One of the CV challenges in content marketing is ensuring that your content resonates with a diverse audience while maintaining a consistent brand voice. Our guide offers practical strategies and tailored advice to help you navigate this complexity, ensuring your content appeals broadly without losing its unique tone.
Structure, write, and edit your content marketing CV to land the role of your dreams with our exclusive guide on how to:
- Create an attention-grabbing header that integrates keywords and includes all vital information;
- Add strong action verbs and skills in your experience section, and get inspired by real-world professionals;
- List your education and relevant certification to fill in the gaps in your career history;
- Integrate both hard and soft skills all through your CV.
Discover more industry-specific guides to help you apply for any role in the links below:
Resume examples for content marketing
Explore additional content marketing cv samples and guides and see what works for your level of experience or role.
By Experience
Senior Content Marketing Strategist
- Structured Presentation Enhancing Clarity - The CV is logically organized with clear sections for experience, education, skills, and achievements. Each section is concise yet comprehensive, making it easy to navigate and quickly pinpoint information that is most relevant to the desired role.
- Progressive Career Trajectory - Ruby Gibson's career trajectory is marked by a steady progression from a Content Specialist to a Senior Content Marketing Strategist. This advancement demonstrates her growing expertise and leadership capabilities in content marketing across multiple renowned companies.
- Importance of Collaboration and Leadership - The CV highlights leadership qualities and teamwork through mentoring junior team members and collaborating cross-functionally to achieve set goals. These soft skills are crucial in crafting effective content strategies and managing teams to maximize productivity.
Junior Content Marketing Specialist
- Clear and structured presentation - The CV is meticulously organized, covering key areas such as experience, education, and achievements with headers that make it easy to navigate. Bullets within each section provide clarity and conciseness, allowing the reader to quickly grasp the candidate’s skills and contributions.
- Impressive career progression in cybersecurity - Isabella Watson's career trajectory shows a strong upward movement within the cybersecurity industry, moving from an intern to a specialist role at reputable companies like Sophos, Symantec, and Palo Alto Networks. This demonstrates both industry commitment and a proven ability to grow within specialized sectors.
- Integration of advanced tools and methodologies - The CV points out the use of modern technologies like Adobe Creative Cloud and Gen AI for content creation, showing a blend of creativity and technical capability. This, coupled with her cybersecurity knowledge, positions Isabella as someone who employs cutting-edge methodologies to enhance content marketing strategies.
Director of Content Marketing
- Structured Experience with Notable Achievements - The CV outlines a well-organized career progression with increasing responsibilities in prominent companies such as HubSpot, Salesforce, and Hootsuite. Each role is accompanied by specific accomplishments, demonstrating Florence Knight's ability to deliver significant results like a 150% increase in content engagement and a 75% rise in organic traffic, underlining her impact on business growth.
- Emphasis on Leadership and Team Management - Florence's leadership prowess is evident in her role as Director of Content Marketing, where she led a team of five and collaborated with cross-functional teams to achieve objectives. Her experience in fostering stakeholder relationships and leading joint initiatives emphasizes her soft skills and capacity for managing dynamic teams and projects.
- Integration of Advanced Tools and Strategies - The CV highlights Florence's proficiency in using AI tools to enhance content production efficiency and quality. Her ability to implement emerging technologies, combined with her dedication to SEO optimization and data-driven storytelling, positions her as a forward-thinking marketing leader adept in leveraging the latest industry advancements for strategic growth.
Entry-Level Content Marketing Coordinator
- Career Progression and Industry Engagement - Edward Mitchell’s CV illustrates a clear career trajectory, showcasing promotions from Marketing Coordinator to Senior Marketing Specialist. This evolution within leading companies like HubSpot and Skyscanner signals growth, ambition, and the ability to thrive in competitive settings, which is crucial for a dynamic marketing field.
- Emphasis on Strategic Digital Tools - The CV highlights Edward’s proficiency with advanced digital tools and methodologies, like A/B testing and marketing automation, demonstrating a deep technical skill set. This focus on digital innovation and tool optimization is particularly relevant in a tech-savvy marketing environment, showcasing his readiness to leverage technology for better outcomes.
- Cross-functional Collaboration and Adaptability - Emphasizing his collaborative efforts, Edward has consistently worked across departments to align sales and marketing strategies, as seen in his roles at HubSpot and Skyscanner. His adaptability is evidenced through successful integration of CRM systems and cross-functional teamwork, which are essential skills in today’s interconnected business landscape.
Head of Content Marketing
- Clear and Structured Presentation - The CV is meticulously structured, providing a polished and clear view of Henry White's qualifications. Sections are logically ordered, and bullet points are used effectively to convey detailed information concisely, which makes navigation effortless and information easy to digest.
- Progressive Career Path Demonstrating Leadership - Henry White's career trajectory showcases an impressive rise through increasingly responsible positions within content marketing. From a Content Marketing Manager to the Head of Content Marketing, his professional path reflects strong leadership growth, significant contributions to team management, and strategic planning.
- Emphasis on Cross-Functional Collaboration - The CV highlights Henry's ability to work across departments, as demonstrated by his achievement in reducing project delivery time through improved workflows. This adaptability and ability to foster teamwork underline his capability to lead and innovate within diverse teams.
Chief Content Marketing Officer
- Strategic Clarity in Content Presentation - The CV is well-structured, allowing for a seamless flow of information from personal summary to detailed experience, and skills. Crucially, each section is mapped to support the main narrative of proficiency in B2C and D2C marketing, aided by clean formatting and precise language.
- Impressive Career Trajectory - Murphy's progression from a Digital Marketing Manager to a Chief Marketing Officer exemplifies a steady climb through ranks, marked by increasing levels of responsibility and leadership within premier firms like Hootsuite and Mindvalley, reflecting her capacity for adaptation and growth within the tech-driven marketing industry.
- Innovative Use of AI in Marketing - Notably, Murphy has pioneered the integration of AI within marketing frameworks, which is a distinct competitive advantage in today’s digital landscape. Her ability to merge data analytics with marketing strategies showcases industry-specific expertise that aligns with modern marketing demands.
Advanced Content Marketing Practitioner
- Content presentation and conciseness - The CV is clearly structured, starting with essential contact information followed by a concise summary that outlines the candidate's strengths in AI and digital marketing. The experience section uses bullet points to offer precise achievements and roles, ensuring key points are easily digestible and the overall presentation remains focused and effective.
- Career progression and adaptability - Freya’s career trajectory demonstrates notable growth from a Content Strategist at Mondelez International to a Senior Content Strategist at WPP. The gradual movement through different roles highlights her adaptability and readiness to embrace new challenges. Additionally, she has shifted industries within digital marketing, showing her versatility and capacity to transfer skills effectively.
- Technical depth and innovative methodologies - One distinct element of Freya's CV is her proficiency in leveraging AI to enhance content strategies. She has integrated AI tools to optimize content creation, reducing production time significantly. This showcases her technical understanding and her pioneering approach to intertwining AI with digital marketing strategies for impactful results.
Lead Content Marketing Strategist
- Structured Career Progression - Arthur Davies has demonstrated strong career growth, advancing from Senior Content Manager at Haymarket Media Group to Lead Content Strategist at Immediate Media Co. This trajectory indicates a consistent rise through the ranks, reflecting both expertise and leadership capabilities within the content strategy field.
- Effective Content Strategy Implementation - The CV highlights Arthur's ability to create and execute high-impact content strategies, as evidenced by a 40% boost in social media engagement and 45% improvement in SEO at Immediate Media Co. These outcomes reflect a deep understanding of digital trends and their business effects.
- Cross-Functional Leadership - Arthur’s experience in managing diverse teams, evident from leading a team of 10 content creators and steering digital transition initiatives at Future PLC, exemplifies his capability to harness cross-functional skills. This is crucial for ensuring editorial and strategic initiatives align with broader business goals.
Principal Content Marketing Specialist
- Structured and Comprehensive Layout - The CV is meticulously organized into distinct sections, making it effortless to follow and digest the extensive experience and qualifications. Each segment is concise and directly pertinent to the candidate’s role, aiding in quick comprehension and impactful communication of their credentials.
- Diverse Career Path with Consistent Growth - Henry White's career trajectory reflects upward movement and sustained success within the digital marketing sphere. His progression from a Digital Content Writer to a Content Marketing Specialist showcases strategic career advancements and increasing responsibilities in marketing, SEO, and lead generation roles.
- In-depth Industry Knowledge and Technical Proficiency - The document highlights an impressive array of industry-specific tools and methodologies such as Google Analytics, SEMrush, and Ahrefs. These demonstrate a deep technical understanding necessary for effective SEO and content strategies, which are critical to performing well in marketing roles.
Global Content Marketing Director
- Structured Career Path and Promotions - Alexander Jackson's CV demonstrates clear career progression and responsibility growth. Starting as a Content Manager at Cloudera and moving up to a Senior Content Strategist at Snowflake before becoming a Content Marketing Director at DataRobot, it showcases consistent upward mobility. Such a trajectory underscores his capability to take on increased responsibilities and leadership roles.
- Focus on Industry-Specific Tools and Methodologies - A deep dive into the CV reveals a focus on data-driven content strategies, a trend in the marketing industry. His use of tools like advanced content measurement frameworks and effective CMS implementation highlights his technical depth. This knowledge is crucial for contemporary market demands where data analytics plays a pivotal role in content marketing.
- Achievements with Significant Business Impact - The accomplishments listed provide evidence of Alexander’s direct influence on business growth, like spearheading content strategies that enhanced lead conversion by 35% and boosted engagement by 40%. These achievements illustrate not just numerical success, but impactful contributions to businesses, affirming his strategic vision and execution capability.
By Role
Content Marketing Executive
- Effective Layout and Readability - The CV is presented with an intuitive layout that facilitates easy navigation through sections. Each part is clearly titled and spaced wisely, allowing hiring managers to swiftly identify relevant experiences and skills without getting overwhelmed by excessive information.
- Logical Progression in Career - The career trajectory detailed in the CV shows a clear path of growth and responsibility. Beginning in entry-level roles, the candidate has advanced through promotions and increased skills, demonstrating a consistent commitment to professional development and success within the technology sector.
- Mastery of Industry-Defined Tools and Techniques - The inclusion of specialized tools like Tableau and Python, along with a thorough explanation of their application in data analysis projects, underscores the candidate’s technical acumen. This expertise not only highlights their capability to perform in their industry but also positions them as an invaluable asset for data-driven decision-making.
Content Marketing Analyst
- Structured Career Growth - Max Wright's CV highlights a clear trajectory of professional advancement, moving from roles like Digital Content Coordinator at Deloitte to becoming a Senior Content Strategist at Capgemini. This progression illustrates an accumulation of responsibilities and leadership potential, demonstrating a strong upward career movement within the digital marketing landscape.
- Adaptability Across Renowned Employers - Wright's experience spans multiple prestigious companies such as IBM and Capgemini, showcasing his capability to navigate and succeed in varied corporate environments. This adaptability is reinforced by his ability to align with organization-specific strategies and contribute to industry thought leadership.
- Impactful Metrics and Business Outcomes - The CV emphasizes not just numbers but the business relevance of Max’s achievements. His strategies led to a 30% increase in engagement, a 35% boost in brand trust, and significant improvements in conversion rates, all of which underscore his capacity to translate content strategies into substantial business results.
Content Marketing Consultant
- Effective Presentation and Structure - The CV displays a logical structure, dividing information into manageable sections with clear headings such as experience, education, and skills. This organized arrangement allows recruiters to quickly and efficiently navigate through the candidate's qualifications, enhancing the clarity of the provided content.
- Career Trajectory and Industry Evolution - The career progression from an Educational Content Strategist to a Senior Edtech Consultant showcases significant growth and mastery within the education technology sector. This trajectory illustrates a deepening of expertise while also highlighting the candidate’s ability to adapt and excel in different roles over time.
- Cross-functional Experience and Leadership - Henry White's ability to work across multiple disciplines, such as collaborating on projects in IT security for Google Education and leading cross-functional teams at Pearson Education, emphasizes their adeptness in managing diverse roles. This experience demonstrates strong leadership and the capacity to integrate various perspectives into successful project outcomes.
Content Marketing Writer
- Effective Content Presentation - The CV stands out due to its structured and clear presentation. Each section is well-organized, making it easy to follow the candidate's progression and achievements. Bullet points in the experience section succinctly highlight key responsibilities and accomplishments, ensuring the information is concise and impactful.
- Career Trajectory and Growth - Jack Taylor's career path illustrates a consistent growth in content marketing roles within reputable companies like ASOS, Etsy, and Marks & Spencer. Starting as a Copywriter and advancing to a Content Marketing Specialist, the progression reflects expertise accumulation and increased responsibility, indicating a career path focused on growth and industry engagement.
- Specialized Industry Tools and Methodologies - The CV showcases proficiency in industry-specific tools such as SEMrush and Google Keyword Planner, underscoring technical depth in SEO optimisation. These tools are essential in eCommerce content strategy, highlighting the candidate’s comprehensive understanding of methodologies crucial for enhancing digital visibility and engagement.
Content Marketing Editor
- Structured Presentation with Focused Content - The CV is effectively organized with sections clearly delineating professional experience, education, skills, and achievements. Each section presents information succinctly, using bullet points for easy readability, effectively highlighting the candidate’s qualifications and accomplishments without overwhelming the reader.
- Progressive Career in Industry-Specific Roles - Sophia Foster's career shows a clear upward trajectory with increasing responsibilities, from a Digital Content Specialist to a Senior Content Editor. This progression underscores her growing expertise and leadership capabilities within the highly competitive digital marketing and gambling industries.
- Deep Engagement with Industry Tools and Trends - The CV highlights a strong command of industry-specific tools like Google Analytics, SEMrush, and Ahrefs. Additionally, her active involvement with evolving trends in the gambling industry demonstrates her commitment to staying abreast of sector developments and leveraging this knowledge for strategic decision-making.
Content Marketing Assistant
- Logical Structure and Precise Language - The CV is meticulously organized, beginning with a succinct summary and logically following through with professional experience, education, skills, and achievements. The clarity and conciseness of each section ensure that the reader can quickly comprehend Freddie Hughes' qualifications and match them to the role requirements.
- Proven Growth and Industry Transitions - The career trajectory presented displays a clear pattern of upward movement, with progressive roles that reflect an increase in responsibility and impact. Starting as a Content Specialist and advancing to a Digital Marketing Coordinator, Freddie demonstrates adaptability and a keen ability to leverage skills across different art institutions.
- Cross-Functional Collaboration and Innovation - The CV highlights Hughes’ proficiency in working with diverse teams, contributing to digital innovation across content campaigns and marketing strategies. This is supported by examples of collaborating with creative teams to produce engaging content and improve website UX/UI, showcasing his ability to work outside the traditional marketing space.
Content Marketing Project Manager
- Comprehensive Career Development - Alfie Edwards' CV highlights a clear upward trajectory, moving from a Digital Content Editor to a Content Manager over a span of seven years. This progression not only shows growth in responsibilities but also indicates his dedication to mastering content management and SEO within the digital marketing industry, showcasing a robust career path.
- Adaptability in Remote Settings - The CV stands out by showcasing Alfie's proficiency in remote collaboration, a vital asset in today's increasingly digital work environment. Using tools like Slack and Monday.com, Alfie manages a wide network of authors and clients while maintaining impressive response times, demonstrating his ability to thrive in remote settings without sacrificing productivity or communication quality.
- Strategic Use of Industry Tools - Alfie’s proficiency with platforms like Google Analytics, Monday.com, and Slack signifies a high level of technical depth specific to content management and SEO contexts. His effective use of these tools to enhance content delivery, optimize workflows, and improve collaboration showcases industry-focused knowledge and technical savvy which directly contribute to his job performance and career success.
Content Marketing Sales Representative
- Strategic Sales Growth and Leadership - The CV details Lily Cooper's impressive career path, showing strategic growth from a Sales Associate to a Senior Sales Representative. Her trajectory includes significant contributions like achieving a 40% sales increase at Salesforce and a 15% market share growth at Adobe Systems. These figures highlight her leadership in fostering substantial sales improvements and team efficiencies.
- Inter-departmental Collaborations and CRM Expertise - Cooper's experience emphasizes her cross-functional collaborations, notably with marketing teams and CRM implementations. Her role in a CRM optimization project that improved lead conversion efficiency by 35% indicates her technical competence and ability to leverage tools for business gains, enhancing sales tracking and client management.
- Comprehensive Skill Set and Passion for Innovation - The CV showcases a wide array of skills including technology sales, customer engagement, and CRM systems. Her passion for technology trends further underscores her adaptability to industry shifts and emerging market dynamics. This alignment of skills and interests with professional growth is essential for her role in technology sales.
Content Marketing Research Analyst
- Career Progression and Promotions - The CV clearly demonstrates a structured career trajectory, with the individual advancing from a Market Research Consultant to a Senior Research Analyst over a span of 7 years. This progression highlights not only capability and expertise but also a strong potential for continued growth within the health economics and market access domain.
- Industry-Specific Tools and Methodologies - Harry's proficiency with specialized tools like SPSS and Stata, alongside expertise in Health Technology Assessment (HTA) and economic evaluation, underscores a deep technical insight critical for roles within health economics. These elements reflect a rare blend of quantitative prowess and industry-specific knowledge, positioning him as a valued contributor in a data-driven environment.
- Business Impact Through Achievements - The CV is punctuated with achievements that are not only quantified but also provide clear insight into their business impact. For instance, the client retention increase by 25% and the successful delivery of a project within a £500k budget while achieving a 10% cost-saving illustrate the candidate's capability to influence and drive business outcomes positively.
Structuring your content marketing CV layout: four factors to keep in mind
There are plenty of best practices out there for your CV layout and design. At the end of the day, a clear format and concise CV message should be your top priority. Use your CV design to enhance separate sections, bringing them to the forefront of recruiters' attention. At the same time, you can write content that:
- Follows the reverse chronological order in the experience section by first listing your most recent jobs;
- Incorporates your contact information in the header, but do skip out on the CV photo for roles in the UK;
- Is spotlighted in the most important sections of your CV, e.g. the summary or objective, experience, education, etc. to show just how you meet the job requirements;
- Is no longer than two-pages. Often, the one-page format can be optimal for your content marketing CV.
Before submitting your CV, you may wonder whether to export it in Doc or PDF. With the PDF format, your information and layout stay intact. This is quite useful when your CV is assessed by the Applicant Tracker System (or the ATS) . The ATS is a software that scans your profile for all relevant information and can easily understand latest study on the ATS , which looks at your CV columns, design, and so much more.
PRO TIP
For certain fields, consider including infographics or visual elements to represent skills or achievements, but ensure they are simple, professional, and enhance rather than clutter the information.
The top sections on a content marketing CV
- Professional Summary showcasing content expertise is vital.
- Content Creation & Management Experience speaks to practical skills.
- Portfolio of Published Works proves real-world application.
- Content Strategy & Marketing Skills demonstrates strategic ability.
- Education & Certifications in Content Marketing shows formal knowledge.
What recruiters value on your CV:
- Highlight your ability to tell a story by showcasing specific campaigns or projects where you successfully engaged an audience and translated that engagement into business outcomes.
- Demonstrate your expertise in various content formats such as blogging, email marketing, video production, or social media management, with examples of your work and the impact it had.
- Include metrics such as increased website traffic, improved search engine rankings, or social media engagement rates to quantify your successes and show your results-driven approach to content marketing.
- Illustrate your proficiency with content marketing tools and platforms by listing those you are skilled in, such as content management systems, SEO tools, or social media scheduling software.
- Emphasise your adaptability and continuous learning by mentioning any relevant professional development such as courses, certifications, or attendance at industry events related to content marketing.
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Making a good first impression with your content marketing CV header
Your typical CV header consists of Your typical CV header consists of contact details and a headline. Make sure to list your professional phone number, email address, and a link to your professional portfolio (or, alternatively, your LinkedIn profile). When writing your CV headline , ensure it's:
- tailored to the job you're applying for;
- highlights your unique value as a professional;
- concise, yet matches relevant job ad keywords.
You can, for examples, list your current job title or a particular skill as part of your headline. Now, if you decide on including your photo in your CV header, ensure it's a professional one, rather than one from your graduation or night out. You may happen to have plenty more questions on how to make best the use of your CV headline. We'll help you with some real-world examples, below.
Examples of good CV headlines for content marketing:
- Senior Content Marketing Strategist | SEO Mastery | Engaging Content Creation | 10+ Years Experience | CIM Certified
- Content Marketing Manager | Multi-Platform Campaigns | Analytics Driven | 8 Years Expertise | MA in Marketing Communication
- Creative Content Producer | Video Storytelling | Social Media Engagement | 5 Years in Digital Media | BA Hons Journalism
- Junior Content Marketer | Inbound Marketing Specialist | Fresh Perspectives | Content Writing | 2+ Years Professional Exposure
- Content Marketing Consultant | Brand Storytelling | Digital Growth Tactics | 12 Years Industry Leadership | MBA Qualified
- Head of Content | Data-Driven Strategies | Audience Development | E-commerce Content Expert | 15+ Years Career Span
What's the difference between a content marketing CV summary and objective
Why should it matter to you?
- Your content marketing CV summary is a showcasing your career ambitions and your unique value. Use the objective to answer why your potential employers should hire you based on goals and ambitions. The objective is the ideal choice for candidates who happen to have less professional experience, but still meet some of the job requirements.
Before you select which one will be more relevant to your experience, have a look at some industry-leading CV summaries and objectives.
CV summaries for a content marketing job:
- Seasoned content marketer with over 8 years of experience, specialising in digital media strategies and SEO optimisation. Successfully increased organic traffic by 150% for a major tech firm through innovative content campaigns and data-driven analytics, demonstrating advanced proficiency with tools such as SEMrush and Google Analytics.
- Dynamic former journalist transitioning into content marketing, bringing a distinctive flair for storytelling and audience engagement. Skilfully managed a large-scale editorial calendar for a reputed news outlet and adept in utilising social media platforms to amplify content reach. Keen to leverage interviewing skills and narrative techniques to enrich brand narratives.
- With a robust background in graphic design and a keen eye for visual storytelling, I am now steering towards a content marketing career. My portfolio exhibits a blend of creative campaigns and branding projects for local businesses, revealing a talent for translating visual concepts into compelling marketing strategies.
- An accomplished marketing manager pivoting into a content marketing sphere, armed with a decade of experience in developing and executing multifaceted marketing plans. Instrumental in boosting company revenue by 25% through strategic branding initiatives. Proficient in CRM software and market research, poised to infuse content marketing with unique insights.
- Eager to embark on a content marketing journey, armed with a fresh degree in marketing and a passion for creating engaging content. My academic projects include a successful viral marketing campaign on social media, showcasing an understanding of trends and user engagement. I am committed to fostering relationships through story-driven content.
- As a recent communications graduate with a fervour for digital media, I am determined to utilise my theoretical knowledge in a practical content marketing setting. My final year project, which focused on consumer behaviour analysis, underscores my foundational grasp of content targeting and strategy formulation.
The best formula for your content marketing CV experience section
The CV experience section is the space where many candidates go wrong by merely listing their work history and duties. Don't do that. Instead, use the job description to better understand what matters most for the role and integrate these keywords across your CV. Thus, you should focus on:
- showcasing your accomplishments to hint that you're results-oriented;
- highlighting your skill set by integrating job keywords, technologies, and transferrable skills in your experience bullets;
- listing your roles in reverse chronological order, starting with the latest and most senior, to hint at how you have grown your career;
- featuring metrics, in the form of percentage, numbers, etc. to make your success more tangible.
When writing each experience bullet, start with a strong, actionable verb, then follow it up with a skill, accomplishment, or metric. Use these professional examples to perfect your CV experience section:
Best practices for your CV's work experience section
- Developed and executed a content marketing strategy that resulted in a 40% increase in web traffic and a 20% increase in lead generation, highlighting strategic thinking and effective campaign management.
- Managed a content marketing team of 4, fostering collaboration and creativity while ensuring all projects aligned with brand voice and business goals, demonstrating team leadership and project management skills.
- Created a comprehensive content calendar that mapped out a quarterly content plan, enhancing the consistency and relevance of publications across multiple platforms.
- Wrote and edited high-quality, SEO-optimised blog posts that ranked on the first page of Google for targeted keywords, showcasing strong writing skills and SEO knowledge.
- Analysed content performance using Google Analytics and social media insights, making data-driven decisions to pivot strategies which improved engagement by 30%.
- Launched a successful influencer partnership programme which increased brand visibility and authority within our niche, demonstrating successful influencer outreach and relationship-building.
- Collaborated closely with the graphic design team to create compelling visual content, including infographics and videos, that increased social shares by 50%.
- Implemented an email marketing strategy that nurtured leads along the sales funnel and achieved an above-industry-average open rate of 25% and CTR of 5%.
- Constantly stayed abreast of content marketing trends and tools, integrating cutting-edge technology like AI content creation tools to streamline content production and distribution processes.
Work Experience
Content Marketing Specialist
HubSpot
01/2017-12/2019
- Developed a content marketing strategy that increased organic website traffic by 120% within the first year through SEO optimisation and targeted blog content.
- Led a content team in producing a viral video campaign that garnered over 2 million views, significantly enhancing brand visibility and online engagement.
- Analysed market trends to produce a quarterly report that informed the editorial calendar, aligning content with customer interests and seasonal topics.
Work Experience
Content Marketing Coordinator
Moz
02/2012-05/2016
- Initiated and managed a cross-platform content marketing campaign which resulted in a 35% boost in lead generation and a 20% increase in conversion rates.
- Collaborated with sales and product teams to create targeted content for different stages of the customer journey, significantly improving customer retention.
- Crafted and executed an influencer marketing programme that expanded reach within the target demographic by partnering with 50+ industry influencers.
Work Experience
Digital Content Marketer
Buffer
06/2009-11/2013
- Produced a comprehensive content marketing strategy for new product launches, contributing to a 40% year-over-year growth in product adoption.
- Managed content creation for email marketing campaigns that reached a subscriber base of over 200,000, achieving an open rate of 25% and a click-through rate of 5%.
- Utilised data analytics to refine content strategy, leading to a reduction in cost per acquisition by 15% while maintaining consistent lead quality.
Work Experience
Lead Content Marketing Strategist
Salesforce
07/2014-08/2018
- Oversaw the development of an award-winning corporate blog that received the Best Content Marketing Award in 2017, increasing web engagement by 45%.
- Implemented a user-generated content initiative that grew the community by 30,000 users, driving both content creation and brand loyalty.
- Led a webinar series that consistently attracted over 1,000 attendees per session, positioning the company as a thought leader in its industry.
Work Experience
Senior Content Marketing Manager
Adobe
09/2019-03/2023
- Designed and executed a multi-channel content marketing plan that improved lead quality by using targeted content, resulting in a 15% lower churn rate.
- Pioneered a content partnership programme with major industry blogs, which increased referral traffic by 25% and enhanced domain authority.
- Directed the production of a comprehensive whitepaper series that collectively generated over 10,000 downloads, establishing the brand’s credibility in its niche market.
Work Experience
Content Marketing Director
Canva
05/2016-Ongoing
- Collaborated with the product team to create compelling product narratives told through a mix of mediums, improving user engagement metrics by 20%.
- Launched a podcast series that reached the top 10 within its category on iTunes, amplifying the brand's voice and attracting high-profile guest speakers.
- Revitalised the company's social media content strategy, increasing followers across platforms by 150% and boosting social media-driven sales by 30%.
Work Experience
Content Marketing Executive
Mailchimp
03/2010-07/2014
- Facilitated a content-driven link-building strategy that improved website domain authority by 10 points, significantly boosting the site's SERP rankings.
- Crafted detailed buyer personas through market research, enhancing the effectiveness of customised content campaigns tailored to each persona profile.
- Managed and mentored a team of freelance content creators to ensure brand voice consistency across all publications, receiving excellent feedback on team performance.
Work Experience
Head of Content Marketing
Shopify
11/2020-Ongoing
- Implemented an agile content creation process, reducing time to market for new content pieces by 40% while increasing collaboration across departments.
- Optimised content distribution across digital channels to maximise reach, leading to a 50% uplift in engagement metrics and a notable increase in website dwell time.
- Introduced advanced content performance metrics to the team, enabling data-driven decisions that aligned with key performance indicators and business objectives.
Writing your CV without professional experience for your first job or when switching industries
There comes a day, when applying for a job, you happen to have no relevant experience, whatsoever. Yet, you're keen on putting your name in the hat. What should you do? Candidates who part-time experience , internships, and volunteer work.
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PRO TIP
If applicable, briefly mention a situation where things didn’t go as planned and what you learned from it, demonstrating your ability to learn and adapt.
Describing your unique skill set using both hard skills and soft skills
Your content marketing CV provides you with the perfect opportunity to spotlight your talents, and at the same time - to pass any form of assessment. Focusing on your skill set across different CV sections is the way to go, as this would provide you with an opportunity to quantify your achievements and successes. There's one common, very simple mistake, which candidates tend to make at this stage. Short on time, they tend to hurry and mess up the spelling of some of the key technologies, skills, and keywords. Copy and paste the particular skill directly from the job requirement to your CV to pass the Applicant Tracker System (ATS) assessment. Now, your CV skills are divided into:
- Technical or hard skills, describing your comfort level with technologies (software and hardware). List your aptitude by curating your certifications, on the work success in the experience section, and technical projects. Use the dedicated skills section to provide recruiters with up to twelve technologies, that match the job requirements, and you're capable of using.
- People or soft skills provide you with an excellent background to communicate, work within a team, solve problems. Don't just copy-paste that you're a "leader" or excel at "analysis". Instead, provide tangible metrics that define your success inusing the particular skill within the strengths, achievements, summary/ objective sections.
Top skills for your content marketing CV:
HARD SKILLS
Copywriting
Search Engine Optimisation (SEO)
Content Strategy Development
Social Media Marketing
Analytics and Data Analysis
Graphic Design
Content Management Systems (CMS)
Email Marketing
Video Production
Project Management
SOFT SKILLS
Creativity
Adaptability
Collaboration
Communication
Critical Thinking
Empathy
Time Management
Attention to Detail
Problem Solving
Self-Motivation
PRO TIP
Use mini case studies or success stories in your CV to demonstrate how your skills have positively impacted previous roles or projects.
Listing your university education and certificates on your content marketing CV
The best proof of your technical capabilities would be your education and certifications sections. Your education should list all of your relevant university degrees, followed up by their start and completion dates. Make sure to also include the name of the university/-ies you graduated from. If you happen to have less professional experience (or you deem it would be impressive and relevant to your application), spotlight in the education section:
- that you were awarded a "First" degree;
- industry-specific coursework and projects;
- extracurricular clubs, societies, and activities.
When selecting your certificates, first ask yourself how applicable they'd be to the role. Ater your initial assessment, write the certificate and institution name. Don't miss out on including the completion date. In the below panel, we've curated relevant examples of industry-leading certificates.
PRO TIP
Order your skills based on the relevance to the role you're applying for, ensuring the most pertinent skills catch the employer's attention first.
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Key takeaways
What matters most in your content marketing CV-writing process is for you to create a personalised application. One that matches the role and also showcases your unique qualities and talents.
- Use the format to supplement the actual content, to stand out, and to ensure your CV experience is easy to comprehend and follows a logic;
- Invest time in building a succinct CV top one third. One that includes a header (with your contact details and headline), a summary or an objective statement (select the one that best fits your experience), and - potentially - a dedicated skills section or achievements (to fit both hard skills and soft skills requirements);
- Prioritise your most relevant (and senior) experience closer to the top of your CV. Always ensure you're following the "power verb, skill, and achievement" format for your bullets;
- Integrate both your technical and communication background across different sections of your CV to meet the job requirements;
- List your relevant education and certificates to fill in gaps in your CV history and prove to recrutiers you have relevant technical know-how.
