Average resume stats for your industry
Words
314
Pages length
1.6 p
Job titles per resume
Bullet points per job title
12.3
Experience
9.1 years
Top Skills for Online Marketing Manager resume
HARD SKILLS
  1. Google Analytics
  2. Wordpress
  3. SEO
  4. HTML
  5. Social Media
SOFT SKILLS
  1. Communication
  2. Creative problem solving
  3. Analytical thinking
  4. Influencing
  5. Team work
Resume Background
pro tip icon
INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Online Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.

What’s more, the median annual wage for the Online Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.

Our conclusion? The Online Marketing Manager job market is wide open for candidates.

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Top Online Marketing Manager sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

What to write in your Online Marketing Manager experience section

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Perfecting Your Online Marketing Manager Resume Experience Section:
  • Focus on results, not responsibilities;
  • Use 4-6 bullet points per position;
  • List only positions that are relevant to what you’re applying for;
  • Include at least some form of quantitative data – it can be linked to the number of people you’ve managed or the - percentage decrease in costs that’s followed from your work - you decide;
  • Choose action verbs over buzzwords.

We’ve collected some of the top resume experience sections from real Enhancv users. Check them out when drafting your own Online Marketing Manager resume!

Work Experience
Online Marketing Manager & Community Builder
Bonefete Fun
2017-2021
  • Social Media Marketing (Instagram, Facebook, Twitter)
  • Content Creation - Blogs, Photography, Video & Editing
  • Community Event Organisation and Facilitation
Work Experience
Online Marketing Manager
Jaskolski, Waelchi and Yundt
2021-2022
  • Managing & developing online performance marketing strategies across all markets worldwide (+80 countries).
  • Managing a team of online marketing specialists (+4). Building a team from scratch: hiring, onboarding and developing a culture of team work.
  • Responsible for the online performance marketing budget.
  • Responsible of driving traffic, new customers and sales across multiple online channels including Paid Search (PPC campaigns - main search engines world wide), Affiliate Marketing (CJ, Rakuten, Awin, TradeDoubler), Social Media Ads (Facebook, Instagram), Retargeting advertising (Criteo), among other channels.
  • Focused on analyzing, evaluating the performance of all campaigns and testing new channels. Google Analytics 360 advance user.
  • Regular contact with local offices (China) in order to monitor advertising campaings and provide feedback about performance.
  • Bid management tools management (Marin software)
  • Reporting to the eCommerce Director.
Work Experience
Online Marketing Manager Sweden
Champlin LLC
2012-2014
  • Generate leads and drive traffic via PPC and SEO to increase conversion rate
  • Set up, maintain and optimize Google AdWords campaigns for the Swedish market
  • Write ad texts in Swedish, test and review ads to achieve high relevance and CTR
  • Write user-friendly and engaging content for ageras.se and other websites
  • Analyse competitors' online marketing strategy and effort on the Swedish market
  • Develop SEO strategies and apply linkbuilding methods to drive traffic to the websites
Work Experience
Online Marketing Manager
Waters and Sons
2018-2020
  • Increased mobile checkout conversion rate by reducing multistep checkout process, reduced bounce rate in our homepage by eliminating sign up pop up in mobile devices
  • Measuring the success of marketing campaigns through relevant KPIs: sign-up conversion rate, customer acquisition cost, click through rate
  • Managing Paid social media campaigns according to the brand marketing strategy increasing sign up and sales conversion rates creating look a like audiences based on competitors followers
  • SEM/SEO: responsible for implementing SEO and social media strategies in coordination with SEO goals
  • Affiliates: Managing the agency relationship creating profitable partnerships
  • PPC: Responsable for managing an external ppc agency and further developing campaigns increasing traffic and sales
Work Experience
Online Marketing Manager
Vortex Solar
2017-2020
  • Manage, optimize and forecast SEM global budget and revenue (xx.million € spend /+28 markets);
  • Drive growth and profitability through SEM data-driven marketing campaigns (search, mobile, display, video, remarketing, audience) +100K campaigns managed / +80M keywords;
  • Develop cross-device and cross-channel marketing strategies across SEA, SEO, Social, Mobile and Affiliate channels;
  • Manage strategic marketing projects: CRO, market entries, competitor campaigns, bid management, mobile strategy, remarketing and target audience projects;
  • Optimize ROI and markets KPIs through daily/weekly quantitative and qualitative analyses;
  • Agile coach and Scrum Master of the Search Team (+18 members);
  • Line manager of a 2-3 members team and recruiter for the SEM team;
Work Experience
Online Marketing Manager
Champlin LLC
2016-2020
  • Increased mobile checkout conversion rate by reducing multistep checkout process, reduced bounce rate in our homepage by eliminating sign up pop up in mobile devices
  • Measuring the success of marketing campaigns through relevant KPIs: sign-up conversion rate, customer acquisition cost, click through rate
  • Managing Paid social media campaigns according to the brand marketing strategy increasing sign up and sales conversion rates creating look a like audiences based on competitors followers
  • SEM/SEO responsible for implementing SEO and social media strategies in coordination with SEO goals
  • Affiliates: Managing the agency relationship creating profitable partnerships
  • PPC Responsable for managing an external ppc agency and further developing campaigns increasing traffic and sales
Work Experience
Online Marketing Manager
Hahn Inc
2016-2020
  • Konzeption und Umsetzung von zielgerichteten Online-Marketing-Maßnahmen (E-Mail-Marketing, Display, Affiliate und Social Media)
  • Konstantes Performance-Monitoring und Steuerung der Kampagnen in Bezug auf Budget und KPIs
  • Betreuung und weiterer Ausbau des Affiliate Partnerprogramms
  • Fortlaufende Evaluierung der allgemeinen Shop-Performance mit Hilfe von eTracker und weiteren Analyse-Tools
  • Konzeption und Durchführung von A/B Tests zur Optimierung des Webshops: www.bauer-plus.de
Work Experience
Online Marketing Manager SEA
Schmeler and Sons
2017-2021
  • Fortlaufende Betreuung von Google Search- und Remarketingkampagnen einschließlich Conversion-Optimierung, Gebotsmanagement, Reichweitenoptimierung und Budgetverwaltung
  • Konzeption und Erstellung von wandlungsoptimierten Landingpages mit HTML, CSS und Content-Management-Systemen (Wordpress)
  • Sicheres Führen von Kundenberatungsgesprächen
Work Experience
Online Marketing Manager
Hermiston LLC
2015-2017
  • Increased mobile checkout conversion rate by reducing multistep checkout process, reduced bounce rate in our homepage by eliminating sign up pop up in mobile devices
  • Measuring the success of marketing campaigns through relevant KPIs: sign-up conversion rate, customer acquisition cost, click through rate
  • Managing Paid social media campaigns according to the brand marketing strategy increasing sign up and sales conversion rates creating look a like audiences based on competitors followers
  • SEM/SEO: responsible for implementing SEO and social media strategies in coordination with SEO goals
  • Affiliates: Managing the agency relationship creating profitable partnerships
  • PPC: Responsable for managing an external ppc agency and further developing campaigns increasing traffic and sales
Work Experience
Online Marketing Manager
Bode - Jones
2016-2017
  • Managing Google Ads, Social Media Ads & Amazon & E-Shop
  • Planing & implementation of marketing campaigns
  • Reporting, analyzing & optimization of campaigns
  • Understanding target groups, building conversion funnels with highly targeted ads
  • Shop optimization: design, SEO, usability
  • Achievments:
  • Grew monthly shop revenue by over 200% in 3 months
  • Grew monthly Amazon revenue by 87% in 7 months, while improving profitability by 63%
  • Grew email list by over 400%
Work Experience
Intern Online Marketing Manager in SEA
Vortex Solar
2015-2019
  • Analyzing & Managing Adwords & Bing Campaigns for 12 countries in different languages
  • Increasing performance of campaigns based on targets
  • Managing Budgets of over 150k € for the Bing Ads account
  • Building dashboards in Excel to merge data from different sources for analysis purposes
Work Experience
Online Marketing Manager Portugal
Bonefete Fun
2009-2014
  • Affiliate Marketing - Em 2 anos aumentei o nº de empresas parceiras em 250% permitindo um aumento de faturação em 140%
  • E-mail Marketing - Utilizando o E-mail Marketing Cloud da Sales Force permitiu criar melhores conteúdos aumenando a notariedade da Marca. Melhoramos a analise de comportamento, segmentação de mercados e públicos.
  • Social Media - Ativação dos canais em Portugal: FB, Tw e G+. Criação de conteudos e branding.
  • Design - Criação de conteúdo em Photoshop para marcas parceiras online e Key Accounts offline
Work Experience
Online Marketing Manager
Kozey - Bogisich
2016-2020
  • Kreation und Konzeption von Social Media Content (Text, Bild, Video) für unterschiedliche Kanäle (FB, IG, Twitter, Linkedin, Pinterest, YT), Community Management
  • Content Management: Erstellung des Blogs (Wordpress), Artikel verfassen, SEO (Yoast Plugin)
  • PPC Advertising: Das Einrichten und Optimieren von Werbekampagnen auf Social Media (Facebook und Instagram) und Google & BING; Analyse, Tracking, Reporting.
  • Operatives E-Mail Marketing (Mailchimp, Agnitas)
  • Arbeiten mit CMS, Adobe CC, Facebook Business Manager, Google Ads und Google Analytics, Bing Ads, Google Search Console
Work Experience
Online marketing manager
Cipher Publishing
2016-2017
  • Creative concept and management of lead generation campaign for Generali and Generali sub-brands - Genertel and Európska cestovná poisťovňa.
  • Designing landing pages.
  • Direct mailing - non-client databases, lead generation for call center and support for online sales.
  • Facebook administrator - strategic planning, graphical and text concepts, community management. (Genertel and since 2019 also ECP).
  • Optimization of online sales tools - increased conversion rate for online insurance "calculators" and decreased price of leads.
  • Project management - automation and digitization.
  • Budgeting - management of marketing budget.
  • Brang management of online insurer Genertel.
  • Administration of Genertel web and blog.
Work Experience
Online marketing manager
Nixue Root
2019-2021
  • Creative concept and management of lead generation campaign for Generali and Generali sub-brands - Genertel and Európska cestovná poisťovňa.
  • Designing landing pages.
  • Direct mailing - non-client databases, lead generation for call center and support for online sales.
  • Facebook administrator - strategic planning, graphical and text concepts, community management. (Genertel and since 2019 also ECP).
  • Optimization of online sales tools - increased conversion rate for online insurance "calculators" and decreased price of leads.
  • Project management - automation and digitization.
  • Budgeting - management of marketing budget.
  • Brang management of online insurer Genertel.
  • Administration of Genertel web and blog.
pro tip icon
PRO TIP

Don't make the same mistake everyone else does. What we mean is, don't list your Online Marketing Manager job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.

Action Verbs for your Online Marketing Manager Resume

When it comes to applying for a job, there’s one thing you need to remember (it’s valid for both your resume and your cover letter). Use action verbs! They give your application more depth, prove you’re able to take action, and also help you showcase your strengths!

Online Marketing Manager Resume Skills Section to Impress Recruiters

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Checklist for a perfect Online Marketing Manager resume skills section:
  • Make sure to include most if not all essential skills for the job;
  • Check the job description and add some keywords to pass ATS;
  • List both hard and technical skills;
  • When it comes to soft skills – elaborate on them in other sections of your resume (e.g. the experience section).
Top Skills for your Online Marketing Manager resume
HARD SKILLS

Google Analytics

Wordpress

SEO

HTML

Social Media

SOFT SKILLS

Communication

Creative problem solving

Analytical thinking

Influencing

Team work

pro tip icon
PRO TIP

Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.

what to write in your resume header
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CHECKLIST For Your Online Marketing Manager Resume Header
  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
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PRO TIP

Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Online Marketing Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.

Writing an Effective Online Marketing Manager Resume Summary

what to write in your resume summary
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Impressive Online Marketing Manager resume summary checklist:
  • Point out the achievements that make you a valuable applicant;
  • Mention the total years of experience you have;
  • Highlight the things you believe make you the best fit for the position;
  • Keep it short: aim at having no more than 3-5 sentences.
resume Summary Formula icon
Resume Summary Formula:
Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
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PRO TIP

Include a link to your portfolio in your resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.

Drawing the Attention to Your Online Marketing Manager Resume Education Section

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Crafting a job-winning education section:
  • Use the reverse-chronological format when listing your degrees;
  • Tailor the classes you’ve taken to the position you’re applying for if you’re an entry-level candidate;
  • Mention the awards and honors you’ve received;
  • Add your certifications (but only those relevant to the position).
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Top Certifications for your Online Marketing Manager resume
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28 Online Marketing Courses In 1. Online Marketing Mastery

Online marketing is the future. Learn online marketing basics like SEO & social media for 2021

certification image
Online Marketing: SEO & Social Media Marketing Strategy

2022 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO

certification image
The digital marketing crash course for online marketing

Learn digital marketing fundamentals: Internet marketing, social media marketing, email marketing and seo. Updated: 2019

certification image
What is Digital Marketing or Online Marketing?

Basics of Digital Marketing & Online Marketing. SEO, email Marketing, social media marketing, PPC, etc Included.

certification image
7 FREE Digital Marketing Tools - Effective Online Marketing

Gain Access to 7 FREE Yet Lesser Known Digital Marketing Tools That Can Be Implemented Right Away For Immediate Results!

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PRO TIP

If you hold a certain major and a minor, your majors should be mentioned first.

Choosing the Best Format for Your Online Marketing Manager Resume

The content of your Online Marketing Manager resume is what will get you hired, right?

But even when your content’s amazing and you’re a true over-achiever, recruiters might not think you’re a good fit if your resume looks messy or is not formatted the right way.

In general, there are three basic resume formats we advise you to stick with:

Deciding which one to use depends on your experience, the industry, and the company. In short — you need to know what your applicant profile is.

For instance, reverse-chronological resumes are great for people with over 10 years of experience and no employment gaps. Here, you need to list all your relevant experience in a reverse-chronological format, starting from the most recent and going back to less recent positions.

Functional skills-based resumes, on the other hand, are great for entry-level applicants, graduate students, or people who have different kinds of experience. It focuses on skills, education, and character traits, rather than experience.

If none of these work for you, and you dream of adopting a more creative approach that makes a difference, the combination (or hybrid) resume format is exactly what you’re looking for. It allows you to focus on both your experience and your skills, making it a ‘best of both worlds’ format. It’s also suitable for those who want to spice things up by adding different creative sections (e.g. ‘life philosophy’ or ‘what my day looks like’).

Here are some additional tips on perfecting your resume layout and style:

Want to take it a step further? Learn how to make your resume stand out without relying too much on creativity.

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PRO TIP

Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Online Marketing Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.

Want to include something more to your Online Marketing Manager resume?

So you’ve already listed details about your education, experience, and skills. You’ve also crafted an amazing summary.

But now you feel a creative urge to showcase your personality and not just your expertise.

We’ve got you! Thanks to our modern templates, you can now include a chart of what your typical day looks like or even a word or two about your life philosophy. All this without sacrificing your Online Marketing Manager resume’s professional feel.

Some non-traditional sections for your resume include:

Making Your Online Marketing Manager Resume Stand Out

You want to make a strong first impression to all recruiters that get a hold of your resume. Sure you do! But how?

Well, the easiest way to stand out is by adding a bit of creativity to your Online Marketing Manager resume. You could do this by going for a colorful layout or adding a creative section or two. It all depends on the industry and the position you’re applying for!

For instance, a position in design would allow for a more colorful resume, while a position in finance would probably not.

day of my life on resume   Enhancv resume section

What Makes a Great Online Marketing Manager Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.

Looking to build your own Online Marketing Manager resume?

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Author image
Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process.