You’ve just sent the same cover letter to 60 different job roles, all beginning with “Dear Sir or Madam” and ending with 'Yours sincerely.'
Bad news: you may have just missed your chance to stand out, as generic cover letters are a very common pitfall in job applications.
Did you know recruiters typically shortlist candidates based on how well they meet the job criteria? Failing to address the key requirements can cost you the role.
In this guide, we’ll show you how to tailor your cover letter to align with the job advert or company, ensuring you showcase your value as a candidate.
Cover letter examples for event planner
Explore additional event planner cover letter samples and guides and see what works for your level of experience or role.
By Experience
Senior Event Planner
- Relevant Experience and Achievements: Emphasising major accomplishments in leading and managing events, such as achieving a 97% client satisfaction rate and generating significant revenue from large conferences, perfectly aligns with the role of Senior Event Planner.
- Certifications in Event Planning: Highlighting certifications like "Advanced Event Budgeting Techniques" and "Digital Event Planning Tools Certification" showcases expertise in specialised areas crucial for managing modern, large-scale events.
- Educational Background: Detailing a strong academic foundation with a Master's and Bachelor's degree directly related to event management underlines the technical knowledge and theoretical understanding required for the role.
- Focus on Innovation: Mentioning a passion for event innovation and seeking new trends demonstrates the candidate's dedication to keeping events fresh and engaging, a valuable trait for a professional in event planning.
Junior Event Planner
- Highlighted experience managing over 50 large-scale events annually, showcasing proficiency in handling complex event logistics and improving client satisfaction by 20%.
- Emphasised strong vendor negotiation skills, evidenced by a 15% cost-saving achievement, which is crucial for budget management in event planning roles.
- Mentioned key courses and certifications like "Effective Event Management Strategies" and "Advanced Communication Skills for Events", aligning with the role’s need for advanced planning techniques and effective client communication.
Lead Event Planner
- Highlighting Relevant Experience: The cover letter showcases over four years of experience in event planning and hospitality management, starting from the foundation of Noah's career as an Event Coordinator up to a leadership position as a Lead Event Planner. This progression demonstrates a strong background and expertise valued in this field.
- Emphasising Key Achievements: The increased client satisfaction by 30%, through innovative event design and execution, is highlighted as a key achievement, making it clear that Noah has a proven track record of delivering positive outcomes for clients.
- Certification and Course Relevance: Mentioning the "Certified Meeting Professional (CMP)" certification underlines professional expertise, which enhances credibility and reassures employers of Noah's commitment to industry standards.
- Demonstrating Strategic Skills: The skills section prominently features "Strategic Thinking" and outlines specific instances where strategic partnerships and community relationships were developed, highlighting the ability to think critically and act strategically in planning roles.
Assistant Event Planner
- Highlighting Certifications: The cover letter effectively showcases specialised certifications like "Advanced Event Planning Strategies" and "Vendor Negotiation Skills," which demonstrate expertise in strategic management and vendor interactions.
- Emphasising Quantifiable Achievements: It includes specific metrics such as a 30% increase in client retention and 40% increase in social media engagement, which help to convey the applicant's impact and success in previous roles.
- Skill Emphasis: It mentions critical skills pertinent to the role, such as logistics management, vendor relationships, and time management, highlighting the applicant’s ability to handle various event planning complexities.
- Experience Highlighted with Metrics: The cover letter details past experiences with quantifiable results, such as managing logistics for over 50 events annually, providing tangible proof of the applicant’s competencies and experience.
Executive Event Planner
- Highlighting certifications such as the Certified Meeting Professional (CMP) demonstrates specialised expertise essential for an Executive Events Planner role.
- Emphasising skills in vendor negotiation and budget management showcases capabilities crucial for improving profit margins and client satisfaction.
- Showcasing achievements such as the Excellence in Client Service Award illustrates a proven track record of maintaining high client satisfaction rates.
- Indicating language proficiency, such as Spanish, could be advantageous in roles involving international event planning and travel coordination.
By Role
Event Planner Coordinator
- Highlighting Relevant Experience: The cover letter effectively emphasises over 6 years of experience in event planning with a focus on logistical efficiency and budget management, critical for an Event Coordinator role.
- Specific Achievements: Specific quantifiable achievements, such as negotiating vendor contracts to save £40,000 annually and achieving a 95% client satisfaction rate, showcase measurable impact and success in prior roles.
- Skill Emphasis: Key skills such as Logistics Coordination, Marketing Strategy, and Vendor Negotiation are prominently featured, demonstrating the ability to handle complex event planning tasks.
- Professional Development and Leadership: The letter mentions leading a team and focusing on professional development, highlighting leadership capabilities essential for a senior role.
Corporate Event Planner
- Highlighting Relevant Experience and Achievements: The cover letter effectively underscores the applicant's comprehensive experience, showcasing specific achievements such as a 25% increase in employee engagement and a 35% boost in event ROI, which are directly relevant to the Event Planner role.
- Emphasising Key Skills: The inclusion of skills such as Event Planning, Vendor Management, and Budget Management are crucial for this role, demonstrating the applicant's proficiency in core areas essential for successful event execution.
- Mentioning Industry-Specific Courses: The cover letter benefits from mentioning specialised courses like 'Advanced Event Planning Strategies' and 'Budget Management for Event Planners,' highlighting a commitment to continuous development in event management.
- Showcasing Soft Skills and Interests: Including passions such as 'Creative Writing' and 'Industrial Event Innovations' adds dimension to the applicant's profile, suggesting creativity and an interest in cutting-edge event trends, both advantageous for event strategy and execution.
Wedding Event Planner
- Highlighting the social media campaign that increased online engagement by 40% effectively showcases both technical skills in digital marketing and the candidate's ability to enhance a brand’s online presence.
- Mentioning the development of wedding presentations tailored to clients’ visions emphasises the candidate’s creative and personalised approach, which is crucial for a role focused on customer satisfaction and unique event experiences.
- Including certifications like the Social Media Marketing Certification reinforces the candidate’s specialised knowledge and commitment to professional development in both social media and event planning.
- The track record of leading over 50 weddings with a 100% positive guest feedback aligns strongly with the core responsibility of delivering exceptional events, reinforcing reliability and success in the role.
Event Planner and Designer
- Emphasise Relevant Experience: Highlighting specific roles with quantifiable achievements, such as leading over 50 high-end events annually at EventWorks UK, demonstrates expertise and impact in event design and planning.
- Showcase Creative Skills: Mentioning proficiency in Adobe Creative Suite and success in developing design mood boards showcases the candidate's ability to deliver visually compelling designs that resonate with clients.
- Vendor and Client Management: Demonstrating significant achievements in improving vendor cooperation and client satisfaction reveals strong interpersonal and negotiation skills, critical for maintaining relationships and ensuring event success.
- Highlight Notable Achievements: Incorporating achievements like features in design magazines and successful charity event coordination adds credibility and underscores the candidate's influence and recognition in the field.
Event Planner and Logistics Manager
- Emphasise relevant achievements: Highlighting successful event executions and notable cost savings demonstrates Arthur's proven track record in enhancing event operations and financial management.
- Showcase industry-specific certifications: Mentioning the "Certified Meeting Professional" certification emphasises advanced skills in meeting management, which are highly valued in the event planning sector.
- Demonstrate strategic skills: Discussing the implementation of innovative marketing strategies and scheduling systems underscores Arthur's ability to enhance efficiency and boost event attendance.
- Highlight diverse experiences and adaptability: Noting experience in coordinating both local and international events, including a variety of event types, illustrates versatility and the capacity to manage a wide range of logistical challenges.
Event Planner and Production Manager
- Highlight Experience with Virtual Platforms: The cover letter effectively underscores Elsie's adeptness with virtual event platforms, crucial for the role of Events & Production Manager in a digital age.
- Emphasise Certifications: Mentioning certifications like 'Advanced Virtual Events Management' and 'Certified Project Manager' adds credibility and showcases specialised knowledge in effectively managing complex events.
- Quantifiable Successes: Throughout the cover letter, Elsie uses specific statistics (e.g., 30% surge in client engagement, 25% reduction in setup time), which vividly illustrate her impact and achievements.
- Client Retention and Relations: Highlighting a 95% client retention rate conveys Elsie's strong interpersonal skills and her effectiveness in maintaining client satisfaction and building long-term relationships.
Event Planner and Marketing Specialist
- Highlighting a clear and concise summary: The cover letter begins with a strong summary of relevant experience and achievements, providing an immediate understanding of the candidate's professional background and value.
- Emphasising quantifiable achievements: The inclusion of specific figures, such as a 30% increase in lead capture and a 98% satisfaction rate, demonstrates the tangible results of the candidate's efforts and skills clearly.
- Specifically mentioning relevant skills and tools: The cover letter mentions specialised skills and tools, such as CRM systems, Salesforce, and Logistics Coordination, which are directly applicable to the Events Marketing Specialist role.
- Aligning achievements with core job responsibilities: The letter reflects achievements like lead generation excellence and cost reduction, which align with essential aspects of an Events Marketing Specialist role, showcasing how the candidate meets job expectations.
Non-Profit Event Planner
- Relevant Experience: Highlights over 5 years in event coordination and fundraising, which aligns well with the role's requirements, demonstrating a proven track record of success within the non-profit sector.
- Quantifiable Achievements: Effectively uses metrics, like a 25% increase in donor retention and a 30% improvement in event donation levels, to provide concrete evidence of performance and impact in previous roles.
- Tailored Skills and Certifications: Emphasises pertinent skills such as Event Planning, Relationship Building, and Fundraising, along with certifications like the Advanced Fundraising Techniques course to support proficiency in the required competencies.
- Passions Aligned with Role: Includes passions such as Charitable Work and Public Speaking, demonstrating an intrinsic motivation and passion that aligns with the mission-driven nature of non-profit organisations.
Freelance Event Planner
- Highlight Specific Achievements: The cover letter effectively showcases significant achievements such as increasing client venue bookings by 35% and launching a cashback program that boosted repeat client bookings by 15%. These highlights demonstrate tangible results and expertise in venue sourcing and client relations.
- Emphasising Education and Certifications: Mentioning both a Master of Arts in Event Management and a Bachelor of Arts in Hospitality Management enhances credibility. Additionally, certifications like "Advanced Venue Sourcing Strategies" focus on innovative sourcing methods essential for a Venue Sourcing Specialist role.
- Demonstrating Relevant Experience: The letter outlines a strong track record across multiple roles, such as increasing sales, streamlining operations, and establishing successful client relationships, which are crucial for a Venue Sourcing Specialist.
- Specific Skills and Tools: Relevant skills such as negotiation, project management, and market analysis are highlighted, alongside the use of CRM software and Microsoft Office Suite, underscoring both the technical and interpersonal capabilities necessary for the role.
Event Planner and Project Manager
- Emphasising specific achievements such as increasing event profitability by 15% and maintaining a 100% safety record helps demonstrate Oliver's direct impact and value to prospective employers.
- Highlighting specialised skills in CAD software and advanced event logistics management courses underscores technical competence and readiness to handle complex event planning challenges.
- Detailing leadership experience, such as managing large on-site teams and collaborating with designers, showcases Oliver's ability to oversee and coordinate multifaceted projects effectively.
- Articulating personal passions, like interests in live music events and innovative technology, adds personality to the cover letter and suggests Oliver is engaged and continuously seeking personal development.
Event Planner and Public Relations Specialist
- Highlight Relevant Experience: Clearly outline specific accomplishments from previous roles, such as leading a team to execute over 50 events annually and managing complex logistics with demonstrable results.
- Emphasise Bilingual Skills: Showcase the ability to communicate effectively in both English and Spanish, enhancing cross-cultural communication and reaching new markets.
- Showcase Leadership and Initiative: Mention the implementation of new systems or strategies, like a project management tool, demonstrating initiative and a commitment to improving efficiency and outcomes.
- Underscore Industry-Specific Achievements: Detail recognitions such as developing innovative PR strategies or achieving high satisfaction scores, which directly relate to success in public relations and event planning.
Event Planner and Hospitality Manager
- Highlighted Achievements: The cover letter effectively emphasises key accomplishments, like generating over £160,000 in catering sales and achieving a 95% client satisfaction rate. This demonstrates quantifiable success in the candidate's previous roles.
- Relevant Certifications and Courses: Specific mention of certifications such as the Certified Professional in Catering and Events (CPCE) and courses like Advanced Hospitality Revenue Management showcases specialised knowledge pertinent to hospitality and event management roles.
- Diverse Skill Set and Experience: Emphasis on a broad range of skills such as event planning, restaurant management, and staff training, along with operational experience at prestigious venues, presents a well-rounded candidate.
- Passion and Community Involvement: Expressing a passion for Italian cuisine and community engagement connects personal interests with professional expertise, making the candidate appear dedicated and community-oriented.
Event Planner and Fundraising Coordinator
- Highlighting measurable achievements, such as exceeding fundraising targets by 25%, effectively showcases the candidate's success and impact in previous roles.
- Emphasising a blend of relevant skills and tools, like Eventbrite and MailChimp, demonstrates the candidate's technical proficiency and readiness to streamline event processes.
- Detailing community-focused accomplishments, such as increasing local participation by 50%, reflects the candidate's ability to engage and cultivate productive relationships within the community.
- Including specialised education and certifications, like the Master of Arts in Event Management and Advanced Event Planning Strategies certification, reinforces the candidate's expertise and dedication to professional development in the field.
Event Planner and Venue Coordinator
- Highlighting Certifications: Mention the "Certified Special Events Professional" certification as it underscores specialised expertise and commitment to professional development in event planning.
- Emphasising Key Skills: Focus on the ability to use "25Live Events Software" and budgeting skills, which are critical for streamlining processes and managing event costs effectively.
- Showcasing Achievements: Include specific achievements such as "Cost Savings through Vendor Negotiation" and "Record-Setting Attendance" to illustrate tangible contributions to previous employers.
- Passion and Interests: Reference passions like "Event Design" and "Culinary Arts" to convey a genuine interest and innovative approach to creating memorable event experiences.
Event Planner and Supplier Manager
- Highlighting specific achievements and quantifiable results, such as a 35% ROI increase and a 20% cost reduction in event planning, demonstrates the candidate's ability to impact the organisation positively.
- Emphasising technical proficiency, especially with tools relevant to event management like Salesforce and project management software, reinforces the candidate’s capability in managing and optimising event operations.
- Mentioning cross-functional collaboration skills and partnership development stresses the candidate’s experience in working with diverse teams and external partners, aligning efforts with broader business goals.
- Including details of courses and continuous learning in advanced event management strategies and Salesforce for event professionals shows a commitment to professional development and keeping up-to-date with industry best practices.
Event Planner cover letter example
William Hall
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+44 1234 567890
help@enhancv.com
Dear Hiring Manager,
I am writing to express my interest in the Senior Events Coordinator position at your company. Having delved into your company's pioneering approach to event management and client relations, I am inspired by your ethos and am keen to contribute my expertise in event coordination to augment your vision.
In my current role as Senior Events Coordinator at Premier Events, I managed a team that oversaw over 50 high-profile corporate events per year, which led to a 20% increase in client retention. Through strategic vendor negotiations, I secured preferential rates, achieving a 15% cost reduction on event expenditures. This experience honed my skills in team leadership and client relationship management, which I believe align well with the expectations for this role.
I look forward to the opportunity to discuss how my background, skills, and passions align with the goals of your team. Thank you for considering my application. Please feel free to reach out at your earliest convenience to schedule an interview.
Sincerely,
William Hall, Senior Events Coordinator
What’s great about this cover letter:
- Specific Achievements: Highlighting a quantifiable achievement, such as a 20% increase in client retention and a 15% cost reduction through strategic vendor negotiations, demonstrates the applicant’s successful track record in the field.
- Leadership and Team Management: Emphasizing experience in managing a team and overseeing numerous high-profile events reflects the applicant’s leadership qualities, which are crucial for a senior coordinator role.
- Alignment with Company Goals: Expressing enthusiasm for the company's ethos and showing an understanding of its mission can strengthen the connection between the employer's needs and the applicant’s aspirations, making them a more appealing candidate.
Importance of cover letters in the United Kingdom
Cover letters are a vital part of professional job applications, helping shape recruiters' first impression of your profile.
Here’s why they’re important:
- Indicates your genuine interest: A well-researched cover letter reflects your knowledge of the company and role.
- Professionalism from the outset: Employers expect your cover letter to be structured, polite, and formal. If you wish to add a more personalised touch, be sure to address your recipient directly.
- Capture the recruiters' attention: For most roles, candidates tend to have rather similar experience, which is why you should use your cover letter to explain what is unique about your profile.
What UK employers expect from a cover letter
When writing your cover letter for a UK employer, it’s important to keep several things in mind. First, you need to conduct a thorough research, which includes reading up on the company’s website, recent news, and their presence on social media. Understanding the company’s latest achievements and its overall mission will allow you to tailor your letter to their specific needs.
Next, focus on the company’s core values. Whether they value teamwork, innovation, or community involvement, highlighting how your own experience aligns with these principles is essential.
Finally, don’t forget to match your skills to the job’s requirements. Study the job description carefully and pick out the most important qualifications or competencies. Then, provide evidence of how you meet those criteria with concrete examples from your past work experience.
How to format a event planner cover letter
Your cover letter is your opportunity to make a strong impression, so its structure must be professional and clear.
Here's an overview of how a UK cover letter should be structured:
- Begin with your address and contact details at the top.
- Include the employer’s name and address directly below.
- Add the date to the left or right of the page.
- Use an appropriate greeting, such as 'Dear Mr Smith' or 'Dear Sir/Madam.'
- Open with a strong introductory paragraph.
- Develop your points in the middle paragraphs, focusing on relevant skills and experience.
- Close with a concise conclusion, reiterating your interest and suitability for the role.
- Sign off formally with your name and signature.
The software used to match your profile to the job, Applicant Tracking Systems (ATS), won’t scan your cover letter. Instead, the cover letter reads as a more personalised note to the recruiter.
When it comes to choosing a font, consider modern options like Lato, Rubik, or Chivo, which should also be applied to your CV to maintain a consistent appearance.
Additionally, your cover letter should be single-spaced with 1-inch (2.5 cm) margins on all sides (our templates are pre-set with these specifications so you can focus on your cover letter content).
Finally, always send your cover letter as a PDF to preserve the formatting and prevent edits.
How to write your event planner cover letter salutation
First impressions often start with the greeting and in the case of your job application, 'Dear Sir or Madam' simply won't suffice.
Find out who’s hiring for the role—by calling or emailing the company, searching online, or using LinkedIn—and address them correctly.
Generally, you should address them by their surname (e.g., 'Dear Mrs Weasley'), but if you've spoken to them before, you might use their first name (e.g., 'Dear Albus').
How to write your event planner cover letter intro
A great option to begin your cover letter is by showing recruiters you've done your homework or research.
If the company has won an award or made headlines, congratulate them in your opening sentence, or express how impressed you are.
Provide this achievement as a reason why you admire the company, ensuring your tone remains genuine, sincere, and authentic.
Cover Letter Intro
With a profound appreciation for creating seamless and bespoke experiences, I am drawn to the opportunity at Aurora Events, renowned for its commitment to sustainability and innovation in every celebration it crafts. Having admired your recent collaboration with Green Spaces to deliver eco-conscious weddings, I am eager to bring my five years of event-planning expertise to your dynamic team.
RIGHT
How to write your event planner cover letter body
Your cover letter body is the most spacious and vital part of this document—it highlights your true value and the impact you can bring as a candidate.
Remember, your cover letter serves a different purpose to your CV. Here, you need to show your skills in context by telling the story of one significant achievement, hinting at how you’ll help your future employer achieve their goals.
So, when writing your cover letter body:
- Use concrete achievements to demonstrate your personality and impact.
- Support your achievements with quantifiable data and metrics.
- Tell the story of a successful project you’ve worked on and explain how you contributed to the outcome.
- Highlight both hard and soft skills to make your story more engaging.
- Focus on skills that are most relevant to the role and align with the company’s needs.
Cover Letter Body
During my tenure as Lead Event Planner at Elegant Occasions, I orchestrated the company's largest charity gala to date, achieving a 35% increase in attendance from the previous year. This significant turnout was the result of implementing a strategic marketing campaign focused heavily on digital outreach and community engagement, underscoring my expertise in leveraging modern digital tools to amplify audience reach. Furthermore, my meticulous negotiation skills with top-tier vendors, ensured the event came in 15% under budget, while still elevating the attendee experience with exquisite decor and catering. This achievement not only demonstrated my ability to manage large-scale events efficiently but also highlighted my commitment to delivering unparalleled quality while maintaining cost-effectiveness.
RIGHT
How to write a closing paragraph
When ending your cover letter, you have two options:
Option one is to promise how you’d contribute to the organisation—whether that’s improving a target or achieving a specific goal—or how the company could help you grow professionally. Always emphasise the tangible impact you can deliver.
The second option is to close by asking when you can expect to hear back from the hiring managers, whether for an update or to arrange an interview.
Cover Letter Closing
I am truly excited about the opportunity to contribute to your team as an Event Planner. My experience in orchestrating successful events and my passion for delivering memorable experiences align perfectly with your company's objectives. I warmly invite you to contact me at your earliest convenience to schedule an interview, where I can further discuss how my expertise can benefit your organisation. Thank you for considering my application, and I look forward to the possibility of working together to create exemplary events.
RIGHT
Conclusion
Your cover letter is an opportunity to showcase your personality and skills to potential employers. Start by addressing the hiring manager by name and tailoring your content to reflect the role’s requirements.
Include a specific example of your greatest achievement to illustrate your suitability for the position, while also expressing your enthusiasm for the company. Remember to format your letter professionally, ensuring it aligns seamlessly with your CV.
