When you start applying for jobs, you quickly realise that including a cover letter with your CV is a excellent way to stand out. But what should your cover letter focus on?
Should it emphasise your key achievements or simply list your responsibilities? And how can you effectively demonstrate that you're the ideal fit for the role?
One of the most common mistakes candidates make is either underselling themselves or overstating their experience.
In this guide, you’ll learn how to craft a compelling cover letter by showcasing your most significant professional achievement and telling the story behind it.
Sports cover letter example
Harry Williams
Brighton and Hove, UK
+44 1234 567890
help@enhancv.com
- Emphasizing Expertise: Highlighting extensive experience in sports and community development can establish credibility and relevance to the role.
- Quantifiable Achievements: Demonstrating success with specific metrics, like securing a substantial grant and increasing community participation, showcases the ability to achieve tangible results.
- Alignment with Organization's Goals: Directly connecting personal achievements and skills with the organization’s focus on community engagement reinforces the candidate's suitability and enthusiasm for the role.
- Leadership and Innovation: Mentioning leadership in driving a significant rise in public participation underlines the potential for leading successful initiatives and introducing innovative solutions.
Importance of cover letters in the United Kingdom
Cover letters are a crucial tool in making your application personal and engaging.
Here are three reasons why they matter:
- Personalisation: Unlike a CV, a cover letter allows you to show your enthusiasm for the role, giving a more personal insight.
- Addresses details about your career: Whether you’re changing careers or have gaps in employment, your cover letter offers a space to explain these in a constructive way.
- Meeting the job requirements: Your cover letter should be unique and tailored, clearly showing how your skills align with the role requirements.
What UK employers expect from a cover letter
When writing your cover letter for a UK employer, it’s important to keep several things in mind. First, you need to conduct a thorough research, which includes reading up on the company’s website, recent news, and their presence on social media. Understanding the company’s latest achievements and its overall mission will allow you to tailor your letter to their specific needs.
Next, focus on the company’s core values. Whether they value teamwork, innovation, or community involvement, highlighting how your own experience aligns with these principles is essential.
Finally, don’t forget to match your skills to the job’s requirements. Study the job description carefully and pick out the most important qualifications or competencies. Then, provide evidence of how you meet those criteria with concrete examples from your past work experience.
How to format a sports cover letter
Keep in mind that your cover letter is intended for the recruiters' eyes only, not for the Applicant Tracking Systems (ATS) software that aligns your job application with role requirements. That's why it's essential to concentrate on the quality of the content and presentation to make a memorable first impression.
Don’t forget to include:
- Your address and contact details
- The employer’s name and address
- Date
- Greeting
- Introductory paragraph
- Body paragraphs
- Closing paragraph
- Sign-off and signature
Now for some formatting tips and tricks: choose modern fonts such as Rubik, Volkhov, or Raleway instead of traditional ones like Arial. Keep your cover letter single-spaced with margins of around 1-inch (2.5 cm). To maintain a professional and consistent look, ensure that both your CV and cover letter use the same font style.
Lastly, always send your cover letter as a PDF to preserve its formatting and prevent any edits once it's sent, ensuring your design and layout remain intact for the recruiters.
How to write your sports cover letter salutation
It's never advisable to begin your cover letter with 'Dear Sir/Madam', as it sounds comes across as impersonal.
Take the time to find out who is hiring for the role and address them directly in your cover letter greeting (e.g., 'Dear Mrs Chanceworth', 'Dear Harrod').
If you're uncertain where to find the hiring manager’s name, check the company website, look on LinkedIn, or send a courteous email requesting this information. Don't hesitate to ring reception either—they are unlikely to refuse to assist.
How to write your sports cover letter intro
It's never a bad time to show enthusiasm about the role, company, or team in your cover letter introduction.
Begin by sharing one or two aspects that genuinely excite you about the position—whether it's the company culture, specific responsibilities, or the team's past achievements.
Your enthusiasm demonstrates that you'll bring a strong work ethic, are eager to contribute, and are motivated to succeed.
How to write your sports cover letter body
Which makes for a stronger cover letter body: a long-winded account of everything you’ve ever done, or a focused achievement that’s directly relevant to the job?
Hint: recruiters prefer the second.
When writing your cover letter, select your most impressive achievement that:
- Directly aligns with the job description and role.
- Is quantifiable with tangible metrics like numbers or percentages.
- Maps out your hard and soft skills, showcasing what makes you unique.
- Tells the story of the impact you could have on the organisation.
How to write a closing paragraph
You’ve written a brilliant cover letter so far—so don’t undermine it at the very end.
If you think signing off with a polite 'Kind regards' or 'I look forward to hearing from you' will make a strong impression, think again.
A better approach is to make a tangible promise—one that reflects both personal and professional growth—and demonstrates your value to the recruiters.
Alternatively, encourage the hiring managers by asking when you might expect to hear back from them.
Conclusion
Your cover letter is an opportunity to showcase your personality and skills to potential employers. Start by addressing the hiring manager by name and tailoring your content to reflect the role’s requirements.
Include a specific example of your greatest achievement to illustrate your suitability for the position, while also expressing your enthusiasm for the company. Remember to format your letter professionally, ensuring it aligns seamlessly with your CV.
