Jobs’ work up to 1996 shows both his tremendous skills and his deep flaws. In each role, he changes the way things are done and leaves and impact. Of course, he leaves the bigger lessons for the section on his struggles.
Primary Investor and Chairman
1986-Ongoing Emeryville, CA
Jobs turned a small division of Lucasfilm into a powerhouse studio, leading the company while it created the groundbreaking film Toy Story.
Founder and CEO
1985-Ongoing Redwood City, CA
As CEO of NeXT, Jobs led the creation of the revolutionary UNix-based NeXTSTEP OS. In doing so, they created computers that were five years ahead of their time.
Co-Founder and CEO
1976-1985 Los Altos and Cupertino, CA
Jobs built Apple into the second biggest manufacturer of small computers by pushing technologies like a Graphical User Interface, mouse, and fanless designs, culminating in one of the most successful IPOs of all time.
Struggles I learned from
Dropping out of college
Jobs dropped out of a college his parents couldn’t afford but discovered he could learn in other ways
Launching failed products
The Lisa and Macintosh taught him the danger of releasing technically advanced products that are essentially still prototypes and don’t adequately solve user needs
Failing to identify a customer
The NeXt team never figured out who the customer was for the NeXT computer because Jobs didn’t adequately learn the lessons of Lisa and Macintosh