As a digital account manager, articulating your diverse skill set in a concise manner can often be a challenge on a resume. Our guide offers tailored strategies that will help you effectively highlight your expertise, ensuring your key competencies stand out to recruiters.
Check out our digital account manager resume guide to:
- Sample industry-leading examples to learn how to write your best resume yet.
- Improve the experience, education, and achievements section of your resume with insights from resume-writing professionals.
- Curate your technical expertise and personality to stand out amongst the pool of candidates.
- Succinctly focus on your unique skill set all through your digital account manager resume.
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The ultimate formula for your digital account manager resume format
Our best advice on how to style your digital account manager resume is this - first, take the time to study the job advert requirements.
The resume format you select should ultimately help you better align how your experience matches the specific role.
There are four crucial elements you need to thus take into consideration:
- How you present your experience. If you happen to have plenty of relevant expertise, select the reverse-chronological resume format to organize your experience by dates, starting with the latest.
- Don't go over the top with writing your resume. Instead, stick with a maximum of two-page format to feature what matters most about your profile.
- Headers aren't just for "decoration". The header of your resume helps recruiters allocate your contact details, portfolio, and so much more.
- The PDF format rules. It's the most common practice to submit your digital account manager resume as a PDF so that your resume doesn't lose its layout. However, make sure the read the job well - in some instances, they might require a doc file.
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If you happen to have plenty of certificates, select the ones that are most applicable and sought-after across the industry. Organize them by relevance to the role you're applying for.
Don't forget to include these six sections on your digital account manager resume:
- Header and summary for your contact details and to highlight your alignment with the digital account manager job you're applying for
- Experience section to get into specific technologies you're apt at using and personal skills to deliver successful results
- Skills section to further highlight how your profile matches the job requirements
- Education section to provide your academic background
- Achievements to mention any career highlights that may be impressive, or that you might have missed so far in other resume sections
What recruiters want to see on your resume:
- Proven experience in managing digital accounts and maintaining strong client relationships
- Demonstrable knowledge of digital marketing strategies, platforms, and analytics tools
- Strong project management skills with the ability to lead and collaborate with cross-functional teams
- Excellent communication and presentation skills tailored to engaging stakeholders and driving account growth
- A track record of meeting or exceeding performance metrics and contributing to revenue growth
Five dos for building your digital account manager resume experience section
The best strategic approach to your digital account manager resume experience section is to support your particular responsibilities with actions and achievements.
For example, you could list:
- Up to six responsibilities in your day-to-day work, supported by why they're important for your role, department, or organization;
- Experience items that have helped you sustain and enhance your technical knowledge within the field, or, perhaps, have helped you grow as a professional;
- Any metrics that pinpoint your success within your past roles;
- How you've solved specific problems in your day-to-day work;
- Strategies and solutions you've implemented for growth - and how that growth was measured.
The digital account manager resume experience is your best shot at making a good first impression on recruiters. That's why we've included some real-world professional examples to get you thinking about how you present your experience:
Work Experience
Senior Digital Account Manager
Creative Soft
06/2019-07/2022
- Spearheaded the digital marketing strategies for key accounts at Creative Soft, leading a team of 5 and boosting client retention by 35% over my tenure.
- Managed an annual digital advertising budget of over $2M, continually optimizing campaigns across multiple channels to achieve a 20% improvement in ROI.
- Developed and executed a comprehensive social media strategy for a major automotive brand, resulting in a 50% increase in online engagement and a 40% uplift in web traffic.
Work Experience
Digital Account Specialist
TechGuru Solutions
02/2016-05/2019
- Oversaw the digital account portfolio for B2B clients at TechGuru Solutions, enhancing client satisfaction scores by 30% through strategic campaign management.
- Liaised with cross-functional teams to deliver custom web development projects, contributing to a 25% year-over-year growth in the digital department's revenue.
- Implemented an innovative content marketing strategy that amplified our clients' online presence, doubling the average social shares and increasing lead generation by 45%.
Work Experience
Digital Account Coordinator
E-Boost Marketing
08/2012-01/2016
- Leveraged analytics and A/B testing to refine ad campaigns for a portfolio of mid-sized e-commerce clients at E-Boost Marketing, improving click-through rates by an average of 18%.
- Cultivated strong client relationships, consistently exceeded quarterly sales targets by at least 20%, demonstrating value and expanding account services.
- Collaborated with the creative department to initiate brand repositioning for three major clients, enhancing their market share by an average of 12%.
Work Experience
Lead Digital Account Manager
FutureScape Digital
10/2017-12/2021
- Led a digital transformation project for a legacy retailer at FutureScape Digital, incorporating omnichannel marketing approaches that revitalized the brand online.
- Optimized lead nurturing processes using marketing automation tools, reducing the sales cycle duration by 22% for our clients and improving conversion rates.
- Pioneered a data-driven reporting system that clearly communicated campaign performance to stakeholders, improving decision-making efficiency for budget allocations.
Work Experience
Digital Account Innovator
ByteCrafters
03/2013-06/2017
- Expanded the digital service offerings at ByteCrafters, introducing cutting-edge technologies which elevated the agency's market positioning and attracted high-value accounts.
- Orchestrated the launch of a multi-tiered SEO and SEM strategy for a leading fintech startup, tripling their organic traffic and cutting CPC costs by half.
- Fostered a culture of continuous learning within the digital account team, leading to enhanced campaign execution and a 40% reduction in client turnover.
Work Experience
Global Digital Account Executive
GlobalAdMark
05/2014-08/2018
- Directed the international expansion of digital marketing efforts at GlobalAdMark, successfully launching campaigns in 5 new markets with an average market penetration of 15% within the first year.
- Negotiated and secured digital media buying agreements that saved our clients upwards of $500K annually without compromising campaign impact or reach.
- Authored a whitepaper on the future of digital advertising analytics that was credited with securing three high-profile accounts totalling over $4M in managed ad spend.
Work Experience
Digital Client Relations Lead
PixelPoint Digital
01/2010-04/2014
- Piloted a social media customer service integration for core clients at PixelPoint Digital, delivering a 55% reduction in response time and a 45% uptick in customer satisfaction ratings.
- Co-created a proprietary dashboard for real-time campaign tracking that became a core offering for PixelPoint Digital, contributing to a 20% new business acquisition rate.
- Implemented a training program for junior account managers that increased departmental efficiency by 30% and reduced onboarding time by two weeks.
Work Experience
Digital Account Growth Hacker
NextGen Ad Services
11/2011-12/2015
- Managed and grew a portfolio of 20 high-revenue clients at NextGen Ad Services, delivering bespoke digital solutions that resulted in an average client budget increase of 25%.
- Drove the adoption of a performance marketing approach, which increased clients' campaign measurable outcomes by up to 65% year-over-year.
- Formulated and executed a content syndication strategy that enhanced brand authority for clients and delivered a consistent 30% boost in qualified leads.
Work Experience
Founding Digital Account Strategist
WebInnovate
07/2009-10/2013
- Instrumental in establishing the startup phase of the digital account division at WebInnovate, securing pivotal early-stage clients that set the tone for agency's market approach.
- Achieved a 100% renewal rate for SEO and PPC services by delivering above-target performance metrics and providing exceptional campaign insight reporting.
- Championed a cross-promotion strategy among clients that resulted in a 60% increase in cross-sell revenues and created long-term partnership opportunities.
Work Experience
Principal Digital Account Manager
Apex Digital Dynamics
06/2020-Ongoing
- Function as the primary digital relationship holder for Fortune 500 clients at Apex Digital Dynamics, ensuring alignment of digital initiatives with clients' broader business goals.
- Innovated an AI-driven ad targeting system which reduced costs by 35% and boosted client ad engagement rates by 22% across the board.
- Key player in the agency team that secured the largest tech sector account in company history, amounting to a projected $6M in managed digital services.
Quantifying impact on your resume
- Highlight the percentage growth in social media followers or engagement due to your campaigns to demonstrate audience-building competencies.
- Include the conversion rate improvements from your online advertising efforts to show proficiency in optimizing digital ads.
- Detail the quantifiable increase in website traffic you achieved through SEO initiatives to illustrate impact on web visibility.
- Specify the dollar value of the sales pipeline you managed or grew to showcase your ability to drive revenue.
- Mention the budget size you have successfully managed to reflect your financial and resource allocation skills.
- Report on the efficiency improvements, such as time saved, from automating digital processes or introducing new tools.
- State the number of cross-functional teams or stakeholders you collaborated with to underscore your teamwork and communication abilities.
- Document the customer retention rates or customer satisfaction scores you influenced through digital account management to prove client relationship strengths.
Action verbs for your digital account manager resume
When it comes to applying for a job, there’s one thing you need to remember (it’s valid for both your resume and your cover letter). Use action verbs! They give your application more depth, prove you’re able to take action, and also help you showcase your strengths!
Digital Account Manager resume without experience: a walk-through guide
If you don't happen to have any relevant experience yet, you can substitute this with:
- Short-term gigs and stunts - like month-long internships, that you have done during your university days
- Contract work - be specific about the relevance and outcomes of each role you include
- Resume format that prioritizes your skills - the functional-skill-based format or hybrid format could work
- Research roles - feature those especially prominently if you've participated in a noteworthy project or your role was of utmost importance to the project's success.
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Bold the names of educational institutions and certifying bodies for emphasis.
The right balance between hard skills and soft skills for your digital account manager resume
Wondering what the perfect digital account manager resume looks like? The candidate's profile meets job requirements by balancing both hard skills and soft skills across their resume.
- Hard skills are all the technologies you're apt at using . Prove you have the right technical background by listing key industry hardware/software in your digital account manager resume skills section and noteworthy certifications.
- Soft skills are both your personal, mindset, communication, analytical, and problem-solving talents . Use your digital account manager resume achievements section to show how you've used a particular soft skill to reach a tangible outcome.
When writing about your unique skill set, always make sure to refer back to the job advert to see what are the key requirements. This ensures you've tailored your resume so that it matches closer to what the ideal candidate profile is.
Top skills for your digital account manager resume:
HARD SKILLS
Digital Marketing
Account Management
Data Analysis
CRM Software Proficiency
Project Management
Social Media Advertising
SEO/SEM Knowledge
Content Management Systems
Digital Analytics Tools Proficiency
Budget Management
SOFT SKILLS
Communication
Client Relations
Strategic Thinking
Problem-solving
Multitasking
Teamwork
Adaptability
Time Management
Attention to Detail
Negotiation
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If the certificate you've obtained is especially vital for the industry or company, include it as part of your name within the resume headline.
Certifications and education: in-demand sections for your digital account manager resume
Your academic background in the form of certifications on your resume and your higher degree education is important to your application.
The certifications and education sections pinpoint a variety of hard and soft skills you possess, as well as your dedication to the industry.
Add relevant certificates to your digital account manager resume by:
- Add special achievements or recognitions you've received during your education or certification, only if they're really noteworthy and/or applicable to the role
- Be concise - don't list every and any certificate you've obtained through your career, but instead, select the ones that would be most impressive to the role
- Include the name of the certificate or degree, institution, graduation dates, and certificate license numbers (if possible)
- Organize your education in reverse chronological format, starting with the latest degree you have that's most applicable for the role
Think of the education and certification sections as the further credibility your digital account manager resume needs to pinpoint your success.
Now, if you're stuck on these resume sections, we've curated a list of the most popular technical certificates across the industry.
Have a look, below:
The top 5 certifications for your digital account manager resume:
- Google Ads Certification (GAC) - Google
- Facebook Blueprint Certification (FBC) - Meta
- Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute
- Hootsuite Social Media Certification (HSMC) - Hootsuite
- HubSpot Inbound Marketing Certification (HIMC) - HubSpot
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Always remember that your digital account manager certifications can be quantified across different resume sections, like your experience, summary, or objective. For example, you could include concise details within the expertise bullets of how the specific certificate has improved your on-the-job performance.
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Which one to use: a resume summary or a resume objective?
The digital account manager resume summary or objective serves as a good introduction to your experience for recruiters.
Have you ever wondered which one (the summary or objective) will be more appropriate for your digital account manager resume?
- If you are a less experienced professional, write a resume objective statement. The objective is about three sentences long and provides recruiters with information about your career goals, strengths, and achievements . It should basically denote how you see yourself in this particular role, and what is your relevant experience and/or know-how;
- If you happen to have plenty of relevant experience, select your most impressive achievements for your resume summary. The summary is no longer than five sentences and serves as a storytelling instrument - highlighting your greatest career wins . Don't forget to align your summary with the job requirements to ensure your resume stays relevant to the role.
Read on for more information and examples of resume summaries and objectives from real world professionals.
Resume summaries for a digital account manager job
- With over 5 years' experience in driving sustained digital growth for top-tier e-commerce brands, I am adept at leveraging omni-channel marketing strategies and analytics to boost digital presence and user engagement. Skilled in SEO, SEM, and social media campaigns, my leadership resulted in a 40% revenue growth for a leading fashion retailer last fiscal year.
- Seasoned marketing professional with a decade of experience transitioning into a digital account management role, bringing extensive knowledge of brand development and strategic planning. Proven track record of leading successful marketing campaigns, boosted by sophisticated use of data analytics, aiming to enhance digital interactions and customer loyalty for high-profile clients.
- Enthusiastic professional transitioning from a successful sales career into digital account management, eager to apply persuasive communication and relationship-building skills to foster digital engagements. Bringing a strong understanding of market trends and customer motivations, cultivated through hands-on sales experience and a passion for data-driven results.
- Having mastered digital media strategies during a 7-year tenure at a dynamic advertising agency, I offer expert proficiency in content marketing, PPC, and digital analytics. My commitment to client satisfaction is evidenced by a 35% increase in customer retention rates, and I'm eager to apply these skills to managing digital accounts to achieve measurable successes.
- As an ambitious recent graduate with a Bachelor’s in Digital Marketing, I am zealous about starting a career in digital account management. My objective is to utilize my certification in Google Analytics and AdWords, together with my capstone project experience in social media strategy, to drive meaningful digital engagement and support client goals.
- Keen on leveraging a strong foundation in communication studies and a passion for emerging digital platforms, my objective is to contribute to a dynamic team as a digital account manager. With a recent certification in digital marketing and an internship focusing on digital content creation, I am prepared to deliver innovative account strategies and build lasting client relationships.
Extra digital account manager resume sections and elements
Creating a winning digital account manager resume isn't about following a rigid formula. The key is to tailor it to the job requirements while maintaining your unique personality.
Consider including these additional resume sections to enhance your profile:
- Awards - Highlight industry-specific awards as well as any personal accolades to demonstrate recognition of your expertise and achievements;
- Hobbies and interests - Share your interests outside of work. This can provide insights into your personality and indicate whether you'd be a good cultural fit for the organization;
- Projects - Detail significant projects you've been involved in, focusing on your contributions and the outcomes;
- Publications - If you've authored or co-authored academic papers or other publications, include them to establish your credibility and in-depth knowledge of the field.
These sections can give a more comprehensive view of your capabilities and character, complementing the standard resume content.
Key takeaways
- Your resume layout plays an important role in presenting your key information in a systematic, strategic manner;
- Use all key resume sections (summary or objective; experience; skills; education and certification) to ensure you’ve shown to recruiters just how your expertise aligns with the role and why you're the best candidate;
- Be specific about listing a particular skill or responsibility you've had by detailing how this has helped the role or organization grow;
- Your personality should shine through your resume via the interests or hobbies, and strengths or accomplishments skills sections;
- Certifications go to provide further accreditation to your technical capabilities, so make sure you've included them within your resume.
