Writing a strong cover letter requires close attention to detail, from the tone of voice to avoiding those pesky spelling or grammar mistakes.
Overlooking similar small details can weaken your application.
Many candidates also struggle with how to address the letter, often opting for 'Dear Sir or Madam' when they can’t find the correct contact. This can make your cover letter feel impersonal.
In this guide, we’ll show you how to perfect these crucial elements, ensuring your cover letter is polished and professional without relying on clichés.
Cover letter examples for copywriter
Explore additional copywriter cover letter samples and guides and see what works for your level of experience or role.
By Experience
Senior Copywriter
- Utilises quantitative results, such as improving brand recall by 25% and client engagement by 40%, to demonstrate the direct impact of storytelling and creative strategies on business outcomes.
- Highlights experience working with high-profile clients and securing significant contracts, including a £500K new business pitch, to showcase capability in client relations and business development.
- Mentions specific tools and software expertise, such as Adobe Creative Cloud and Figma, which are crucial for the creative and digital dimensions of a senior copywriting role.
- Emphasises industry recognition, including award-winning campaigns, to validate professional credibility and accomplishments in digital marketing.
Junior Copywriter
- Highlighting the "Brand and Content Strategy Certification" from HubSpot Academy is valuable as it demonstrates specialised knowledge relevant to content creation and brand alignment.
- Emphasising the achievement of boosting customer engagement metrics by 25% showcases proven results and effectiveness in creating compelling copy, which is crucial for a role focused on brand messaging.
- Including a passion for "Creative Writing" underscores a strong interest and dedication to narrative crafting, a beneficial asset for impactful copywriting.
- Mentioning language proficiency in Spanish adds an additional skill that could be advantageous for roles requiring multilingual communication or engaging a broader audience.
Lead Copywriter
- Highlighting leadership roles and team collaboration, such as leading a team to overhaul UX copy and achieve significant increases in user engagement at Monzo Bank, demonstrates strong managerial and collaborative skills vital for a Head of Copywriting role.
- Emphasising achievements in developing brand voice guidelines and executing award-winning campaigns, which resulted in increased customer loyalty and brand recognition, shows expertise in crafting impactful brand strategies.
- Showcasing continuous professional development through specialised courses, such as the Advanced UX Writing Techniques and Content Marketing Certification, underscores a commitment to staying updated with industry trends and enhancing relevant skills.
- Including metrics and results, like increasing user uptake by 40% or boosting organic traffic by 20%, effectively quantifies the impact of the applicant's initiatives, adding credibility and emphasising their results-oriented approach.
Assistant Copywriter
- Highlight certifications like the "Advanced Copywriting Certification" and "Content Strategy for Professionals" to demonstrate specialised knowledge in web copywriting and strategy.
- Emphasise proficiency in relevant tools such as STEP, Workfront, and Proof HQ for managing content workflows, which is crucial for a Web Copywriter role.
- Showcase achievements like "Enhanced Content Consistency" and "Improved Product Description Impact" to illustrate the ability to produce high-impact, consistent web content that aligns with brand messaging.
- Highlight cross-functional collaboration skills gained from coordinating multi-team efforts to ensure accurate and timely web copy approval, a critical component for success in a collaborative content environment.
Executive Copywriter
- Highlighting the Executive Speech Writing Certification showcases Ivy Ward's specialised ability to craft high-level presentations, which is crucial for a Communications Senior Manager.
- The cover letter effectively emphasises Ivy Ward's experience in strategic messaging and stakeholder engagement, key responsibilities in the role of a Communications Senior Manager.
- Mentioning achievements such as improving operational efficiency by 30% through process improvements directly aligns with the role's requirement for operational and process enhancement skills.
- The inclusion of industry trend analysis and its impact on project outcomes underlines Ivy Ward's capacity for contributing to strategic decisions, a vital aspect for leadership roles in communications.
By Role
Digital Copywriter
- Highlighting Relevant Experience: The cover letter effectively showcases over 6 years of experience in the field, providing specific examples of past achievements such as leading content strategies for multinational clients, which is crucial for a Senior Copywriter role.
- Emphasising Key Skills: Skills like 'Brand Voice Development' and 'Content Strategy' are prominently mentioned, aligning well with the requirements for a Senior Copywriter focused on digital campaigns and complex products.
- Quantifying Achievements: The cover letter effectively uses statistics to quantify successes, such as increasing user engagement by 30% or improving conversion rates by 25%, which demonstrates a measurable impact on past projects.
- Professional Development and Recognition: Mention of awards, such as 'Best Digital Campaign' at the UK Marketing Awards, and continuous personal development through courses like 'Advanced Copywriting Techniques' underscores professional credibility and dedication to the field.
Technical Copywriter
- Specific Skills Highlighted: Emphasises proficiency in MadCap Flare and Git, vital tools for technical writing roles, demonstrating targeted skill alignment.
- Proven Impact: Clearly outlines achievements with quantifiable metrics such as improving content comprehension by 30% and increasing user satisfaction ratings by 40%, showcasing effective results.
- Experience with Major Companies: References work history with respected companies such as Oracle and Red Hat, emphasising a strong professional background in the field.
- Language Proficiency: Mentions fluency in both English and French, widening the scope for potential roles by addressing communication needs in multilingual contexts.
SEO Copywriter
- Emphasising achievements such as increasing website traffic by 35% and engagement by 40% highlights the candidate's effectiveness and success in previous roles, demonstrating tangible results to potential employers.
- Highlighting specific certifications like the "Advanced SEO Certificate" from Moz Academy underscores the candidate's commitment to continuous learning and expertise in the specialised area of SEO, which is crucial for a role focused on content strategy and optimisation.
- Mentioning the ability to utilise AI tools effectively showcases the candidate's capability to adapt to new technologies, which is increasingly important in SEO and digital marketing fields.
- Detailing collaboration with cross-functional teams and management of writing teams illustrates strong leadership and teamwork skills, essential for roles that require interdepartmental communication and coordination.
Content Copywriter
- Highlighting Relevant Experience: Ruby's cover letter effectively showcases her content writing and SEO experience, particularly her work with Reed and MediaCom, where she successfully boosted web traffic and user engagement through targeted strategies.
- Emphasising Key Achievements: Ruby emphasises her achievements, such as the 'Top Performer Award' at Reed and publication in an international journal, reinforcing her credibility and accomplishments in the field.
- Demonstrating Skills and Education: The letter details her education background in journalism and English, along with specialised courses in SEO and content strategy, showcasing her qualifications and continuous learning in relevant areas.
- Showcasing Passion for the Industry: Ruby's passion for digital marketing and creative writing adds a personal touch, indicating her genuine interest and enthusiasm for the content writing industry.
Freelance Copywriter
- Showcasing Key Achievements: The cover letter emphasises significant accomplishments, such as leading an award-winning marketing campaign with a measurable impact on client engagement and revenue. Highlighting quantified achievements can make a candidate stand out.
- Relevant Certifications and Education: By mentioning the Advanced Adobe Creative Suite Certification and degrees in design from renowned institutions, the letter demonstrates the candidate's expertise and dedication to continuous learning, essential for a design role.
- Emphasis on Skills and Experience: It presents a comprehensive set of skills—graphic design, brand development, and project management—supported by detailed experience with reputable companies, showcasing the candidate's ability to deliver high-quality design solutions.
- Passion and Vision: The cover letter includes the candidate's passion for sustainable design practices and community engagement through design, aligning personal values with professional work, which is increasingly valued by employers.
Marketing Copywriter
- Specific Experience and Achievements: Highlighting significant contributions, such as the 30% increase in user engagement and the 25% boost in user acquisition, showcases tangible impacts and accomplishments, crucial for a B2C Copywriter role.
- Collaboration Across Teams: Emphasising collaboration with UX/UI teams and localisation efforts underlines the candidate's ability to integrate and adapt content for diverse platforms and audiences, which is pivotal in crafting effective B2C copy.
- Skills and Certifications: By listing relevant skills like Content Strategy and UX/UI Copywriting, and courses like "Copywriting Essentials for Marketing," the cover letter demonstrates the candidate's proficiency and dedication to continuous learning in specialised areas.
- Data-Driven Approach: Implementing data-driven strategies to enhance marketing success demonstrates the ability to leverage metrics for informed decision-making, a valuable trait for roles that require optimising audience engagement.
Brand Copywriter
- Showcasing Relevant Experience: Details a strong background in copywriting with over 8 years of experience, emphasising expertise in crafting engaging content and developing brand voice, which are crucial for the role.
- Highlighting Mental Health Advocacy: Clearly integrates a passion for mental health advocacy, an important aspect of aligning with a digital mental health platform's mission.
- Proven Success and Metrics: Provides quantifiable results such as increasing engagement by 30% and boosting social media interactions by 35%, which adds credibility and demonstrates impact.
- Skills and Education Alignment: Lists relevant skills such as content creation and social media strategy, complemented by education in English Literature and Creative Writing, supporting a strong foundation for effective communication.
Creative Copywriter
- Focus on Measurable Success: The cover letter effectively uses quantifiable metrics, such as a 30% increase in client engagement and a 40% rise in successful client procurements, to demonstrate the impact of the applicant's previous roles.
- Emphasis on Collaborative Achievements: It highlights the applicant's collaborative skills by mentioning joint projects and teamwork, such as working with a creative partner and participating in brainstorming sessions that led to award-winning campaigns.
- Broad Range of Industry Experience: The experience section details positions in various prestigious agencies, showcasing a comprehensive understanding of different market segments and client needs.
- Specific Skills and Tools: The cover letter lists practical skills such as SEO, Adobe Creative Suite, and brand development, which are essential for a Creative Copywriter position, thereby aligning the applicant’s qualifications with potential job requirements.
Website Copywriter
- Emphasising certifications such as the "SEO Fundamentals Certification" can be critical for a Website Copywriter role, showcasing specialised knowledge in SEO strategy and technical planning.
- The inclusion of quantifiable achievements, like improving organic traffic by 85% or enhancing productivity by 30%, provides concrete evidence of effectiveness in previous roles, which is essential for demonstrating capability and impact.
- Highlighting team leadership experience, such as leading a team of junior writers and spearheading team-wide integration of SEO practices, can be advantageous in portraying managerial skills and the ability to mentor and elevate team performance.
- Showcasing a diverse range of skills and experiences across different aspects of content creation and management—like content auditing, digital marketing, and keyword research—aligns well with the multifaceted nature of a Website Copywriter role, ensuring well-rounded expertise.
Direct Response Copywriter
- Emphasise Relevant Experience: Highlight the candidate's role at VYBES where they developed successful campaigns and increased customer acquisition metrics, showcasing applicable experience in direct response copywriting.
- Showcase Education: The candidate's academic background in Communication and Media Studies can be crucial for understanding and implementing effective communication strategies.
- Highlight Achievements: Focus on quantifiable achievements such as the candidate's ability to drive significant sales increases and enhance brand visibility, demonstrating their impact in previous roles.
- Include Certifications: The Persuasive Copywriting Masterclass from the University of the Arts London showcases advanced copywriting skills, setting the candidate apart in a competitive field.
Social Media Copywriter
- Highlighting the Advanced Social Media Strategy certification demonstrates specialised knowledge in strategic content deployment, crucial for a Social Media Copywriter role.
- Emphasising experience at major fashion brands like ASOS, Boohoo, and Topshop, showcasing industry-specific expertise and credibility.
- Including quantifiable achievements such as a 30% increase in engagement rates and a 40,000 follower increase shows tangible success in previous roles.
- Showcasing strong collaboration skills through successful campaigns and collaborations, underlining the ability to work effectively within teams, a key aspect for integrated marketing efforts.
In-house Copywriter
- Emphasises a proven track record in increasing customer engagement by 20%, which aligns well with a copywriting role focused on enhancing brand voice and customer interaction.
- Highlighting a leadership role in branding initiatives demonstrates the candidate’s capability in executing strategic brand transformations, relevant for positions that require brand development skills.
- Specific mention of managing over 100 creative briefs per year showcases the candidate's ability to handle multiple projects effectively while maintaining high-quality deliverables.
- Emphasises experience with cross-functional teams, ensuring brand stories are integrated across all customer touchpoints, crucial for roles that require collaboration with different departments.
Agency Copywriter
- Emphasise achievements in client engagement and retention, which demonstrate the capability to produce effective content that resonates with audiences and enhances brand loyalty.
- Highlight leadership and team collaboration skills, as these are crucial in coordinating efforts and ensuring a cohesive message across various channels.
- Mention courses in Advanced Copywriting Techniques and Strategic Brand Messaging, as they indicate a commitment to continuous learning and staying current with industry trends.
- Showcase experience in creating high-impact brand narratives and successful campaigns, indicating a strong ability to drive results and elevate brand visibility.
B2B Copywriter
- The cover letter effectively highlights Finley Robinson's extensive experience in advertising and marketing strategy, which is crucial for the role of Senior Writer focused on brand voice and marketing.
- The document emphasises quantitative achievements such as a 30% increase in client engagement and 40% boost in brand recognition, demonstrating a proven track record of success that supports the candidate's claims.
- Relevant certifications and courses, like "Advanced Copywriting Techniques" from the Chartered Institute of Marketing and "Digital Marketing Strategy" from Google Digital Garage, showcase both formal training and up-to-date expertise in the field.
- Strong emphasis on leadership skills, such as leading a team of writers and facilitating workshops, underlines important soft skills necessary for managing creative processes and collaborative projects.
B2C Copywriter
- Highlighting Quantifiable Achievements: The cover letter effectively showcases specific achievements, such as a "30% increase in engagement," demonstrating the candidate's tangible impact in previous roles.
- Emphasising Relevant Experience: The candidate's extensive background in copywriting, particularly in B2B and B2C settings, is consistently highlighted, aligning well with the job's requirements.
- Showcasing Leadership and Mentoring Skills: The letter highlights experiences such as leading teams and mentoring juniors, which are valuable for leadership positions and are indicative of the candidate's ability to enhance team performance.
- Detailing Versatile Skill Set: The inclusion of skills such as SEO strategies, content marketing, and proficiency with digital tools speaks to the candidate’s comprehensive ability to tackle different facets of a copywriting role.
Copywriter cover letter example
Ivy Ward
Edinburgh
+44 1234 567890
help@enhancv.com
Human Resources Department
Vitalife Nutrition
123 Main Street
Edinburgh, EH1 1AA
help@enhancv.com
linkedin.com/username
Dear Hiring Manager,
I am writing to express my genuine interest in the Senior Copywriter role at Vitalife Nutrition. Your company's commitment to promoting wellness through nutrition resonates deeply with my personal and professional values, making it an exciting opportunity for collaboration.
One standout achievement in my career as a Lead Sales Copywriter involved orchestrating a comprehensive influencer marketing campaign that doubled engagement rates and significantly improved the quality of user-generated content. By implementing data-driven strategies, we achieved a 35% increase in conversion rates, a testament to my expertise in conversion optimisation and strategic content development.
I am keen to further the success of Vitalife Nutrition by applying my skills in crafting compelling narratives and optimising marketing strategies. I welcome the opportunity to discuss how my experience can contribute to your team. Thank you for considering my application, and I look forward to the possibility of speaking with you soon.
Sincerely,
Ivy Ward
Senior Copywriter
The strengths of this cover letter:
- Alignment with Company Values: The cover letter effectively highlights the applicant's alignment with the company's values, stressing the importance of wellness and nutrition, which is crucial for roles in industries centered on health.
- Showcasing Achievements: It focuses on specific, quantifiable achievements like orchestrating a successful influencer marketing campaign, which gives the reader tangible evidence of the applicant's capabilities and success in similar roles.
- Data-Driven Success: Emphasizing data-driven success underscores the candidate's proficiency in measuring and optimizing content effectiveness, a key skill for a Senior Copywriter aiming to enhance engagement and conversion rates.
- Clear Call to Action: The letter concludes with a strong call to action, expressing eagerness to discuss how the applicant's skills can benefit the company, effectively inviting the hiring manager to continue the conversation.
Importance of cover letters in the United Kingdom
Cover letters provide recruiters with the opportunity to learn more about your career aspirations, hinting at how you’d integrate within the organisation over the long term.
Here are three additional reasons why cover letters are important:
- Making an excellent first impression (and a formal introduction): Your cover letter is often the employer’s first introduction to you, showcasing your personality, communication skills, and motivation for the role.
- Complementing your career history: While your CV lists qualifications and experience, a cover letter provides the context, explaining how your background fits the role.
- Demonstrates your genuine interest: A well-crafted cover letter reflects the effort you’ve put into researching the company and role as well as your attention to detail.
What UK employers expect from a cover letter
You only have one chance to impress your potential UK employers, so be wise about writing your cover letter.
When doing so, follow these three simple but essential steps:
- Do your research: Begin by researching the company and the role you're applying for. Check their website, social media pages, and relevant news to understand what drives their business.
- Highlight company values: Identify the company's core beliefs and explain how your personal and professional experiences resonate with them. For instance, if the organisation prioritises innovation, provide examples where you've demonstrated creative thinking.
- Match your skills to the job: Analyse the job description carefully and pick out the most important skills or qualifications they’re seeking. Be sure to mention your relevant achievements that prove you're the perfect fit for the position.
How to format a copywriter cover letter
Your cover letter is your opportunity to make a strong impression, so its structure must be professional and clear.
Here's an overview of how a UK cover letter should be structured:
- Begin with your address and contact details at the top.
- Include the employer’s name and address directly below.
- Add the date to the left or right of the page.
- Use an appropriate greeting, such as 'Dear Mr Smith' or 'Dear Sir/Madam.'
- Open with a strong introductory paragraph.
- Develop your points in the middle paragraphs, focusing on relevant skills and experience.
- Close with a concise conclusion, reiterating your interest and suitability for the role.
- Sign off formally with your name and signature.
The software used to match your profile to the job, Applicant Tracking Systems (ATS), won’t scan your cover letter. Instead, the cover letter reads as a more personalised note to the recruiter.
When it comes to choosing a font, consider modern options like Lato, Rubik, or Chivo, which should also be applied to your CV to maintain a consistent appearance.
Additionally, your cover letter should be single-spaced with 1-inch (2.5 cm) margins on all sides (our templates are pre-set with these specifications so you can focus on your cover letter content).
Finally, always send your cover letter as a PDF to preserve the formatting and prevent edits.
How to write your copywriter cover letter salutation
It's never advisable to begin your cover letter with 'Dear Sir/Madam', as it sounds comes across as impersonal.
Take the time to find out who is hiring for the role and address them directly in your cover letter greeting (e.g., 'Dear Mrs Chanceworth', 'Dear Harrod').
If you're uncertain where to find the hiring manager’s name, check the company website, look on LinkedIn, or send a courteous email requesting this information. Don't hesitate to ring reception either—they are unlikely to refuse to assist.
How to write your copywriter cover letter intro
Employers do want someone who not only delivers results but does so with enthusiasm.
Thus, a great way to start your cover letter is by showing how your personal passions align with the role.
Highlight one or two aspects of the job description that resonate with you, and explain why this makes you a perfect fit for the company and its culture.
Cover Letter Intro
Having long admired Greenfield Communications for its commitment to authentic storytelling and impactful brand narratives, I am eager to contribute my creative flair and strategic insight as a copywriter, invigorating your campaigns with innovative language that resonates deeply with your audience.
RIGHT
How to write your copywriter cover letter body
You’ve personalised your greeting and introduction—now it’s time to focus on writing the body of your cover letter.
Instead of listing off skills and responsibilities from your CV, focus on one career highlight that’s relevant to the role.
Use your hard and soft skills, success metrics (e.g., percentages or sales figures), and the long-term impact it had on the company.
A concise, well-told story centred on your value as a candidate will make a strong impression.
Cover Letter Body
During my tenure at XYZ Marketing Agency, I spearheaded a campaign that significantly elevated the brand presence of our key client, a leading ecommerce platform. By crafting a series of compelling narratives tailored to the target demographic, combining digital content strategy with traditional media, I successfully increased their online engagement by 150% over a six-month period. This achievement not only boosted their monthly sales by 40% but also broadened their customer base significantly. My ability to seamlessly integrate storytelling with data-driven insights was fundamental to this success, demonstrating my adeptness at connecting with audiences through precise and impactful messaging.
RIGHT
How to write a closing paragraph
When ending your cover letter, you have two options:
Option one is to promise how you’d contribute to the organisation—whether that’s improving a target or achieving a specific goal—or how the company could help you grow professionally. Always emphasise the tangible impact you can deliver.
The second option is to close by asking when you can expect to hear back from the hiring managers, whether for an update or to arrange an interview.
Cover Letter Closing
In conclusion, I am thrilled at the opportunity to bring my expertise in crafting engaging and persuasive copy to your esteemed company. I am eager to contribute to your team and share my innovative ideas to bolster your brand's presence. I am keen to discuss how my skills align with your needs and would appreciate the opportunity to interview at your convenience. Thank you for considering my application. I look forward to the possibility of contributing to your organisation.
RIGHT
Conclusion
A well-crafted cover letter can significantly enhance your job application and set you apart from other candidates. Begin by personalising your message to the hiring manager and connecting your experiences to the company's values.
Emphasise your key accomplishments that reflect your skills and passion for the role, while maintaining a professional tone throughout. Ensure that your cover letter and CV present a unified and polished image to maximise your chances of success.
