Digital Marketing Director Resume Samples and writing Guide
8 minute read
Updated on 2020-01-09
You’ve got years of experience and want to become a digital marketing director. The increased salary looks nice and you’ll have more flexibility to try new things.
But you’re not getting called in for interviews.
There’s a few things which could be going wrong:
Your resume is written for the wrong kind of company/audience
You’re framing your experience around responsibilities
You’re throwing around jargon instead of clearly explaining your value
One digital marketing consultant explains a classic mistake like this:
“The people hiring you are just as scared about their lack of knowledge in digital marketing as you are. Digital marketing is new, and new things are scary. Concentrate on how you can make things less scary for both parties, and you will get hired.”
- Jeff Sauer, Digital Marketing Consultant, Speaker, & Teacher
Now that’s not always going to be the case. Generally if you’re applying at a digital marketing agency, they’re going to know their stuff inside and out. But if you’re applying at a company which doesn’t do digital marketing well, this is critical advice.
If you’re applying somewhere without a lot of knowledge about digital marketing, don’t overawe them and throw industry jargon in their face. Clearly explain your value and how you’ll make things easy for them.
The larger point is that your resume needs to be perfect, perfectly tailored for its audience. This guide shows you how to do that.
This digital marketing director resume guide will teach you:
✔ How to put yourself in the shoes of the people hiring you to be a more effective applicant.
✔ What subtle resume header additions can make your resume far more effective.
✔ How to write a professional summary that explains why they should hire you.
✔ What makes digital marketing work experience stand out to recruiters.
✔ How to leverage skills and certifications to make yourself a stronger applicant.
SaaS marketing platform with contextualized, personalized messaging.
Part of the core team responsible for the 2013 rebrand
Opened new business into North American market $100k USD
Increased Total Policies sold 77% of weeks in 2016 Y-O-Y
Closed won +€1.6m euro of new business in 2015
Created Training Manuals on Digital Marketing and provided annual training to a team, of 300
Digital Marketing DirectorKoepp Inc
2015 - 2018
A Performance Marketing Network working with regional communication agencies, leading brands, and marketers.
Achieved 135,000 ticket sales per month, peaked at 200,000 in Dec 15
Lowered Lead Cost 74% of weeks in 2016 Y-O-Y
Created new digital ad plan which increased online engagement by a factor of 10, while reducing costs by 20%
Awarded ‘Business Website of the Year’ at the 2014 Good Web Guide Awards
Digital Marketing Manager (Strategy & UA)Rau-Ward
2013 - 2015
Increased visibility leading a 45% reduction in the normal sales cycle.
10 years of dedication, competing in the prestigious Kreismeisterschaft.
Set up Dublin Bookclub
Set up Google Noogler book club to bring together 7 countries' worth of eclectic book choices, including trip to Bath Literature Festival.
Jordi Labanda Sunglasses
Developed Mobile Friendly eCommerce site for Barcelona artist Jordi Labanda.
Courage I had
to launch a one-of-a-kind kids' health program and free kids fun run
teaching hundreds of kids the value of goal setting and building a team of hard working board members
Spark Energy's growth
Playing a major role in growing Spark's market share and customer acquisition and retention efforts.
B.S. in MarketingUniversity of Toledo
2008 - 2012
Specialized in E-commerce Sales
MS in Online Marketing London School of Economics
2012 - 2013
Most Proud Of
Led a team of 6 through the successful redesign of the site in 9 months; it was a significant improvement in user experience, leading to improved communications and new business.
TandemSeven Staffing Board
Led an internal initiative to visualize a dynamic staffing board for greater transparency into current and future projects, foster cross-team collaboration and improve the knowledge sharing between disciplines.
The best digital marketing director resumes should...
Your resume needs to focus on your work experience. If you don’t have enough to fill an experience section, you’re probably not ready for a director position.
That said, a reverse-chronological resume layout is ideal for digital marketing directors. This puts your experience front and center.
On top of that, sections about side projects, skills, and certifications can help bolster that core work experience as well as show passion and personality.
The top digital marketing director resume sections
Digital marketing work experience
Soft and technical skills
You’re underestimating the importance of your resume header
Name, location, email, title, what could go wrong?
Honestly, it’s not about what’s wrong, it’s about missed opportunities.
Sure, a straightforward resume header with the basics isn’t going to torpedo your chances of getting hired, but it’s not going to help them either.
Look at these two examples to see what we mean:
GA & Adwords Certified Digital Marketing Director
+359 88 888 8888
Digital Marketing Director
+359 88 888 8888
Adding certifications and sites shows you’re competent, proud, and involved. Ideally, they can click on those links and see you involved in communities and groups about digital marketing.
Optimizing your resume header with certifications is a fantastic way to stand above the crowd for whom marketing is “just a day job.”
Plus, you can accomplish all of this before the hiring manager even gets past your resume header!
Show you can write and tell your story in your professional summary
When you’re applying for a leadership position, and that too marketing - you need to be highly presentable.
Every line, every bullet and every thing on your resume’s real estate should scream that you’re flawless.
The first thing where a hiring manager would make the first-real-impression is your resume summary.
Simon Lewis puts it this way:
“Your personal profile summary should read: ‘Your clients need to hire me because…’ Nail this and you’ll nail your dream job.”
- Simon Lewis, Co-founder, Only Marketing Jobs
Also, when you write your summary, try to put yourself in the shoes of the person deciding to hire you.
How can you make their job easy? How can you give them a reason to hire you?
Here’s a resume summary that we commonly see across digital marketing director resumes.
I’m an experienced digital marketing manager looking to be hired for a digital marketing director position.
It doesn’t add any useful information so it essentially wastes the hiring manager’s time.
Digital marketing manager with 8+ years experience creating and executing digital marketing strategies with a focus on paid campaigns and content-driven SEO for ecommerce. Looking to bring marketing and management skills to grow organic traffic to match and surpass top competitors.
The second example is focused on quickly explaining the type of experience you have and what value you intent to provide to the company looking to hire you.
It shows that you’ve researched their marketing challenges and already have an idea of what they need to achieve.
In other words, the first example answers the question “why should we hire you?”
PRO TIPNever waste the hiring manager’s time. If something doesn’t add value, it’s wasting their time.
How should you frame your digital marketing experience?
Your experience will now expand on top of your resume summary and what you possibly add within your resume header.
If you said that you are Google Ads certified, now would be a good time to display what you did in Google Ads with results you achieved.
Similarly, you can explain on your broad marketing experience and team management skills to display the scale and impact you made as well.
A resume experience is just like a really small KPI report that gives a glanceable view of your performance, innovation and success factors.
Let’s quickly go over two resume experience samples to see the difference.
2 Director of digital marketing resume examples
Digital Marketing DirectorWhitebox ecommerce
06/2015 - 09/2018
Led a team of 8 to boost ecommerce sales by 144% in two years via content marketing and link building.
Use retargeting and CRO to increase LTV of customers by 32%
Developed new on-boarding program, increasing employee satisfaction by 34% while improving team performance metrics
The value this person provides and their skillsets are both crystal clear here. Now let’s look at the same work experience but written with the focus on responsibilities and not measurable outcomes:
Digital Marketing DirectorWhitebox ecommerce
06/2015 - 09/2018
Responsible for managing a team of 8
Increased ecommerce sales
Improved employee on-boarding
Just reframing your experience and including success metrics makes a massive difference in how hiring managers view your work experience.
Does your digital marketing director resume need an education section?
Yes and no.
Nobody is hiring a digital marketing director because they finished a degree in marketing 10 years ago. Still, if you have a relevant degree you should include it (especially if it was from a well-known school), just leave off details like your GPA.
“Experience by far trumps education.”
- Dan McGaw, CMO of Effin Amazing
How should you decide which skills to include and emphasize?
The question here is, what kind of marketing team are you going to be expected to lead?
What size (the larger the team, the more management you’ll be expected to do)?
What are its goals, what channels does it excel at and which does it need to work on?
Your skills should be framed around the answers to these questions.
“Everyone on the Buffer marketing team will have all the base knowledge and marketing foundation skills; plus, each teammate will have chosen at least one main channel in which they are an expert.”
- Kevan Lee, Marketing Director at Buffer
Resist the urge to say you’re an expert in everything.
That will strain believability and make you sound like too much of a generalist. A digital marketing director is expected to be T shaped just like any marketer.
5 Soft skills to include on a digital marketing director resume
Management: you need to work well with people, be capable of leading and inspiring teams.
Communication: whether it’s communicating with employees below you or explaining your latest strategy to the executive team, you need to be able to communicate complex ideas simply and effectively.
Adaptability: Give examples of when you handled a crisis so when your site gets hit by an algorithm update, you’re acting instead of panicking.
Creative problem solving: this is what “growth hacking” really is, you need to be able to come up with novel marketing solutions to solve your organization’s problems.
Delivery/Execution: most marketers can talk a big game, but you need to show that you’ve actually executed strategies and gotten concrete results.
10 digital marketing director resume technical skills
Coding languages: HTML/CSS/JS
CRM Tools: Hubspot, Salesforce, Pipedrive, Monday
Marketing automation: Hubspot, Autopilot, Marketo
SEO Tools: Semrush, Buzzsumo, Moz, Hootsuite
Analysis tools: Hotjar, Google analytics
Ad platforms: Facebook ads, Google ads, LinkedIn ads
Email marketing tools: Mailchimp
Social media management tools: Buffer, eClincher
Design tools like photoshop
How to include your certifications on your resume
You may be thinking “I’m experienced enough in digital marketing, what do I need certifications for?”That’s fair, your resume should rely largely on your digital marketing experience, but don’t discount the power of certifications even for more senior roles. Shaun Thomas described why digital marketing managers need to constantly update their skills and knowledge, and we believe the same applies equally to digital marketing directors:
“A Digital Marketing Manager is someone who is continually improving themselves… I’m still adapting and implementing new ideas I learned from courses… Digital Marketing never stops changing, so neither can you – upskilling is everything.”
- Shaun Thomas, Head of Digital Marketing at eHospice International
Now if you have extensive experience in Google ads (and it’s clear in your work experience), a certification isn’t going to help you. But think of certifications as a way to bolster your credentials in new areas or types of marketing you have less experience in.
In other words, they can help form the top of your T shaped skill set.
17 digital marketing director resume certifications
One of the core skills of a digital marketing director is data analysis. Fortunately, we’re as passionate about that as you are. That’s why we designed an algorithm to analyze thousands of digital marketing director resumes and job offers to learn which skills were the most in demand and which showed up the most in resumes.
How to create the best digital marketing director resume
Always look at your resume from the hiring manager’s perspective, learn what they want from an applicant and make yourself an easy choice.
Include certifications and personal profiles or websites in your resume header.
Use a professional summary to add context and explain why they should hire you.
Frame your work experience around concrete metrics.
Choose a few skill areas to emphasize and back them up with metrics and examples.
Use certifications to boost your strength in areas outside of your core expertise.
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process.