When you start applying for jobs, you quickly realise that including a cover letter with your CV is a excellent way to stand out. But what should your cover letter focus on?
Should it emphasise your key achievements or simply list your responsibilities? And how can you effectively demonstrate that you're the ideal fit for the role?
One of the most common mistakes candidates make is either underselling themselves or overstating their experience.
In this guide, you’ll learn how to craft a compelling cover letter by showcasing your most significant professional achievement and telling the story behind it.
Junior Graphic Designer cover letter example
Theodore Green
Leeds
+44 1234 567890
help@enhancv.com
- Emphasize the use of industry-standard tools, such as Adobe Creative Suite, which is crucial for a Junior Graphic Designer role, showcasing proficiency in software necessary for design tasks.
- Highlight achievements with specific metrics and awards, such as increasing client engagement by 25% and winning a 'Most Innovative Campaign' award, to demonstrate effectiveness and recognition in past work.
- Align personal interests in creativity and strategic branding with the company's mission and achievements, showing a genuine connection and understanding of the company’s goals and values.
- Include successes in improving social media interactions, which indicates an understanding of modern design trends and marketing strategies, an important aspect of a designer’s contribution to a company's brand presence.
Importance of cover letters in the United Kingdom
Cover letters are a crucial part of your application, offering additional details beyond your CV.
Here’s why they’re essential:
- Supporting your CV: Now's your opportunity to provide some context for your experience, with more information on your key achievements and how your profile could benefit the position and organisation to which you're applying.
- Showcases your character: Taking the time to write a cover letter demonstrates that you’re proactive, organised, ambitious, and genuinely interested in the role.
- Reflects your career goals: Use the cover letter to outline your long-term career career aspirations and how this role aligns with your broader plans.
What UK employers expect from a cover letter
When writing your cover letter for a UK employer, it’s important to keep several things in mind. First, you need to conduct a thorough research, which includes reading up on the company’s website, recent news, and their presence on social media. Understanding the company’s latest achievements and its overall mission will allow you to tailor your letter to their specific needs.
Next, focus on the company’s core values. Whether they value teamwork, innovation, or community involvement, highlighting how your own experience aligns with these principles is essential.
Finally, don’t forget to match your skills to the job’s requirements. Study the job description carefully and pick out the most important qualifications or competencies. Then, provide evidence of how you meet those criteria with concrete examples from your past work experience.
How to format a junior graphic designer cover letter
To get your cover letter's formatting right:
- Use a modern font like Lato, Raleway, or Chivo, rather than the overused Arial or Times New Roman.
- Set your cover letter to be single-spaced with 1-inch (2.5 cm) margins on all sides—our templates are automatically set up for you.
- Ensure both your CV and cover letter are consistent in font style and formatting.
- Always send your cover letter as a PDF to prevent alterations and preserve its layout.
When it comes to structuring your cover letter, follow this sequence: begin with your address and contact details, then the employer's details (i.e. name and address), and the date. Next, start with a personalised greeting, followed by your introductory, body, and closing paragraphs. Be sure to include a sign-off and your signature at the end.
Remember, although Applicant Tracking Systems (ATS) software, which may scan your CV for keywords, won't read your cover letter, it will be reviewed by recruiters.
How to write your junior graphic designer cover letter salutation
In a world of AI and instant prompts, taking the extra time to personalise your cover letter truly makes a difference.
Address the hiring manager directly with a customised greeting (e.g., 'Dear Mr Bond', 'Dear Ms Penny').
You can often find their name on LinkedIn (under the job listing or by searching) or in the ‘About’ or ‘Meet the Team’ section of the company's website. If in doubt, you can also contact the reception for assistance.
If you can't find the name, rather than using 'Dear Sir or Madam', opt for something more personal, such as 'Dear [Company Name] Hiring Manager'.
How to write your junior graphic designer cover letter intro
While your cover letter should remain professional, adding a touch of personality or humour can make you stand out.
Hiring managers sift through countless applications, day in and day out. Anything unique or personable that grabs their attention could give you a competitive edge.
But do your homework first to ensure a dash of creativity would be appropriate and suitable to the company culture.
How to write your junior graphic designer cover letter body
As you reach the body of your cover letter, you might wonder what to write in it.
Our advice? Don’t just copy your CV—choose your greatest achievement and tell its story.
Focus on how you got there using hard and soft skills, describe your involvement, and quantify the results with concrete outcomes.
Remember, recruiters aren’t looking for an epic tale of your career—they want something concise, relevant, and directly addressing their needs.
How to write a closing paragraph
Now we’ve reached the closing paragraph of your cover letter. You might be tempted to end with a simple Yours sincerely, but don’t!
Instead, finish with a promise to enhance the company’s performance metrics (backed by your hard and soft skills), to develop as a professional, or something else that holds significance for the organisation. Whatever you choose, ensure to stand behind your words and be remain sincere.
Don’t forget to include a call to action, encouraging recruiters to suggest the best time to follow up for an interview or update.
Conclusion
Creating a compelling cover letter is vital in making a positive first impression on potential employers. Personalise your letter by addressing the hiring manager directly and ensuring your skills align with the job description.
Highlight specific achievements that demonstrate your suitability for the role, and express genuine enthusiasm for the opportunity. Finally, maintain a professional format that complements your CV for a cohesive application.
