Average resume stats for your industry
Words
361
Pages length
1.8 p
Job titles per resume
Bullet points per job title
12.3
Experience
6.6 years
Top Skills for Social Media Marketing Manager resume
HARD SKILLS
  1. Google Analytics
  2. Wordpress
  3. SEO
  4. HTML
  5. Social Media
SOFT SKILLS
  1. Communication
  2. Creative problem solving
  3. Analytical thinking
  4. Influencing
  5. Team work
Resume Background
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INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Social Media Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.

What’s more, the median annual wage for the Social Media Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.

Our conclusion? The Social Media Marketing Manager job market is wide open for candidates.

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Top Social Media Marketing Manager sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

Things to remember when writing your Social Media Marketing Manager experience section

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Social Media Marketing Manager Experience Section Checklist:
  • Keep it short: use no more than 4-6 bullet points per position;
  • Go for short, easy-to-read sentences to keep recruiters engaged;
  • Focus on relevant job experience that will enhance your application;
  • Describe your experience using the C-A-R (challenge, action, result) methodology;
  • Ditch buzzwords and go for power words instead.

To illustrate it more clearly, we’ve collected some of the best experience section examples from real Social Media Marketing Manager resumes. Check them out below!

Work Experience
SOCIAL MEDIA MARKETING MANAGER
Epic Adventure Inc
2015-2017
  • Currently working on effectively increasing followers and driving brand awareness
  • Assisting with developing and implementing social media strategies
  • Creating strong social media and brand presence across Youtube, Facebook and Instagram
  • Managing social media planning for execution of marketing strategies and community management
  • Utilizing social media analytics tools such as Tube Buddy to track consumer engagement and draw conclusions on user data
  • Designing for branding and sales
Work Experience
Social Media Marketing Manager EMEA
Bravura Origin
2012-2014
  • Facebook advertising management and respective budgets for 4 countries to achieve brand awareness and lead generation
  • Testing and optimization of facebook ad campaigns to improve desired results
  • Prepare bi-weekly and monthly comprehensive reporting for achived results
  • Communicate with internal partners on daily basis to acquire needed approvals
  • Community and content strategy management of 8 facebook pages, 1 Instagram and 1 LinkedIn account across the EMEA region (Bulgaria, Egypt, Dubai, Morocco, Slovakia, Estonia, Sweden and Kosovo)
  • Coordination of the design process for all social media collateral
  • Manage digital and AdWords campaigns as well as company website
Work Experience
Social Media Marketing Manager
Inspire Co
2021-2022
  • Increased engagement by 65% within the first six months
  • Increased followers for each platform by 35%
  • Created a custom newsletter every month featuring employees, a client testimony, and original write up featuring the company's services.
Work Experience
Social Media Marketing Manager
Aexie Swarm
2017-2018
  • Created and executed social media campaigns message, call and Lead generation for more sales and bookings
  • Facebook Instagram posts boost to increase page visibility
  • Planned and automated social media presence, increasing social media engagement and website visitors
  • Developed social media presence to over 100% growth
Work Experience
Social Media Marketing Manager
Vortex Solar
2017-2018
  • Created Successfully an SEO friendly Lead generation website
  • Succeeded in creating social media and online advertising campaign that generated enormous media buzz and increased the reach
  • Developed a comprehensive marketing plan for an organization rebrand; 77% follower increase on social media channels
Work Experience
Social Media Marketing Manager
Champlin LLC
2009-2014
  • Setting up and managing result-oriented ad campaigns for Facebook and Instagram.
  • Training pixel to get more sales in less budget with my own strategy.
  • Re-Targetting and creating Lookalike Audience.
Work Experience
Social Media Marketing Manager
Metz - McCullough
2020-2022
  • Managed all social media accounts, increasing engagement across multiple social media platforms. Interpreted KPI's to track engagements rates and improvment.
  • Conducted a quartlerly newsletter, creating advertising for upcoming events as well as collaborating with other businesses for social media campaings and sponsorships.
  • Contributed to managment of wine club, including shipments and pick-up.
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PRO TIP

In writing your Social Media Marketing Manager resume, you will no doubt want to list your previous duties - as you should. But steer clear of just listing your duties, instead of your achievements. Make your resume stand out by communicating what you have done, and not merely what the job needed you to do.

Action Verbs for your Social Media Marketing Manager Resume

We went through the top Social Media Marketing Manager resumes and selected some of the top power words that successful applicants have used to spice up their resumes. Use them to make your application stand out!

The Best Way to Write Your Social Media Marketing Manager Resume’s Skills Section

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Social Media Marketing Manager resume: skills section checklist
  • Scan the job advert for keywords worth including in your resume;
  • List both hard and transferable skills;
  • Leave room for discussion: include some of your skills in other sections of your resume;
  • Focus on skills that prove your expertise and leave the irrelevant ones behind.
Top Skills for your Social Media Marketing Manager resume
HARD SKILLS

Google Analytics

Wordpress

SEO

HTML

Social Media

SOFT SKILLS

Communication

Creative problem solving

Analytical thinking

Influencing

Team work

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PRO TIP

Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.

what to write in your resume header
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CHECKLIST For Your Social Media Marketing Manager Resume Header
  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
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PRO TIP

Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Social Media Marketing Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.

Writing a Strong Social Media Marketing Manager Resume Summar

what to write in your resume summary
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Social Media Marketing Manager resume summary checklist:
  • Mention your position and total years of experience in the field;
  • Highlight 1-2 of your top achievements;
  • Go for shorter sentences and keep them to the point – don’t include anything that doesn’t support your application;
  • Add 2-4 keywords present in the job description.
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Resume Summary Formula:
Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
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PRO TIP

You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.

Adding Education, Courses, and Certifications to Your Social Media Marketing Manager Resume

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Education section tips and tricks:
  • Add info about your highest degree level, incl. year of graduation, place of study, and degree subject;
  • Mention some education-related awards you’ve received;
  • Share a bit more about your certifications (if they are relevant);
  • Entry-level applicants: Tailor your education section by including classes that are relevant to the position you’re applying for.
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Top Certifications for your Social Media Marketing Manager resume
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Powerful Social Media Marketing For Beginners

Master the world of social media marketing, become a social media manager, grow your business, & become irreplaceable.

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Be The Ultimate HootSuite Social Media Marketing Manager

Certification award. The university for HootSuite, free or pro. Market & manage your social medias via time management.

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Social Media Marketing Manager Certification Programme

Train to be freelance Facebook page manager

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The Social Media Marketing Masterclass 2022

Master Social Media Marketing & Digital Marketing - Facebook Marketing, Facebook Ads, Instagram Marketing & Pinterest.

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Social Media Marketing - Complete Certificate Course

The comprehensive social media course, beginner to advanced. Go viral, get started today!

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PRO TIP

There are dozens of certifications that you can claim as a Social Media Marketing Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.

The Best Format for Your Social Media Marketing Manager Resume

Choosing the right format for your resume might seem difficult, regardless of whether you’re a newbie or a master. In short, there are three basic resume formats for you to choose from:

The choice you make depends on your level of experience and the company you’re applying for.

The reverse-chronological resume format is great for you if you have at least 10 years of experience, no employment gaps, and are not looking for a career change. Here, you are expected to list all your previous jobs in a reverse-chronological format, starting from your most recent position and going back to the oldest one. It’s perfect for experienced individuals who are looking for a straightforward way to highlight their expertise.

The functional skills-based resume format, on the other hand, is great for recent graduates or professionals with large employment gaps. It focuses on skills and education, rather than experience. This makes it ideal for showing you’re the right fit without putting too much emphasis on your lack of (relevant) experience.

If you’re looking for something a bit more creative, go for the combination resume format. It’s a mix of the reverse-chronological and the functional skills-based formats, which makes it ideal for all types of applicants. What’s more, it’s considered modern and innovative, and isn’t this what you want your application to feel like anyway?

After choosing the right format for your Social Media Marketing Manager resume, it’s time to perfect the layout and style.

Looking for more ways to make your application stand out? Read this article!

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PRO TIP

Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Social Media Marketing Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.

Other sections to include in your resume

Depending on the type of company, your position, and your general desire to experiment and showcase your creative side, you might want to add some additional sections to your resume. Some examples include:

Creating a Memorable Social Media Marketing Manager Resume

You want your resume to put you in front of other candidates even when the competition is high, right? Right!

One of the easiest ways to do this is by adding a drop or two of creativity. You can choose a colorful and out-of-the-box template, or maybe even put a ‘what my typical days look like’ section at the bottom of your resume

It’s totally up to you. Just make sure to match the level of creativity to the industry, the position, and the company.

day of my life on resume   Enhancv resume section

What Makes a Great Social Media Marketing Manager Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.

Looking to build your own Social Media Marketing Manager resume?

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Variety of custom sections
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Author image
Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process.