Average resume stats for your industry
Words
464
Pages length
2.3 p
Job titles per resume
3.7
Bullet points per job title
12.9
Experience
12.6 years
Top Skills for Sales Leader resume
HARD SKILLS
  • Salesforce
  • MS Office
  • CRM
  • Forecasting
  • Cold Calling
SOFT SKILLS
  • Relationship Building
  • Time Management
  • Storytelling
  • Research / Information Gathering.
  • Critical Thinking
Resume Example Fold Background
Resume Background
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INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Wholesale & Manufacturing Sales positions are at a 5% growth rate, which is slower than average. With that said, there are currently 1,625,700 jobs in the market right now. The total number of jobs is expected to increase by 77,600 to 1,703,300 in the period of 2020-30.

What’s more, the median annual wage for the Wholesale & Manufacturing Sales jobs was $65,420 in May 2020. The lowest 10% earned less than $31,950, and the highest 10% more than $129,200.

Our conclusion? The Wholesale & Manufacturing Sales job market is wide open for candidates.

Top Sales Leader sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write a Sales Leader resume experience section

Sales Leader Resume’s Job Experience Checklist:

icon book open

  • Use 4-6 bullet points per job title;
  • Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
  • Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
  • Start each sentence with a power verb and avoid overused buzzwords;
  • Use either C-A-R or S-T-A-R methodology, when describing your experience.

The work experience samples below come from real Sales Leader resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:

Work Experience
Sales Leader/Independent Contractor
Movie Intense
2015-2019
  • Raising over $10,000 through individual sales for the Allanah & Madeline Foundation.
  • Achieving the level of "sales leader" within business development program through reaching consistently high sales targets.
  • Training and mentoring multiple lower level contractors
Work Experience
SMB Sales Leader
Techbia
2011-2018
  • Hired to build a net new sales team of 13 Account Executives remotely
  • Develop sales strategy that help identify and target additional opportunities with existing customers
  • Over-achieved all metrics 3 quarters in a row for an average of 176% to quota
  • Set KPI metrics and managed to them
  • Routinely develop and pivot sales strategy to gain continuous traction and growth
  • Coached, mentored, promoted members of the sales team
Work Experience
Channel and GSI EMEA Sales Leader
Miller - Windler
2017-2021
  • Definition, development and execution of all growth plans of the pillars of Dell technologies - Datacenter/Digital/Software/Security
  • Manage Business Plan/Pgm/MDF in order to secure the growth of Titanium and Platinum partners who did more of 4 my per year
  • ATOS, CAP, ORANGE, ACCENTURE focused on Dell Servers and Storage Infrastructure (Enabling, Account plans, Events, Financials offers)
  • Monitor and measure results and progress towards the achievement of the strategy as HCI solutions, Servers, HPC, Storage, Networking , SAAS solutions and DELL Financial services.
  • Pioneered of the GSI plan for EMEA focused Nordics - Germany - France and UK with an equal mix of strategy and execution to expand the business impact of innovative Cloud based solutions .
  • Helping partners enter the cloud era, bridge the legacy gap and unleash digital innovations to create a competitive advantage
Work Experience
Sales leader South EMEA or GAM for those companies
Kozey - Bogisich
2017-2018
  • Subject-matter expert bridging technology conversations with clients towards more business terms.
  • Security Proxy to Telecom infrastructure solutions
  • Developped South EMEA areas with large won deals and setting up partners locally
Work Experience
Regional Sales Leader - Gulf States Public Sector
Admire Arts
2012-2014
  • Lead team of 6 field sales account managers across 4 states finishing as #1 Region attainment 4 times
  • Delivered the highest growth in overall product revenue in sector at 78% YOY, triple digit growth rate in security sales, data center, Meraki, and collaboration and highest 5 year CAGR in Area.
  • Most recent attainment 185% Product, 156% Services, and 143% Software sales, with all team members over plan.
  • Participated as Global Innovation Challenge Finalist judge (4) years in a row, chose as one of top angel investors in 2019.
  • Chosen to participate in Senior Leader Program; received multiple Exceptional ratings as well as other awards and recognition
Work Experience
US Sales Leader - Vertical Industries
Thiel - Larson
2015-2019
  • Led team of 10 Directors driving $720M in vertical sales across Government, Education, Healthcare, and Financial Services delivered 6% YOY growth during tough economic downturn
  • Established team metric/evaluation standards, strategic account focus and roadmap tools, as well as GTM strategies
  • Revitalized Consultant relations program, generating $145M in revenue, with 10% YOY growth
  • Directed AT&T and Verizon Alliance marketing program teams
  • Member, TechAmerica State & Local Government Executive Board
Work Experience
US Sales Leader, Public Sector
Waters and Sons
2016-2017
  • Led team of 4 Directors generating $250M in Government and Education sector sales
  • Developed new channel/engagement models leading to top-producing team in vertical markets
  • Established sales strategies, industry value propositions, and business roadmap planning resulting in numerous multi-million dollar wins
  • Delivered 25% YOY market growth, 68% in product enterprise sales, and 22% in services sales
Work Experience
Data Warehouse Sales Leader
Moxie Marketing
2017-2020
Work Experience
District Sales Leader
Thiel - Larson
2019-2021
  • Lead an annual $8MM district coaching and mentoring 13 full time Route Sales Representatives to achieve sales plan and increase share
  • Ensure proper execution of key promotional initiatives and objectives in over 190 accounts with timely closed-loop follow up
  • Analyze market volume and promotions to forecast weekly sales plan in order to achieve monthly, quarterly and yearly sales objectives
  • Lead my team in detailed, store level planning sessions for key holiday weeks
  • Lead my team to over $245,300 of growth YTD 2016
  • Support Hawaii Zone as the SME for the 7-11 and ABC Stores chain in selling and order execution
  • Served as the interim KAM for the ABC Store chain Q3-Q4 2016
Work Experience
Executive Recruiter/Sales Leader/LI Trainer
Jaskolski, Waelchi and Yundt
2012-2014
  • Established contingent & retained contracts with companies in the industry to identify and recruit passive & active candidates
  • Marketed candidates to clients based on long term understanding of client needs and potential opportunities
  • Provided LinkedIn training to groups between 10-500 on utilizing LinkedIn for relationship building and recruiting
  • Established strong and loyal relationships with both clients and candidates. Maintain and nurture an extensive database of talent in the industry
Work Experience
VP, Sr. Security Sales Leader - North America
Eco Focus
2020-2022
  • North American Cybersecurity leader, 500 Security Sales employees
  • Progressive increase in sales and leadership roles over 12 year period
  • 11x Presidents club winner exceeding quota every year
  • Top Security Sales Professional award, 2004, 2005, 2009, 2011, 2013
  • Identity Management, Access Control, Compliance & Governance
Work Experience
VP, Sr. Security Sales Leader - North America
Obelus Concepts
2020-2022
  • North American Cybersecurity leader, 500+ Security Sales employees
  • Progressive increase in sales and leadership roles over 12 year period
  • 11x Presidents club winner exceeding quota every year
  • Top Security Sales Professional award, 2004, 2005, 2009, 2011, 2013
  • Identity Management, Access Control, Compliance & Governance
  • Executive sponsor to multiple CxOs including MGM, Disney, Ford, First Data, Amex, Visa, Oppenheimer Funds, Ball Corp, and Federal Agencies
Work Experience
Executive Sales leader
McClure, Leuschke and Balistreri
2015-2019
  • Generating new leads with the Manufacturing enterprise market
  • Sales execution of 2.7 M€
  • involved scheduling appointments, preparing and delivering presentation to the client, having researched their business and requirements and work on sales follow-up activities
  • Maintaining customer relationships and ensuring customer loyalty
Work Experience
Executive Sales leader
Cogent Data
2009-2014
  • Generating new leads with the Manufacturing enterprise market
  • Sales execution of 2.7 M€
  • involved scheduling appointments, preparing and delivering presentation to the client, having researched their business and requirements and work on sales follow-up activities
  • Maintaining customer relationships and ensuring customer loyalty
Work Experience
Cyber Security Sales Leader
Inspire Co
2011-2018
  • Member of CSI Senior leadership driving key strategic direction
  • Closed £2.7 million v £2.5 million new business unit target
  • Responsible for Go to Market, Partner strategy and acquisition overlay
  • Business unit overlay to sales team of 22 sellers and manager of x 4 interns
  • New service enablement company-wide and to partners
  • Presenter at industry forums and partner events
Work Experience
Services Sales Leader
Innovation Arch
2015-2017
  • Sold one of the first RFID solution to a French regional Retailer (CORA)
  • Value Proposition for Infrastructure Services (Datacenter, Storage, Virtualization).
  • Maturing opportunities from 20% sales stage to closure in FSI (Generali, HSBC, Barclays)
Work Experience
GIUS Sales Leader - EGM
Schmeler LLC
2016-2017
  • Commercial Intensity: driving GTM plans and product positioning across the region, Coach and guide Frontliners, Running operating mechanism with LCTs, Extended team and partners, elevating customer experience.
  • Market Development: develop and grow subspecialties (Liver care, breast imaging and Interventional radiology), Lay the foundation for new trends (AI DS solution), assess and penetrate Shared service market.
  • Market Analysis: analyze the market at country level, identify potential opportunity and set priorities.
  • NPI: refine key messaging, define value proposition, products differentiation, positioning, service strategy and Launch Milestones.
  • Product structure and configuration: building the region product structure (Product tree), update quoting system, pricing and owning the product configuration at the point of entry.
  • Competition: monitor competition activity, product capability and set a counter strategy.
  • Responsible for the quarter and year financial plan (Orders, Sales and CM) and forecasting the region product demand.
  • Region voice: report customer needs, market demands, product quality and performance.
  • Present segment performance, market updates, utilizing the lean methods in addressing region challenges and counter measures.
  • Education: key differentiation and business enabler to enhance customers and partners experience.
Work Experience
Various Sales and Sales Leadership Roles
Flux
2011-2018
  • Known for constantly exceeding revenues of 10 to 100M+ USD, helping clients succeed and transform businesses
  • Recognised 7+ times for fastest growing unit globally and other outstanding contributions
  • Industries include Manufacturing, Process, Education and others
Work Experience
Various Sales and Sales Leadership Roles
Techbia
2017-2021
  • Known for constantly exceeding revenues of 10 to 100M+ USD, helping clients succeed and transform businesses
  • Recognised 7+ times for fastest growing unit globally and other outstanding contributions
  • Industries include Manufacturing, Process, Education and others
Work Experience
Various Sales and Sales Leadership Roles
Jaskolski, Waelchi and Yundt
2016-2020
  • Known for constantly exceeding revenues of 10 to 100M+ USD, helping clients succeed and transform businesses
  • Recognised 7+ times for fastest growing unit globally and other outstanding contributions
  • Industries include Manufacturing, Process, Education and others
PRO TIP
pro tip icon

In writing your Sales Leader resume, you will no doubt want to list your previous duties - as you should. But steer clear of just listing your duties, instead of your achievements. Make your resume stand out by communicating what you have done, and not merely what the job needed you to do.

Action Verbs for your Sales Leader Resume

At Enhancv, we went through countless Sales Leader resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.

Sales Leader Resume Skills’ Tips & Tricks to Impress Recruiters

Resume Skills Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Sales Leader resume
HARD SKILLS
  • Salesforce
  • MS Office
  • CRM
  • Forecasting
  • Cold Calling
  • Business Development
  • Customer Service
  • Project Management
SOFT SKILLS
  • Relationship Building
  • Time Management
  • Storytelling
  • Research / Information Gathering.
  • Critical Thinking
  • Problem Solving.
  • Tech Savvy
  • Networking
PRO TIP
pro tip icon

When describing your experience, don’t go too far from its terminology. Recruiters use ATS systems to filter resumes based on them having certain keywords, so make sure you use at least a few keywords mentioned in the job description.

what to write in your resume header

CHECKLIST For Your Sales Leader Resume Header

icon book open

  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
PRO TIP
pro tip icon

Include a link to your portfolio in your Sales Leader resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.

Sales Leader Resume Summary Best Practices

what to write in your resume summary

Checklist: What to include in your Sales Leader resume summary:

icon book open

  • Years of experience;
  • Highlight top 3 skills and proficiencies;
  • One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
  • Use short, direct sentences - but no more than three - to keep the HRs interested.
writing icon

Resume Summary Formula:

Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
PRO TIP
pro tip icon

Read the job description carefully and understand what the hiring company is exactly looking for. After that, write your summary accordingly while highlighting your potential and ability to be the best at that job.

Listing Your Education, Certifications and Courses

Resume Education Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.

Top Certifications for your Sales Leader resume

Certification Image
Sales Leadership 1 – Creating a Sales Vision
This course helps generate “followers” that every leader needs and, most importantly, create sales results.
Certification Image
Managing a Sales Team with Success
The first fundamental skill every sales leader must learn to master how to communicate.
Certification Image
meSE Sales Engineer Certification Coursework
meSE is the industry leader in Sales Engineering certification programs
Certification Image
Sales Training: Practical Sales Techniques
Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!
Certification Image
Sales Leadership 2 – Influencing & Motivating the Sales Team
This course discusses the most critical behaviors that a professional sales manager needs to develop.
PRO TIP
pro tip icon

If you hold a certain major and a minor, your majors should be mentioned first.

Sales Leader Resume: Additional Writing & Formatting Tips

There are three basic resume formats you can choose from:

The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.

Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.

Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.

Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.

Sales Leader Resume Summary best practices

Here are more resume tips regarding your layout and style:

To take it a step further, check out how your resume can stand out without leaning too much on the creative side.

PRO TIP
pro tip icon

Test your draft Sales Leader resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.

Other sections to include in your resume

Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Sales Leader resume:

Sales Leader Resume: How to Make Yours More Creative & Stand Out

When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Sales Leader resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.

day of my life on resume - Enhancv resume section

What Makes a Great Sales Leader Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2022-03-25

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