Sales Consultant CV Examples & Guide for 2024

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Sales Consultant CV

Your sales consultant CV must clearly highlight your track record of meeting or exceeding sales targets. Showcase this with specific figures and percentages to demonstrate your effectiveness. Include examples of your proficiency in customer relationship management and sales strategy development. Let your potential employer see your skill in turning prospects into loyal clients through effective communication and negotiation techniques.

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Crafting a CV that stands out in the competitive sales consultant field can be an onerous task. Our comprehensive guide offers tailored strategies and expert advice to help you highlight your unique selling proposition and achievements, ensuring you capture the attention of potential employers.

Land the job of your dreams with our bespoke guide on how to:

  • Design and format your professional sales consultant CV;
  • Curate your key contact information, skills, and achievements throughout your CV sections;
  • Ensure your profile stays competitive by studying other industry-leading sales consultant CVs;
  • Create a great CV even if you happen to have less professional experience, or switching fields.

When writing your sales consultant CV, you may need plenty of insights from hiring managers. We have prepared industry-leading advice in the form of our relevant CV guides.

How to ensure your profile stands out with your sales consultant CV format

It's sort of a Catch 22. You want your sales consultant CV to stand out amongst a pile of candidate profiles, yet you don't want it to be too over the top that it's unreadable. Where is the perfect balance between your CV format simple, while using it to shift the focus to what matters most. That is - your expertise. When creating your sales consultant CV:

  • list your experience in the reverse chronological order - starting with your latest roles;
  • include a header with your professional contact information and - optionally - your photograph;
  • organise vital and relevant CV sections - e.g. your experience, skills, summary/ objective, education - closer to the top;
  • use no more than two pages to illustrate your professional expertise;
  • format your information using plenty of white space and standard (2.54 cm) margins, with colours to accent key information.

Once you've completed your information, export your sales consultant CV in PDF, as this format is more likely to stay intact when read by the Applicant Tracker System or the ATS. A few words of advice about the ATS - or the software used to assess your profile:

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Use bold or italics sparingly to draw attention to key points, such as job titles, company names, or significant achievements. Overusing these formatting options can dilute their impact.

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The top sections on a sales consultant CV

  • Sales Achievements section demonstrates the consultant's ability to meet and exceed targets.
  • Client Acquisition & Retention outlines the ability to grow and maintain a customer base.
  • Product Knowledge & Expertise indicates familiarity with industry-specific products.
  • Industry Awards & Recognition provides evidence of high-performance levels and peer acknowledgement.
  • Sales Strategy Development showcases strategic thinking and planning abilities.
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What recruiters value on your CV:
  • Highlight your ability to build and maintain relationships by sharing instances where you've successfully nurtured client connections, resulting in repeat business or referrals.
  • Quantify your sales achievements with specific figures, such as revenue growth, targets met or exceeded, and rankings within sales teams to provide concrete evidence of your performance.
  • Demonstrate your knowledge of sales methodologies and CRM tools, mentioning any certifications or training you've completed that's relevant to being a sales consultant.
  • Detail your experience in market analysis and adapting sales strategies to different customer segments, which shows your capability to tailor your approach for optimal results.
  • Include examples of your problem-solving skills where you've overcome objections or found innovative solutions to challenges, as this is a critical aspect of a sales consultant's role.

Our checklist for the must-have information in your sales consultant CV header

Right at the very top of your sales consultant CV is where you'd find the header section or the space for your contact details, headline, and professional photo. Wondering how to present your the name of the city you live in and the country abbreviation as your address;

  • Integrate a link to your professional portfolio or LinkedIn profile to further showcase your work;
  • Upload your professional photo only if you're applying for jobs outside the UK or US.
  • Finally, we've reached the most difficult aspect of the CV header - it's your headline or the first sentence that is used to grab recruiters' attention. The most effective sales consultant CV headlines:

    • are tailored to the role you're applying for by integrating key job skills and requirements;
    • showcase what your unique value is, most often in the form of your most noteworthy accomplishment;
    • select your relevant qualifications, skills, or current role to pass the Applicant Tracker System (ATS) assessment.
    • Still not sure how to write your CV headline? Our examples below showcase best practices on creating effective headlines:
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    Examples of good CV headlines for sales consultant:

    1. Strategic Sales Executive | Key Account Management | BSc Business & Marketing | 5+ Years Experience
    2. Senior Sales Consultant | CRM & Lead Generation Specialist | Certified Sales Professional | 10 Years Track Record
    3. Junior Sales Associate | B2B Sales | Degree in Sales Management | Eager for Challenge & Growth
    4. Technical Sales Advisor | IT Solutions Expert | Prince2 Certified | Thriving in Fast-paced Environments | 3 Years
    5. Regional Sales Manager | Market Penetration & Expansion | MBA Qualified | Leading Teams for 8+ Years
    6. Senior Sales Strategist | High-Value Negotiations | SAAS & Cloud Services | 15+ Years of Sales Leadership

    Choosing your opening statement: a sales consultant CV summary or objective

    At the top one third of your CV, you have the chance to make a more personable impression on recruiters by selecting between:

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    CV summaries for a sales consultant job:

    • With over 10 years of dedicated experience in B2B sales, particularly in the tech sector, this individual boasts a track record of exceeding quarterly targets by at least 30%. Acclaimed for adept CRM software utilisation and innovative strategy development, they secured a key partnership with a Fortune 500 company, elevating their previous employer's market standing.
    • Senior sales expert with 8 years in pharmaceuticals, recognised for spearheading regional sales teams towards an unparalleled 150% growth in revenue over two fiscal years. Adept in data-driven sales tactics and fluent in Spanish and English, their crowning achievement was the pioneering and execution of an international sales initiative that penetrated three new markets.
    • Transitioning from a successful 7-year tenure in hospitality management to sales consultancy, this enthusiastic professional brings a unique perspective on customer service excellence. Their ability to forge lasting relationships, combined with a keen analytical acumen for market trends, promises a fresh and dynamic approach to client acquisition and retention strategies.
    • As a former software developer with 5 years of experience looking to recalibrate their career toward sales consultancy, this candidate offers a deep understanding of technical product features and client requirements. Their proven problem-solving skills and ability to communicate complex concepts simply will be an asset in crafting compelling sales pitches and nurturing tech-savvy client bases.
    • Eager to apply a robust academic background in business administration and unparalleled zeal for market dynamics as an entry point into sales consultancy. Committed to cultivating a deep understanding of client needs, while leveraging collaborative skills and a proactive attitude to drive meaningful business outcomes.
    • Recent graduate with honors in Marketing seeks to leverage academic knowledge, persuasive communication skills, and passion for the fast-paced tech industry to embark on a career in sales consultancy. Ready to absorb extensive insights from seasoned professionals and contribute with fresh, data-backed perspectives to drive sales success.

    The best formula for your sales consultant CV experience section

    The CV experience section is the space where many candidates go wrong by merely listing their work history and duties. Don't do that. Instead, use the job description to better understand what matters most for the role and integrate these keywords across your CV. Thus, you should focus on:

    • showcasing your accomplishments to hint that you're results-oriented;
    • highlighting your skill set by integrating job keywords, technologies, and transferrable skills in your experience bullets;
    • listing your roles in reverse chronological order, starting with the latest and most senior, to hint at how you have grown your career;
    • featuring metrics, in the form of percentage, numbers, etc. to make your success more tangible.

    When writing each experience bullet, start with a strong, actionable verb, then follow it up with a skill, accomplishment, or metric. Use these professional examples to perfect your CV experience section:

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    Best practices for your CV's work experience section
    • Designed and implemented effective sales strategies, resulting in a 20% increase in sales for the fiscal year 2021-2022, illustrating a strong ability to drive revenue growth.
    • Developed and maintained relationships with key accounts, contributing to a 95% client retention rate and ensuring a stable revenue stream for the company.
    • Conducted in-depth market analysis to identify new business opportunities, leading to the expansion into two new market segments and diversifying the company's client base.
    • Delivered engaging and persuasive sales presentations to a range of stakeholders, demonstrating products and services, which consistently resulted in a high conversion rate.
    • Collaborated with the marketing team to create targeted campaigns, which increased lead generation by 30%, highlighting strong cross-functional teamwork skills.
    • Provided expert customer consultations, assessing client needs and recommending suitable products, ensuring customer satisfaction and fostering loyalty.
    • Negotiated contracts and closed deals with clients, securing sales worth over £1M and demonstrating strong negotiation and closing abilities.
    • Led sales training workshops for new hires, improving team selling skills and product knowledge, which resulted in a 15% increase in the team's overall sales performance.
    • Utilised CRM systems to track sales progress, manage client interactions, and provide detailed reports, ensuring a data-driven approach to sales management and follow-up.
    Work Experience
    Senior Sales Consultant
    Oracle UK
    • Spearheaded the regional sales strategy for a portfolio of technology solutions, leading to a 35% increase in sales revenue over a 3-year period.
    • Collaborated with the marketing department to refine and implement targeted outreach campaigns that enhanced lead generation by 50%.
    • Managed key accounts for the business, including negotiating contracts, ensuring a 98% client retention rate and expanding our market share.
    Work Experience
    Sales Strategy Consultant
    IBM United Kingdom Ltd
    • Devised and facilitated sales training programs for new consultants, enhancing team performance by 25% within the first year.
    • Conducted comprehensive business needs analyses, crafting customised sales proposals that contributed to a £2.5 million increase in annual revenue.
    • Implemented a new CRM system across the sales department, improving customer data accuracy and service response times by 40%.
    Work Experience
    Field Sales Consultant
    Unilever UK
    • Represented an extensive range of consumer products, consistently exceeding sales targets by 20% every quarter.
    • Developed a comprehensive sales reporting system that allowed for real-time performance tracking and strategic decision-making.
    • Formed strategic partnerships with local businesses to cross-promote products, driving an incremental sales uplift of 15%.
    Work Experience
    Product Sales Specialist
    SAP United Kingdom
    • Conducted in-depth product demonstrations and presentations, influencing purchasing decisions and surpassing sales objectives by 30%.
    • Facilitated customer workshops and feedback sessions to better align product development with consumer needs, aiding in the enhancement of customer satisfaction scores.
    • Crafted tailored solutions for complex client requirements in a highly competitive market, leading to a 20% increase in closed deals.
    Work Experience
    Software Sales Advisor
    Salesforce UK
    • Drove sales for SaaS products in a start-up environment, achieving an average year-over-year growth of 45%.
    • Leveraged social media platforms to build brand awareness and generate leads, culminating in a 60% improvement in lead conversion rates.
    • Managed project timelines and client expectations for the delivery of technology solutions, consistently meeting project milestones.
    Work Experience
    Business Sales Associate
    Vodafone UK
    • Orchestrated the launch of a new line of products, resulting in an immediate 25% uplift in the overall sales figures for the quarter.
    • Analysed market trends and customer feedback to advise on product pricing strategies, influencing a 10% improvement in profit margins.
    • Cultivated relationships with high-value clients, securing large-volume sales and significantly impacting the bottom line.
    Work Experience
    Healthcare Sales Consultant
    GlaxoSmithKline UK
    • Directed the expansion of the customer base within the pharmaceutical sector by leading a targeted sales campaign, subsequently extending market penetration by 22%.
    • Initiated and nurtured long-term client relationships through effective account management practices, ensuring steady revenue streams.
    • Participated in global industry conferences as a representative of the company, securing valuable networking opportunities that led to strategic partnerships.
    Work Experience
    Automotive Sales Consultant
    Jaguar Land Rover UK
    • Exceeded key performance indicators for the sales of luxury cars by engaging in personalised consultations and presentations, resulting in a 40% increase in high-end sales.
    • Led a cross-functional team to develop a VIP customer program, enhancing brand loyalty and repeat business.
    • Pioneered the utilisation of virtual reality technology for showcasing vehicle features to clients, bolstering the sales experience and efficiency.

    Swapping your professional experience (when you have none) with skills and more

    Never underestimate the importance of relevancе when it comes to your sales consultant CV. Even if you don't happen to have much or any standard (full-time contract) professional experience, this doesn't mean you shouldn't apply for the role. Instead of a bespoke CV experience section:

    • Showcase more prominently any internships, part-time roles, and volunteer experience that are applicable to the role and have taught you job-crucial skills;
    • Feature a strengths or achievements section with your transferrable skills or talents you've obtained thanks to your work or life experience;
    • Write an objective statement that clearly outlines your values as a candidate and defines your career ambitions;
    • List your education or certificates that match the job profile closer to the top of your CV.
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    If you have experience in diverse fields, highlight how this has broadened your perspective and skill set, making you a more versatile candidate.

    Key sales consultant CV skills: what are hard skills and soft skills

    Let's kick off with the basics. You know that you have to include key job requirements or skills across your CV. For starters, take individual skills from the job description and copy-paste them into your CV, when relevant. Doing so, you'll ensure you have the correct skill spelling and also pass the Applicant Tracker System (ATS) assessment. There are two types of skills you'll need to include on your CV:

    • Hard skills - technical abilities that are best defined by your certificates, education, and experience. You could also use the dedicated skills section to list between ten and twelve technologies you're apt at using that match the job requirements.
    • Soft skills - your personal traits and interpersonal communication skills that are a bit harder to quantify. Use various CV sections, e.g. summary, strengths, experience, to shine a spotlight on your workspace achievements, thanks to using particular soft skills.

    Remember that your job-winning CV should balance both your hard and soft skills to prove your technical background, while spotlighting your personality.

    Top skills for your sales consultant CV:

    Product Knowledge

    Lead Generation

    Sales Strategy Planning

    Customer Relationship Management (CRM)


    Presentation Skills

    Market Research

    Data Analysis

    Sales Forecasting

    Contract Management



    Active Listening

    Emotional Intelligence




    Time Management




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    If you have received professional endorsements or recommendations for certain skills, especially on platforms like LinkedIn, mention these to add credibility.

    Education and more professional qualifications to include in your sales consultant CV

    If you want to showcase to recruiters that you're further qualified for the role, ensure you've included your relevant university diplomas. Within your education section:

    • Describe your degree with your university name(-s) and start-graduation dates;
    • List any awards you've received, if you deem they would be impressive or are relevant to the industry;
    • Include your projects and publications, if you need to further showcase how you've used your technical know-how;
    • Avoid listing your A-level marks, as your potential employers care to learn more about your university background.

    Apart from your higher education, ensure that you've curated your relevant certificates or courses by listing the:

    • name of the certificate or course;
    • name of the institution within which you received your training;
    • the date(-s) when you obtained your accreditation.

    In the next section, discover some of the most relevant certificates for your sales consultant CV:

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    Order your skills based on the relevance to the role you're applying for, ensuring the most pertinent skills catch the employer's attention first.

    Key takeaways

    Impressing recruiters with your experience, skill set, and values starts with your professional sales consultant CV. Write concisely and always aim to answer job requirements with what you've achieved; furthermore:

    • Select a simple design that complements your experience and ensures your profile is presentable;
    • Include an opening statement that either spotlights your key achievements (summary) or showcases your career ambitions (objective);
    • Curate your experience bullets, so that each one commences with a strong, action verb and is followed up by your skill and accomplishment;
    • List your hard and soft skills all across different sections of your CV to ensure your application meets the requirements;
    • Dedicate space to your relevant higher education diplomas and your certificates to show recruiters you have the necessary industry background.

    Looking to build your own Sales Consultant CV?

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    Author image
    Volen Vulkov
    Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.