Professional Brand Strategist Resume Examples & Guide for 2020

Professional Brand Strategist Resume Examples & Guide for 2020

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Professional Brand Strategist Resume Examples & Guide for 2020

Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2020-01-30

Landing your dream job begins by writing an excellent brand strategist resume. Recruiters are looking for brand strategists that can achieve real results for companies.

There are some common traits that all successful brand strategists share. We’ll show you how to write a resume that covers these points with a few simple tips.

Floyd Larson
help@enhancv.com
Sofia, Bulgaria
Experience
Brand StrategistBouchard
2015 - Ongoing
Sofia, Bulgaria
Bouchard is a Business 2 Business airline company
Launched their wholesale business, growing from a solo-initiative to leading a team of five within 12 months
Apprenticed head winemaker with production of 2017 harvest
Brand Strategist and Creative DesignerGutmann
2013 - 2015
Sofia, Bulgaria
Gutmann is an organization that aims at REVOLUTIONIZING Africa through vocational and technical education (TVET)
Implemented marketing strategies which resulted in 21% growth of customer base
Implemented marketing strategies which resulted in 21% growth of customer base
Conducted primary qualitative research across 8 centres in India.
Increased in store sales by 710% month over month
Apprenticed head winemaker with production of 2017 harvest
Brand Strategist ConsultantGrimes
2009 - 2013
Sofia, Bulgaria
Grimes is a tailoring business that specialised in mass production for entertainment groups, corporate companies and institutions
Managed all briefs end-to-end, often executing on at least 75% of the final output
Led largest pitch in agency history, landing ESET North America; adding 20% in top-line revenue
Launched a specialty tea brand singlehandedly in 34 days, spending just £6.5k inc. salaries and stock
Led largest pitch in agency history, landing ESET North America; adding 20% in top-line revenue
Conducted primary qualitative research across 8 centres in India.
Brand StrategistSchmeler
2007 - 2009
Sofia, Bulgaria
Schmeler is a tailoring business that specialised in mass production for entertainment groups, corporate companies and institutions.
Managed Social Media content strategies for Leaseplan which resulted in a 25% increase in sales
Led largest pitch in agency history, landing ESET North America; adding 20% in top-line revenue
Most Proud Of
Collaborations & Partnerships
Devoted to creating productive and long lasting partnerships with clients, coworkers, and management through authenticity and reliability
Strategy Creation
Able to effectively create/implement strategies to increase profit and brand exposure
Quick Learner
Able to gain proficiency with new systems and concepts effortlessly
Projects
APG
8/2018 - Ongoing
London
https://www.apg.org.uk
An international community of planners and strategists in marketing and communications.
IGDA Foundation, The Speaker Diversity Network
9/2018 - Ongoing
USA
http://igdafoundation.org
A public charity of an International Game Developers Association (IGDA) that advocates for diversity and inclusion.
Languages
PortugueseMother tongue
EnglishFluent

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How to write your Brand Strategist resume experience section

Experience
Brand StrategistPublicis Groupe
Jan/2010 - Jan/2014
Clients: Nestlé, Molson Coors, Renault, BLD
Leading marketing & advertising strategies of global & local brands like: Turkcell, Unilever, Ülker, Efes Pilsen, Efes Beer Group ( Middle East ), Yeni Rakı ( Germany ), Nokia, TEB, Moova. Won 5 Effies
Addressed Brand Strategy projects through consulting in branding
Served as a subject matter expert for brand and digital strategy, planning and executing holistic marketing campaigns for clients in a variety of industries

Experience
Brand StrategistMcCann Erickson
Jan/2014 - Jan/2018
Branding Agency - Publicis Groupe
Analyzed competitive landscapes, utilized various research methodologies, and leveraged insights to increase brand recognition and demand for client products and services
Presented research and insights to key stakeholders of various clients in addition to upper management within the agency
Collaborated with cross-functional teams to ensure budgets were satisfied and project deliverables were executed on time

Experience
Brand StrategistJ. Walter Thompson
Jan/2018 - Ongoing
Branding
Ashley Furniture HomeStore - Spearheaded the brand repositioning and social strategy using in-home ethnographic research, resulting in website redesign, new product innovations, and increased sales
MasterCard - Steered the award-winning #onemoreday digital campaign by leveraging insights and developing social media activations, driving growth in travel-related transactions
Wells Fargo - Created the value proposition and product features of an ultra-high net worth credit card through innovation workshops and interviews, driving revenue increase in their Cards division

Here’s what a recruiter is looking for in a Brand Strategist resume:

  • Marketing experience - Brand strategists get hands-on with marketing efforts, so recruiters will be looking out for relevant marketing experience on your resume.
  • Creativity - From dreaming up a brand’s identity to deciding on the right messaging for campaigns, creativity is at the heart of a brand strategist’s role.
  • Proven results - Use real data to back up your accomplishments. Did you help grow the client base? Boost revenue? Improve the ROI of an ad campaign? Mention it!
  • Good culture fit - Soft skills are important to recruiters. They want to hire a candidate who can work with a team, present ideas, and be self-sufficient.
  • Tools of the trade - Brand strategists use software and tools to get the job done. Are you a Photoshop wizard? Know your way around Salesforce? List the tools you know best.

PRO TIPDo you have personal projects that show off your branding skills? Include them on your resume to win points with the recruiter. Whether you have a Youtube channel on the side, have created your own website, or post regularly on LinkedIn, going the extra mile shows true passion for the industry.

How to describe your Brand Strategist resume skills

  • Goal oriented
  • Consumer insight & qual. research
  • Iconoculture
  • Digital
  • Marketo
  • Social Media
  • Events

Here’s how to include skills for Brand Strategist resume

How to use Digital in your Brand Strategist resume:

Consumer knowledge and market understanding to share with stakeholders to positively influence business strategies using innovative methodologies such as Social Listening and Online Digital Platforms

How to use Social Media in your Brand Strategist resume:

Entrusted with the daily dissemination of content across all social media and content management platforms. This included creation editing, and scheduling of the social media and editorial posts.

How to use Events in your Brand Strategist resume:

Managed athlete, league and event staff relationships throughout marketing initiatives, shoots, events, and approvals.

How to use Branded content in your Brand Strategist resume:

Developed a branded content strategy to launch a new Pembroke's mixed use development in Stockholm’s central business district.

How to use Brand Strategy in your Brand Strategist resume:

Translated consumer insights and behaviors for brand managers to guide brand strategy, improve brand communication and innovation

* Data reflects analysis made on over 1M resume profiles and examples over the last 2 years from Enhancv.com. Use this Brand Strategist resume sample as a base to create a unique resume for yourself.

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