Average resume stats for your industry
Words
361
Pages length
1.8 p
Job titles per resume
3.1
Bullet points per job title
12.3
Experience
6.6 years
Top Skills for Social Media Marketing Manager resume
HARD SKILLS
  • Google Analytics
  • Wordpress
  • SEO
  • HTML
  • Social Media
SOFT SKILLS
  • Communication
  • Creative problem solving
  • Analytical thinking
  • Influencing
  • Team work
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Resume Background
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INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Social Media Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.

What’s more, the median annual wage for the Social Media Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.

Our conclusion? The Social Media Marketing Manager job market is wide open for candidates.

Top Social Media Marketing Manager sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write a Social Media Marketing Manager resume experience section

Social Media Marketing Manager Resume’s Job Experience Checklist:

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  • Use 4-6 bullet points per job title;
  • Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
  • Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
  • Start each sentence with a power verb and avoid overused buzzwords;
  • Use either C-A-R or S-T-A-R methodology, when describing your experience.

The work experience samples below come from real Social Media Marketing Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:

Work Experience
SOCIAL MEDIA MARKETING MANAGER
Epic Adventure Inc
2015-2017
  • Currently working on effectively increasing followers and driving brand awareness
  • Assisting with developing and implementing social media strategies
  • Creating strong social media and brand presence across Youtube, Facebook and Instagram
  • Managing social media planning for execution of marketing strategies and community management
  • Utilizing social media analytics tools such as Tube Buddy to track consumer engagement and draw conclusions on user data
  • Designing for branding and sales
Work Experience
Social Media Marketing Manager EMEA
Bravura Origin
2012-2014
  • Facebook advertising management and respective budgets for 4 countries to achieve brand awareness and lead generation
  • Testing and optimization of facebook ad campaigns to improve desired results
  • Prepare bi-weekly and monthly comprehensive reporting for achived results
  • Communicate with internal partners on daily basis to acquire needed approvals
  • Community and content strategy management of 8 facebook pages, 1 Instagram and 1 LinkedIn account across the EMEA region (Bulgaria, Egypt, Dubai, Morocco, Slovakia, Estonia, Sweden and Kosovo)
  • Coordination of the design process for all social media collateral
  • Manage digital and AdWords campaigns as well as company website
Work Experience
Social Media Marketing Manager
Inspire Co
2021-2022
  • Increased engagement by 65% within the first six months
  • Increased followers for each platform by 35%
  • Created a custom newsletter every month featuring employees, a client testimony, and original write up featuring the company's services.
Work Experience
Social Media Marketing Manager
Aexie Swarm
2017-2018
  • Created and executed social media campaigns message, call and Lead generation for more sales and bookings
  • Facebook Instagram posts boost to increase page visibility
  • Planned and automated social media presence, increasing social media engagement and website visitors
  • Developed social media presence to over 100% growth
Work Experience
Social Media Marketing Manager
Vortex Solar
2017-2018
  • Created Successfully an SEO friendly Lead generation website
  • Succeeded in creating social media and online advertising campaign that generated enormous media buzz and increased the reach
  • Developed a comprehensive marketing plan for an organization rebrand; 77% follower increase on social media channels
Work Experience
Social Media Marketing Manager
Champlin LLC
2009-2014
  • Setting up and managing result-oriented ad campaigns for Facebook and Instagram.
  • Training pixel to get more sales in less budget with my own strategy.
  • Re-Targetting and creating Lookalike Audience.
Work Experience
Social Media Marketing Manager
Metz - McCullough
2020-2022
  • Managed all social media accounts, increasing engagement across multiple social media platforms. Interpreted KPI's to track engagements rates and improvment.
  • Conducted a quartlerly newsletter, creating advertising for upcoming events as well as collaborating with other businesses for social media campaings and sponsorships.
  • Contributed to managment of wine club, including shipments and pick-up.
PRO TIP
pro tip icon

In writing your Social Media Marketing Manager resume, you will no doubt want to list your previous duties - as you should. But steer clear of just listing your duties, instead of your achievements. Make your resume stand out by communicating what you have done, and not merely what the job needed you to do.

Action Verbs for your Social Media Marketing Manager Resume

At Enhancv, we went through countless Social Media Marketing Manager resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.

Social Media Marketing Manager Resume Skills’ Tips & Tricks to Impress Recruiters

Resume Skills Section Checklist:

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  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Social Media Marketing Manager resume
HARD SKILLS
  • Google Analytics
  • Wordpress
  • SEO
  • HTML
  • Social Media
SOFT SKILLS
  • Communication
  • Creative problem solving
  • Analytical thinking
  • Influencing
  • Team work
PRO TIP
pro tip icon

Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.

what to write in your resume header

CHECKLIST For Your Social Media Marketing Manager Resume Header

icon book open

  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
PRO TIP
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Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Social Media Marketing Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.

Social Media Marketing Manager Resume Summary Best Practices

what to write in your resume summary

Checklist: What to include in your Social Media Marketing Manager resume summary:

icon book open

  • Years of experience;
  • Highlight top 3 skills and proficiencies;
  • One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
  • Use short, direct sentences - but no more than three - to keep the HRs interested.
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Resume Summary Formula:

Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
PRO TIP
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You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.

Listing Your Education, Certifications and Courses

Resume Education Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.

Top Certifications for your Social Media Marketing Manager resume

Certification Image
Powerful Social Media Marketing For Beginners
Master the world of social media marketing, become a social media manager, grow your business, & become irreplaceable.
Certification Image
Be The Ultimate HootSuite Social Media Marketing Manager
Certification award. The university for HootSuite, free or pro. Market & manage your social medias via time management.
Certification Image
Social Media Marketing Manager Certification Programme
Train to be freelance Facebook page manager
Certification Image
The Social Media Marketing Masterclass 2022
Master Social Media Marketing & Digital Marketing - Facebook Marketing, Facebook Ads, Instagram Marketing & Pinterest.
Certification Image
Social Media Marketing - Complete Certificate Course
The comprehensive social media course, beginner to advanced. Go viral, get started today!
PRO TIP
pro tip icon

There are dozens of certifications that you can claim as a Social Media Marketing Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.

Social Media Marketing Manager Resume: Additional Writing & Formatting Tips

There are three basic resume formats you can choose from:

The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.

Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.

Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.

Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.

Social Media Marketing Manager Resume Summary best practices

Here are more resume tips regarding your layout and style:

To take it a step further, check out how your resume can stand out without leaning too much on the creative side.

PRO TIP
pro tip icon

Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Social Media Marketing Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.

Other sections to include in your resume

Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Social Media Marketing Manager resume:

Social Media Marketing Manager Resume: How to Make Yours More Creative & Stand Out

When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Social Media Marketing Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.

day of my life on resume - Enhancv resume section

What Makes a Great Social Media Marketing Manager Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2022-03-25

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