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Advertising Skills: Example Usage on Resumes, Skill Set & Top Keywords in 2020

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Volen Vulkov
4 minute read

Being in Advertising, you obviously know how to market stuff. But first, you gotta market your Advertising skills. If you need help in detailing the scope of your experience so that a recruiter must pay attention, this guide is for you.

How do you start?


Advertising skills list and examples for your resume:

Experience
Marketing ManagerHeadsbase Inc.
Jan/2014 - Feb/2019
Increased ROI from advertising and marketing channels by 175% +
Built analytics hub for ROI measurement for 20+ web sites with targeted advertising component per user
Hired, led a team of 85 marketing, 200+ sales staff
Responsible for NPD (TED 5 Seeds Cider, XXXX Summer Bright Lager)
Managed $1.5M ad budget, decreasing cost per conversion by 50%
Presented, sold and closed over 10M in sponsor revenue from Frito-Lay, Kingsford Charcoal, Jeep and Coty Frangrances.
Developed £100k+ pipeline of new direct and agency business

Advertising fundamental skill set:

  • Digital Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Graphics: QuarkXpress, PhotoShop, Illustrator
  • Email marketing
  • Creative Writing, Content Writing, or Copywriting
  • Project Management
  • Business Development
  • Statistical Analysis
  • Datasets Analysis
  • Web Research

PRO TIPSpotlight any continuing education efforts by specifying certificates you have secured, or training and conferences that you have attended. This will give you an edge over the other candidates and communicate your commitment to further growing in your chosen profession.

How to demonstrate Advertising skills on your resume

  • Improved ROI through advertising and marketing channels by 245%
  • Managed $3M ad budget and decreased cost per conversion by 35%
  • Hired, trained, and managed a team of 50+ marketing and 150+ sales staff

What jobs require Advertising skills:

  • Marketing Manager
  • Director Of Corporate Strategy
  • Head Of Brand
  • Marketing Coordinator
  • Account Manager
  • General Manager
  • Marketing Strategy & Advisor
  • Digital Marketing Manager
  • Head Of Digital Brand Marketing, Global
  • Copy Lead/creative Strategist

Read our article on how to add language skills on resume for additional tips and tricks.


Advertising skills courses and certificates:


Here are the top related skills to Advertising:

  • Marketing
  • Sales
  • Social Media
  • Digital Marketing
  • Leadership
  • Responsible
  • Planning
  • Management
  • Project Management
  • Managing
  • Seo
  • Research
  • Marketing Strategy
  • Communication
  • Business Development

Advertising popularity over time:


Check out our full guide on how to review your resume for additional tips.


About this report:

Data reflects analysis made on over 1M resume profiles and examples over the last 2 years from Enhancv.com.

While those skills are most commonly met on resumes, you should only use them as inspiration and customize your resume for the given job.

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