Congratulations on completing your first cover letter. However, as you look back, you realise it’s simply a copy-paste of your CV.
Repeating your curriculum vitae is a common pitfall that many candidates encounter, making the cover letter redundant.
Your cover letter should provide fresh insights, adding more value to your application. It’s also the ideal space to address career gaps or major transitions that might not be covered in your CV.
In this guide, you’ll learn how to use your cover letter to demonstrate why you’re the best candidate for the role, while confidently addressing your career history and key achievements.
Cover letter examples for motion graphics
Explore additional motion graphics cover letter samples and guides and see what works for your level of experience or role.
By Experience
Senior Motion Graphics Designer
- Highlighting Experience: The cover letter effectively showcases 7 years of experience in motion design, evidencing significant achievements like increasing social media engagement by 35% and leading a cross-functional team that improved content reach by 40%.
- Emphasising Skills and Tools: It underscores proficiency with key design tools such as After Effects, Figma, and the Adobe Creative Suite, which are crucial for a role in motion and graphic design.
- Focusing on Achievements: The letter includes specific accomplishments, such as the development of award-winning campaigns and successful multimedia projects, which are vital for proving effectiveness and impact in creative roles.
- Relevant Education and Courses: Mentioning a Master of Arts in Graphic Design and certifications from Lynda.com and Coursera highlights the applicant's commitment to continuous learning and professional development.
Junior Motion Graphics Animator
- Relevant Experience: Highlighting 2 years of experience in 3D animation specifically, showing direct correlation to the job role and immediate applicability of skills.
- Technical Proficiency: Utilising specific software skills such as Autodesk 3D Max and building engagement through media elements can demonstrate a strong technical foundation and contribute to company goals.
- Achievements and Impact: Providing evidence of achievements, like the Innovative 3D Project Award, clearly showing recognition and measurable impacts on project outcomes.
- Collaborative Contributions: Emphasising teamwork and effective collaboration, such as interactions with subject matter experts and collaborative projects, to show the ability to work well within team structures.
Lead Motion Graphics Animator
- Emphasising specific technical skills such as Unreal Engine, Shader Languages, and GPU Architecture, which are crucial for success in graphics engineering and VFX roles.
- Highlighting notable past positions at prestigious companies like Guerrilla Games, Ubisoft, and Rocksteady Studios to demonstrate extensive industry experience and credibility.
- Showcasing achievements in optimising rendering systems and VFX pipelines, which illustrates a proven track record of improving performance and visual quality in AAA games.
- Mentioning the mentorship of junior engineers, which reflects leadership capabilities and a commitment to team development and enhanced productivity.
Motion Graphics Team Lead
- The cover letter highlights significant leadership skills by mentioning the candidate's role in guiding a team of designers and enhancing team productivity, which is crucial for a Senior Motion Designer role.
- Emphasises proficiency in advanced 3D software such as Cinema 4D and Blender, pertinent for creating innovative animations and meeting industry demands.
- Illustrates experience in integrating Web3 technologies within motion projects, aligning with current digital trends and setting a candidate apart in the job market.
- The letter underscores important achievements such as leading projects that resulted in substantial client engagement boosts, demonstrating the capacity to deliver results that align with business goals.
Motion Graphics Creative Director
- Specific Experience: Highlighting the applicant's role at Columbia Sportswear Company underscores relevant industry experience and showcases their ability to deliver successful digital campaigns and improve brand engagement.
- Technical Skills: The mention of proficiency in Adobe Creative Suite, After Effects, and animation reflects the technical capabilities required for a Creative Artworker role, making the candidate suitable for advanced design tasks.
- Achievements and Impact: Quantifiable results, such as a 25% increase in engagement and 35% uptick in sales, present concrete evidence of the candidate's effectiveness and contribution to previous employers' success.
- Education Background: The combination of a Master's degree in Graphic Design and certifications in advanced motion graphics and digital marketing strategies indicates a solid educational foundation and specialised training for the role.
Assistant Motion Graphics Designer
- Includes a strong opening summary that mentions expertise in Adobe Creative Suite and a successful track record in client engagement, which are crucial skills for a Graphic Designer role.
- Specifically highlights leadership experiences and achievements such as leading a team at Pentagram and increasing online engagement and brand presence, which showcase both managerial capabilities and successful outcomes.
- Relevant qualifications like an Associate Degree in Graphic Design from Cardiff School of Art & Design and courses in advanced Graphic Design and Social Media Marketing strategically indicate both foundational knowledge and continuous professional development.
- Emphasises a passion for staying updated with Graphic Design Trends and interests in Photography, reflecting a commitment to staying innovative and improving visual storytelling skills, key elements for design roles.
Head of Motion Graphics
- Highlighting leadership and team management abilities is crucial for a Head of Design role, as demonstrated by the successful management of a creative team across multiple high-profile projects.
- Mentioning specific achievements, such as increasing brand recognition and user engagement by significant percentages, provides concrete evidence of the candidate’s impact and effectiveness in previous roles.
- Emphasising a strong educational background in design, including advanced degrees from prestigious institutions, reinforces the candidate’s expertise and commitment to the field.
- Including industry-relevant certifications and courses, such as the Advanced Branding and Identity Design course, demonstrates a commitment to continuous learning and staying updated with modern design trends.
By Role
Motion Graphics Artist
- Highlighting specific achievements such as leading a rebranding project that increased client retention by 30% shows significant impact and leadership capabilities, which are crucial for a Motion Graphics Designer.
- Mentioning expertise in tools like After Effects, Photoshop, and Illustrator is essential, as these are fundamental skills required for the role.
- Emphasising collaboration with cross-functional teams and storyboarding experience underscores essential teamwork and communication skills, ensuring accurate project execution and reduced revisions.
- Referencing education and advanced courses specifically related to motion graphics confirms a strong foundational and advanced knowledge base, enhancing credibility for the role.
Motion Graphics Director
- Emphasising achievements is critical in a Motion Graphic Designer's cover letter, like leading projects that boost productivity, evident from the candidate's 30% team productivity increase.
- Highlighting specialised skills and software proficiencies, such as After Effects and 2D character animation, which are essential for tasks associated with motion graphic design roles.
- Drawing attention to recognition and awards, such as the Project Leadership Recognition and Best Animation Award, which attest to the candidate's capabilities and achievements in the field.
- Showcasing a strong portfolio of successfully led projects and collaborations with cross-functional teams, as these demonstrate the candidate's ability to enhance client engagement and brand awareness.
Motion Graphics Coordinator
- Highlighting Specific Skills: The cover letter effectively showcases skills such as Adobe After Effects, Adobe Premiere Pro, and motion graphics, which are crucial for a Motion Graphics Specialist role.
- Quantifying Achievements: By providing specific figures such as increasing client satisfaction by 30% and savings of £15,000 annually, the letter gives concrete evidence of the candidate's impact in previous roles.
- Showcasing Leadership and Collaboration: Mentioning leadership of a team of designers and collaboration with cross-functional teams demonstrates the candidate’s capability in managing people and working effectively in diverse teams.
- Inclusion of Certifications and Courses: Listing of relevant courses like "Advanced Motion Graphics Techniques" highlights continuous learning and expertise enhancement, adding value to their specialisation in the field.
Motion Graphics Lecturer
- Demonstrated Expertise: The cover letter effectively highlights over 10 years of experience in motion and graphic design, underscoring a strong foundation and commitment to the field.
- Impact Quantification: It provides specific metrics, such as a 30% increase in fan engagement and a 25% increase in brand recognition, to showcase the tangible results of the applicant's efforts.
- Leadership and Collaboration: By outlining leadership roles in managing teams and collaborating with cross-functional partners, the cover letter emphasizes important soft skills and abilities to drive complex projects.
- Relevant Certifications: The inclusion of certifications like the Brand Strategy Design Certification highlights specialised knowledge useful for the role in brand strategy and design.
Motion Graphics Editor
- Emphasising over 5 years of expertise in motion graphics and video editing will help demonstrate substantial industry experience.
- Highlighting achievements such as increasing project delivery efficiency by 30% and improving client satisfaction rates by 20% demonstrates the candidate's impact and contribution to previous roles.
- Mentioning advanced knowledge in Adobe Creative Cloud applications (After Effects, Premiere Pro) showcases technical skills crucial for a Motion Designer & Editor.
- Including courses like "Advanced Motion Graphics with Adobe After Effects" demonstrates commitment to ongoing skill enhancement in specialised areas.
Motion Graphics Producer
- Professional Summary: Opening with a concise summary highlighting Adobe Suite skills and measurable achievements in increasing brand engagement provides strong immediate credibility for a design role.
- Relevant Experience: Detailed descriptions of past roles, particularly at Epona Equestrian, showcase a track record of leading design teams and collaboration with marketing to produce strong results, essential for Product/Graphic Design positions.
- Education and Certifications: Featuring both Bachelor's and Master's degrees in relevant fields, combined with an intensive certification in Adobe Suite, underscores a solid educational foundation and continual skills development.
- Quantifiable Achievements: Including specific figures, like a 35% rise in customer engagement or a 25% increase in productivity, provides concrete evidence of impact and success in previous roles.
Freelance Motion Graphics Designer
- Relevant Experience: The cover letter effectively highlights over 5 years of experience in retail branding and social media engagement, which is crucial for a freelance graphic designer focusing on these areas.
- Notable Achievements: Significant achievements, such as increasing brand visibility and improving online conversion rates, demonstrate the candidate's impact and effectiveness in similar roles.
- Skill Set: Proficiency in Adobe Creative Suite and skills such as motion graphics and social media strategy are directly related to the graphic design field, showcasing the candidate's technical capabilities.
- Recognition and Improvement: Emphasising the candidate's accomplishments, like brand recognition enhancement and process efficiency improvement, showcases their ability to contribute value to future projects.
Motion Graphics Tutor
- Emphasise the 7 years of experience in digital design and user experience, aligning with the role's focus on creating interactive content to enhance user engagement.
- Highlight the Adobe Suite proficiency and notable accomplishments, such as the 30% increase in engagement through innovative video editing projects, as this showcases the ability to drive metrics and add business value.
- Incorporate specific leadership experiences, like leading the corporate website redesign, which resulted in a 25% increase in user engagement, demonstrating significant impact and ability to manage successful projects.
- Acknowledge any relevant certifications, such as the "User Experience Design Essentials" from Coursera, which underscores a foundational understanding of UX design principles pertinent to the position.
Motion Graphics Video Editor
- Highlighting Achievements: The cover letter effectively highlights significant achievements like increasing social media engagement by 40% and leading an award-winning campaign, showcasing the impact and results Emily has delivered in her role.
- Including Relevant Skills and Tools: Skills such as expertise in After Effects, animation principles, and real-time graphics are mentioned, aligning with the role's requirements and showcasing Emily's technical proficiency.
- Emphasising Industry Experience: The cover letter details roles at renowned companies such as Banijay Group, Sky Sports, and BBC Sport, underscoring Emily's vast experience and credibility in the motion design and animation industry.
- Referencing Notable Education and Certifications: Mentioning a Master of Arts in Animation from the Royal College of Art and certifications in advanced animation techniques assures the reader of a strong educational background and continuous professional development.
Motion Graphics Specialist
- Highlighting Achievements: Emphasising successful fan engagement campaigns and award-winning projects not only demonstrates capability but also provides quantifiable evidence of a candidate's impact in previous roles.
- Emphasising Skills and Tools: Mentioning proficiency with industry-standard tools like Adobe Creative Suite and Daktronics Show Control helps in substantiating technical capabilities crucial for a Motion Graphics Specialist.
- Showcasing Relevant Experience: Detailing past experiences with specific companies in the sports and live events sector can showcase a candidate's familiarity with industry demands and expectations.
- Passion for Industry Trends: Demonstrating a keen interest in following and integrating the latest technology trends can highlight a candidate’s commitment to staying ahead and their adaptability to new challenges.
Motion Graphics Production Manager
- Emphasising Leadership Skills: Highlighting experience in leading design teams, which is crucial for a Senior Graphic Designer and Production Manager role.
- Project Management Expertise: Demonstrating proficiency in overseeing complex projects from concept to completion, ensuring timely and cost-effective delivery, aligns with the responsibilities expected in the role.
- Brand Development Success: Showcasing achievements in brand identity projects, particularly the successful rebranding initiatives, strengthens the candidate's suitability for roles requiring creative leadership.
- Relevant Education and Certifications: Mentioning postgraduate qualifications in Graphic Design and certifications in Adobe Creative Suite underscores technical expertise essential for high-level design roles.
Motion Graphics and Visual Effects Artist
- Highlighting specific certifications such as the CompTIA A+ Certification and Microsoft Certified: Azure Fundamentals can emphasise expertise in troubleshooting and cloud services, valuable for a Network Administrator role.
- Focus on concrete achievements, such as reducing system downtime by 40% and maintaining a high customer satisfaction score of 95%, which demonstrate an ability to significantly improve system efficiency and client relations.
- Emphasising diverse technical skills like network administration in both Windows and Mac environments, as well as software and hardware proficiency, can showcase versatility and adaptability in managing various system requirements.
- Inclusion of soft skills like team collaboration and organising department events supports a well-rounded candidate profile, indicating the ability to work well in team settings and coordinate complex projects effectively.
Motion Graphics cover letter example
Arthur Davies
Edinburgh, UK
+44 1234 567890
help@enhancv.com
Dear Hiring Manager,
With a profound interest in the transformative potential of motion graphics, I am eager to contribute to your company's innovative projects. After researching your dedication to pushing the boundaries of visual storytelling, I am inspired by your commitment to pioneering creativity in the industry.
In my role as a Senior Motion Graphics Artist at Framestore, I spearheaded the development of immersive AR experiences for top-tier brands, which resulted in a remarkable 25% increase in client satisfaction. By integrating sound design and streamlining our workflow, I not only enhanced storytelling but also improved output efficiency by 15%. This hands-on project honed my abilities to blend technology with creativity, yielding high-impact results.
I welcome the opportunity to further discuss how my skills in motion graphics and creative direction can benefit your team. Thank you for considering my application. I am looking forward to the possibility of contributing to your organization and am eager to discuss this opportunity further.
Yours sincerely,
Arthur Davies
Midweight Motion Graphics Designer
The key to this cover letter’s success:
- Emphasizing the impact of past experiences, such as leading the development of immersive AR experiences, demonstrates the ability to drive results and innovate in motion graphics projects.
- Highlighting measurable outcomes, like the 25% increase in client satisfaction and 15% improvement in output efficiency, provides concrete evidence of effectiveness and success in previous roles.
- Mentioning experience with integrating technology and creativity, such as blending sound design with motion graphics, showcases versatility and adaptability in utilizing new tools and techniques.
- Expressing enthusiasm for the company's vision and dedication to pushing creative boundaries helps align personal goals with the organization's values and mission, showing genuine interest and cultural fit.
Importance of cover letters in the United Kingdom
Cover letters are a vital part of professional job applications, helping shape recruiters' first impression of your profile.
Here’s why they’re important:
- Indicates your genuine interest: A well-researched cover letter reflects your knowledge of the company and role.
- Professionalism from the outset: Employers expect your cover letter to be structured, polite, and formal. If you wish to add a more personalised touch, be sure to address your recipient directly.
- Capture the recruiters' attention: For most roles, candidates tend to have rather similar experience, which is why you should use your cover letter to explain what is unique about your profile.
What UK employers expect from a cover letter
When writing your cover letter for a UK employer, it’s important to keep several things in mind. First, you need to conduct a thorough research, which includes reading up on the company’s website, recent news, and their presence on social media. Understanding the company’s latest achievements and its overall mission will allow you to tailor your letter to their specific needs.
Next, focus on the company’s core values. Whether they value teamwork, innovation, or community involvement, highlighting how your own experience aligns with these principles is essential.
Finally, don’t forget to match your skills to the job’s requirements. Study the job description carefully and pick out the most important qualifications or competencies. Then, provide evidence of how you meet those criteria with concrete examples from your past work experience.
How to format a motion graphics cover letter
Before diving into the content, the structure of your cover letter should include the following elements:
- Your address and contact details
- The employer’s name and address
- Date
- Salutation or greeting
- Opening or introductory paragraph
- Middle or body paragraphs
- Closing paragraph
- Sign-off and signature
When it comes to the best font choice, consider modern options like Lato, Rubik, Raleway, Volkhov, Chivo, or Bitter as alternatives to Arial or Times New Roman.
Your cover letter should be single-spaced, with approximately 1-inch (2.5 cm) margins all around (our templates are set up automatically with this spacing in mind).
Ensure your CV and cover letter use the same font for consistency, and always send them as a PDF to prevent edits and maintian formatting.
Lastly, while Applicant Tracking Systems (ATS—the software used to match your application to set requirements) won't read your cover letter, recruiters certainly will, so make sure it stands out.
How to write your motion graphics cover letter salutation
Now it's time to make it personal—in your cover letter greeting, you should always address the hiring manager directly. Whenever possible, use their name, depending on how well you know them (e.g., 'Dear Mr Smith', 'Dear Abbie').
You can find their name by searching on LinkedIn (start by looking for the job posting and the recruiter), visiting the 'About' page of the company's website, or by calling reception or administration to enquire.
How to write your motion graphics cover letter intro
While your cover letter should remain professional, adding a touch of personality or humour can make you stand out.
Hiring managers sift through countless applications, day in and day out. Anything unique or personable that grabs their attention could give you a competitive edge.
But do your homework first to ensure a dash of creativity would be appropriate and suitable to the company culture.
Cover Letter Intro
Having admired CreativeWorks Agency’s innovative approach to storytelling through motion graphics, I was thrilled to see an opening that aligns perfectly with my passion for crafting visually compelling narratives. Your recent campaign for Green Earth Initiative, which cleverly blended artistic elements with a meaningful message, resonated with my desire to contribute to impactful and creative projects.
RIGHT
How to write your motion graphics cover letter body
Which makes for a stronger cover letter body: a long-winded account of everything you’ve ever done, or a focused achievement that’s directly relevant to the job?
Hint: recruiters prefer the second.
When writing your cover letter, select your most impressive achievement that:
- Directly aligns with the job description and role.
- Is quantifiable with tangible metrics like numbers or percentages.
- Maps out your hard and soft skills, showcasing what makes you unique.
- Tells the story of the impact you could have on the organisation.
Cover Letter Body
During my tenure at XYZ Animation Studio, I successfully led a challenging motion graphics project for a major client in the advertising industry. The client sought an engaging and visually captivating campaign to promote their flagship product. My role was to conceptualise and execute an animated advertisement that would not only attract attention but also effectively convey the product's unique features. Drawing on my adeptness in animation software and eye for detail, I developed a 60-second motion graphics piece that increased viewer engagement by 40% compared to traditional static adverts used in their previous campaigns. Furthermore, the campaign contributed to a 25% increase in product sales within the first quarter of its release. This achievement underscores my ability to translate creative ideas into high-impact visual narratives, ensuring that clients achieve their strategic goals through compelling motion graphic solutions.
RIGHT
How to write a closing paragraph
Looking to leave a lasting impression with your cover letter closing?
Then, you should certainly end with a promise—one that outlines what you aim to achieve in the role. Ensure your goals are realistic and align with the company’s needs.
You might also include a call to action, enquiring when you can expect to hear back and what the next steps in the hiring process will be.
Cover Letter Closing
I am genuinely excited about the opportunity to contribute to your team's creative projects with my skills in motion graphics. I am confident that my dedication and passion for motion design align well with your company's objectives. I would welcome the chance to discuss how I can support your team in more detail and am available for an interview at your earliest convenience. Thank you sincerely for considering my application. I look forward to the possibility of discussing this exciting opportunity with you further.
RIGHT
Conclusion
A standout cover letter is crucial for making an strong impression in your job search in the UK market. Personalise your letter by addressing it to the hiring manager and aligning your skills with the job description.
Use concrete examples to highlight your greatest achievement and convey your enthusiasm for the position. Finally, ensure that both your cover letter and CV are presented professionally for a consistent application.
