Average resume stats for your industry
Words
314
Pages length
1.6 p
Job titles per resume
3.1
Bullet points per job title
12.3
Experience
9.1 years
Top Skills for Online Marketing Manager resume
HARD SKILLS
  • Google Analytics
  • Wordpress
  • SEO
  • HTML
  • Social Media
SOFT SKILLS
  • Communication
  • Creative problem solving
  • Analytical thinking
  • Influencing
  • Team work
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Resume Background
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INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Online Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.

What’s more, the median annual wage for the Online Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.

Our conclusion? The Online Marketing Manager job market is wide open for candidates.

Top Online Marketing Manager sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write a Online Marketing Manager resume experience section

Online Marketing Manager Resume’s Job Experience Checklist:

icon book open

  • Use 4-6 bullet points per job title;
  • Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
  • Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
  • Start each sentence with a power verb and avoid overused buzzwords;
  • Use either C-A-R or S-T-A-R methodology, when describing your experience.

The work experience samples below come from real Online Marketing Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:

Work Experience
Online Marketing Manager & Community Builder
Bonefete Fun
2017-2021
  • Social Media Marketing (Instagram, Facebook, Twitter)
  • Content Creation - Blogs, Photography, Video & Editing
  • Community Event Organisation and Facilitation
Work Experience
Online Marketing Manager
Jaskolski, Waelchi and Yundt
2021-2022
  • Managing & developing online performance marketing strategies across all markets worldwide (+80 countries).
  • Managing a team of online marketing specialists (+4). Building a team from scratch: hiring, onboarding and developing a culture of team work.
  • Responsible for the online performance marketing budget.
  • Responsible of driving traffic, new customers and sales across multiple online channels including Paid Search (PPC campaigns - main search engines world wide), Affiliate Marketing (CJ, Rakuten, Awin, TradeDoubler), Social Media Ads (Facebook, Instagram), Retargeting advertising (Criteo), among other channels.
  • Focused on analyzing, evaluating the performance of all campaigns and testing new channels. Google Analytics 360 advance user.
  • Regular contact with local offices (China) in order to monitor advertising campaings and provide feedback about performance.
  • Bid management tools management (Marin software)
  • Reporting to the eCommerce Director.
Work Experience
Online Marketing Manager Sweden
Champlin LLC
2012-2014
  • Generate leads and drive traffic via PPC and SEO to increase conversion rate
  • Set up, maintain and optimize Google AdWords campaigns for the Swedish market
  • Write ad texts in Swedish, test and review ads to achieve high relevance and CTR
  • Write user-friendly and engaging content for ageras.se and other websites
  • Analyse competitors' online marketing strategy and effort on the Swedish market
  • Develop SEO strategies and apply linkbuilding methods to drive traffic to the websites
Work Experience
Online Marketing Manager
Waters and Sons
2018-2020
  • Increased mobile checkout conversion rate by reducing multistep checkout process, reduced bounce rate in our homepage by eliminating sign up pop up in mobile devices
  • Measuring the success of marketing campaigns through relevant KPIs: sign-up conversion rate, customer acquisition cost, click through rate
  • Managing Paid social media campaigns according to the brand marketing strategy increasing sign up and sales conversion rates creating look a like audiences based on competitors followers
  • SEM/SEO: responsible for implementing SEO and social media strategies in coordination with SEO goals
  • Affiliates: Managing the agency relationship creating profitable partnerships
  • PPC: Responsable for managing an external ppc agency and further developing campaigns increasing traffic and sales
Work Experience
Online Marketing Manager
Vortex Solar
2017-2020
  • Manage, optimize and forecast SEM global budget and revenue (xx.million € spend /+28 markets);
  • Drive growth and profitability through SEM data-driven marketing campaigns (search, mobile, display, video, remarketing, audience) +100K campaigns managed / +80M keywords;
  • Develop cross-device and cross-channel marketing strategies across SEA, SEO, Social, Mobile and Affiliate channels;
  • Manage strategic marketing projects: CRO, market entries, competitor campaigns, bid management, mobile strategy, remarketing and target audience projects;
  • Optimize ROI and markets KPIs through daily/weekly quantitative and qualitative analyses;
  • Agile coach and Scrum Master of the Search Team (+18 members);
  • Line manager of a 2-3 members team and recruiter for the SEM team;
Work Experience
Online Marketing Manager
Champlin LLC
2016-2020
  • Increased mobile checkout conversion rate by reducing multistep checkout process, reduced bounce rate in our homepage by eliminating sign up pop up in mobile devices
  • Measuring the success of marketing campaigns through relevant KPIs: sign-up conversion rate, customer acquisition cost, click through rate
  • Managing Paid social media campaigns according to the brand marketing strategy increasing sign up and sales conversion rates creating look a like audiences based on competitors followers
  • SEM/SEO responsible for implementing SEO and social media strategies in coordination with SEO goals
  • Affiliates: Managing the agency relationship creating profitable partnerships
  • PPC Responsable for managing an external ppc agency and further developing campaigns increasing traffic and sales
Work Experience
Online Marketing Manager
Hahn Inc
2016-2020
  • Konzeption und Umsetzung von zielgerichteten Online-Marketing-Maßnahmen (E-Mail-Marketing, Display, Affiliate und Social Media)
  • Konstantes Performance-Monitoring und Steuerung der Kampagnen in Bezug auf Budget und KPIs
  • Betreuung und weiterer Ausbau des Affiliate Partnerprogramms
  • Fortlaufende Evaluierung der allgemeinen Shop-Performance mit Hilfe von eTracker und weiteren Analyse-Tools
  • Konzeption und Durchführung von A/B Tests zur Optimierung des Webshops: www.bauer-plus.de
Work Experience
Online Marketing Manager SEA
Schmeler and Sons
2017-2021
  • Fortlaufende Betreuung von Google Search- und Remarketingkampagnen einschließlich Conversion-Optimierung, Gebotsmanagement, Reichweitenoptimierung und Budgetverwaltung
  • Konzeption und Erstellung von wandlungsoptimierten Landingpages mit HTML, CSS und Content-Management-Systemen (Wordpress)
  • Sicheres Führen von Kundenberatungsgesprächen
Work Experience
Online Marketing Manager
Hermiston LLC
2015-2017
  • Increased mobile checkout conversion rate by reducing multistep checkout process, reduced bounce rate in our homepage by eliminating sign up pop up in mobile devices
  • Measuring the success of marketing campaigns through relevant KPIs: sign-up conversion rate, customer acquisition cost, click through rate
  • Managing Paid social media campaigns according to the brand marketing strategy increasing sign up and sales conversion rates creating look a like audiences based on competitors followers
  • SEM/SEO: responsible for implementing SEO and social media strategies in coordination with SEO goals
  • Affiliates: Managing the agency relationship creating profitable partnerships
  • PPC: Responsable for managing an external ppc agency and further developing campaigns increasing traffic and sales
Work Experience
Online Marketing Manager
Bode - Jones
2016-2017
  • Managing Google Ads, Social Media Ads & Amazon & E-Shop
  • Planing & implementation of marketing campaigns
  • Reporting, analyzing & optimization of campaigns
  • Understanding target groups, building conversion funnels with highly targeted ads
  • Shop optimization: design, SEO, usability
  • Achievments:
  • Grew monthly shop revenue by over 200% in 3 months
  • Grew monthly Amazon revenue by 87% in 7 months, while improving profitability by 63%
  • Grew email list by over 400%
Work Experience
Intern Online Marketing Manager in SEA
Vortex Solar
2015-2019
  • Analyzing & Managing Adwords & Bing Campaigns for 12 countries in different languages
  • Increasing performance of campaigns based on targets
  • Managing Budgets of over 150k € for the Bing Ads account
  • Building dashboards in Excel to merge data from different sources for analysis purposes
Work Experience
Online Marketing Manager Portugal
Bonefete Fun
2009-2014
  • Affiliate Marketing - Em 2 anos aumentei o nº de empresas parceiras em 250% permitindo um aumento de faturação em 140%
  • E-mail Marketing - Utilizando o E-mail Marketing Cloud da Sales Force permitiu criar melhores conteúdos aumenando a notariedade da Marca. Melhoramos a analise de comportamento, segmentação de mercados e públicos.
  • Social Media - Ativação dos canais em Portugal: FB, Tw e G+. Criação de conteudos e branding.
  • Design - Criação de conteúdo em Photoshop para marcas parceiras online e Key Accounts offline
Work Experience
Online Marketing Manager
Kozey - Bogisich
2016-2020
  • Kreation und Konzeption von Social Media Content (Text, Bild, Video) für unterschiedliche Kanäle (FB, IG, Twitter, Linkedin, Pinterest, YT), Community Management
  • Content Management: Erstellung des Blogs (Wordpress), Artikel verfassen, SEO (Yoast Plugin)
  • PPC Advertising: Das Einrichten und Optimieren von Werbekampagnen auf Social Media (Facebook und Instagram) und Google & BING; Analyse, Tracking, Reporting.
  • Operatives E-Mail Marketing (Mailchimp, Agnitas)
  • Arbeiten mit CMS, Adobe CC, Facebook Business Manager, Google Ads und Google Analytics, Bing Ads, Google Search Console
Work Experience
Online marketing manager
Cipher Publishing
2016-2017
  • Creative concept and management of lead generation campaign for Generali and Generali sub-brands - Genertel and Európska cestovná poisťovňa.
  • Designing landing pages.
  • Direct mailing - non-client databases, lead generation for call center and support for online sales.
  • Facebook administrator - strategic planning, graphical and text concepts, community management. (Genertel and since 2019 also ECP).
  • Optimization of online sales tools - increased conversion rate for online insurance "calculators" and decreased price of leads.
  • Project management - automation and digitization.
  • Budgeting - management of marketing budget.
  • Brang management of online insurer Genertel.
  • Administration of Genertel web and blog.
Work Experience
Online marketing manager
Nixue Root
2019-2021
  • Creative concept and management of lead generation campaign for Generali and Generali sub-brands - Genertel and Európska cestovná poisťovňa.
  • Designing landing pages.
  • Direct mailing - non-client databases, lead generation for call center and support for online sales.
  • Facebook administrator - strategic planning, graphical and text concepts, community management. (Genertel and since 2019 also ECP).
  • Optimization of online sales tools - increased conversion rate for online insurance "calculators" and decreased price of leads.
  • Project management - automation and digitization.
  • Budgeting - management of marketing budget.
  • Brang management of online insurer Genertel.
  • Administration of Genertel web and blog.
PRO TIP
pro tip icon

Don't make the same mistake everyone else does. What we mean is, don't list your Online Marketing Manager job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.

Action Verbs for your Online Marketing Manager Resume

At Enhancv, we went through countless Online Marketing Manager resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.

Online Marketing Manager Resume Skills’ Tips & Tricks to Impress Recruiters

Resume Skills Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Online Marketing Manager resume
HARD SKILLS
  • Google Analytics
  • Wordpress
  • SEO
  • HTML
  • Social Media
SOFT SKILLS
  • Communication
  • Creative problem solving
  • Analytical thinking
  • Influencing
  • Team work
PRO TIP
pro tip icon

Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.

what to write in your resume header

CHECKLIST For Your Online Marketing Manager Resume Header

icon book open

  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
PRO TIP
pro tip icon

Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Online Marketing Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.

Online Marketing Manager Resume Summary Best Practices

what to write in your resume summary

Checklist: What to include in your Online Marketing Manager resume summary:

icon book open

  • Years of experience;
  • Highlight top 3 skills and proficiencies;
  • One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
  • Use short, direct sentences - but no more than three - to keep the HRs interested.
writing icon

Resume Summary Formula:

Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
PRO TIP
pro tip icon

Include a link to your portfolio in your resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.

Listing Your Education, Certifications and Courses

Resume Education Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.

Top Certifications for your Online Marketing Manager resume

Certification Image
28 Online Marketing Courses In 1. Online Marketing Mastery
Online marketing is the future. Learn online marketing basics like SEO & social media for 2021
Certification Image
Online Marketing: SEO & Social Media Marketing Strategy
2022 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO
Certification Image
The digital marketing crash course for online marketing
Learn digital marketing fundamentals: Internet marketing, social media marketing, email marketing and seo. Updated: 2019
Certification Image
What is Digital Marketing or Online Marketing?
Basics of Digital Marketing & Online Marketing. SEO, email Marketing, social media marketing, PPC, etc Included.
Certification Image
7 FREE Digital Marketing Tools - Effective Online Marketing
Gain Access to 7 FREE Yet Lesser Known Digital Marketing Tools That Can Be Implemented Right Away For Immediate Results!
PRO TIP
pro tip icon

If you hold a certain major and a minor, your majors should be mentioned first.

Online Marketing Manager Resume: Additional Writing & Formatting Tips

There are three basic resume formats you can choose from:

The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.

Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.

Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.

Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.

Online Marketing Manager Resume Summary best practices

Here are more resume tips regarding your layout and style:

To take it a step further, check out how your resume can stand out without leaning too much on the creative side.

PRO TIP
pro tip icon

Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Online Marketing Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.

Other sections to include in your resume

Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Online Marketing Manager resume:

Online Marketing Manager Resume: How to Make Yours More Creative & Stand Out

When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Online Marketing Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.

day of my life on resume - Enhancv resume section

What Makes a Great Online Marketing Manager Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2022-03-25

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