One resume challenge you might face as a territory sales manager is effectively showcasing your ability to expand sales within distinct geographical areas and diverse customer segments. Our guide will help you highlight these successes by providing you with actionable tips on how to quantify your achievements and tailor your experience to the specific requirements of the role you are applying for.
Ever curious about how to tailor your territory sales manager resume for your ideal job? Our detailed guide is here to assist you. It will show you how to:
- Utilize real-life examples to refine your territory sales manager resume;
- Effectively write the experience section of your territory sales manager resume, even if you have minimal or no professional experience;
- Incorporate the industry's top 10 essential skills throughout your resume;
- Include your education and certifications to highlight your specific expertise.
If the territory sales manager resume isn't the right one for you, take a look at other related guides we have:
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How to style your territory sales manager resume: layout and format
When creating your territory sales manager resume, have you ever wondered how long it should be? Experts point out that it should be between one and two pages. Choose the longer format, if you happen to have over a decade of relevant experience. What is more, resume formats play a crucial role in presenting your experience. Use the:- Reverse-chronological resume format to highlight your experience;
- Functional skill-based resume format if you have less experience and want to focus on skills;
- Hybrid resume format to guide recruiters through both your experience and skills.
- Make sure your headline is simple and includes the job you're applying for or your current role, an abbreviation of a certificate you have, or even your professional area of interest;
- Always tailor your territory sales manager resume to the role you're applying for by matching job requirements to your experience via different resume sections;
- Once you've created your resume, download it in PDF (unless otherwise specified). This is to ensure readability and that the layout remains fixed.
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The more time and effort you've put into obtaining the relevant certificate, the closer to the top it should be listed. This is especially important for more senior roles and if the company you're applying for is more forward-facing.
Traditional sections, appreciated by recruiters, for your territory sales manager resume:
- Clear and concise header with relevant links and contact details
- Summary or objective with precise snapshot of our career highlights and why you're a suitable candidate for the territory sales manager role
- Experience that goes into the nuts and bolts of your professional qualifications and success
- Skills section(-s) for more in-depth talent-alignment between job keywords and your own profile
- Education and certifications sections to further show your commitment for growth in the specific niche
What recruiters want to see on your resume:
- Proven track record of achieving and exceeding sales targets within a specified territory
- Strong relationship-building and negotiation skills with experience in managing key accounts
- Strategic territory planning and market analysis capabilities
- Experience in leading and developing high-performing sales teams
- Deep understanding of the industry and product knowledge relevant to the territory
Writing your territory sales manager resume experience
Within the body of your territory sales manager resume is perhaps one of the most important sections - the resume experience one. Here are five quick tips on how to curate your territory sales manager professional experience:
- Include your expertise that aligns to the job requirements;
- Always ensure that you qualify your achievements by including a skill, what you did, and the results your responsibility led to;
- When writing each experience bullet, ensure you're using active language;
- If you can include a personal skill you've grown, thanks to your experience, this would help you stand out;
- Be specific about your professional experience - it's not enough that you can "communicate", but rather what's your communication track record?
Wondering how other professionals in the industry are presenting their job-winning territory sales manager resumes? Check out how these territory sales manager professionals put some of our best practices into action:
Work Experience
Territory Development Manager
Pfizer Inc
06/2016-05/2019
- Grew territory revenue by 150% within 3 years by cultivating key relationships and executing strategic sales plans with local businesses in the Mid-Atlantic region.
- Led a successful product launch that penetrated 25 new markets, significantly expanding the company's reach and increasing overall market share by 10%.
- Implemented a tailored CRM system to better track customer interactions and sales pipeline, improving forecasting accuracy by 35% and customer satisfaction by 20%.
Work Experience
Regional Sales Leader
Johnson & Johnson
01/2012-12/2017
- Surpassed sales targets for 5 consecutive years by effectively managing a portfolio of over 100 client accounts across the Northeast territory.
- Negotiated high-value contracts with premier clients, bolstering an average annual revenue increase of 8%.
- Facilitated a cross-functional team to streamline product delivery processes, reducing lead times by 30% and enhancing customer retention.
Work Experience
Territory Sales Director
Medtronic
04/2009-08/2013
- Spearheaded the turnaround of an underperforming territory, achieving a 200% increase in sales volume through strategic partner engagement and targeted marketing initiatives.
- Collaborated with product development teams to provide market feedback, directly influencing the creation of a product line that led to a 50% increase in customer adoption.
- Developed and executed a comprehensive training program for new sales representatives, improving team performance by 40% within the first year.
Work Experience
Area Sales Manager
Abbott Laboratories
02/2014-01/2021
- Orchestrated a strategic partnership with a key industry player, resulting in a collaborative product launch that increased territory sales by 20% in one year.
- Pioneered an analytics-driven sales approach, using data to identify trends and opportunities, which led to a sustained 15% year-over-year growth.
- Managed and supported a team of 15 sales representatives to exceed sales goals, with the team collectively generating over $5M in annual revenue.
Work Experience
Territory Sales Executive
Boston Scientific Corporation
07/2019-Ongoing
- Consistently achieved top 5% in sales performance among peers nationwide by establishing and nurturing profitable relationships with key healthcare providers.
- Directed a multichannel sales campaign that successfully engaged non-traditional clienteles, contributing to a 30% growth in the customer base.
- Acted as the prime liaison between corporate marketing and regional sales teams to ensure alignment of messaging and promotional strategies.
Work Experience
Territory Sales Specialist
Merck & Co., Inc.
08/2015-12/2022
- Transformed sales strategy from product-focused to customer-centric, achieving a customer retention rate of 95%.
- Championed the adoption of a consultative sales approach, educating clients on complex product offerings, which led to an average deal size increase of 25%.
- Coordinated with global sales teams to conduct in-depth market analysis, enabling the introduction of competitive pricing strategies that attracted top-tier clients.
Work Experience
Territory Business Manager
Bristol Myers Squibb
11/2013-07/2018
- Managed a $10M sales territory in the Southwest region, consistently outperforming corporate targets by 12% annually.
- Instituted a client referral program that amplified lead generation efforts by 40%, substantially lowering customer acquisition costs.
- Forged strong relationships with channel partners, resulting in collaborative sales efforts that enhanced brand presence and expanded customer reach.
Work Experience
Senior Territory Sales Representative
Amgen Inc.
03/2020-Ongoing
- Elevated sales performance using strategic data insights, leading the region in customer growth with an increase of over 500 new accounts in two years.
- Masterminded an eco-friendly product initiative, aligning with both corporate sustainability goals and market demand, driving a 15% sales increase for the product category.
- Cultivated a high-performing team environment by establishing a mentorship program, which enhanced team skills and overall sales competency.
Quantifying impact on your resume
- Include the percentage by which you exceeded your sales targets to demonstrate your effectiveness in driving revenue.
- List the total dollar amount of sales you have generated to showcase your ability to produce tangible results for the business.
- Document the number of new accounts you secured to highlight your competence in expanding the company's customer base.
- Specify the growth percentage of your territory year over year to illustrate your success in market expansion.
- Mention the number of products or services you have sold to emphasize the breadth of your sales expertise.
- Detail the size of the team you’ve managed or trained to establish your leadership and team development skills.
- Report the frequency of achieving sales incentives or awards to show consistent high performance.
- Provide the percentage of market share increase attributable to your strategies to validate your strategic thinking ability.
Action verbs for your territory sales manager resume
At Enhancv, we went through countless territory sales manager resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.
Writing your territory sales manager experience section without any real-world experience
Professionals, lacking experience, here's how to kick-start your territory sales manager career:
- Substitute experience with relevant knowledge and skills, vital for the territory sales manager role
- Highlight any relevant certifications and education - to showcase that you have the relevant technical training for the job
- Definitely include a professional portfolio of your work so far that could include university projects or ones you've done in your free time
- Have a big focus on your transferable skills to answer what further value you'd bring about as a candidate for the territory sales manager job
- Include an objective to highlight how you see your professional growth, as part of the company
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If the certificate you've obtained is especially vital for the industry or company, include it as part of your name within the resume headline.
Defining your unique territory sales manager skill set with hard skills and soft skills
In any job advertisement, a blend of specific technologies and interpersonal communication skills is typically sought after. Hard skills represent your technical expertise and indicate your job performance capacity. Soft skills, on the other hand, demonstrate how well you would integrate within the company culture.
Incorporating a balanced mix of both skill types in your territory sales manager resume is crucial. Here's how you can do it:
- In your resume summary or objective, incorporate up to three hard and/or soft skills. Make sure to quantify these skills with relevant or impressive achievements; less
- The skills section should list your technical know-how.
- The strengths section is an ideal place to quantify your competencies by focusing on the achievements facilitated by these skills.
Top skills for your territory sales manager resume:
HARD SKILLS
Sales forecasting
Customer relationship management (CRM)
Product knowledge
Market analysis
Contract negotiation
Sales presentations
Territory management
Lead generation
Business development
Sales reporting
SOFT SKILLS
Communication
Problem-solving
Strategic thinking
Leadership
Time management
Persuasion
Adaptability
Teamwork
Networking
Emotional intelligence
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Showcase any ongoing or recent educational efforts to stay updated in your field.
Territory Sales Manager-specific certifications and education for your resume
Place emphasis on your resume education section . It can suggest a plethora of skills and experiences that are apt for the role.
- Feature only higher-level qualifications, with details about the institution and tenure.
- If your degree is in progress, state your projected graduation date.
- Think about excluding degrees that don't fit the job's context.
- Elaborate on your education if it accentuates your accomplishments in a research-driven setting.
On the other hand, showcasing your unique and applicable industry know-how can be a literal walk in the park, even if you don't have a lot of work experience.
Include your accreditation in the certification and education sections as so:
- Important industry certificates should be listed towards the top of your resume in a separate section
- If your accreditation is really noteworthy, you could include it in the top one-third of your resume following your name or in the header, summary, or objective
- Potentially include details about your certificates or degrees (within the description) to show further alignment to the role with the skills you've attained
- The more recent your professional certificate is, the more prominence it should have within your certification sections. This shows recruiters you have recent knowledge and expertise
At the end of the day, both the education and certification sections hint at the initial and continuous progress you've made in the field.
And, honestly - that's important for any company.
Below, discover some of the most recent and popular Territory Sales Manager certificates to make your resume even more prominent in the applicant pool:
The top 5 certifications for your territory sales manager resume:
- Certified Sales Professional (CSP) - Manufacturers' Representatives Educational Research Foundation (MRERF)
- Certified Professional Sales Person (CPSP) - National Association of Sales Professionals (NASP)
- Strategic Account Manager Certification (SAMA) - Strategic Account Management Association
- Professional Certified Marketer (PCM) - American Marketing Association (AMA)
- Certified Sales Leadership Professional (CSLP) - The Sales Management Association
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Bold the names of educational institutions and certifying bodies for emphasis.
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Adding a summary or objective to your territory sales manager resume
One of the most crucial elements of your professional presentation is your resume's top one-third. This most often includes:
- Either a resume summary - your career highlights at a glance. Select the summary if you have plenty of relevant experience (and achievements), you'd like recruiters to remember about your application.
- Or, a resume objective - to showcase your determination for growth. The perfect choice for candidates with less experience, who are looking to grow their career in the field.
If you want to go above and beyond with your territory sales manager resume summary or resume objective, make sure to answer precisely why recruiters need to hire you. What is the additional value you'd provide to the company or organization? Now here are examples from real-life territory sales manager professionals, whose resumes have helped them land their dream jobs:
Resume summaries for a territory sales manager job
- Seasoned Territory Sales Manager with over 10 years of proven track record in the pharmaceutical industry, adept at driving product awareness and exceeding quota consistently. Holds a reputation for fostering long-term client relationships and implementing strategic sales plans that have yielded a 30% increase in annual revenue for mid-size territory in the Northeast region.
- Ambitious professional transitioning from a successful 8-year career in hospitality management to a dynamic sales environment. Brings exceptional interpersonal skills and a customer-centric approach to build rapport and increase sales volume. Eager to apply meticulous attention to detail and conflict resolution skills to achieve outstanding sales results in a new technology sector.
- Dynamic territory sales strategist with 15 years of mastery in agricultural equipment sales, renowned for surpassing sales goals through innovative client engagement techniques and in-depth market analysis. Pioneered a dealer incentive program contributing to a 40% uptick in sales and was recognized as Sales Manager of the Year twice consecutively.
- Highly motivated financial analyst seeking to leverage extensive background in data analysis, budgetary forecasting, and market research into a sales career. Dedicated to delivering measurable results with a sharp focus on client relationship building and market expansion, aiming to bring a fresh perspective and analytical acumen to drive sales growth in the competitive technology landscape.
- Enthusiastic about embarking on a career in sales with a fresh B.A. in Marketing, eager to contribute innovative perspectives on consumer behavior and branding strategy. Committed to developing a thorough understanding of product lines and market dynamics to deliver impactful sales presentations and foster enduring customer relationships.
- Determined self-starter with recent MBA graduation, aiming to apply leadership skills and strategic thinking gained from managing university-level projects. Adept at conducting market analysis and keen to translate theoretical knowledge into real-world sales success, aspiring to excel in building network channels and elevating sales performance within the healthcare sector.
Showcasing your personality with these four territory sales manager resume sections
Enhance your territory sales manager expertise with additional resume sections that spotlight both your professional skills and personal traits. Choose options that not only present you in a professional light but also reveal why colleagues enjoy working with you:
- My time - a pie chart infographic detailing your daily personal and professional priorities, showcasing a blend of hard and soft skills;
- Hobbies and interests - share your engagement in sports, fandoms, or other interests, whether in your local community or during personal time;
- Quotes - what motivates and inspires you as a professional;
- Books - indicating your reading and comprehension skills, a definite plus for employers, particularly when your reading interests align with your professional field.
Key takeaways
- The layout of your resume should take into consideration your professional background while integrating vital sections and design elements;
- Highlight your most pertinent achievements for the role all through different sections;
- Be very specific when selecting your certifications, hard skills, and soft skills to showcase the best of your talents;
- Include within the top one-third of your territory sales manager resume a header and summary to help recruiters understand your experience and allocate your contact details. A skills box is optional, but it will help you align your expertise with the role;
- Detail the full extent of your professional experience with specific bullets that focus on tasks, actions, and outcomes.
