You want your cover letter to strike the perfect balance between being professional and showing some personality. But how do you achieve this?
If you write too formally, your tone may come across as stiff. If you're too casual, it may sound overly conversational.
While modesty is always valued, how can you confidently present your skills without sounding arrogant or boastful?
This guide will help you find the right balance, ensuring your cover letter is both professional and personable, while focusing on the key job requirements.
Car Salesman cover letter example
Emily Cox
Portsmouth
+44 1234 567890
help@enhancv.com
- Emphasize Industry Experience: Highlight any significant achievements within roles that are directly related to the automotive industry, such as leading a sales team to surpass quarterly targets.
- Showcase Relevant Skills: Focus on specific skills that are crucial for the role, such as digital marketing expertise and customer relationship management, especially if they align with the company's goals.
- Use Quantifiable Achievements: Include measurable results (e.g., a 35% increase in online inquiries) to substantiate claims of past success and demonstrate the potential impact on the prospective company.
- Align with Company Goals: Tailor the cover letter to demonstrate an understanding of and alignment with the company's specific aims and projects, as this shows genuine interest and research.
Importance of cover letters in the United Kingdom
Cover letters provide recruiters with the opportunity to learn more about your career aspirations, hinting at how you’d integrate within the organisation over the long term.
Here are three additional reasons why cover letters are important:
- Making an excellent first impression (and a formal introduction): Your cover letter is often the employer’s first introduction to you, showcasing your personality, communication skills, and motivation for the role.
- Complementing your career history: While your CV lists qualifications and experience, a cover letter provides the context, explaining how your background fits the role.
- Demonstrates your genuine interest: A well-crafted cover letter reflects the effort you’ve put into researching the company and role as well as your attention to detail.
What UK employers expect from a cover letter
Want to make an excellent first impression on your UK employers with your cover letter?
Here are three handy tips and tricks to keep in mind when creating yours:
- Take the time to research: Invest in learning about the company and role by exploring their website, social media, and doing a thorough Google search. Focus on the products and services they offer, as well as awards and industry recognitions.
- Focus on the company's values: Refer back to your research and to uncover what the company believes in. Integrate those values into your cover letter by explaining how you embody them. For example, if they value diligence, highlight how you’ve consistently met tight deadlines or successfully managed heavy workloads.
- Align your skills with the job requirements: Read the job advert carefully and identify the most sought-after skills. Select the top three skills that you can substantiate with your most noteworthy achievements, to demonstrate your expertise in those areas.
How to format a car salesman cover letter
Have you ever wondered about the formatting and structure of your cover letter?
Read on to discover some guidance from industry-leading professionals:
- Within the header, include your address and contact details, the employer's name and address, and the date, followed up by a personalised salutation.
- The body should should consist of an opening paragraph, middle paragraphs expanding on your unique experience and skills, and a closing paragraph.
- End with a formal sign-off and your signature.
- Choose modern fonts such as Volkhov, Chivo, or Bitter instead of the more traditional Arial or Times New Roman.
- All of ENhancv's templates maintain single-spacing with approximately 1-inch (2.5 cm) margins on all sides to ensure a neat presentation.
- Always send your cover letter as a PDF to keep the formatting intact and prevent any edits once submitted.
Your CV and cover letter maintain consistent formatting. Use the same fonts, margins, and style to create a professional and cohesive look for your application.
Finally, remember that Applicant Tracking Systems (the software some companies use to align job keywords to your experience, also known as ATS) do not read cover letters–it's intended solely for recruiters. Make it stand out by highlighting your achievements and relevant skills for the role.
How to write your car salesman cover letter salutation
It's never advisable to begin your cover letter with 'Dear Sir/Madam', as it sounds comes across as impersonal.
Take the time to find out who is hiring for the role and address them directly in your cover letter greeting (e.g., 'Dear Mrs Chanceworth', 'Dear Harrod').
If you're uncertain where to find the hiring manager’s name, check the company website, look on LinkedIn, or send a courteous email requesting this information. Don't hesitate to ring reception either—they are unlikely to refuse to assist.
How to write your car salesman cover letter intro
While your cover letter should remain professional, adding a touch of personality or humour can make you stand out.
Hiring managers sift through countless applications, day in and day out. Anything unique or personable that grabs their attention could give you a competitive edge.
But do your homework first to ensure a dash of creativity would be appropriate and suitable to the company culture.
How to write your car salesman cover letter body
Your cover letter body is the most spacious and vital part of this document—it highlights your true value and the impact you can bring as a candidate.
Remember, your cover letter serves a different purpose to your CV. Here, you need to show your skills in context by telling the story of one significant achievement, hinting at how you’ll help your future employer achieve their goals.
So, when writing your cover letter body:
- Use concrete achievements to demonstrate your personality and impact.
- Support your achievements with quantifiable data and metrics.
- Tell the story of a successful project you’ve worked on and explain how you contributed to the outcome.
- Highlight both hard and soft skills to make your story more engaging.
- Focus on skills that are most relevant to the role and align with the company’s needs.
How to write a closing paragraph
Looking to leave a lasting impression with your cover letter closing?
Then, you should certainly end with a promise—one that outlines what you aim to achieve in the role. Ensure your goals are realistic and align with the company’s needs.
You might also include a call to action, enquiring when you can expect to hear back and what the next steps in the hiring process will be.
Conclusion
Creating a compelling cover letter is vital in making a positive first impression on potential employers. Personalise your letter by addressing the hiring manager directly and ensuring your skills align with the job description.
Highlight specific achievements that demonstrate your suitability for the role, and express genuine enthusiasm for the opportunity. Finally, maintain a professional format that complements your CV for a cohesive application.
