Congratulations on completing your first cover letter. However, as you look back, you realise it’s simply a copy-paste of your CV.
Repeating your curriculum vitae is a common pitfall that many candidates encounter, making the cover letter redundant.
Your cover letter should provide fresh insights, adding more value to your application. It’s also the ideal space to address career gaps or major transitions that might not be covered in your CV.
In this guide, you’ll learn how to use your cover letter to demonstrate why you’re the best candidate for the role, while confidently addressing your career history and key achievements.
Cover letter examples for advertising
Explore additional advertising cover letter samples and guides and see what works for your level of experience or role.
By Experience
Junior Advertising Analyst
- Highlighting Key Achievements: The cover letter effectively highlights a key achievement of increasing publication approval rates by 30% while ensuring regulatory adherence, which underscores the candidate's proficiency in compliance and communication processes.
- Relevant Certifications: Mentioning the FINRA Series 7 Certification emphasises the candidate's specialised knowledge and preparedness in the financial regulatory environment, which is crucial for the communications role in banking.
- Demonstrating Measurable Impact: The cover letter includes specific outcomes such as reducing resubmission rates by 25% and increasing filing efficiency by 20%, providing concrete evidence of the candidate's impact and effectiveness.
- Focus on Skill Application: The inclusion of relevant skills such as regulatory compliance, communication strategies, and media production illustrates the candidate's ability to apply these skills in practical settings, enhancing their value to potential employers.
Senior Advertising Strategist
- Emphasis on Relevant Experience: Ava Phillips has effectively underscored her extensive experience in SEM and advertising strategy, which is crucial for a Senior Advertising Strategist role, showcasing her progression from an SEM Analyst to an Advertising Strategist.
- Specific Achievements and Contributions: The cover letter highlights Ava's tangible achievements, such as boosting campaign performance metrics, which demonstrate her ability to drive measurable results, essential for roles focused on advertising success.
- Certification and Education Highlight: Drawing attention to her certifications in Amazon Advertising and Advanced Google Ads underscores her specialised skills, giving her an advantage in positions requiring proficiency in these platforms.
- Inclusion of Passion: Ava’s passion for digital marketing innovations and data analysis aligns with the industry's dynamic nature, indicating a proactive attitude towards continuous learning and application of cutting-edge strategies.
Entry-Level Advertising Associate
- Emphasise achievements with quantifiable outcomes, such as increasing sales by 30% through targeted B2B marketing campaigns, to demonstrate your impact on business success.
- Highlight relevant certifications and courses like "Digital Advertising Mastery" and "Effective Sales Strategies" to show your commitment to professional development in digital advertising and sales.
- Demonstrate cross-functional collaboration experience, such as optimising client onboarding processes, which indicates your ability to work effectively with diverse teams.
- Include specific examples of strategic initiatives, like identifying new market trends or redesigning client feedback approaches, to illustrate your innovative thinking and problem-solving skills.
Senior Advertising Consultant
- Highlighting Achievements: The cover letter showcases significant achievements like a 20% improvement in ad performance and a 15% increase in campaign ROI, which demonstrate quantifiable success in programmatic advertising roles.
- Technical Expertise: Emphasising skills in Data Analysis, DSP, RTB, and Machine Learning Optimisation positions the candidate as knowledgeable in the technologies critical for a Programmatic Solutions Consultant.
- Relevant Experience: The inclusion of experience with major companies like Google and Facebook reinforces credibility and expertise in leading advertising platforms.
- Specialised Certifications: Certifications like the Advanced Programmatic Strategies Certification from Google highlight specialised knowledge and an ability to apply advanced advertising tactics.
By Role
Advertising Account Executive
- Quantifiable Achievements: The cover letter effectively highlights key achievements with specific metrics, such as increasing client revenue by 20% and enhancing sales team efficiency by 30%, which demonstrate the candidate's capability to deliver results in a sales-focused role.
- Relevant Experience: The candidate’s experience in senior roles, such as Senior Sales Consultant and Account Manager, underscores their leadership and account management skills, crucial for an Associate Account Executive role.
- Specialised Skills and Education: Mentioning advanced educational credentials like a Master of Science in Digital Marketing, along with specific courses in digital sales and negotiation, align well with the skills required for business development and advertising.
- Adaptability to Trends: The inclusion of passions such as ‘Emerging Digital Advertising Trends’ reflects the candidate’s commitment to staying informed about industry advancements, aligning with roles in an ever-evolving field like digital marketing.
Advertising Sales Director
- The cover letter effectively highlights the candidate's expertise in team leadership and client relationship management, crucial for a Senior Sales Manager role where managing and motivating a team while maintaining client satisfaction is key.
- By quantifying achievements such as 'achieving a 40% annual sales growth,' the cover letter provides tangible evidence of the candidate's capacity to drive significant sales performance improvements.
- The inclusion of specific certifications such as 'Advanced Consultative Sales Strategies' underscores the candidate's commitment to enhancing their selling techniques, an essential skill in B2B markets.
- Skills listed, such as 'Negotiation' and 'Team Management,' are directly aligned with the responsibilities expected from a Senior Sales Manager, and hence strongly featured in the cover letter to match the job requirements.
Advertising Operations Manager
- Quantifiable Achievements: The cover letter effectively highlights Amelia's accomplishments with precise figures, such as a 30% increase in client ROI and a 20% uplift in ad performance, adding concrete proof of her capabilities.
- Relevant Experience: With roles ranging from Digital Advertising Assistant to Ad Operations Manager, the cover letter showcases a progressive career in ad operations, indicating growth and depth of experience in managing and optimising digital campaigns.
- Certifications: Featuring certifications such as the Facebook Blueprint Certified Planning Professional, it underscores Amelia's strategic skills in campaign planning and her commitment to staying updated with industry standards.
- Industry-Specific Skills: The inclusion of specific platforms and tools such as Google Ads, DV360, and TikTok Pixel reflects Amelia's technical expertise essential for an Ad Operations Manager in digital advertising.
Digital Advertising Specialist
- The cover letter effectively highlights Scarlett's proficiency in using specific tools such as Google Ad Manager and DV360, which are essential for a Digital Advertising Manager role.
- It emphasises Scarlett's leadership and mentoring skills by detailing her experience in managing and optimising team processes and performance outcomes.
- The document showcases Scarlett's achievements in increasing ad revenue and user engagement, establishing her as a results-oriented candidate fit for senior responsibilities.
- Scarlett's educational background and certifications in marketing and programmatic advertising align with the specialised requirements of the digital advertising field, adding significant value to her application.
Advertising Copywriter
- Highlight Relevant Experience: The cover letter effectively emphasises over 5 years of experience in crafting high-impact content and leadership skills, which is vital for a senior copywriting position.
- Mention Specific Achievements: Achievements such as leading a team to boost client visibility by 30% and winning awards for creative campaigns showcase the candidate's ability to deliver significant results.
- Emphasise Relevant Skills: The cover letter focuses on crucial skills like SEO content writing and brand communication, aligning well with the demands of a copywriting role.
- Include Certifications and Courses: Mentioning courses like the SEO Optimisation Masterclass demonstrates a commitment to ongoing professional development, which is beneficial for maintaining current industry standards.
Advertising Campaign Manager
- Highlight Relevant Experience: Clearly articulate your achievements in previous roles, such as increasing client ROI by 30% through data-driven strategies or boosting brand reach by 50%, to demonstrate your impact and relevance for a Biddable Executive role.
- Spotlight Analytical Skills: Emphasise your proficiency in data analysis, Excel, and SQL, as well as your ability to manage complex datasets, as these skills are crucial for interpreting data and optimising media campaigns.
- Certifications in Programmatic Advertising: Mention your Programmatic Advertising Certification from the Interactive Advertising Bureau (IAB) to showcase your specialised knowledge and commitment to staying updated in programmatic technologies.
- Passion for Digital Innovation: Convey enthusiasm for digital innovation in advertising and your interest in integrating data and technology, which aligns with the dynamic nature of the Paid Media sector.
Advertising Production Coordinator
- Highlighting the "Digital Marketing Strategies Certification" could be particularly beneficial for a role focused on digital and traditional media, showcasing specialised expertise in leveraging digital channels.
- Emphasising a track record of improving campaign effectiveness by 25% through innovative media approaches underlines strategic skills that are essential for an Advertising Coordinator role.
- Detailing experience in managing vendor relationships and reducing contracting time by 25% demonstrates strong contract management and negotiation skills, crucial for advancing operational efficiency.
- Stressing the ability to conduct market research that increases brand visibility by 50% underscores analytical capabilities and a proactive approach to identifying growth opportunities.
Advertising and Promotions Manager
- Highlighting the Master's degree in Marketing from Queen's University Belfast showcases specialised knowledge, making Joshua a strong candidate for advertising roles in the fast-casual restaurant sector.
- Emphasising over 5 years of experience in both creative and project management aspects aligns well with the demands of an Advertising and Production Specialist, conveying capability in both strategic planning and execution.
- Focusing on a specific achievement, such as leading a team to boost brand engagement by 40% and increasing sales by 15% at Nando's, gives concrete evidence of impact and success in previous roles.
- Mentioning relevant skills like Adobe Creative Cloud and Social Media Analytics demonstrates proficiency in essential tools and platforms, highlighting the technical ability to execute effective advertising campaigns.
Advertising Art Director
- Emphasising leadership and team coordination skills is crucial for an Art Director role, as shown by the candidate's successful management of a design team at Ogilvy UK resulting in enhanced client engagement.
- Highlighting the ability to develop and implement brand identity and recognition through strategic design showcases essential expertise in branding, which is vital for directing art projects.
- Pointing out proficiency in Adobe Creative Suite aligns with the specialised skills required for a role focused on visual storytelling and content creation in diverse formats.
- Showcasing notable achievements such as a consistent client retention rate reinforces the candidate’s effectiveness in client communication and relationship management, an essential aspect of art direction.
Advertising Sales Representative
- Specific Achievements: Highlighting quantifiable results such as generating £1.5 million revenue and securing contracts with new clients enhances credibility and showcases proven success in sales.
- Leadership Skills: Emphasising experience in overseeing a team, providing training, and achieving collective revenue growth illustrates strong leadership and team management abilities.
- Relevant Skills and Tools: Mentioning CRM system management and consultative sales skills positions the candidate as knowledgeable in essential tools and methods for effective sales strategy implementation.
- Industry-Specific Coursework: Including courses like the Healthcare Marketing Certification demonstrates commitment to ongoing professional development and industry-specific knowledge, which may be particularly appealing in specialised marketing roles.
Advertising Media Planner
- Highlight Relevant Experience: Clearly mention the 7 years of experience in media operations and specific roles held, such as Airtime Planner, Media Asset Manager, and Campaign Coordinator, to emphasise domain expertise.
- Quantify Achievements: Use specific percentage-based achievements, like boosting campaign reach by 30% or increasing ad impression share by 15%, to demonstrate the impact of strategic initiatives and data-driven decisions.
- Showcase Skills and Tools: Put emphasis on proficiency with crucial tools like Excel, Power BI, and programmatic platforms, as well as relevant skills such as advertising scheduling and data visualisation, which are essential for the role.
- Include Certifications: Mention relevant courses and certifications, such as 'Advanced Excel for Business' and 'Data Visualisation with Power BI,' to demonstrate a commitment to continuous learning and skill enhancement in specialised areas.
Advertising Research Analyst
- Highlighting specific achievements in roles, such as the development of marketing strategies that increased client engagement by 25% or conducting analysis that led to a 15% revenue increase, showcases tangible outcomes and expertise crucial for a senior analyst position.
- Emphasising advanced education credentials, such as a Master of Science in Data Analytics, supports the applicant's proficiency in analytic techniques and research methodologies relevant to the data science and research landscape.
- Incorporating supplementary courses, like Advanced Data Analysis Techniques and Effective Data Storytelling, underscores commitment to continuous learning and proficiency in data visualisation, valuable traits for delivering insights and crafting strategic decisions.
- Mentioning leadership skills, as demonstrated by leading teams and facilitating workshops, highlights the capacity to manage projects and mentor peers, which is critical for a senior analyst who may guide a team towards strategic goals.
Advertising Project Manager
- Highlight Strong Campaign Leadership: Emphasise successful execution of high-budget campaigns, like the £1 million campaign at Aviva, showcasing measurable outcomes such as a 25% increase in brand visibility.
- Demonstrate Cross-Functional Team Management: Mention leading multi-disciplinary teams and nurturing relationships with external agencies to ensure cohesive brand messaging and high creativity standard.
- Emphasise Education in Relevant Fields: Leverage advanced degrees in marketing and design, like the Master of Arts in Marketing Management, to underscore expertise in strategic advertising roles.
- Showcase Industry Recognition and Awards: Highlight achievements such as the Industry Excellence in Advertising award, which demonstrates recognition for effective and innovative marketing strategies.
Advertising Account Planner
- Specific Experience and Impact: The cover letter highlights Ava's specific experience with multichannel campaigns and audience insights, making a distinct connection to how this has resulted in quantifiable achievements like a 30% increase in client engagement and improved ROI. This not only demonstrates her expertise but also provides evidence of her success.
- Emphasis on Strategic Skills: By listing key skills such as Media Strategy, Audience Insights, and Analytics, the letter underscores Ava’s strategic capabilities pertinent to an Account Planner role, particularly in media and multichannel campaigns.
- Relevant Certifications and Education: Ava includes relevant certifications like the Strategic Media Planning and Advanced Digital Analytics, which are aligned with her role and specialised knowledge areas, giving her credibility and demonstrating a commitment to professional growth.
- Achievements that Align with the Role: By mentioning specific achievements such as award-winning campaigns and increased brand ROI, the letter effectively links Ava’s past successes to her potential contributions to a new employer, reinforcing her suitability for the position.
Advertising Traffic Coordinator
- Highlight Relevant Experience: The cover letter effectively showcases a progression in roles within creative project management, detailing specific achievements such as managing global design request systems and optimizing resource allocation at WPP, thereby demonstrating suitability for the position.
- Include Quantifiable Achievements: Key successes are quantified, such as a 20% increase in process efficiency, ensuring the reader understands the tangible impact the applicant has had in previous roles.
- Mention Relevant Skills and Tools: Skills pertinent to the role, such as proficiency in Microsoft applications, Adobe Creative Cloud, and traffic management software, are explicitly mentioned, reinforcing the applicant’s technical capabilities.
- Reference Professional Education: Mentioning a Master's degree in Design Management from a prestigious institution highlights the applicant's formal education and theoretical knowledge in the field.
Advertising Brand Manager
- Highlighted expertise in strategic brand messaging and advertising strategies, crucial for a Brand and Advertising Manager role, as demonstrated by orchestrating a 30% uplift in campaign effectiveness.
- Emphasised significant achievements such as implementing a brand marketing campaign that increased customer engagement by 25%, showcasing results-driven capabilities that are beneficial for the position.
- Showcased advanced educational background, including a Master of Science in Marketing from the University of Edinburgh, aligning with the requirements for a senior marketing position in strategic planning and execution.
- Demonstrated proficiency in stakeholder engagement and project management, with examples of managing stakeholder relationships effectively and building strong partnerships with leading agencies for market positioning.
Advertising cover letter example
Edward Mitchell
Wolverhampton, United Kingdom
+44 1234 567890
help@enhancv.com
Dear Hiring Manager,
I am writing to express my interest in the Content Producer position at your company. With an unwavering commitment to crafting compelling video narratives, my career has been marked by significant accomplishments in video production that align with your company’s vision of innovative content delivery.
One notable achievement in my career was managing a project at Bright Vision Studio that resulted in an impressive 40% increase in client retention through strategic video storytelling. By leading a creative team and introducing innovative post-production techniques, I not only improved client satisfaction but also managed to reduce project turnaround time by 25%. This accomplishment stands as a testament to my capability to deliver high-impact content that resonates with audiences.
I would welcome the opportunity to discuss how my experience and skills can contribute to your team. Thank you for considering my application. I am looking forward to the possibility of an interview and am grateful for your time and consideration.
Sincerely,
Edward Mitchell, Content Producer
What makes this cover letter stand out:
- Highlight your achievements in video production that demonstrate the ability to manage successful projects, such as increased client retention or reduced turnaround time, to showcase your proficiency and impact in the role.
- Emphasize leadership experience, particularly in managing creative teams or introducing innovative techniques, to illustrate your capability to drive and execute strategic initiatives effectively.
- Showcase your alignment with the company’s vision or goals, establishing a connection between your past successes and the potential to contribute toward the company's content strategy and growth.
- Express enthusiasm for the role and willingness to discuss your qualifications further, emphasizing both interest and readiness to engage actively with the opportunity presented.
Importance of cover letters in the United Kingdom
Cover letters are a crucial tool in making your application personal and engaging.
Here are three reasons why they matter:
- Personalisation: Unlike a CV, a cover letter allows you to show your enthusiasm for the role, giving a more personal insight.
- Addresses details about your career: Whether you’re changing careers or have gaps in employment, your cover letter offers a space to explain these in a constructive way.
- Meeting the job requirements: Your cover letter should be unique and tailored, clearly showing how your skills align with the role requirements.
What UK employers expect from a cover letter
You only have one chance to impress your potential UK employers, so be wise about writing your cover letter.
When doing so, follow these three simple but essential steps:
- Do your research: Begin by researching the company and the role you're applying for. Check their website, social media pages, and relevant news to understand what drives their business.
- Highlight company values: Identify the company's core beliefs and explain how your personal and professional experiences resonate with them. For instance, if the organisation prioritises innovation, provide examples where you've demonstrated creative thinking.
- Match your skills to the job: Analyse the job description carefully and pick out the most important skills or qualifications they’re seeking. Be sure to mention your relevant achievements that prove you're the perfect fit for the position.
How to format a advertising cover letter
Before diving into the content, the structure of your cover letter should include the following elements:
- Your address and contact details
- The employer’s name and address
- Date
- Salutation or greeting
- Opening or introductory paragraph
- Middle or body paragraphs
- Closing paragraph
- Sign-off and signature
When it comes to the best font choice, consider modern options like Lato, Rubik, Raleway, Volkhov, Chivo, or Bitter as alternatives to Arial or Times New Roman.
Your cover letter should be single-spaced, with approximately 1-inch (2.5 cm) margins all around (our templates are set up automatically with this spacing in mind).
Ensure your CV and cover letter use the same font for consistency, and always send them as a PDF to prevent edits and maintian formatting.
Lastly, while Applicant Tracking Systems (ATS—the software used to match your application to set requirements) won't read your cover letter, recruiters certainly will, so make sure it stands out.
How to write your advertising cover letter salutation
In a world of AI and instant prompts, taking the extra time to personalise your cover letter truly makes a difference.
Address the hiring manager directly with a customised greeting (e.g., 'Dear Mr Bond', 'Dear Ms Penny').
You can often find their name on LinkedIn (under the job listing or by searching) or in the ‘About’ or ‘Meet the Team’ section of the company's website. If in doubt, you can also contact the reception for assistance.
If you can't find the name, rather than using 'Dear Sir or Madam', opt for something more personal, such as 'Dear [Company Name] Hiring Manager'.
How to write your advertising cover letter intro
One of the best ways to grab a hiring manager's attention? Show them the unique value you'd add to the team.
Review the skills or requirements listed in the posting and draw connections to your previous work experiences.
Focus on specific (and quantifiable) accomplishments and qualifications that align with the job description to make a strong first impression.
Cover Letter Intro
Having closely followed your groundbreaking 'GreenTomorrow' campaign, I am eager to bring my strategic thinking and creative flair to the innovative team at Greenfield Creative, where sustainability meets compelling storytelling.
RIGHT
How to write your advertising cover letter body
As you reach the body of your cover letter, you might wonder what to write in it.
Our advice? Don’t just copy your CV—choose your greatest achievement and tell its story.
Focus on how you got there using hard and soft skills, describe your involvement, and quantify the results with concrete outcomes.
Remember, recruiters aren’t looking for an epic tale of your career—they want something concise, relevant, and directly addressing their needs.
Cover Letter Body
During my tenure as Senior Advertising Strategist at XYZ Agency, I was entrusted with leading a distressed account that had been consistently underperforming. Utilising my expertise in digital marketing and strategic planning, I orchestrated an innovative campaign that integrated cross-channel advertising on both social and traditional media platforms. This approach not only revitalised the client's brand image but also resulted in a remarkable 35% increase in engagement within the first quarter of implementation. Furthermore, by implementing a more targeted audience analysis, we were able to decrease cost-per-click by 20%, optimising our client's return on investment significantly. This achievement not only highlights my ability to devise creative solutions but also underscores my commitment to driving measurable results, which I am excited to bring to the role with your esteemed team.
RIGHT
How to write a closing paragraph
There’s a wrong and a right way to close your cover letter. Here’s how.
The wrong way is to end with a signature or a formal 'Thank you in advance.'
The right way is to either promise how you’d make a positive impact on the company or ask when you can expect a response. This will highlight you as a forward-thinking candidate who’s enthusiastic about securing the role.
Cover Letter Closing
I am eager to bring my creativity and strategic thinking to your esteemed team at [Company Name]. I am confident that my extensive experience in advertising, coupled with my passion for crafting compelling campaigns, will significantly contribute to your company's continued success. Please feel free to contact me at your earliest convenience to arrange an interview. I am excited about the opportunity to discuss how my skills align with your needs in more detail. Thank you very much for considering my application. I look forward to the possibility of working together.
RIGHT
Conclusion
A well-crafted cover letter can significantly enhance your job application and set you apart from other candidates. Begin by personalising your message to the hiring manager and connecting your experiences to the company's values.
Emphasise your key accomplishments that reflect your skills and passion for the role, while maintaining a professional tone throughout. Ensure that your cover letter and CV present a unified and polished image to maximise your chances of success.
