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Digital Marketing Coordinator Resume Samples and Writing Guide for 2020
Volen Vulkov
8 minute read
Updated on 2020-02-13
"Where do you see yourself in marketing after 5 years?"
"Why have you applied to our company?"
"Tell us about yourself, elaborate your background in Digital Marketing..."
A good Digital Marketing Coordinator resume has to answer questions like these.
Fact is, most hiring managers won't give you a call for the interview before they can get a sense of those questions.
Which brings a lot more weight to your resume.
Getting your resume right would be the first big step towards landing a Digital Marketing Coordinator job.
Good news is, writing a job winning resume isn't that hard.
And, in less than 10 minutes, you'll learn everything you need.
What’s in this guide:
✔ An explainer of the different types of digital marketing coordinators with tips on how to apply to each one.
✔ Ideas for making a resume header a strong asset.
✔ A guide to writing an effective professional summary
✔ Examples of what makes your work history sound compelling to hiring managers.
✔ A list of skills and certifications to add.
Digital marketing coordinator Resume Sample
Read our comprehensive guide on how long a resume should be.
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How to write a Digital Marketing Coordinator resume
Digital Marketing Coordinator jobs vary wildly in what they ask you to do.
Some look for broader overall marketing skills to help with SEO, Content, PR and Ads.
Others, ask you for specific niche skills and would look for your passion in it.
The answer is...the job description!
Look at it and see what they really want and note down what areas of marketing they'd need your support with.
Your understanding of the Marketing Coordinator role then gets translated into resume sections.
Speaking of resume sections, there are 5 main resume sections that you should include.
The top 5 digital marketing coordinator resume sections
- Professional summary
- Marketing and client experience
- Skills
- Certification
- Education
In the rest of the article, we will go over these sections in detail with right and wrong Marketing Coordinator resume examples.
Crafting the ideal resume header
Your resume doesn’t have a lot of time to demonstrate that you’re a strong candidate, so why not start from the top? Your resume header can actually do more than you realize.
There are two key things you can do to make your header more effective:
- Add certifications to your title to establish credibility upfront.
- Include links to professional social media accounts to show active engagement in business and marketing communities.
These two examples show the power of these subtle additions.
Digital Marketing Coordinator Resume Samples - Header
Nancy Duckworth
Digital Marketing Coordinator
WRONG
Nancy Duckworth
Hubspot Inbound & HTML5 Certified Digital Marketing Coordinator
RIGHT
Show you can write and tell your story in your professional summary
Take forward the impact your header just made, and double it within your resume summary.
Your goal should very simple. Help them see that you're best Digital Marketing Coordinator out there.
Doing so in 2-3 lines can be challenging.
Follow these three examples to see how you should or shouldn't write a resume summary.
3 Digital Marketing Coordinator Resume Summary Samples
Summary
A digital marketing coordinator with 4 years experience developing and managing the implementation of digital marketing strategies. Extensive experience in technical SEO and paid ads within the pharmaceutical and healthcare spaces.
RIGHT
That example focuses more on management, now let’s see a client-focused example.
Summary
A digital marketing coordinator with 1 year of experience in marketing agency client relationship management (with a 95% satisfaction rate) and project management. Skilled communicator who excels at understanding client needs, and delivering results (an average of 44% traffic increase within the first 9 months on managed projects).
RIGHT
Now compare those examples to what you’re more likely to see on a typical digital marketing coordinator resume.
Summary
I have 4 years of experience as a digital marketing coordinator and excel and delivering great results, meeting deadlines, and developing innovative strategies.
WRONG
The problem here is that this summary doesn’t really add anything. Sure, it has some claims, but they’re too vague to have a real impact.
While you can’t always provide numbers to back up every single claim you make, it helps to at least include a few.
PRO TIPAvoid writing professional summaries in the first person.
Adding Digital Marketing Coordinator work experience
Here’s a question job applicants don’t ask themselves nearly enough: “who is actually hiring me?” Is it a CMO? A hiring manager? Perhaps a marketing manager is helping out.
The reason this question is so important is that each of those people is going to have their own requirements, expectations, and prejudices applied to you. To succeed, you need to know what you’re facing.
Take the example below, in this case the applicant knew the CMO would be in charge of the final hiring decision and that the CMO wants happy clients and independent workers. So, they rewrote their experience section to focus on showing client satisfaction and independence in their work.
2 Digital Marketing Coordinator
Experience
Digital Marketing CoordinatorJames River Strategies
Led monthly status meetings with 10 clients, successfully upselling digital marketing services for 70% and achieving a 100% client satisfaction rate.
Introduced a new CRM (Salesforce), training a 15 person team in using the software, resulting in an average efficiency gain of 20%.
Personally managed 2 client accounts, achieving 31% and 27% sales increases through improved retargeting, technical SEO improvements, and email marketing.
RIGHT
Now, compare that to the same experience but written in a more general way and without specific metrics:
Experience
Digital Marketing CoordinatorJames River Strategies
Responsible for monthly status meetings for all company clients.
Introduced new CRM, training team on how to use it.
Personally led 2 client accounts, successfully increasing sales and satisfying clients.
WRONG
The difference is stark. The second example, taken from the same experience, leaves a strong feeling that can only be described as “meh”. The first example, on the other hand, projects confidence, independence, and leaves you with the feeling that this person can be relied on to get results. That is precisely the feeling you want that CMO to have about you.
Does your digital marketing coordinator resume need an education section?
Most digital marketing coordinator positions require a degree in a related field. But be careful, lots of job ads say something is “required” when the reality is more grey. If you don’t have a relevant degree but do have years of relevant work experience, it shouldn’t be a problem.
That said, if you’re a recent graduate with a relevant degree, include it with some details about your studies. This could be your GPA, projects you worked on, internships, certifications acquired, etc.
If, however, you graduated more than a few years ago, it’s best to just stick to the degree name, institution, and years attended.
How should you decide which skills to include and emphasize?
Your skills need to compliment your work experience. In other words, the two sections should work together towards the same goal.
Don’t overload your resume with an enormous skills list. Every additional skill will lessen the impact. If you have 5 skills and possibly examples demonstrating your abilities for each, the reader knows you’re serious about them. Throw out a random list of 20 skills and the reader will probably be somewhat skeptical about all 20.
Below are 17 skills to consider. Obviously, you need to carefully choose the right ones based on the type of digital marketing coordinator position you’re applying for.
8 Soft skills to include on a Digital Marketing Coordinator resume
- Client management (empathy, communication)
- Project management
- Attention to detail
- Organization
- Ability to meet deadlines
- Independence
- Creativity
- Staying on top of the latest marketing trends (being an autodidact)
9 Hard skills to include on a Digital Marketing Coordinator resume
- HTML, CSS, Javascript, etc.
- Adobe (e.g. Photoshop)
- Email marketing tools (e.g. MailChimp)
- Gsuite, Microsoft Office, etc.
- CRM software like Salesforce
- SEO tools like Ahrefs, Hubspot, Screaming Frog, Moz, or Semrush
- Content management tools like Trello or Asana
- CRO
- Data management (excel, SQL)
PRO TIPBe sure to refer to your skills the same way they’re listed in the job description. If they say they want someone dependable, don’t say you’re reliable. If they say they want design experience, don’t talk only about UI experience.
How to include your certifications on your resume
For digital marketing positions, certifications play a crucial role. While many require a relevant degree, there’s simply no way a university program can keep up with the fast changing technologies and strategies that define digital marketing.
Certifications are how you fill that gap.
8 Digital marketing coordinator certifications to consider for your resume
- Google Analytics Certification
- Hootsuite Social Marketing Certification
- Google Ads Certification
- HubSpot Inbound Marketing Certification
- HubSpot Content Marketing Certification
- Digital Garage: Fundamentals of Digital Marketing Certification
- Facebook BluePrint Certification
- YouTube Certification
And, that’s it!
You’ve got yourself the perfect Digital Marketing Coordinator resume.
But, before you start writing your resume, let’s summarize what you’ve learned so far.
Final takeaways for a Digital Marketing Coordinator
- Make sure it’s clear what type of digital marketing coordinator position you’re applying for and who will be in charge of hiring you.
- Include certifications and links to make your header say more than “this is my name”.
- Use your professional summary to give an elevator pitch for why you should be hired.
- Tailor your professional experience to your audience, focusing on showing client management and digital marketing skills.
- Carefully choose the skills and certifications to match yourself to the position.
* Data reflects analysis made on over 1M resume profiles and examples over the last 2 years from Enhancv.com. Use this Digital Marketing Coordinator resume sample as a base to create a unique resume for yourself.
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