Professional Marketing Analytics Resume Examples & Guide for 2020

Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2020-01-30

An Marketing Analytics resume has to go beyond the basic certifications employers expect. You need to demonstrate that you can have an impact in your roles and are a good culture fit. This means carefully studying the job and the company offering it before crafting a resume that fits it perfectly.

Cary Garner
Cape Town, South Africa
Marketing Analytics Intern
Schmeler2017 - Ongoing
Cape Town, South Africa
Schmeler is an integrated retailer with 2,689 outlets under 19 brands in 15 African countries, retailing household goods, and general merchandise.

Key Contributions:
Redesigned and enhanced portfolio reporting; reduced report production time by 75%.
Analyzed survey data to detect benchmark levels of awareness as films move from 5 to 3.5 weeks before release
Managed the Paid Search program to increase net revenue by 84.43% or $1.34 Million
Sales and Marketing Analytics
Wyman Ltd2016 - 2017
Cape Town, South Africa
Wyman Ltd is German Automobile Corporation
What did you achieve in this role?
Marketing Analytics Manager Associate
Dufour2015 - 2016
Cape Town, South Africa
Dufour Turkey is part of the Dufour Group, biggest telecom operator in the world.
What did you achieve in this role?
Embracing change
Change can be difficult, but it's essential for growth. I strive to truly embrace change in both my personal and professional environments and make the most out of it
Lean Six Sigma - Green BeltPurdue University
2013 - Ongoing
Cert, Integrated MarketingUniversity of Chicago
Industry Expertise
Business Analytics
Change Management
Data Mining

Go through our full resume header guide for extra insights.

Of course every resume might vary based on the person or the job. It’s important to determine where your strengths are and what information you want to get across to the reader first.

Use our AI pre-written phrases to show off your Marketing Analytics skills for resume]

  • Python
  • Tableau
  • SQL
  • R
  • Google Analytics
  • SAS
  • Hadoop

Here’s how to include skills for Marketing Analytics resume

How to use Tableau in your Marketing Analytics resume:

Created customizable dashboards in Tableau to track weekly quantitative KPIs of various marketing campaigns and analyze their performance to enhance the campaign efficiency by at least 5%.

How to use SQL in your Marketing Analytics resume:

Maintained SQL scripts to create and populate tables in data warehouse for daily reporting.

How to use R in your Marketing Analytics resume:

This was an exec and hands-on role, i.e., day-to-day included responsibilities of a Sr/Principal/Lead Data Scientist

How to use Google Analytics in your Marketing Analytics resume:

Leveraged Google Analytics to provide a holistic idea on the website traffic by syncing with Tableau and constructed visualizations to study critical data trends after performing extensive data analysis.

How to use Hadoop in your Marketing Analytics resume:

Built data lake using Hadoop Components for Customer 360 View

How to use AWS in your Marketing Analytics resume:

Built a robust, agile Cloud-based BI solution residing on AWS and Azure to help clients access actionable data and help make timely and accurate real-time, data-driven decisions by evaluating performance scorecards and metrics on the fly accessible on browsers and smartphones

How to use Git in your Marketing Analytics resume:

Providing data-guided counsel to Strategy, Client Account, CTO, Engineering and Manufacturing teams, as well as clients across digital marketing channels to develop measurement and optimized solutions

* Data reflects analysis made on over 1M resume profiles and examples over the last 2 years from Use this Marketing Analytics resume sample as a base to create a unique resume for yourself.

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