One of the specific resume challenges in event marketing is effectively showcasing your ability to manage multiple projects and deliver successful events under tight deadlines. Our guide provides expert tips and examples to help you highlight these key skills and make your resume stand out to potential employers.
- Sample industry-leading examples to learn how to write your best resume yet.
- Improve the experience, education, and achievements section of your resume with insights from resume-writing professionals.
- Curate your technical expertise and personality to stand out amongst the pool of candidates.
- Succinctly focus on your unique skill set all through your event marketing resume.
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Best practices for the look and feel of your event marketing resume
Before you even start writing your event marketing resume, first you need to consider its layout and format.
What's important to keep in mind is:
- The reverse-chronological resume is the most widely used format to present your experience, starting with your latest job.
- Your event marketing resume header needs to include your correct, professional contact details. If you happen to have a professional portfolio or an updated LinkedIn profile, include a link to it.
- Ensure your resume is no longer than two pages - you don't have to include irelevant experience on your resume just to make it look longer.
- Unless specified otherwise, submit your resume in the most popular format, the PDF one, as this will ensure your event marketing resume isn't altered.
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Always remember that your event marketing certifications can be quantified across different resume sections, like your experience, summary, or objective. For example, you could include concise details within the expertise bullets of how the specific certificate has improved your on-the-job performance.
Essential sections that should make up your event marketing resume include:
- The header - with your contact details (e.g. email and telephone number), link to your portfolio, and headline
- The summary (or objective) - to spotlight the peaks of your professional career, so far
- The experience section - with up to six bullets per role to detail specific outcomes
- The skills list - to provide a healthy mix between your personal and professional talents
- The education and certification - showing your most relevant degrees and certificates to the event marketing role
What recruiters want to see on your resume:
- Proven experience in successful event planning and execution, highlighting specific events and measurable outcomes.
- Strong network of contacts in the event industry, including vendors, venues, and sponsors.
- Expertise in digital marketing tools and strategies that enhance event promotion, attendee engagement, and post-event follow-up.
- Proficiency in budget management and cost-saving practices specific to event production and promotional activities.
- Excellent project management skills with a focus on meeting tight deadlines, multitasking, and attention to detailed logistics planning.
Experts' advice on writing your event marketing resume experience
While the excitement and motivation for writing your event marketing resume was present in the first hour (or so), you now find yourself staring at the blank page.
The resume experience section is the one that allows you to make a memorable impression by matching job requirement with your past jobs and accomplishments.
To help you write this resume section, here are four mistakes you need to avoid:
- Listing every job you have had so far, including the irrelevant ones. Before that, consider each of your past roles based on relevancy to the role. It may be the case that the job you had 15 years ago may have taught you invaluable skills that are appropriate for the role;
- Including irrelevant work experience items. Those are past jobs that aren't linked with the role you're applying for (or so they seem). Consider how your past jobs will serve your professional presentation: will they be filling in a gap in your work history, or just taking up space?
- Focusing on responsibilities instead of accomplishments. Your event marketing resume shouldn't just be telling recruiters what you did in the past - as it's most often the case that candidates have had similar responsibilities. But, rather, the experience section should showcase the success you've attained in each past role, thanks to your unique skill set;
- Consider listing just your professional experience. Any role you've had in the past - e.g. volunteering, internships, etc. - can make it into your event marketing resume experience section. Make sure to include it alongside numbers and results.
Two more things you need to remember about your resume experience section.
The first are keywords. Or those specific job requirements that are crucial for the role . Ensure you've integrated them across your experience section to get sorted closer to the ideal candidate profile by the Applicant Tracker System (ATS).
The second are action verbs. Each of your experience bullets should start with a strong action verb, followed by your specific skill and your on the job achievements. Follow this formula to hint to recruiters what your unique value as a professional is.
Still with us? In the next section, we will show you how industry-leading professionals have avoided the four most common mistakes, while integrating keywords and action verbs in their experience section.
- Spearheaded the annual tech conference for XYZ Corp with over 500 attendees, leading to a 25% increase in lead generation over the previous year.
- Managed a budget of $150,000 for event marketing campaigns, optimizing spend across digital and traditional channels to maximize event attendance and ROI.
- Collaborated with cross-functional teams to design and implement a post-event follow-up strategy that improved lead conversion rates by 18%.
- Oversaw the logistics and marketing for ABC Inc's quarterly product launch events, consistently staying under budget by 10% while ensuring all vendor obligations were met.
- Enhanced online engagement through live-streaming of events, resulting in a 40% increase in virtual attendance and a boost in social media interaction.
- Pioneered an attendee feedback system that influenced event planning, leading to a 15% improvement in attendee satisfaction scores.
- Implemented targeted social media advertising campaigns for DEF Media's regional events that drove a 20% increase in ticket sales year-over-year.
- Negotiated with suppliers and venues to reduce overall event costs by 12%, directly improving the profit margins for all large-scale corporate events.
- Coordinated a team of 15 staff members during event executions, ensuring operational excellence and adherence to DEF Media's brand standards.
- Executed 30+ local market events for GHI Sports Inc, engaging directly with consumers and driving an increase in local market sales by an average of 22% per event.
- Curated and managed event content, securing keynote speakers and relevant influencers which led to a 35% higher than average social media engagement rate.
- Developed effective partnership proposals, securing $50K+ in sponsorship deals for athletic events which enhanced brand visibility and community presence.
- Successfully coordinated and marketed 12 industry-specific trade shows for JKL Retail Solutions, contributing to a 30% growth in B2B client base each year.
- Led a digital transformation project for event promotion, introducing digital ticketing and registration that reduced wait times and costs by 20%.
- Engaged with local chambers of commerce to form joint-promotional ventures for community events, amplifying branding efforts and expanding reach.
- Managed end-to-end execution of 10+ corporate events annually for MNO Financial Group, increasing client retention rates by 95% due to improved client satisfaction.
- Designed a robust email marketing campaign for pre-event and post-event communication that grew the attendee list by 50% within one fiscal year.
- Cultivated relationships with industry partners, expanding network reach and resulting in a 75% year-over-year increase in cross-promotional opportunities.
- Executed a strategic rebranding effort for events at PQR Entertainment Enterprises, which attracted 20% new demographics and refreshed the brand’s appeal.
- Designed and deployed mobile apps for event engagement, resulting in a 45% increase in audience interaction and a spike in post-event feedback.
- Led volunteer teams of up to 20 people, fostering a collaborative environment that contributed significantly to the success of numerous festivals and live performances.
- Directed the digital marketing initiatives for STU Expo's international events, reaching participant numbers of 10,000+, a 25% increase from previous years.
- Implemented analytics and tracking tools to assess event performance, driving data-driven adjustments that resulted in a 20% uplift in year-on-year event satisfaction ratings.
- Leveraged VR technology to offer virtual site tours, significantly increasing the pre-event engagement by 60% and contributing to a higher event sign-up rate.
Quantifying impact on your resume
- Include the total number of attendees managed across all events, demonstrating capacity for handling large-scale engagements.
- List the percentage increase in event attendance year-over-year, showcasing growth and engagement success.
- Specify the exact amount of revenue generated from events, highlighting financial contribution and ROI expertise.
- Report on the number of successful sponsorship deals secured, reflecting negotiation skills and partnership development.
- Present the percentage decrease in event costs due to efficient budget management, illustrating cost-saving abilities.
- Mention the number of marketing campaigns executed, indicating experience in strategic promotion and outreach.
- Detail the quantifiable improvement in social media engagement metrics related to events, showing digital marketing prowess.
- Include the number of industry awards or recognitions received for events, signifying excellence and competitive standing.
Action verbs for your event marketing resume
Lacking relevant event marketing resume experience?
Learn how to write your event marketing resume experience in spite of having no real-world (or applicable) experience for the job.
You should:
- Feature relevant projects or publications that could impress recruiters or showcase that you have the basic skill set for the job
- Shift the focus towards your people (communication, organization, etc.) skills to demonstrate that you're a quick learner and can easily adapt to a new environment
- Use the resume objective to not only highlight your accomplishments but also map out how your career plans are perfectly aligned with the company's vision
- Select either the functional-skill-based resume format (that puts the focus on your skills) or the hybrid one (balancing expertise with skills).
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List your educational qualifications and certifications in reverse chronological order.
Event Marketing resume skills section: writing about your hard skills and soft skills
Recruiters always care about the skill set you'd bring about to the Event Marketing role. That's why it's a good idea to curate yours wisely, integrating both hard (or technical) and soft skills. Hard skills are the technology and software you're apt at using - these show your suitability for the technical aspect of the role. They are easy to track via your experience, certifications, and various resume sections. Your soft skills are those personality traits you've gained over time that show how you'd perform in the specific team, etc. Soft skills are more difficult to qualify but are definitely worth it - as they make you stand out and show your adaptability to new environments. How do you build the skills section of your resume? Best practices point that you could:
- Include up to five or six skills in the section as keywords to align with the advert.
- Create a specific technical skills section to highlight your hard skills aptitude.
- Align the culture of the company you're applying to with your soft skills to determine which ones should be more prominent in your skills section.
- Make sure you answer majority of the job requirements that are in the advert within your skills section.
A Event Marketing's resume requires a specific skill set that balances both industry-specific hard skills with personal, soft skills. Discover the perfect mix for the Event Marketing role from our list:
Top skills for your event marketing resume:
Event planning and management
Marketing strategy development
Social media advertising
Data analysis and metrics interpretation
Budget management
Content creation and storytelling
Email marketing
Sponsorship acquisition and management
Graphic design basics
CRM software proficiency
Communication
Creativity
Teamwork
Problem-solving
Adaptability
Networking
Organizational
Time management
Attention to detail
Leadership
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The more time and effort you've put into obtaining the relevant certificate, the closer to the top it should be listed. This is especially important for more senior roles and if the company you're applying for is more forward-facing.
What are the best certificates to add to your event marketing resume + how to curate your education section
The education and certification resume sections are the underdogs of your event marketing resume.
They showcase to recruiters that you've invested plenty of time to gain valuable and specific know-how, vital for growth.
As far as the resume education section is concerned:
- Detail only advanced education, specifying the institution and timeframe.
- Indicate your forthcoming graduation date if you're in the midst of your studies.
- Consider omitting degrees that don't align with the job's requirements.
- Offer a description of your academic journey if it underscores your notable achievements.
When curating your degrees and certificates on your event marketing resume:
- Select only accreditation that matters to the role
- Niche knowledge that could help you stand out as a candidate (as is within the past few years), should be listed towards the top of your resume
- Include any pertinent data for credibility (e.g. institute name, graduation dates, etc.)
- Irrelevant degrees and certifications shouldn't make it on your resume. Those include your high school diploma and any specializations that have nothing to do with the technical or soft skills that are required for the job
As a final note, if you feel tempted to exclude your education or certification from your resume, don't.
These two sections could help you have a better competitive edge over other candidates - hinting that your professional journey in the industry may be for a longer period of time.
Recruiters find all of these event marketing credentials impressive:
The top 5 certifications for your event marketing resume:
- Certified Meeting Professional (CMP) - Events Industry Council
- Certified Special Events Professional (CSEP) - International Live Events Association
- Digital Event Strategist (DES) - Professional Convention Management Association
- Certified Exhibition Manager (CEM) - International Association of Exhibitions and Events
- Certified Trade Show Marketer (CTSM) - Exhibitor Media Group
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If you happen to have some basic certificates, don't invest too much of your event marketing resume real estate in them. Instead, list them within the skills section or as part of your relevant experience. This way you'd ensure you meet all job requirements while dedicating your certificates to only the most in-demand certification across the industry.
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The summary or objective: focusing on the top one-third of your resume
It's a well-known fact that the top one-third of your event marketing resume is the make-it-or-break-it moment of your application. The resume summary and objective could help you further build up your professional profile.
- If you have plenty of career highlights behind your back, use the resume summary . The event marketing summary immediately focuses recruiters' attention on what matters most within your experience.
- The resume objective is the perfect choice for balancing your career achievements with your vision. Use it to state precisely how you see yourself in a couple of years' time - as part of the company you're applying for.
Both the resume summary and resume objective can be your value pitch to potential employers: answering what makes your application unique and the top choice for the event marketing role. They both have to be specific and tailored - as there's no one-size-fits-all approach to writing your event marketing summary or objective. Use the event marketing examples below as a starting point:
Resume summaries for a event marketing job
- Dynamic Event Marketing Specialist with over 5 years of experience crafting memorable brand experiences at large-scale tech conferences and trade shows. Proficient in leveraging social media platforms and analytics tools to boost attendee engagement and satisfaction. Spearheaded a product launch event that resulted in a 30% increase in sales and coverage in top industry publications.
- Accomplished Public Relations Manager transitioning into Event Marketing with a track record of organizing high-profile press events for a leading entertainment company. Skilled in media outreach, sponsorship coordination, and VIP relations. Orchestrated an award-winning campaign that elevated brand visibility and resulted in a 40% uplift in media mentions.
- Former Hospitality Manager with extensive experience in venue management and guest services, looking to pivot into Event Marketing. Brings a deep understanding of logistics, contract negotiations, and team leadership. Recognized for delivering exceptional customer experiences, which consistently surpassed revenue targets by at least 25%.
- Energetic marketing enthusiast eager to immerse in event marketing strategies and brand development. Highly motivated to leverage interpersonal skills, creativity, and a fresh perspective to facilitate standout events that resonate with audiences. Aspires to apply a strong work ethic and learn from industry professionals in a hands-on capacity.
- Marketing Coordinator with 3 years of experience in digital campaigns now seeking to expand into Event Marketing. Adept in content creation, budget management, and cross-functional team collaboration. Successfully increased online engagement by 50% through innovative campaign strategies for a well-known retail brand.
- Recent Marketing graduate passionate about entering the Event Marketing sector. Keen to apply academic knowledge of market trends, consumer behavior, and digital marketing to create engaging events. Eager to contribute to a team environment with a proactive approach and a commitment to achieving strategic event objectives.
Other event marketing resume sections to support your expertise and skills
Recruiters are always on the lookout for that event marketing candidate who brings about even more value to the role.
This can be either via their personality or additional accreditations they have across the industry.
Add to your resume any of the four sections that fit your profile:
- Projects for your most impressive, cutting-edge work;
- Awards or recognitions that matter the most;
- Publications further building up your professional portfolio and accreditations;
- Hobbies and interests to feature the literature you read, how you spend your time outside of work, and other personality traits you deem may help you stand out .
Key takeaways
- Your resume layout plays an important role in presenting your key information in a systematic, strategic manner;
- Use all key resume sections (summary or objective; experience; skills; education and certification) to ensure you’ve shown to recruiters just how your expertise aligns with the role and why you're the best candidate;
- Be specific about listing a particular skill or responsibility you've had by detailing how this has helped the role or organization grow;
- Your personality should shine through your resume via the interests or hobbies, and strengths or accomplishments skills sections;
- Certifications go to provide further accreditation to your technical capabilities, so make sure you've included them within your resume.
