When you start applying for jobs, you quickly realise that including a cover letter with your CV is a excellent way to stand out. But what should your cover letter focus on?
Should it emphasise your key achievements or simply list your responsibilities? And how can you effectively demonstrate that you're the ideal fit for the role?
One of the most common mistakes candidates make is either underselling themselves or overstating their experience.
In this guide, you’ll learn how to craft a compelling cover letter by showcasing your most significant professional achievement and telling the story behind it.
Cover letter examples for community manager
Explore additional community manager cover letter samples and guides and see what works for your level of experience or role.
By Experience
Senior Community Manager
- Emphasise Relevant Experience: With over 8 years in player engagement, the cover letter effectively highlights a candidate's extensive experience in community management, making it clear they are well-prepared for a Senior Community Manager role.
- Quantify Achievements: The letter enumerates specific successes such as a 25% engagement growth and a 45% boost in player engagement, offering tangible evidence of past performance and capability in delivering results.
- Highlight Strategic Skills: Mentioning skills like campaign management and social media analysis paints a picture of a candidate who is not only reactive but also proactive in shaping community strategies and driving growth.
- List Complementary Courses & Certifications: The inclusion of courses like 'Advanced Social Media Strategy' and a professional certification in community building underscores the candidate's commitment to ongoing learning and expertise in community engagement.
Junior Community Manager
- Highlight Relevant Experience: Daisy Shaw efficiently showcases her experience as an Assistant Community Manager at FirstPort, leading with impactful metrics such as enhanced client satisfaction by 25% and successful management of 10 residential properties.
- Emphasise Key Achievements: Shaw's achievements, such as organising community events that led to an 18% increase in resident participation and implementing an electronic billing system that improved on-time payments, effectively validate her ability to drive community engagement and efficiency.
- Showcase Relevant Skills and Courses: By highlighting skills like project management and community management, along with a Certificate in Property Management, Shaw establishes her preparedness and dedication to excelling in a community management role.
- Express Passion and Commitment: Demonstrating a strong passion for community development and volunteering indicates Shaw's commitment to improving community well-being, a key attribute for a role in community management.
By Role
Community Engagement Manager
- Highlighting direct experience in community engagement and demonstrating an increase in member participation through strategic initiatives showcases the candidate's expertise in the key responsibility area for this role.
- Mentioning the Advanced Community Management Certification indicates specialised training, which is critical for a position focused on digital community management.
- Emphasising skills in relationship building and cross-functional collaboration aligns with the role's need for effective stakeholder management and teamwork.
- Detailing specific achievements, such as leading successful virtual events and increasing platform feature adoption, provides concrete evidence of the candidate's ability to deliver impactful results.
Community Relations Manager
- Highlighting Achievements and Metrics: The cover letter effectively showcases quantifiable achievements, such as exceeding sales targets by 120% and achieving a record-breaking £2.5M in annual revenue. Including specific metrics provides tangible evidence of success and impact.
- Leadership and Team Development: Emphasising experience in leading and mentoring teams, such as boosting performance metrics by 40% and organising sales workshops, demonstrates capability in managing and enhancing team performance, a key aspect of a sales professional role.
- Customer-Centric Focus: The candidate's commitment to customer satisfaction is highlighted through initiatives like developing customer engagement strategies resulting in a 98% client satisfaction rate and creating a customer loyalty programme. This aligns with the demand for client-focused sales roles that prioritize long-term relationships.
- Innovation and Process Improvement: Integrating details about implementing an innovative CRM tool to enhance sales efficiency underlines an aptitude for leveraging technology to improve processes, showcasing adaptability and forward-thinking skills crucial in modern sales environments.
Digital Community Manager
- Highlight relevant certifications like the LinkedIn Learning Certification in "Building Online Communities" to showcase expertise in the specific field of online community management.
- Emphasise quantitative achievements, such as a 45% increase in community engagement, to provide concrete evidence of impactful contributions and strategic capabilities.
- Showcase leadership in partnership development, as seen in the successful collaboration with 20 local health organisations, to underline skills in strategic partnerships and stakeholder relations.
- Include strategic improvement insights gained from data analysis, such as a 30% improvement in content strategy, to demonstrate proficiency in data-driven decision making.
Community Outreach Manager
- Highlight Quantifiable Achievements: Emphasise specific statistics and outcomes, such as a 30% increase in program referrals or a 40% rise in community engagement, to demonstrate measurable success in past roles.
- Showcase Relevant Skills: Highlight key skills like Community Engagement, Partnership Development, and Stakeholder Collaboration that are directly aligned with the responsibilities of a Community Outreach Manager.
- Emphasise Leadership Experience: Mention experience leading teams, such as managing a team of 50 volunteers, to illustrate leadership capability and experience in guiding community initiatives.
- Include Relevant Education and Courses: Point out relevant educational achievements like a Master of Arts in Social Work, and courses on Community Engagement Strategies to show a strong foundation and continuous professional development in the field.
Community Development Manager
- Highlighting project leadership experience and successful management of multi-million pound projects, which are crucial for roles focused on urban planning and community development.
- Emphasising the implementation of strategic initiatives and policy improvements that led to increased efficiency and funding, showing a proactive approach to enhancing community projects.
- Showcasing educational qualifications like a Master of Urban Planning and relevant certifications, which demonstrate specialised knowledge and commitment to continuous professional development.
- Mentioning achievements in increasing community engagement and financial management highlights the applicant's capacity to improve public participation and optimise resource allocation in urban planning projects.
Community Support Manager
- Specific Certifications: Highlighting the "Certificate in Project Management" underlines proficiency in agile methodologies, critical for the project's management aspect of the role.
- Demonstrable Achievements: The mention of a "30% increase in data accuracy" and other quantitative achievements provides empirical evidence of competencies and successful past performance.
- Domain Experience: Detailing experience in "healthcare" directly links past roles to the prospective job, which requires deep sector-specific knowledge.
- Skills in Data Analysis: Listing skills such as "Data Analysis" and a course on "Advanced Excel and Data Analysis Techniques" shows a strong foundation in an essential requirement for data-driven decision-making roles.
Community Project Manager
- Highlight relevant certifications like the PRINCE2 Practitioner Certification, which showcases strategic thinking and planning skills crucial for a Project Manager role.
- Emphasise proficiency with industry-standard tools and methodologies, such as MS Project and Agile Methodologies, demonstrating capability in enhancing project management efficiency.
- Showcase successful leadership experiences, such as spearheading teams and delivering projects under budget, which indicates strong project management skills and financial acumen.
- Illustrate strong client management skills and high client satisfaction rates, evidencing effective communication and stakeholder engagement abilities essential for sustaining long-term client relationships.
Community Partnership Manager
- Emphasising Strategic and Partnership Skills: The cover letter effectively highlights the candidate's extensive experience in partnership and stakeholder management, which is crucial for a Partnership Manager role.
- Quantifiable Achievements: The inclusion of specific figures, such as a 30% increase in revenue and a 25% rise in partner engagement, provides tangible proof of the candidate's success in their past roles.
- Relevant Education and Certifications: By mentioning the MBA and specific courses like "Advanced Negotiation Skills," the candidate underscores their formal qualifications and commitment to continuous professional development.
- Alignment with Role Requirements: The cover letter aligns well with the job requirements by showcasing achievements in enhancing stakeholder relationships and optimising partnership performance.
Community Marketing Manager
- Certification Highlight: Showcasing the Community Management Strategy Certification effectively positions expertise directly relevant to a Community Marketing Manager role.
- Demonstrable Experience in Engagement: Highlighting a 30% increase in user engagement and various campaigns showcases proven track record in community growth and interaction, critical for the role.
- Emphasis on Strategic Skills: Focusing on content strategy, data-driven improvements, and strategic planning aligns well with the seniority and responsibilities of the Community Marketing Manager position.
- Cross-functional Collaboration: Demonstrating experience in collaborating with cross-functional teams underscores the ability to execute holistic community-focused campaigns successfully.
Community Services Manager
- Highlight relevant certifications: The inclusion of the "Business Travel Professional Certification" showcases their specialised knowledge and credibility in corporate travel strategy, reinforcing their suitability for the Corporate Travel Specialist role.
- Emphasise key achievements and metrics: Specific metrics, such as a 35% increase in self-booking tool adoption or a 15% reduction in travel costs, provide concrete evidence of the applicant's impact and success in previous positions.
- Demonstrate advanced skills and experience: Listing skills such as "Corporate Travel Management", "Travel Technology Systems", and "Project Management" aligns well with the role requirements, enhancing the application’s strength.
- Showcase project management and analytical capabilities: The cover letter details specific examples of project completion and travel data analysis skills, underlying the applicant’s ability to excel in these critical areas for the role.
Online Community Manager
- Relevant Experience: The cover letter effectively highlights extensive experience in community management roles across reputable organisations like Change.org, Greenpeace UK, and Oxfam, which reinforces credibility and suitability for the role.
- Quantifiable Achievements: Notable achievements such as a 30% increase in user engagement and a 98% platform uptime are clearly quantified, providing concrete evidence of past successes and impact.
- Specific Skills: Key skills relevant to the role, such as community engagement, online moderation, and cross-functional collaboration, are prominently showcased, aligning with the core competencies needed for an Online Community Manager position.
- Education and Continual Learning: The inclusion of an MSc in Social Media Management and completion of industry-related courses (e.g., Advanced Community Management) underscores a commitment to maintaining and enhancing professional expertise in the field.
Community Program Manager
- Highlighting executive engagement skills and stakeholder management as they are crucial for a Community Program Manager role, particularly for fostering and maintaining high-level connections.
- Emphasising achievements in community growth and retaining C-level executives demonstrates the ability to effectively develop and expand community programs.
- Mentioning specific courses like the Strategic Community Management Certification showcases a commitment to continuous learning and expertise in community management, which is valuable for this role.
- Showcasing experience in public speaking and hosting events underscores the candidate's communication skills and ability to represent the company in executive settings effectively.
Community Events Manager
- Highlighting Relevant Experience: Freya Richardson effectively communicates her extensive 8-year experience in events and community management, which is crucial for establishing credibility in her field.
- Emphasising Key Achievements: The cover letter showcases significant accomplishments, such as a 40% increase in brand engagement and a 30% rise in brand visibility, exhibiting a proven track record of success.
- Certifications and Education: Mentioning her Master of Science in Marketing degree and certifications, like the Digital Marketing and Analytics Certification, aligns well with the specialised skills required in lab automation marketing.
- Skills and Competencies: Freya highlights skills like event management, community engagement, and data analysis, which are essential for a successful career in managing events and community projects.
Community Operations Manager
- Quantifiable Achievements: The cover letter successfully highlights Elsie's accomplishments with specific percentages and figures, such as a 20% growth in occupancy rates and a 15% increase in team satisfaction scores, illustrating her effectiveness and impact in her roles.
- Relevant Experience: Elsie's extensive experience in senior living management and leadership roles is explicitly detailed, showcasing her proven track record in executive positions within the relevant industry.
- Skills Development: The letter emphasises Elsie's efforts in coaching and promoting team members to leadership roles, highlighting her commitment to team empowerment and leadership development, which is crucial for enhancing organisational success in senior living management.
- Education and Continual Learning: Mentioning her MBA and relevant courses from prestigious institutions underscores her strong educational background and dedication to ongoing professional development, important for a role requiring strategic and operational leadership.
Community Growth Manager
- Emphasising Relevant Experience: Ivy's cover letter highlights her extensive experience as a Community Growth Manager in gaming, with specific metrics demonstrating her impact, such as a 50% community expansion and a 35% increase in engagement during her tenure at Electronic Arts.
- Showcasing Skills and Achievements: The cover letter effectively showcases Ivy's skills in social media strategy, content creation, and moderation, alongside notable achievements like a 40% rise in engagement and successful influencer collaborations.
- Highlighting Education and Certifications: Ivy's educational background in Digital Marketing and Communication, alongside additional courses in Social Media Content Strategy and Community Management in Gaming, are essential for the specialised role she seeks.
- Passion and Alignment with Industry Trends: Ivy conveys her passion for gaming culture and content creation, positioning her as someone who not only has the skills but also the enthusiasm to stay current with Gen Z trends and enrich community interactions.
Community Strategy Manager
- Highlighting Relevant Experience: The cover letter effectively showcases Edward's extensive experience in the payments and travel industries, which is highly relevant for a Strategy Manager role focused on Payments Innovation.
- Emphasising Quantifiable Achievements: The use of concrete figures, such as "increasing revenue by 25%" and "reducing customer onboarding time by 30%", helps underscore Edward's ability to drive tangible business results.
- Showcasing Leadership and Collaboration: Examples of leading teams, such as developing sales strategies and implementing a comprehensive training programme, highlight Edward's leadership qualities and ability to collaborate effectively across departments.
- Focus on Continuous Improvement and Innovation: Edward's passion for financial technology innovation and continuous learning through workshops and certifications indicates a commitment to staying abreast of industry developments and driving innovation.
Community Content Manager
- Highlighting Industry Experience: The cover letter effectively emphasises over six years of experience in tech and startups, underlining domain expertise which is crucial for a Senior Content and Social Media Manager role.
- Quantifiable Achievements: Utilising specific metrics, such as increasing follower count by 40% or boosting engagement metrics by 30%, showcases the tangible impact and results-driven mindset essential for the position.
- Skills and Courses Alignment: Mentioning relevant skills like Social Media Strategy, AI Technologies, and courses such as Advanced Social Media Strategy, aligns with the job requirements, evidencing the candidate's preparedness and relevant expertise.
- Leadership and Strategic Insight: Demonstrating roles where leadership was required, such as managing the CEO's LinkedIn presence or leading cross-functional campaigns, highlights strategic insight and leadership capabilities necessary for the role.
Community Social Media Manager
- Highlight Relevant Experience: The cover letter effectively underscores over 7 years of experience in social media management and digital strategy, a crucial aspect for roles in this field.
- Impactful Achievements: It emphasises key achievements such as leading a global campaign with 150,000 engagements and increasing brand social following by 60%, showcasing the candidate's ability to drive significant results.
- Key Skills and Certifications: Highlights essential skills such as SEO, Data Analysis, and Crisis Management, along with relevant certifications like the Advanced Social Media Strategy from the Digital Marketing Institute, aligning with the job description.
- Education and Continuous Learning: The cover letter mentions advanced education in Digital Marketing from a reputable institution and continuous learning through courses, reflecting a commitment to staying updated in the industry.
Community Manager cover letter example
Alfie Edwards
Leicester, UK
+44 1234 567890
help@enhancv.com
Dear Hiring Manager,
I am writing to express my interest in the Social Media Community Manager position at your company. With eight years of proven expertise in enhancing brand reputation and driving engagement through innovative social media strategies, I was particularly impressed by your company's commitment to fostering authentic community connections.
At Innovate Digital UK, I successfully introduced an influencer collaboration program that expanded our reach by over 500K potential customers. This initiative not only drove a 35% increase in web traffic from social media but also positioned us as leaders in digital brand engagement. My ability to leverage data analytics for impactful community engagement has consistently yielded positive results, aligning well with your team’s goal of sustained brand growth.
I welcome the opportunity to discuss how my experience and passion for digital content creation can contribute to your team. Thank you for considering my application. I look forward to the possibility of discussing this role with you further.
Best regards,
Alfie Edwards, Social Media Community Manager
Why this cover letter works:
- Highlight past achievements: Emphasizing successful initiatives, such as the influencer collaboration program that amplified brand reach, demonstrates the candidate’s ability to make strategic, impactful contributions in social media management.
- Showcase data-driven results: Mentioning specific metrics like a 35% increase in web traffic illustrates a strong understanding of analytics and results-oriented strategies, which are crucial skills for a Community Manager role.
- Align with company values: Referencing the company’s commitment to authentic connections showcases the candidate’s alignment with company culture and mission, indicating a good organizational fit.
- Express enthusiasm for the role: Closing the letter with excitement for potential discussions about the position shows motivation and eagerness to become part of the organization, which can set the candidate apart.
Importance of cover letters in the United Kingdom
Cover letters are a crucial tool in making your application personal and engaging.
Here are three reasons why they matter:
- Personalisation: Unlike a CV, a cover letter allows you to show your enthusiasm for the role, giving a more personal insight.
- Addresses details about your career: Whether you’re changing careers or have gaps in employment, your cover letter offers a space to explain these in a constructive way.
- Meeting the job requirements: Your cover letter should be unique and tailored, clearly showing how your skills align with the role requirements.
What UK employers expect from a cover letter
A great cover letter can set you apart when applying for jobs in the UK.
Follow these tips to ensure you make a strong impression:
- Research thoroughly: Spend time delving into the company’s website, social media, and industry news to understand their projects, awards, and future plans. The more specific your knowledge, the better you’ll be able to demonstrate your suitability for the role.
- Reflect their values: Every UK company has its own set of values that guides their culture. Once you’ve identified them, make sure your cover letter reflects how your values and work ethic align with theirs. If they’re known for integrity, emphasise your commitment to ethical practices.
- Tailor your skills: Focus on aligning your most relevant skills with the job description. Look for key terms and priorities mentioned in the advert, and make sure to provide examples of how you excel in those areas.
How to format a community manager cover letter
Keep in mind that your cover letter is intended for the recruiters' eyes only, not for the Applicant Tracking Systems (ATS) software that aligns your job application with role requirements. That's why it's essential to concentrate on the quality of the content and presentation to make a memorable first impression.
Don’t forget to include:
- Your address and contact details
- The employer’s name and address
- Date
- Greeting
- Introductory paragraph
- Body paragraphs
- Closing paragraph
- Sign-off and signature
Now for some formatting tips and tricks: choose modern fonts such as Rubik, Volkhov, or Raleway instead of traditional ones like Arial. Keep your cover letter single-spaced with margins of around 1-inch (2.5 cm). To maintain a professional and consistent look, ensure that both your CV and cover letter use the same font style.
Lastly, always send your cover letter as a PDF to preserve its formatting and prevent any edits once it's sent, ensuring your design and layout remain intact for the recruiters.
How to write your community manager cover letter salutation
Now it's time to make it personal—in your cover letter greeting, you should always address the hiring manager directly. Whenever possible, use their name, depending on how well you know them (e.g., 'Dear Mr Smith', 'Dear Abbie').
You can find their name by searching on LinkedIn (start by looking for the job posting and the recruiter), visiting the 'About' page of the company's website, or by calling reception or administration to enquire.
How to write your community manager cover letter intro
A great option to begin your cover letter is by showing recruiters you've done your homework or research.
If the company has won an award or made headlines, congratulate them in your opening sentence, or express how impressed you are.
Provide this achievement as a reason why you admire the company, ensuring your tone remains genuine, sincere, and authentic.
Cover Letter Intro
With a deep admiration for your commitment to fostering inclusive digital spaces, as seen in your recent 'Community Connect' initiative, I am drawn to the opportunity to bring my proven skills in engagement and strategic communication to the esteemed role of Community Manager at your company.
RIGHT
How to write your community manager cover letter body
As you reach the body of your cover letter, you might wonder what to write in it.
Our advice? Don’t just copy your CV—choose your greatest achievement and tell its story.
Focus on how you got there using hard and soft skills, describe your involvement, and quantify the results with concrete outcomes.
Remember, recruiters aren’t looking for an epic tale of your career—they want something concise, relevant, and directly addressing their needs.
Cover Letter Body
In my previous role as a Community Manager at Creative Connect, I orchestrated a pivotal campaign that remained a benchmark for engagement within the organisation. Tasked with the responsibility to revitalise our online community presence, I led a strategic initiative targeted at increasing user interaction and content sharing by 50% over a six-month period. By deploying innovative techniques such as gamification features and restructured community events, not only did we surpass this target three months ahead of schedule, but we also achieved a 70% increase in member activity and a 40% growth in new user registrations. This significant achievement underscored my proficiency in community engagement strategies and my ability to mobilise diverse teams and resources effectively. The project was instrumental in enhancing our brand’s visibility and fostering sustained member participation, which translated to a substantial uplift in both user satisfaction and community growth.
RIGHT
How to write a closing paragraph
There’s a wrong and a right way to close your cover letter. Here’s how.
The wrong way is to end with a signature or a formal 'Thank you in advance.'
The right way is to either promise how you’d make a positive impact on the company or ask when you can expect a response. This will highlight you as a forward-thinking candidate who’s enthusiastic about securing the role.
Cover Letter Closing
Thank you for considering my application for the Community Manager position. I am enthusiastic about the opportunity to contribute to your team with my expertise in fostering vibrant and engaging communities. I would welcome the chance to discuss how my skills and experiences align with the needs of your organisation. Please feel free to contact me at your earliest convenience to schedule an interview. I look forward to the possibility of working together and contributing to your company's continued success. Thank you once again for your time and consideration.
RIGHT
Conclusion
A well-crafted cover letter can significantly enhance your job application and set you apart from other candidates. Begin by personalising your message to the hiring manager and connecting your experiences to the company's values.
Emphasise your key accomplishments that reflect your skills and passion for the role, while maintaining a professional tone throughout. Ensure that your cover letter and CV present a unified and polished image to maximise your chances of success.
