Life Insurance Provider (London)
- Generated inbound leads for the sales team through Search Ad, Social Media, Content Marketing and Email Campaigns.
- Tested and benchmarked campaign effectiveness using video in direct response campaigns across Paid Search & Social Channels. 25x uplift measurement in signup rates against the control group.
- Followed up with leads through personalized email sequence to guide them through the sales funnel using a Salesforce-like CRM tool called Streak.
- Wrote user-stories, worked with the product and development team to design, code and deployed a responsive sales funnel that was
optimized for conversion rates.
- Used social listening tools to develop audience insight and intelligence. Worked with the content team to plan and deployed
content planning calendar that amplifies brand campaigns and stories
across digital and social channels.