You’ve just sent the same cover letter to 60 different job roles, all beginning with “Dear Sir or Madam” and ending with 'Yours sincerely.'
Bad news: you may have just missed your chance to stand out, as generic cover letters are a very common pitfall in job applications.
Did you know recruiters typically shortlist candidates based on how well they meet the job criteria? Failing to address the key requirements can cost you the role.
In this guide, we’ll show you how to tailor your cover letter to align with the job advert or company, ensuring you showcase your value as a candidate.
Cover letter examples for marketing intern
Explore additional marketing intern cover letter samples and guides and see what works for your level of experience or role.
By Experience
Entry-Level Marketing Intern
- Highlight the achieved increase in event attendance (30%) and click-through rates (15%), demonstrating the candidate's ability to drive engagement and results in marketing activities.
- Mention the successful resolution of over 50 event inquiries, improving customer satisfaction by 40%, showcasing strong problem-solving and communication skills.
- Emphasise the "Excellence Award in Marketing" earned from the University of Strathclyde, enhancing credibility and validation of expertise in marketing strategies.
- Spotlight key courses such as the "Digital Marketing Specialisation" and "Event Management Certification," which align with the candidate's aspirations and the requirements of a marketing role.
Junior Marketing Intern
- The cover letter effectively opens with a strong personal brand statement, showcasing key roles and the location, which is particularly useful for networking in a digital marketing role.
- It highlights social media marketing expertise and passion for plant-based innovation, aligning personal interests with professional goals and the company's mission for a tailored narrative.
- The inclusion of quantifiable achievements, such as a 30% increase in follower engagement and a 15% enhancement in ROI, provides concrete evidence of success and impact in previous roles.
- Courses like the "Social Media Marketing Specialization" from Northwestern University add credibility by showing continued professional development and specialised knowledge in social media strategy.
Senior Marketing Intern
- Tailored Positioning: Max effectively positions himself as a "Marketing Research Intern" with a keen interest in "Data-Driven Storytelling," aligning his personal brand with both the role and industry trends.
- Relevant Experience: The cover letter highlights Max's relevant experience at established companies like Channel 4 and British Telecom, specifying quantified achievements such as improving efficiency by 20% and increasing customer engagement by 15%.
- Skills and Certifications: Emphasises proficiency in high-demand skills like data analysis and storytelling, supplemented by certifications like the "Data Science and Machine Learning Bootcamp" and "Strategic Marketing with Power BI," which reinforce his expertise in data-driven marketing.
- Clear Achievements: Lists specific accomplishments, such as being recognised as a "Top Performer in Data Presentation," which are presented in a way that showcases his potential to deliver results in marketing research roles.
Graduate Marketing Intern
- Highlight Relevant Experience: Emphasising experience with companies like Unilever and P&G, showcasing familiarity with major industry players and practical marketing application.
- Demonstrate Results: Clearly detailing quantifiable achievements, such as a 15% increase in engagement and improved data accuracy by 20%, to highlight effectiveness and capability.
- Showcase Skills: Including a broad range of skills like B2B Marketing, Creative Problem Solving, and Data Analysis relevant to the marketing role and illustrating a well-rounded candidate.
- Emphasise Education and Continuous Learning: Mentioning degree and specific courses like "Advanced Digital Marketing Strategies" indicating a proactive approach to staying updated within the field.
Postgraduate Marketing Intern
- Specific Experience: Highlighting freelance roles as a Marketing Strategist and Digital Media Strategist at well-known organisations like the British Film Institute and NBCUniversal demonstrates relevant industry experience and the ability to execute successful campaigns.
- Quantifiable Achievements: Including metrics such as a 25% increase in engagement and a 30% enhancement in customer interaction provides concrete evidence of impact and effectiveness in previous roles.
- Relevant Skills: Emphasising skills such as market research, media planning, and branding initiatives aligns with the requirements of a Marketing Strategy Intern, showcasing readiness to take on strategic marketing challenges.
- Educational Background: Mentioning an MBA candidacy and a Bachelor of Science in Marketing from the University of Manchester underscores a strong educational foundation and ongoing professional development in the field.
By Role
Marketing Intern for Digital Media
- Highlight Relevant Experience: Ethan effectively outlines his past roles in digital marketing, emphasizing accomplishments such as improving engagement rates by 20% and organising events that increased brand awareness by 30%.
- Emphasise Skills and Tools: The cover letter showcases Ethan's proficiency in Adobe tools and data analysis, crucial for a role in content creation and digital marketing.
- Demonstrate Impact: Ethan highlights his role in leading successful campaigns and projects which resulted in significant gains, such as a 35% increase in web traffic and an 18% boost in brand visibility.
- Include Passion and Personal Interests: By sharing his passions for creative storytelling and sustainable technologies, Ethan presents a personal angle that complements his professional expertise, making him a well-rounded candidate.
Marketing Intern for Non-Profit
- Highlighting specific achievements in organising art workshops and digital art exhibitions demonstrates George's ability to manage and execute projects successfully, which is vital for a role focused on arts education and administrative support.
- Mentioning the Certificate in Nonprofit Fundraising from the University of Illinois underlines a specialised skill that directly benefits the non-profit sector, reflecting George's commitment to continuous learning and improvement in fundraising capabilities.
- Emphasising skills in database management and effective communication indicates George's proficiency in maintaining organised systems and facilitating efficient information flow, essential for remote and hybrid work environments.
- Reflecting on volunteer experience as an Event Coordinator Volunteer highlights George's dedication to music education and community involvement, showcasing a well-rounded profile suitable for a role in arts education.
Marketing Intern for Fashion Industry
- Emphasise relevant experience: Highlight the applicant's role as an Event Coordinator and Content Creator, which demonstrates skills in brand strategy, event management, and digital content development directly relevant to a Marketing Intern position.
- Showcase specific achievements: Mention quantifiable successes, such as increasing online visibility by 30% and internal engagement metrics by 40%, to display the candidate's ability to produce measurable results in marketing activities.
- Include formal education and courses: Mention the Bachelor of Arts in Marketing and relevant courses like Digital Marketing Specialisation, demonstrating the candidate’s academic foundation and continuous learning in marketing.
- Highlight soft skills and passions: Include passions such as Fashion Design and Photography, which can indicate a creative approach to marketing, aligning well with roles requiring imaginative brand strategies and content creation.
Marketing Intern for Financial Services
- Specific Experience Highlight: The cover letter effectively details Isaac Scott's role as a Student Financial Analyst at Giftcloud, where he significantly improved budget allocations and enhanced data interpretation through interactive dashboards. This directly relates to the responsibilities of a corporate FP&A intern.
- Relevance of Education and Certifications: Isaac's ongoing Bachelor of Science in Finance degree from the University of Liverpool and additional certifications such as "Excel for Financial Analysis" and "Financial Modelling in Practice" are prominently highlighted, showcasing specialised expertise necessary for the FP&A domain.
- Skill Set Alignment: The letter includes a relevant mix of skills such as Financial Reporting, Data Analysis, and Financial Modelling, aligning perfectly with the technical requirements of a Corporate FP&A Intern role.
- Achievement-Oriented Approach: The cover letter brings attention to Isaac's accomplishments, like winning a financial modelling competition and achieving academic excellence in finance, demonstrating his capability and commitment to excelling in finance roles.
Marketing Intern for Healthcare
- Relevant Experience: Emphasise the applicant's role as a Freelance Digital Content Creator and their ability to create effective social media content for health-focused brands, showcasing direct applicability to healthcare marketing.
- Specialised Skills and Certifications: Highlight certifications such as the 'Social Media Marketing Professional Certificate' by Meta Platforms, ensuring the candidate's skills in building effective social media strategies are recognised.
- Quantifiable Achievements: Draw attention to measurable results like a 30% increase in social media followers for a client, as well as the successful execution of digital marketing strategies demonstrated in the volunteering and freelance roles.
- Leadership Abilities: Illustrate the candidate's experience in coordinating virtual and volunteer teams, highlighting their capability to manage projects across diverse teams and ensure smooth project delivery.
Marketing Intern for Technology Startups
- Highlighting Education: Charlie has a Bachelor's degree in Digital Marketing, which is crucial for a Product Marketing Management role. This demonstrates foundational knowledge and skills in marketing strategies.
- Relevant Experience: The experience at Greenfly Media and Sports Interactive shows practical application of digital marketing skills and achievements that are directly relevant to the role, such as increasing user engagement and effective content creation.
- Skill Emphasis: Skills such as social media marketing, user experience design, and content creation are critical for engaging and attracting users, which are highlighted effectively in the cover letter.
- Language Skills: Proficiency in both English and conversational French can be advantageous in roles requiring interaction across diverse regions, adding value in international marketing strategies.
Marketing Intern for Hospitality Industry
- Emphasis on Certifications: Highlighting the "Event Management Certification" from Event Academy is vital as it assures the potential employer of the candidate's formal training in logistics and vendor management, which are crucial skills for event planning roles.
- Quantifiable Experience: Demonstrating the impact in previous roles with figures, such as a 25% increase in event attendance or a 20% rise in sponsorships, helps illustrate the candidate's effectiveness and success in driving tangible outcomes.
- Diverse Skill Set: Showcasing a wide range of skills from "Event Planning" to "Digital Marketing" and "Public Speaking" suggests adaptability and the ability to manage various aspects of event and marketing activities, making the candidate more appealing for multi-faceted roles.
- Relevance of Volunteer Work: Including volunteering experience like the "Community Outreach Volunteer" positions underlines dedication to community engagement, a key aspect of the desired role, while also exhibiting leadership and organisational skills.
Marketing Intern for E-commerce
- Relevant Experience: The cover letter effectively highlights specific roles and responsibilities within eCommerce and digital marketing sectors, such as the position as an eCommerce Project Coordinator at TechSouth Digital, which enhances the candidate's credibility in the field.
- Outcome-Oriented Achievements: Mentioning quantifiable outcomes (e.g., 15% increase in theoretical market engagement) showcases the candidate’s ability to contribute positively to a company’s objectives with tangible results.
- Analytical Skills: Highlighting proficiency in data analysis and Excel emphasises the candidate’s capability to handle and interpret data, a critical skill in eCommerce for understanding consumer behaviour and optimising marketing strategies.
- Educational Background: The inclusion of ongoing education, such as a degree in Business Management, especially from a local institution like the University of Portsmouth, indicates an ongoing commitment to learning and relevance in a UK-based business context.
Marketing Intern for Entertainment Industry
- Emphasising the candidate's hands-on experience in brand promotion and event coordination directly aligns with the role, showcasing applicable skills in engaging audiences and managing logistics.
- Highlighting the "Digital Marketing Strategy" course certification from Google demonstrates the candidate's expertise in digital platforms, essential for a career in brand partnerships and media.
- Mentioning the "Social Media Engagement Growth" achievement underscores the candidate’s ability to drive online interactions, a crucial skill for supporting brand visibility and customer engagement.
- The candidate's involvement with "Sportscotland" as a volunteer illustrates a genuine passion for sports and adds value to their profile within the entertainment and sports industries.
Marketing Intern for Real Estate
- Showcasing Relevant Experience: The cover letter effectively highlights experience as a Marketing Society Leader, demonstrating leadership skills and the ability to drive engagement through workshops, social media campaigns, and collaborative partnerships.
- Emphasising Certification: It includes completion of a Google Digital Garage course, emphasising expertise in essential digital marketing skills such as SEO and social media, which is particularly relevant for a marketing role.
- Detailing Tangible Achievements: The letter provides specific metrics, such as a 50% increase in social media engagement and a 30% rise in student placements, showcasing the candidate's impactful results and data-driven approach.
- Highlighting Leadership and Organisational Skills: Leadership roles, such as organising events and coordinating teams, are underlined to demonstrate strong organisational capabilities and the ability to manage complex projects successfully.
Marketing Intern for Market Research
- Use of specific and relevant experience such as the role as a Data Analyst Volunteer at LSE, which showcases practical data analysis skills necessary for a Graduate Analyst position.
- Highlighting advanced Excel skills through both formal courses and practical application, such as increasing data accuracy by 25%, emphasising technical proficiency.
- Emphasising quantitative and qualitative research capabilities by detailing experiences in market research, survey design, and feedback analysis, aligning with the role's requirements.
- Inclusion of concrete achievements like improving student satisfaction and event attendance metrics, demonstrating the ability to make a tangible impact in previous roles.
Marketing Intern for Public Relations
- Relevant Experience: The cover letter highlights specific roles in digital marketing and PR, showcasing relevant industry experience that align with the job role. This provides potential employers with evidence of competence and industry understanding.
- Quantifiable Achievements: The inclusion of quantitative outcomes, such as a 20% increase in online sales and a 35% improvement in webpage traffic, strengthens the candidate’s impact and effectiveness in past roles.
- Industry-Specific Skills: Skills like SEO, Google Ads, and influencer marketing are highlighted, underscoring the applicant’s capability to contribute meaningfully to digital marketing roles.
- Education and Continuous Learning: Mention of relevant courses, such as a Digital Marketing Strategy course with Coursera, demonstrates a commitment to continuous learning and staying updated with current marketing trends and practices.
Marketing Intern for Advertising
- Highlighting the "Google Ads Certification" from Google shows the candidate's expertise in managing effective advertising campaigns, essential for a role involved in digital marketing and advertising.
- Emphasising the experience in SEO through a "Digital Marketing Project" with SEMrush and participating in an "SEO Focused Workshop" with Ahrefs demonstrates the candidate's proactive approach to learning and applying advanced SEO strategies.
- Showcasing practical skills such as "Keyword Research" and "On-page Optimisation" aligns well with the requirements of an SEO & Advertising Intern role, indicating that the candidate possesses the necessary technical skills.
- The description of a "Marketing Volunteer" stint with Oxfam adds value by highlighting experience in developing and analysing digital marketing strategies, which is pertinent for a candidate looking to specialise in marketing.
Marketing Intern for Sports Industry
- Highlighting the "Esports Management Masterclass" certification is particularly beneficial as it evidences specialised knowledge and skills in executing esports events and talent management, directly aligning with the role of an Event Manager.
- Emphasising experience in coordinating esports tournaments and boosting brand engagement by 35% showcases practical event management and marketing skills, which are crucial for an Esports Marketing Enthusiast role.
- Illustrating collaboration with esports influencers to drive social media interaction reflects strong networking capabilities and an ability to enhance community engagement, a vital component for a role focused on gaming advocacy and marketing.
- Mentioning achievements in digital marketing that resulted in a 20% growth in active users underlines a strong aptitude in content strategy development, aligning with the skills necessary for impactful engagement with gaming communities.
Marketing Intern for Education Industry
- Edward effectively highlights his position as President of the Newcastle University Biomedical Society, demonstrating his leadership skills and ability to organise significant events, valuable traits for a role in medical device innovation.
- The inclusion of specific achievements, such as increasing society membership by 30% and exceeding fundraising goals by 50%, provides concrete evidence of Edward's capability to contribute meaningfully to team objectives.
- The emphasis on a completed course, "Medical Device Commercialisation," shows Edward’s proactive approach to understanding the business aspects of medical devices, aligning with his career aspirations in the field.
- By detailing his Student Researcher experience, particularly the successful development of a predictive model for cardiac events, Edward underscores his technical expertise and research accomplishments, which are crucial for roles involving medical innovation.
Marketing Intern cover letter example
Alice Barnes
Manchester, UK
+44 1234 567890
help@enhancv.com
Dear Hiring Manager,
With a robust foundation in Event Management and Marketing, I bring a unique blend of analytical skills and a track record of organizing impactful events. My alignment with your company’s dedication to fostering community engagement and customer advocacy makes this opportunity particularly compelling, as it aligns perfectly with my passion for creating meaningful brand experiences.
While I was a Marketing and Events Coordinator for the Manchester Youth Charity, I spearheaded the organization of a major charity gala attended by over 200 guests, which significantly elevated the charity's visibility. By developing innovative outreach strategies, our team boosted event participation by 40% and successfully raised £15,000 for local youth programs. This experience honed my ability to streamline event logistics and enhance participant satisfaction effectively.
I am keen to bring my event planning expertise to your team and contribute positively towards your organizational goals. I invite you to schedule an interview to discuss how my background, skills, and enthusiasms align with the objectives of your company. Thank you for considering my application.
Sincerely,
Alice Barnes, Event Management Enthusiast
Why this cover letter is impressive:
- Aligning with Company Values: Emphasize how your personal passions and goals align with the company's mission, particularly if the company focuses on community engagement or customer advocacy.
- Highlighting Quantifiable Achievements: Use specific statistics or outcomes (e.g., increasing event participation by 40% or raising £15,000) to demonstrate your impact and abilities in past roles.
- Industry-Specific Experience: Highlight past roles or projects that relate directly to the job you're applying for (e.g., organizing a major charity gala for a youth charity), showcasing your relevant experience and expertise.
- Proactive Engagement: Offer a call to action, inviting the employer to schedule an interview, which shows enthusiasm and initiative.
Importance of cover letters in the United Kingdom
A well-crafted cover letter can significantly strengthen your job application by emphasising why you’re an ideal fit.
Here are some reasons why it matters:
- Personalisation: Employers expect your cover letter to demonstrate how your skills and experience align with the company’s needs and/or values.
- Addresses what is omitted from your CV: If your career path includes gaps or changes, your cover letter is the best place to address these positively and explain their relevance.
- Opportunity to stand out: Many applicants have similar qualifications, so a tailored cover letter can show your unique attributes and experience.
What UK employers expect from a cover letter
You only have one chance to impress your potential UK employers, so be wise about writing your cover letter.
When doing so, follow these three simple but essential steps:
- Do your research: Begin by researching the company and the role you're applying for. Check their website, social media pages, and relevant news to understand what drives their business.
- Highlight company values: Identify the company's core beliefs and explain how your personal and professional experiences resonate with them. For instance, if the organisation prioritises innovation, provide examples where you've demonstrated creative thinking.
- Match your skills to the job: Analyse the job description carefully and pick out the most important skills or qualifications they’re seeking. Be sure to mention your relevant achievements that prove you're the perfect fit for the position.
How to format a marketing intern cover letter
Have you ever wondered about the formatting and structure of your cover letter?
Read on to discover some guidance from industry-leading professionals:
- Within the header, include your address and contact details, the employer's name and address, and the date, followed up by a personalised salutation.
- The body should should consist of an opening paragraph, middle paragraphs expanding on your unique experience and skills, and a closing paragraph.
- End with a formal sign-off and your signature.
- Choose modern fonts such as Volkhov, Chivo, or Bitter instead of the more traditional Arial or Times New Roman.
- All of ENhancv's templates maintain single-spacing with approximately 1-inch (2.5 cm) margins on all sides to ensure a neat presentation.
- Always send your cover letter as a PDF to keep the formatting intact and prevent any edits once submitted.
Your CV and cover letter maintain consistent formatting. Use the same fonts, margins, and style to create a professional and cohesive look for your application.
Finally, remember that Applicant Tracking Systems (the software some companies use to align job keywords to your experience, also known as ATS) do not read cover letters–it's intended solely for recruiters. Make it stand out by highlighting your achievements and relevant skills for the role.
How to write your marketing intern cover letter salutation
In a world of AI and instant prompts, taking the extra time to personalise your cover letter truly makes a difference.
Address the hiring manager directly with a customised greeting (e.g., 'Dear Mr Bond', 'Dear Ms Penny').
You can often find their name on LinkedIn (under the job listing or by searching) or in the ‘About’ or ‘Meet the Team’ section of the company's website. If in doubt, you can also contact the reception for assistance.
If you can't find the name, rather than using 'Dear Sir or Madam', opt for something more personal, such as 'Dear [Company Name] Hiring Manager'.
How to write your marketing intern cover letter intro
A great option to begin your cover letter is by showing recruiters you've done your homework or research.
If the company has won an award or made headlines, congratulate them in your opening sentence, or express how impressed you are.
Provide this achievement as a reason why you admire the company, ensuring your tone remains genuine, sincere, and authentic.
Cover Letter Intro
Having followed your company's innovative digital campaigns, I am eager to contribute to your dynamic team as a marketing intern, bringing my proactive approach and passion for creative storytelling to a company renowned for its commitment to sustainability and community impact.
RIGHT
How to write your marketing intern cover letter body
Your cover letter body is the most spacious and vital part of this document—it highlights your true value and the impact you can bring as a candidate.
Remember, your cover letter serves a different purpose to your CV. Here, you need to show your skills in context by telling the story of one significant achievement, hinting at how you’ll help your future employer achieve their goals.
So, when writing your cover letter body:
- Use concrete achievements to demonstrate your personality and impact.
- Support your achievements with quantifiable data and metrics.
- Tell the story of a successful project you’ve worked on and explain how you contributed to the outcome.
- Highlight both hard and soft skills to make your story more engaging.
- Focus on skills that are most relevant to the role and align with the company’s needs.
Cover Letter Body
During my time at XYZ Ltd as a Marketing Assistant, I spearheaded a digital marketing campaign that resulted in a 30% year-on-year increase in our online engagement metrics. Leveraging data analysis and strategic content creation, I designed and implemented a series of targeted social media advertisements that not only resonated with our core demographic but also attracted a new audience, boosting our social media followers by 15% in just three months. This initiative required a keen understanding of market trends and the ability to adapt quickly to changing consumer behaviours, skills which I am eager to bring to the marketing intern position at your esteemed company.
RIGHT
How to write a closing paragraph
Now we’ve reached the closing paragraph of your cover letter. You might be tempted to end with a simple Yours sincerely, but don’t!
Instead, finish with a promise to enhance the company’s performance metrics (backed by your hard and soft skills), to develop as a professional, or something else that holds significance for the organisation. Whatever you choose, ensure to stand behind your words and be remain sincere.
Don’t forget to include a call to action, encouraging recruiters to suggest the best time to follow up for an interview or update.
Cover Letter Closing
Thank you for considering my application for the Marketing Intern position at your esteemed company. I am sincerely excited about the opportunity to bring my skills, passion, and fresh perspective to your team. I am confident that my proactive approach and dedication to learning will allow me to contribute effectively to your marketing strategies. I would be grateful for the opportunity to discuss how my background, skills, and enthusiasms align with the goals of your department in an interview setting. Please feel free to contact me at your earliest convenience to schedule a meeting. Thank you once again for your time and consideration.
RIGHT
Conclusion
A well-crafted cover letter can significantly enhance your job application and set you apart from other candidates. Begin by personalising your message to the hiring manager and connecting your experiences to the company's values.
Emphasise your key accomplishments that reflect your skills and passion for the role, while maintaining a professional tone throughout. Ensure that your cover letter and CV present a unified and polished image to maximise your chances of success.
