expertise. When creating your sales and marketing CV:
- list your experience in the reverse chronological order - starting with your latest roles;
- include a header with your professional contact information and - optionally - your photograph;
- organise vital and relevant CV sections - e.g. your experience, skills, summary/ objective, education - closer to the top;
- use no more than two pages to illustrate your professional expertise;
- format your information using plenty of white space and standard (2.54 cm) margins, with colours to accent key information.
Once you've completed your information, export your sales and marketing CV in PDF, as this format is more likely to stay intact when read by the Applicant Tracker System or the ATS. A few words of advice about the ATS - or the software used to assess your profile:
- Generic fonts, e.g. Arial and Times New Roman, are ATS-compliant, yet many candidates stick with these safe choices. Ensure your CV stands out by using a more modern, and simple, fonts like Lato, Exo 2, Volkhov;
- All serif and sans-serif fonts are ATS-friendly. Avoid the likes of fancy decorative or script typography, as this may render your information to be illegible;
- Both single- and double-column formatted CVs could be assessed by the ATS;
- Integrating simple infographics, icons, and charts across your CV won't hurt your chances during the ATS assessment.
PRO TIP
Be mindful of white space; too much can make the CV look sparse, too little can make it look cluttered. Strive for a balance that makes the document easy on the eyes.
The top sections on a sales and marketing CV
- Contact Information to allow easy communication
- Personal Statement to summarise your goals and skills
- Work Experience to showcase relevant job history
- Key Achievements to highlight your successes
- Education and Qualifications to display your academic background
What recruiters value on your CV:
- Emphasise quantifiable achievements in previous roles, such as percentages by which you increased sales or market share, to demonstrate a proven track record of success.
- Highlight specific sales techniques or marketing strategies you have mastered that are relevant to the position you're targeting, showcasing your technical skills and expertise.
- Include any industry-specific knowledge or experience you have, such as working within the pharmaceutical or tech sectors, to show that you're not only a sales/marketing professional but also an expert in the field.
- Detail your experience with CRM software or digital marketing tools to underline your ability to utilise modern technologies to drive sales and engagements efficiently.
- Mention successful collaborations with teams or projects that spotlight your ability to work cross-functionally, an important skill in sales and marketing to drive holistic business growth.
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Making a good first impression with your sales and marketing CV header
Your typical CV header consists of Your typical CV header consists of contact details and a headline. Make sure to list your professional phone number, email address, and a link to your professional portfolio (or, alternatively, your LinkedIn profile). When writing your CV headline , ensure it's:
- tailored to the job you're applying for;
- highlights your unique value as a professional;
- concise, yet matches relevant job ad keywords.
You can, for examples, list your current job title or a particular skill as part of your headline. Now, if you decide on including your photo in your CV header, ensure it's a professional one, rather than one from your graduation or night out. You may happen to have plenty more questions on how to make best the use of your CV headline. We'll help you with some real-world examples, below.
Examples of good CV headlines for sales and marketing:
- Senior Account Manager | B2B Sales | Strategic Negotiator | CRM Expert | 10+ Years’ Experience
- Digital Marketing Specialist | SEO & PPC Campaigns | Content Strategy | Google Certified | 5 Years’ Experience
- Business Development Executive | International Markets | Lead Generation | MBA | Fluent in French & English | 8 Years
- Brand Manager | Consumer Engagement | Product Launches | Market Analysis | CIM Professional Diploma | 7 Years
- Sales Director | Revenue Growth | Team Leadership | Enterprise Sales | SaaS Expertise | 15+ Years
- Marketing Coordinator | Event Management | Social Media Savvy | Analytical Skills | BSc Marketing | 3 Years
What's the difference between a sales and marketing CV summary and objective
Why should it matter to you?
- Your sales and marketing CV summary is a showcasing your career ambitions and your unique value. Use the objective to answer why your potential employers should hire you based on goals and ambitions. The objective is the ideal choice for candidates who happen to have less professional experience, but still meet some of the job requirements.
Before you select which one will be more relevant to your experience, have a look at some industry-leading CV summaries and objectives.
CV summaries for a sales and marketing job:
- Dynamic Sales Executive with over 8 years of experience in the competitive technology sector, adept in B2B sales strategies and CRM systems. Successfully expanded client base by 150% within two years at TechGenius, demonstrating exceptional ability to meet and exceed sales targets.
- Accomplished Marketing Manager, with a 10-year track record in the pharmaceutical industry, specialising in product launches and market analysis. Key achievement includes spearheading a cross-functional team to drive a 70% increase in product uptake for LifePharm's flagship medicine post-launch.
- Former Financial Analyst with over 5 years of experience in the fintech sector, now seeking to leverage strong background in data analysis and strategic planning in a challenging sales and marketing environment. Strong command of market research tools and a reputation for insightful sales forecasting.
- Experienced Education Professional transitioning into sales and marketing, bringing an extensive 7-year background in public speaking and workshop delivery. Eager to apply transferable skills such as persuasive communication and audience engagement to drive brand awareness and sales performance.
- Keen to develop a career in sales and marketing, I bring fresh enthusiasm and a dedication to learning cutting-edge digital marketing strategies. With a recent degree in Business Administration, my goal is to contribute to the expansion of a dynamic sales team's reach and impact.
- As a recent graduate armed with a background in Communications and a passion for storytelling, I am eager to apply my skills toward creating compelling marketing campaigns that resonate with audiences and drive engagement, aspiring to help brands achieve their strategic sales objectives.
The best formula for your sales and marketing CV experience section
The CV experience section is the space where many candidates go wrong by merely listing their work history and duties. Don't do that. Instead, use the job description to better understand what matters most for the role and integrate these keywords across your CV. Thus, you should focus on:
- showcasing your accomplishments to hint that you're results-oriented;
- highlighting your skill set by integrating job keywords, technologies, and transferrable skills in your experience bullets;
- listing your roles in reverse chronological order, starting with the latest and most senior, to hint at how you have grown your career;
- featuring metrics, in the form of percentage, numbers, etc. to make your success more tangible.
When writing each experience bullet, start with a strong, actionable verb, then follow it up with a skill, accomplishment, or metric. Use these professional examples to perfect your CV experience section:
Best practices for your CV's work experience section
- Implemented a new social media strategy that increased following by 150% over six months, boosting brand visibility and customer engagement.
- Achieved an average of 125% of the sales target for three consecutive quarters through effective client relationship management and product upselling techniques.
- Led a team of eight sales associates, providing training and mentorship that resulted in a 30% increase in team sales productivity.
- Managed a marketing budget of £200,000, allocating funds strategically to various campaigns and achieving a 20% cost saving through vendor negotiations.
- Designed and executed a content marketing strategy, producing SEO-optimised articles and videos that led to a 40% uplift in organic website traffic.
- Launched a successful product line that became the market leader within a year, requiring in-depth market analysis and collaboration with the product development team.
- Coordinated trade shows and industry events to maximise brand exposure and networked effectively to generate 50+ qualified leads per event.
- Utilised CRM software to track sales opportunities and customer interactions, increasing the lead conversion rate by 15% through more personalised follow-ups.
- Devised monthly email marketing campaigns with an average open rate of 25%, significantly above the industry average, leading to higher customer retention.
Senior Sales and Marketing Strategist
Senior Sales and Marketing Strategist
Unilever UK
03/2017-Ongoing
- Led a cross-functional team to develop and implement a comprehensive digital marketing strategy, increasing online sales by 45% within the first year.
- Managed a marketing budget of £500,000, prioritising spending on high-ROI activities which boosted lead generation by 30%.
- Pioneered the use of data analytics for sales forecasting, which improved inventory management and reduced stock-outs by 25%.
Regional Marketing and Sales Manager
Regional Marketing and Sales Manager
Procter & Gamble UK
01/2015-12/2019
- Oversaw a successful rebranding campaign for the Northeast region, resulting in a 20% increase in brand recognition and a 15% growth in market share.
- Expanded the sales team from 20 to 50 representatives, providing training that resulted in a 35% boost in individual sales performance.
- Cultivated partnerships with 10 new distributors, expanding regional product availability by 200% and increasing annual turnover by £2 million.
Digital Sales and Marketing Coordinator
Digital Sales and Marketing Coordinator
L'Oréal UK
06/2013-05/2016
- Spearheaded the adoption of an integrated CRM platform, which improved customer targeting and increased conversion rates by 18%.
- Directed a team of 10 in executing multi-channel online campaigns, achieving a cost-per-acquisition reduction of 22% within two years.
- Collaborated closely with product development to provide market feedback, influencing the release of two high-demand products.
B2B Marketing & Sales Executive
B2B Marketing & Sales Executive
SAP UK
11/2011-10/2015
- Crafted and executed a bespoke B2B marketing strategy for SaaS products, increasing lead quality by 30% and growing sales pipeline by £1.5 million.
- Secured an average deal size increase of 40% following the streamlining of proposal and presentation materials for enterprise clients.
- Implemented a new sales training programme that decreased time-to-productivity for new hires by 50%.
Sales Marketing Analyst
Sales Marketing Analyst
IBM UK
08/2009-07/2012
- Conducted market segmentation analysis identifying core customer demographics, contributing to a targeted approach that lifted sales by 20%.
- Developed and monitored key performance indicators for sales campaigns, spotting trends that helped adjust tactics in real-time to improve returns.
- Supported the product development team by providing analytical insights from sales data, informing enhancements to three flagship products.
International Sales & Marketing Specialist
International Sales & Marketing Specialist
British American Tobacco
02/2018-10/2021
- Cultivated relationships with 25+ international clients, resulting in a sustained revenue increase from global markets of 40% over three years.
- Identified and capitalised on emerging market trends, enabling the company to be first to market in two different product categories.
- Led a customer retention initiative that improved customer loyalty, resulting in a 60% repeat business rate, an increase from the previous 40%.
Marketing and Sales Development Lead
Marketing and Sales Development Lead
Vodafone UK
05/2012-04/2017
- Initiated and led a comprehensive training programme for sales teams across five countries, harmonising techniques and multiplying sales figures by 2.5 times.
- Orchestrated an influencer marketing campaign that garnered over 100 million impressions and enhanced engagement rates by 300%.
- Revamped the sales pitch process, integrating compelling storytelling elements that improved the client conversion rate by 15%.
Entry Level Sales and Marketing Representative
Entry Level Sales and Marketing Representative
Johnson & Johnson UK
09/2016-01/2020
- Achieved top new sales representative status by meeting 150% of the quarterly targets consistently across the first year of employment.
- Crafted and executed a series of efficient door-to-door marketing strategies that increased customer engagement in the residential sector by 50%.
- Leveraged social media platforms to amplify local marketing efforts, resulting in an average follower growth rate of 200% year-over-year.
What to add in your sales and marketing CV experience section with no professional experience
If you don't have the standard nine-to-five professional experience, yet are still keen on applying for the job, here's what you can do:
- List any internships, part-time roles, volunteer experience, or basically any work you've done that meets the job requirements and is in the same industry;
- Showcase any project you've done in your free time (even if you completed them with family and friends) that will hint at your experience and skill set;
- Replace the standard, CV experience section with a strengths or achievements one. This will help you spotlight your transferrable skills that apply to the role.
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PRO TIP
Describe how each job helped you grow or learn something new, showing a continuous development path in your career.
Key sales and marketing CV skills: what are hard skills and soft skills
Let's kick off with the basics. You know that you have to include key job requirements or skills across your CV. For starters, take individual skills from the job description and copy-paste them into your CV, when relevant. Doing so, you'll ensure you have the correct skill spelling and also pass the Applicant Tracker System (ATS) assessment. There are two types of skills you'll need to include on your CV:
- Hard skills - technical abilities that are best defined by your certificates, education, and experience. You could also use the dedicated skills section to list between ten and twelve technologies you're apt at using that match the job requirements.
- Soft skills - your personal traits and interpersonal communication skills that are a bit harder to quantify. Use various CV sections, e.g. summary, strengths, experience, to shine a spotlight on your workspace achievements, thanks to using particular soft skills.
Remember that your job-winning CV should balance both your hard and soft skills to prove your technical background, while spotlighting your personality.
Top skills for your sales and marketing CV:
HARD SKILLS
CRM Software Proficiency
Data Analysis and Interpretation
Search Engine Marketing (SEM)
Search Engine Optimisation (SEO)
Social Media Advertising
Content Creation and Management
Email Marketing
Sales Planning and Strategy
Product Knowledge
Market Research
SOFT SKILLS
Communication Skills
Negotiation Skills
Problem-Solving Abilities
Time Management
Creativity
Adaptability
Collaboration and Teamwork
Persuasion Skills
Attention to Detail
Customer-Oriented Approach
PRO TIP
Use mini case studies or success stories in your CV to demonstrate how your skills have positively impacted previous roles or projects.
Listing your university education and certificates on your sales and marketing CV
The best proof of your technical capabilities would be your education and certifications sections. Your education should list all of your relevant university degrees, followed up by their start and completion dates. Make sure to also include the name of the university/-ies you graduated from. If you happen to have less professional experience (or you deem it would be impressive and relevant to your application), spotlight in the education section:
- that you were awarded a "First" degree;
- industry-specific coursework and projects;
- extracurricular clubs, societies, and activities.
When selecting your certificates, first ask yourself how applicable they'd be to the role. Ater your initial assessment, write the certificate and institution name. Don't miss out on including the completion date. In the below panel, we've curated relevant examples of industry-leading certificates.
PRO TIP
If there's a noticeable gap in your skillset for the role you're applying for, mention any steps you're taking to acquire these skills, such as online courses or self-study.
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Key takeaways
Write your professional sales and marketing CV by studying and understanding what the role expectations are. You should next:
- Focus on tailoring your content to answer specific requirements by integrating advert keywords through various CV sections;
- Balance your technical know-how with your personal skills to showcase what the unique value would be of working with you;
- Ensure your CV grammar and spelling (especially of your key information and contact details) is correct;
- Write a CV summary, if your experience is relevant, and an objective, if your career ambitions are more impressive;
- Use active language by including strong, action verbs across your experience, summary/objective, achievements sections.
