You want your cover letter to strike the perfect balance between being professional and showing some personality. But how do you achieve this?
If you write too formally, your tone may come across as stiff. If you're too casual, it may sound overly conversational.
While modesty is always valued, how can you confidently present your skills without sounding arrogant or boastful?
This guide will help you find the right balance, ensuring your cover letter is both professional and personable, while focusing on the key job requirements.
Power Bi cover letter example
Mia Ward
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- Highlighting specific achievements: The mention of improving stakeholder satisfaction and identifying substantial revenue-saving opportunities through Power BI showcases tangible success and impact, emphasizing the candidate's effectiveness and value.
- Referencing advanced technical skills: The use of advanced DAX calculations is a specialized skill important for a Power BI Developer role, demonstrating the candidate’s technical proficiency and depth of expertise.
- Aligning with the company’s values: Expressing admiration for the company’s commitment to innovative data solutions shows a genuine interest and alignment with the company’s mission, creating a stronger connection with the hiring manager.
Importance of cover letters in the United Kingdom
Cover letters are a vital part of professional job applications, helping shape recruiters' first impression of your profile.
Here’s why they’re important:
- Indicates your genuine interest: A well-researched cover letter reflects your knowledge of the company and role.
- Professionalism from the outset: Employers expect your cover letter to be structured, polite, and formal. If you wish to add a more personalised touch, be sure to address your recipient directly.
- Capture the recruiters' attention: For most roles, candidates tend to have rather similar experience, which is why you should use your cover letter to explain what is unique about your profile.
What UK employers expect from a cover letter
Want to make an excellent first impression on your UK employers with your cover letter?
Here are three handy tips and tricks to keep in mind when creating yours:
- Take the time to research: Invest in learning about the company and role by exploring their website, social media, and doing a thorough Google search. Focus on the products and services they offer, as well as awards and industry recognitions.
- Focus on the company's values: Refer back to your research and to uncover what the company believes in. Integrate those values into your cover letter by explaining how you embody them. For example, if they value diligence, highlight how you’ve consistently met tight deadlines or successfully managed heavy workloads.
- Align your skills with the job requirements: Read the job advert carefully and identify the most sought-after skills. Select the top three skills that you can substantiate with your most noteworthy achievements, to demonstrate your expertise in those areas.
How to format a power bi cover letter
Before diving into the content, the structure of your cover letter should include the following elements:
- Your address and contact details
- The employer’s name and address
- Date
- Salutation or greeting
- Opening or introductory paragraph
- Middle or body paragraphs
- Closing paragraph
- Sign-off and signature
When it comes to the best font choice, consider modern options like Lato, Rubik, Raleway, Volkhov, Chivo, or Bitter as alternatives to Arial or Times New Roman.
Your cover letter should be single-spaced, with approximately 1-inch (2.5 cm) margins all around (our templates are set up automatically with this spacing in mind).
Ensure your CV and cover letter use the same font for consistency, and always send them as a PDF to prevent edits and maintian formatting.
Lastly, while Applicant Tracking Systems (ATS—the software used to match your application to set requirements) won't read your cover letter, recruiters certainly will, so make sure it stands out.
How to write your power bi cover letter salutation
In a world of AI and instant prompts, taking the extra time to personalise your cover letter truly makes a difference.
Address the hiring manager directly with a customised greeting (e.g., 'Dear Mr Bond', 'Dear Ms Penny').
You can often find their name on LinkedIn (under the job listing or by searching) or in the ‘About’ or ‘Meet the Team’ section of the company's website. If in doubt, you can also contact the reception for assistance.
If you can't find the name, rather than using 'Dear Sir or Madam', opt for something more personal, such as 'Dear [Company Name] Hiring Manager'.
How to write your power bi cover letter intro
While your cover letter should remain professional, adding a touch of personality or humour can make you stand out.
Hiring managers sift through countless applications, day in and day out. Anything unique or personable that grabs their attention could give you a competitive edge.
But do your homework first to ensure a dash of creativity would be appropriate and suitable to the company culture.
How to write your power bi cover letter body
Which makes for a stronger cover letter body: a long-winded account of everything you’ve ever done, or a focused achievement that’s directly relevant to the job?
Hint: recruiters prefer the second.
When writing your cover letter, select your most impressive achievement that:
- Directly aligns with the job description and role.
- Is quantifiable with tangible metrics like numbers or percentages.
- Maps out your hard and soft skills, showcasing what makes you unique.
- Tells the story of the impact you could have on the organisation.
How to write a closing paragraph
Looking to leave a lasting impression with your cover letter closing?
Then, you should certainly end with a promise—one that outlines what you aim to achieve in the role. Ensure your goals are realistic and align with the company’s needs.
You might also include a call to action, enquiring when you can expect to hear back and what the next steps in the hiring process will be.
Conclusion
A standout cover letter is crucial for making an strong impression in your job search in the UK market. Personalise your letter by addressing it to the hiring manager and aligning your skills with the job description.
Use concrete examples to highlight your greatest achievement and convey your enthusiasm for the position. Finally, ensure that both your cover letter and CV are presented professionally for a consistent application.