Embarking on your quest for a PR internship, you've hit a snag—you need to craft a cover letter that stands out. Avoid the pitfall of simply echoing your resume; instead, spotlight your crowning professional moment and weave a compelling narrative around it. Steer clear of tired clichés to keep your tone formal yet fresh. Remember, brevity is key: your entire story must unfold on just one page. Let's guide you through penning a cover letter that opens doors.
- Step your best foot forward in the pr intern cover letter introduction;
- Be inspired by other professionals' certified cover letters;
- Structure your pr intern cover letter to feature what matters most;
- Close off your pr intern cover letter to make a memorable impression on recruiters.
But where to start writing? Upload your resume into Enhancv's AI, which will prepare your pr intern cover letter (all you need to do is personalize it, and you'll be good to go).
If the pr intern isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Pr Intern cover letter example
Keegan Doyle
New York, NY
+1-(234)-555-1234
help@enhancv.com
- Quantifying Achievements: The inclusion of specific metrics, such as a "30% increase in brand visibility" and a "20% amplification in brand awareness," showcases the candidate's results-driven mindset and ability to measure the success of their PR campaigns.
- Relevant Experience: Mentioning experience in "luxury goods public relations" directly aligns with the role's industry, highlighting the candidate's familiarity with the expectations and standards of a high-profile sector.
- Strategic Communication Skills: The candidate underscores their expertise in "strategic communication" and demonstrates their capacity for crafting data-driven strategies that effectively engage their target audience—a critical skill for PR roles.
- Organizational Skills: The applicant's reference to "meticulous organizational skills required to ensure flawless press sample tracking" spotlights a key competency for managing multifaceted PR projects and media relationships.
Standard formatting for your pr intern cover letter
Structure your pr intern cover letter, following industry-leading advice, to include:
- Header - with your name, the role you're applying for, the date, and contact details;
- Greeting - make sure it's personalized to the organization;
- Introduction paragraph - no more than two sentences;
- Body paragraph - answering why you're the best candidate for the role;
- Closing paragraph - ending with a promise or a call to action;
- Signature - now that's optional.
Set up your pr intern cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.
Use the same font for your pr intern cover as the one in your resume(remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).
Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.
Our builder allows you to export your pr intern cover letter in the best format out there: that is, PDF (this format keeps your information intact).
The top sections on a pr intern cover letter
- Header: Include your name, contact information, and date, making it easy for the recruiter to know who you are and how to reach you.
- Greeting: Address the hiring manager by name whenever possible to personalize your cover letter and show attention to detail.
- Introduction: Briefly express your enthusiasm for the PR industry and the specific opportunity, demonstrating your genuine interest in the role and the company.
- Body: Highlight your relevant coursework, projects, or internships, and describe how these experiences make you a strong fit for the PR intern position.
- Closing: Politely express your eagerness to contribute to the company's PR efforts, reiterate your appreciation for the reader's time, and indicate your availability for an interview.
Key qualities recruiters search for in a candidate’s cover letter
- Strong written and verbal communication skills: Essential for crafting press releases, pitches, and social media content, as well as communicating with clients, media, and team members.
- Creativity and innovation: Ability to generate fresh ideas for campaigns, events, and strategies to help clients stand out in a crowded marketplace.
- Understanding of media landscapes: Knowledge of how different media outlets operate and the best ways to engage journalists or influencers for coverage.
- Social media proficiency: Skilled in using various social media platforms for brand promotion, monitoring trends, and engaging with audiences.
- Attention to detail: Vigilance in proofreading, scheduling, and organizing information to ensure accuracy and uphold the brand's reputation.
- Proactive attitude and willingness to learn: Eagerness to take initiative, embrace new challenges, and continuously seek knowledge in the dynamic field of public relations.
How to address hiring managers in your pr intern cover letter greeting
Goodbye, "Dear Sir/Madam" or "To whom it may concern!"
The salutation of your pr intern cover letter is how you kick off your professional communication with the hiring managers.
And you want it to start off a bit more personalized and tailored, to catch the recruiters' attention.
Take the time to find out who's recruiting for the role (via LinkedIn or the company page).
If you have previously chatted or emailed the hiring managers, address them on a first or last name basis.
The alternative is a "Dear HR team" or "Dear Hiring Manger", but remember that a "Dear Ms. Simmons" or "Dear Simon," could get you farther ahead than an impersonal greeting.
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department] Team,
- Dear Mr./Ms. [Last Name],
- Dear [First Name] [Last Name],
- Dear [Job Title],
How to start your pr intern cover letter introduction
The opening paragraph of your pr intern cover letter can seem like a real enigma.
Where do you start writing?
In your pr intern cover letter introduction, focus on yourself by stating what:
- gets you motivated and excited about the role;
- you like best about the company, from culture to awards.
Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.
Choosing your best achievement for the middle or body of your pr intern cover letter
Now that you have the recruiters' attention, it's time to write the chunkiest bit of your pr intern cover letter.
The body consists of three to six paragraphs that focus on one of your achievements.
Use your past success to tell a story of how you obtained your most job-crucial skills and know-how (make sure to back these up with tangible metrics).
Another excellent idea for your pr intern cover letter's middle paragraphs is to shine a light on your unique professional value.
Write consistently and make sure to present information that is relevant to the role.
Thinking about the closing paragraph of your pr intern cover letter
Before your signature, you have extra space to close off your pr intern cover letter.
Use it to either make a promise or look to the future.
Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.
Also, note your availability for a potential next meeting (in person or over the telephone).
By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.
Is it beneficial to mention that you have no experience in your pr intern cover letter?
Lacking professional experience isn't the end of the world for your pr intern cover letter.
Just be honest that you may not have had roles in the industry, but bring about so much more.
Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).
Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).
Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.
Key takeaways
Winning at your job application game starts with a clear and concise pr intern cover letter that:
- Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the pr intern resume;
- Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
- Includes an introduction that helps you stand out and show what value you'd bring to the company;
- Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
- Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.
