Professional Brand Strategist Resume Examples & Guide for 2021

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Volen Vulkov

8 minute read

Updated on 2021-01-14

Landing your dream job begins by writing an excellent brand strategist resume. Recruiters are looking for brand strategists that can achieve real results for companies.

There are some common traits that all successful brand strategists share. We’ll show you how to write a resume that covers these points with a few simple tips.

Floyd Larson

help@enhancv.com

Sofia, Bulgaria

Experience

Brand StrategistBouchard

2015 - Ongoing

Sofia, Bulgaria

Bouchard is a Business 2 Business airline company

Launched their wholesale business, growing from a solo-initiative to leading a team of five within 12 months

Apprenticed head winemaker with production of 2017 harvest

Brand Strategist and Creative DesignerGutmann

2013 - 2015

Sofia, Bulgaria

Gutmann is an organization that aims at REVOLUTIONIZING Africa through vocational and technical education (TVET)

Implemented marketing strategies which resulted in 21% growth of customer base

Conducted primary qualitative research across 8 centres in India.

Increased in store sales by 710% month over month

Apprenticed head winemaker with production of 2017 harvest

Brand Strategist ConsultantGrimes

2009 - 2013

Sofia, Bulgaria

Grimes is a tailoring business that specialised in mass production for entertainment groups, corporate companies and institutions

Managed all briefs end-to-end, often executing on at least 75% of the final output

Led largest pitch in agency history, landing ESET North America; adding 20% in top-line revenue

Launched a specialty tea brand singlehandedly in 34 days, spending just £6.5k inc. salaries and stock

Led largest pitch in agency history, landing ESET North America; adding 20% in top-line revenue

Conducted primary qualitative research across 8 centres in India.

Brand StrategistSchmeler

2007 - 2009

Sofia, Bulgaria

Schmeler is a tailoring business that specialised in mass production for entertainment groups, corporate companies and institutions.

Managed Social Media content strategies for Leaseplan which resulted in a 25% increase in sales

Led largest pitch in agency history, landing ESET North America; adding 20% in top-line revenue

Achievements

Collaborations & Partnerships

Devoted to creating productive and long lasting partnerships with clients, coworkers, and management through authenticity and reliability

Strategy Creation

Able to effectively create/implement strategies to increase profit and brand exposure

Quick Learner

Able to gain proficiency with new systems and concepts effortlessly

Projects

APG

8/2018 - Ongoing

London

https://www.apg.org.uk

An international community of planners and strategists in marketing and communications.

IGDA Foundation, The Speaker Diversity Network

9/2018 - Ongoing

USA

http://igdafoundation.org

A public charity of an International Game Developers Association (IGDA) that advocates for diversity and inclusion.

Languages

PortugueseMother tongue

EnglishFluent

How to write your Brand Strategist resume experience section

Experience

Brand StrategistPublicis Groupe

Jan/2010 - Jan/2014

Clients: Nestlé, Molson Coors, Renault, BLD

Leading marketing & advertising strategies of global & local brands like: Turkcell, Unilever, Ülker, Efes Pilsen, Efes Beer Group ( Middle East ), Yeni Rakı ( Germany ), Nokia, TEB, Moova. Won 5 Effies

Addressed Brand Strategy projects through consulting in branding

Served as a subject matter expert for brand and digital strategy, planning and executing holistic marketing campaigns for clients in a variety of industries

Experience

Brand StrategistMcCann Erickson

Jan/2014 - Jan/2018

Branding Agency - Publicis Groupe

Analyzed competitive landscapes, utilized various research methodologies, and leveraged insights to increase brand recognition and demand for client products and services

Presented research and insights to key stakeholders of various clients in addition to upper management within the agency

Collaborated with cross-functional teams to ensure budgets were satisfied and project deliverables were executed on time

Experience

Brand StrategistJ. Walter Thompson

Jan/2018 - Ongoing

Branding

Ashley Furniture HomeStore - Spearheaded the brand repositioning and social strategy using in-home ethnographic research, resulting in website redesign, new product innovations, and increased sales

MasterCard - Steered the award-winning #onemoreday digital campaign by leveraging insights and developing social media activations, driving growth in travel-related transactions

Wells Fargo - Created the value proposition and product features of an ultra-high net worth credit card through innovation workshops and interviews, driving revenue increase in their Cards division

Here’s what a recruiter is looking for in a Brand Strategist resume:

Marketing experience - Brand strategists get hands-on with marketing efforts, so recruiters will be looking out for relevant marketing experience on your resume.
Creativity - From dreaming up a brand’s identity to deciding on the right messaging for campaigns, creativity is at the heart of a brand strategist’s role.
Proven results - Use real data to back up your accomplishments. Did you help grow the client base? Boost revenue? Improve the ROI of an ad campaign? Mention it!
Good culture fit - Soft skills are important to recruiters. They want to hire a candidate who can work with a team, present ideas, and be self-sufficient.
Tools of the trade - Brand strategists use software and tools to get the job done. Are you a Photoshop wizard? Know your way around Salesforce? List the tools you know best.

PRO TIPDo you have personal projects that show off your branding skills? Include them on your resume to win points with the recruiter. Whether you have a Youtube channel on the side, have created your own website, or post regularly on LinkedIn, going the extra mile shows true passion for the industry.

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Volen Vulkov

Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process.