You’ve just sent the same cover letter to 60 different job roles, all beginning with “Dear Sir or Madam” and ending with 'Yours sincerely.'
Bad news: you may have just missed your chance to stand out, as generic cover letters are a very common pitfall in job applications.
Did you know recruiters typically shortlist candidates based on how well they meet the job criteria? Failing to address the key requirements can cost you the role.
In this guide, we’ll show you how to tailor your cover letter to align with the job advert or company, ensuring you showcase your value as a candidate.
Fashion Stylist cover letter example
William Hall
Leicester
+44 1234 567890
help@enhancv.com
- Emphasize Industry Experience: Highlighting extensive experience in the fashion industry, as seen in the cover letter, is crucial for conveying depth of knowledge and expertise, which are essential for a personal styling role.
- Showcase Proven Success: The letter effectively mentions a quantifiable achievement (a 25% increase in cross-sales), demonstrating the candidate's ability to drive results, which is a critical factor in attracting potential employers.
- Align with Company Values: The applicant aligns their personal philosophy with the company's mission of exceptional customer service, which personalizes the letter and illustrates a strong fit for the company's culture.
- Express Enthusiasm and Future Contribution: The cover letter concludes by expressing eagerness to contribute positively to the organization, highlighting both motivation and forward-thinking, which can be attractive qualities to employers.
Importance of cover letters in the United Kingdom
Cover letters are a crucial part of your application, offering additional details beyond your CV.
Here’s why they’re essential:
- Supporting your CV: Now's your opportunity to provide some context for your experience, with more information on your key achievements and how your profile could benefit the position and organisation to which you're applying.
- Showcases your character: Taking the time to write a cover letter demonstrates that you’re proactive, organised, ambitious, and genuinely interested in the role.
- Reflects your career goals: Use the cover letter to outline your long-term career career aspirations and how this role aligns with your broader plans.
What UK employers expect from a cover letter
When writing your cover letter for a UK employer, it’s important to keep several things in mind. First, you need to conduct a thorough research, which includes reading up on the company’s website, recent news, and their presence on social media. Understanding the company’s latest achievements and its overall mission will allow you to tailor your letter to their specific needs.
Next, focus on the company’s core values. Whether they value teamwork, innovation, or community involvement, highlighting how your own experience aligns with these principles is essential.
Finally, don’t forget to match your skills to the job’s requirements. Study the job description carefully and pick out the most important qualifications or competencies. Then, provide evidence of how you meet those criteria with concrete examples from your past work experience.
How to format a fashion stylist cover letter
Your cover letter is your opportunity to make a strong impression, so its structure must be professional and clear.
Here's an overview of how a UK cover letter should be structured:
- Begin with your address and contact details at the top.
- Include the employer’s name and address directly below.
- Add the date to the left or right of the page.
- Use an appropriate greeting, such as 'Dear Mr Smith' or 'Dear Sir/Madam.'
- Open with a strong introductory paragraph.
- Develop your points in the middle paragraphs, focusing on relevant skills and experience.
- Close with a concise conclusion, reiterating your interest and suitability for the role.
- Sign off formally with your name and signature.
The software used to match your profile to the job, Applicant Tracking Systems (ATS), won’t scan your cover letter. Instead, the cover letter reads as a more personalised note to the recruiter.
When it comes to choosing a font, consider modern options like Lato, Rubik, or Chivo, which should also be applied to your CV to maintain a consistent appearance.
Additionally, your cover letter should be single-spaced with 1-inch (2.5 cm) margins on all sides (our templates are pre-set with these specifications so you can focus on your cover letter content).
Finally, always send your cover letter as a PDF to preserve the formatting and prevent edits.
How to write your fashion stylist cover letter salutation
Now it's time to make it personal—in your cover letter greeting, you should always address the hiring manager directly. Whenever possible, use their name, depending on how well you know them (e.g., 'Dear Mr Smith', 'Dear Abbie').
You can find their name by searching on LinkedIn (start by looking for the job posting and the recruiter), visiting the 'About' page of the company's website, or by calling reception or administration to enquire.
How to write your fashion stylist cover letter intro
One of the best ways to grab a hiring manager's attention? Show them the unique value you'd add to the team.
Review the skills or requirements listed in the posting and draw connections to your previous work experiences.
Focus on specific (and quantifiable) accomplishments and qualifications that align with the job description to make a strong first impression.
How to write your fashion stylist cover letter body
As you reach the body of your cover letter, you might wonder what to write in it.
Our advice? Don’t just copy your CV—choose your greatest achievement and tell its story.
Focus on how you got there using hard and soft skills, describe your involvement, and quantify the results with concrete outcomes.
Remember, recruiters aren’t looking for an epic tale of your career—they want something concise, relevant, and directly addressing their needs.
How to write a closing paragraph
There’s a wrong and a right way to close your cover letter. Here’s how.
The wrong way is to end with a signature or a formal 'Thank you in advance.'
The right way is to either promise how you’d make a positive impact on the company or ask when you can expect a response. This will highlight you as a forward-thinking candidate who’s enthusiastic about securing the role.
Conclusion
Crafting an engaging cover letter can significantly enhance the effectiveness of your job application. Always personalise your letter by addressing the hiring manager directly and linking your qualifications to the role's requirements.
Highlight relevant achievements that set you apart and demonstrate your enthusiasm for the company. Maintain a professional format that complements your CV, creating a cohesive and polished application.
